A major International platform bringing the world of together

Ministry of Youth Development and

Communication on this subject 3rd & 4th Floors Blue Coral Mall should be addressed to Cnr. Bridge Street and William Peter Boulevard, The Permanent Secretary Castries, , and the following Number quoted: Fax (758) 468 5401 Tel: (758) 458 1856

18 March 2013

SAINT LUCIA SET TO HOST MAJOR INTERNATIONAL SPORT CONFERENCE

“An annual Caribbean forum for change, which fosters input directly from youth, policy makers, sports tourism stakeholders, sportsmen and women, educators and corporate interests”

The Ministry of Youth Development and Sport in Saint Lucia, is pleased to be able to partner with the Sacred Sports Foundation and George Mason University as Saint Lucia plays host to the first annual Sport in Black & White Conference and Youth Forum. The event which is designated the 3rd Sport and the Global South International Conference will take place over five days between June 10th-14th , 2013 at the Beausejour Indoor Arena in Gros Islet.

The conference will bring together a diverse range of actors in regional sport and sports leaders from the Caribbean, Europe, Africa, Asia and the United States to collectively focus on tackling youth and sport related challenges, our region’s sporting heritage, its social and sporting development. This event will provide an incredible opportunity to promote sport as a foundation for many positive changes.

The Caribbean is the perfect venue to host this prestigious event where some of the most recognized faces in sport hail from. Saint Lucia in particular presents an excellent venue and in addition to its sporting heroes it is also the home of Nobel Laureates Sir Arthur Lewis and Derek Walcott, two of the world’s most prominent figures in Economics and Literature.

We are confident that the conference will become a significant event in our regions sporting calendar and I truly hope you will be a part of it by joining us in Saint Lucia.

It will be our honor to welcome you and your delegation.

Sincerely

Fortuna Belrose Permanent Secretary (Ag) Delroy Alexander Chairman, Sacred Sports Foundation Inc. Gros Islet, St. Lucia Mobile :758-519 8190 Office Tele :758-450-0673 . Email :[email protected]

Website:sacredsportsinc.com/conference

I am proud to say as the Sacred Sports Foundation Chairman, the organisation founded by my late brother Keith Alexander, that he had the character to enact change. His struggles as a player and coach to both be successful and retain his own identity, helped build a fiercely intelligent character, with great wit and tremendous humility and determination.

His success as one of the first black football professional managers in the English game is a testament to his spirit and ability to rise above even the most shocking cultural and racial challenges. Keith was passionate about the potential for sport and physical activity in the Caribbean and actively worked to ensure that the power of sport is utilised positively. That is why we hope to be an active catalyst for change.

It is my distinct pleasure to announce that during June 10th-14th 2013, Saint Lucia will play host to a major new initiative, the Sport in Black & White Conference and Youth Forum. Designated as the 3rd Sport and the Global South International Conference, the event will bring together leaders in the fields of sport and youth development to tackle and debate a range of pressing issues for the first time in the Caribbean at the Beausejour Indoor Arena in Saint Lucia.

The Conference will identify priorities with respect to key approaches to sport as a development and performance tool, focusing on social inclusion, diversity and health and well being. It will provide critical guidance on a wide range of topics from discrimination, what sports can offer as an export opportunity-a nexus between sport & international economics, the prevention of injury, fitness and nutrition, elite performance, the protection of youth and the power of sport and physical activity as a social and positive developmental tool for change. We will also look at citizen security issues and youth leadership training using sport and physical activity.

Presented by specialists in the field, the Conference will bring together sporting and physical activity interests from all over the world for the sustainability and development of a network to help foster co-operation. This conference will provide a review of action items already underway, monitor current developments and drive innovation in the planning of future priorities.

Set in a politically neutral environment, this is a unique opportunity. Influential decision-makers, high profile opinion leaders, international organisations, clubs, associations, NGO’s and the private sector , plus academics and top level athletes and educators will all gather solely to talk sport and physical activity for development.

After the Conference our youth soccer tournament, scholarship college showcase and coaching certification courses will start. Open exclusively to Caribbean youth from all Islands, we invite you to send your teams, coaches and best players to participate where top agents, officials, scouts & talent evaluators will gather.

Come and join us at Sport in Black & White Conference and Youth Forum, where we will work together on changing those practices that have disempowered participants in the most socially life affirming activity there is SPORT!

In an effort to make the conference as accessible as possible, reduced airfare and accommodation packages have been negotiated in readiness for your arrival. More details attached.

We look forward to welcoming you and your delegation.

Yours Sincerely,

Delroy Alexander, Chairman -Sacred Sports Foundation Inc

th th Sport in Black & White Conference June 10 -14 th th Youth Forum & Soccer Tournament June 12 -19 th th College Showcase June 14 -18 th nd Coaching Certification Courses June 14 -22

GOVERNANCE DISCRIMINATION MINISTRY OF COMMERCE: UNDP CARIBBEAN SPORTS Panel/Workshops Panel/Workshops THE BUSINESS OF SPORTS A NEW APPROACH TO YOUTH DEVELOPMENT AGENCY

CONFERENCE CORRUPTION WOMEN ON THE BALL & SPORTS TOURISM CIC Outline, CYTT, Youth Arts in the (Formerly TTASPE) YOUTH LEADERSHIP Panel/Workshops Panel/Workshops Panels/Workshops Community. Citizen Security, Youth in Action planning. PROGRAM Panel/Workshops

YOUTH TAKE ON BEST OF THE BEST YOUTH SOCCER TOURNAMENT YOUTH POLICY DEBATE MALE & FEMALE U16 & U17 TEAMS FROM CARIBBEAN - USA – EUROPE YOUTH FORUM & TOURNAMENT Beausejour, Gros Islet, Saab, Dennery, Soufriere/Vieux Fort YOUTH POLICY ACTION Plenary Session

SHOWCASE SCHOLARSHIP SESSION TRIALS Workshops TRIALS ASSESSMENTS SHOWCASE Participants Arrive SHOWCASE Briefing TRIALS SHOWCASE SHOWCASE ASSESSMENTS Participants Depart

SPECIAL TOPIC COURSE COACHING & REFEREE CERTIFICATION COURSES Soccer Coaches Soccer & Rugby COACHING COURSES SLFA – NSCAA - BSCC SLFA – PFA – LMA – SLRFU - RFU

Ministry of Youth Development & Sport Ministry of Commerce, Business Development, Investment and Consumer Affairs Ministry of External Affairs, International Trade and Civil Aviation

The time will come when, with elation you will greet yourself arriving at your own door, in your own mirror and each will smile at the other's welcome

Sir Derek Walcott Saint Lucian poet, playwright, writer and visual artist Awarded the Nobel Prize for Literature in 1992

SAINT LUCIA is a strikingly beautiful Island, the largest and most developed of the Windward Islands, with charming, English and French Creole-speaking islanders (pop 172,570). The Island is approximately 238 sq. miles (616 sq. km), 27 miles long, 14 miles wide with a largely mountainous topography.

Saint Lucia' s landscape is a combination of high mountains, lush rainforests, low lying lands and classic white sand beaches, but also many pretty, steep-sided, hidden coves. Forests dominate the mountains, while jasmine, scarlet chenille and wild orchids provide splashes of colour to the lush green slopes. The volcanic origin of the island provides visitors with an opportunity to visit a " drive -in volcano" and take a dip in the reputedly therapeutic Sulphur Springs.

From First class hotels and suites to luxury boutique resorts and villas to small quaint B& B’s. Saint Lucia offers top quality services, great cuisine and spa facilities, all at prices to suit any budget -letting you truly unwind after a day at the conference !

The climate on Island is tropical with temperatures ranging from 70 - 90 Fahrenheit.

AIRPORTS :There are two (2) airports on the Island: Hewanorra International Airport at Vieux Fort (UVF) is located 40 miles south of Castries and George F. L. Charles Airport (SLU) which adorns a pleasant coastline on the outskirts Castries. welcome

I AM PROUD to say as the Sacred Sports Foundation chairman, the organisation founded by my late brother Keith Alexander, that he had the character to enact change. His struggles as a player to both be successful and retain his own identity, helped build a fiercely intelligent character, with great wit and tremendous humility and determination. His success as one of the first black UK professional managers in the English game is a testament to his spirit and ability to rise above even the most shocking cultural and racial discrimination.

Keith was passionate about the potential for sport in the region and actively worked to ensure that the power of sport was utilised positively. That is why we hope to be an active catalyst for change.

Sport in Black & White Conference and Youth Forum scheduled to take place in Saint Lucia from June 9th-23rd will focus on actively looking for and implementing game changing ideas.

At a micro level the Foundation will continue to positively change the lives of those we work with, providing opportunities for people from all around the world. At a Macro level, we hope to influence and force our sporting family to actively debate and change those practices that have disempowered participants in the most socially life affirming activity there is SPORT!

Chairman-Delroy Alexander

THE CARIBBEAN is the perfect venue to host the Sport in Black & White Conference and Youth Forum where some of the most recognised faces in sport hail from.

Sport in Black & White is designed to bring key decision makers together with local, regional and international experts to help tackle pressing issues. The conference will provide detailed strategic advice and guidance on key issues relating to sport, its impact on social development and the business opportunities that can transform performance.

Presented by specialists in the field, the conference will bring together sporting interests from all over the world for the sustainability and development of a network to help foster co-operation. In the process, it will help sustain sporting exports and enhance the management skill of executives and officials in the Caribbean. conference aims

THE SPORT IN BLACK WHITE The gathering, held between June 9th-23rd 2013 will focus on & opportunities in five areas: CONFERNCE and YOUTH FORUM POWER PLAY will bring together leaders in the fields Leaders in youth sport and development tackling key issues from Governance to female participation to ethics and research of sport and youth development to tackle and debate a range of pressing SCHOLARSHIP TALENT SHOWCASE- issues for the first time in the COACHING COURSES - TOURNAMENTS Caribbean. The conference aim is to , International coaches will conduct coaching certification course, as create an annual Caribbean forum for well as mentor and talent spot youth from around the Caribbean change, which fosters input directly from youth, policy makers, sports YOUTH EMPOWERMENT tourism stakeholders, sports men and An international youth exchange, which sees teams of youth enjoy sport and debate critical issues of interest women, educators and corporate interests. Caribbean export/ invest Caribbean The opportunity to develop export/inward investment opportunities for Along the way, delegates, the Caribbean’s professional services, tourism and sports businesses. participants, exhibitors and buyers will THE BUSINESS OF SPORT develop a stronger understanding of Sport in Black & White will be a powerful forum drawing high level the need to work together and the business people, exhibitors and buyers, International brands and unique challenges being faced in the sportsmen and women from all around the world. It will aid in the Caribbean. development of a thriving sports development and sports tourism

business. conference strategy THE SPORT IN BLACK AND WHITE CONFERENCE is the only international youth sport conference in the Caribbean designed to bring together key players in the sports and development worlds in a bid to influence and impact the business of sport positively in the Caribbean.

This is a unique opportunity for key decision makers to meet some of the best and brightest sports people in the region in a simple, easy to access format.

“Changing the gender Order” that’s what we are talking about if we are to focus on growing female sport”. If you are a policy maker, this conference will provide a unique insight into the thinking of key constituencies, from youth and brand managers to sports trendsetters. If you’re a brand manager, the conference allows you to showcase your offering to critical constituencies all at once. If you’re a player or youth, this conference will give you a platform for your views to be aired. And it will offer practical opportunities to advance in youth sports through scholarships and trial opportunities.

Long overdue, Sport in Black & White Conference is the response to the need for a more structured Caribbean showcase of youth sports. Few forums can claim to be the first of their kind in the region, sport in Black & White is proud to be a catalyst for change and development in a region that is often forgotten. Experience & enjoy

SAINT LUCIA: is a strikingly beautiful Island, the largest and most developed of the Windward Islands, with charming, English and French Creole-speaking Islanders (pop 172,570). The climate is tropical with temperatures ranging from 70 – 90 fahrenheit. The Islands landscape is a combination of high mountains, lush rainforests, low lying lands and classic white sand beaches, but also many pretty, steep-sided, hidden coves.

ACCOMMODATIONS : From first class hotels and suites to luxury boutique resorts and villas to small quaint B&B’s. Saint Lucia offers top quality services, great cuisine and spa facilities, all at prices to suit any budget-letting you truly unwind after a day at the conference !

CONFERENCE VENUE: The Sport in Black & White Conference will take place at the Beausejour Stadium ,one of the Caribbean's premier sporting venues offering state of the art facilities large enough to host major international events all under one roof including : World Class Multi Sport Activities, Music Festivals, Meetings, Incentives , Conference, Events and Weddings.

CARIBBEAN PAVILLION : Islands from around the Caribbean will exhibit in the Caribbean Pavilion at Beausejour Stadium, designed to encourage sport linkages as well as promote authentic, indigenous goods and services to influential people from around the globe.

YOUTH IN ACTION WEEK – COMMUNITY FOCUSED : The youth forum will encompass youth policy debates, coaching certification courses, trials and team tournaments and will take place in communities across Saint Lucia-close to schools, sport fields & multi-purpose courts.

Who should attend Governing bodies Athletics Leaders in Sport Decision makers Boxing Coaches Anyone interested in Players the business of sport GOLF Athletes Educators Cycling Should attend Administrators Clubs /Soccer Associations Swimming Agents EXHIBITORS/BUYERS AREA Tennis MEDIA Sponsors CARIBBEAN EXPORT PAVILLION And more FANS .

Students NETWORKING OPPORTUNITIES

Conference format

Speakers Panels Workshops interactive experiences Short Lectures Participation-oriented exercises and feedback Caribbean export pavillion

A major part of the event delivery of the Sport in Black & White Conference is the location/venue at which the conference will be held.

The event programme throughout the first week is extensive and compact in terms of the timings between meetings, seminars, exhibitions and networking opportunities, and therefore the conference will be held in one venue, which is easily accessible and will allow for an ‘inclusive’ approach aimed at bringing local, regional and international businesses together all under one roof.

Caribbean showcase Showcasing the Caribbean's potential for Investment, expansion and diversified growth

Antigua & Barbuda, Bahamas Haiti Barbados Jamaica Belize St. Kitts and Nevis Cuba St. Lucia St. Vincent & the Grenadines Dominican Republic Trinidad & Tobago

possible TOPICS

PROMOTING THE CARIBBEAN SPORT INDUSTRY Possible Speakers – Ernest Hilaire, former CEO of WICB and creator of CLT20 regional sports tournament. Julio Mariz, Traffic Sports Management, leading Miami-based management company that has promoted Caribbean events worldwide. Bernard Stewart's Overview. Current. Vice President General Manager ESPN Caribbean and Maritime Media at Disney and ESPN Media Networks;

AGENTS FOR CHANGE Carly Barnes – leading attorney and agent, she is one of the most powerful women in sport working with top professional football players, horse riders and F1 drivers Pini Zihavi – one of the most powerful football agents in the world, he hands clients such as Rio Ferdinand and is the guy Roman Ambrahmovic turned to when he wanted to rebuild Chelsea

PLAYING THE GAME – The Role of Sports Men and women in promoting the Caribbean Brian Lara – former West Indies Cricket Captain Daley Thompson – former Olympic Decathlon champion Jason Roberts – Current Reading FC player

CHANGING THE PLAYING FIELD FOR REGIONAL SPORTS David Thomson - Group Events Director The man who helped rebuild Wembley Stadium and change the nature of events at the stadium. Ashley Donlan, former owner of Bastion Stadiums LLP in Australia. The head of Empire Stadiums, the market leader in stadium marketing in the UK currently has 13 football and rugby clubs reaping the financial benefits of his skills.

The business of sport

Sport business Sport tourism Caribbean export Invest Caribbean

SPORT is already big business in the Caribbean, with iconic athletes such as Usain Bolt and Brian Lara leading the way. Governments and companies have woken up to the huge potential of sport as a business and are looking to tap every avenue. The transformative power of sport can have an increasingly important economic impact for the region, as everything from sports tourism to event production and facilities management becomes serious business for the region.

SPORTS TOURISM is a burgeoning sector of the sports business world tailor made for the Caribbean. How do we maximize our returns ? .

Steve Watson, business development director at Winning Tours, incorporating Sporting Destinations, has identified opportunities that will contribute positively to both the economies and communities of The Caribbean. “Part of Travel Places, our parent company, work with organisations from F1 motor racing teams to the British Paralympic squad who use us to get them to the competition, tournaments, events and back again”. Andy Berry, head of TOURAID will speak on the ability to use sports to bring social change to the region. Chris Houghton, Norwich City manager – The highest placed black manager in UK football will speak on what professional teams want when they are looking for pre-season tours. Grant Horan – head of Global Games will look at diversifying the sports tourism experience and appealing to the younger clientele. Caribbean Sports Tourism – Tour Operator representatives and the like will speak on what regional tourist boards can do to capitalise on what they already have.

Caribbean PAVILLION

SUCCESS BREEDS SUCCESS : The rationale behind Sport in Black & White is also to build export/inward investment opportunities for the Caribbean’s professional services and tourism and sports businesses.

Caribbean export pavillion is all about fostering environments for the successful advancement of trade and investment within the region specifically focusing on four core areas :

Investment Management and product development Market expansion Export diversification

The Caribbean export pavilion will provide exhibitors and buyers alike an opportunity to showcase the essence of the Caribbean Brand, its authenticity and uniqueness .

Sport in Black & White aims to widen the market appeal for regional products and services while facilitating International businesses interested in doing business in an untapped and rapidly emerging market.

Invest Caribbean

PRIMED FOR SUCCESS :

Discover new business and investment prospects Learn about emerging market trends in the Caribbean Hear success stories Learn about current business developments and new approaches Increase International/regional exports Improve profitability & long term sustainability

Sport in Black & White aims to create an annual Caribbean forum, which fosters input directly from youth, policy makers, sports tourism stakeholders, sports men and women, educators and corporate interests.

Invest Caribbean is designed to encourage sport linkages as well as promote authentic, indigenous goods and services to influential people from around the globe. Participants will meet and discover new opportunities and partnerships. Along the way, they will develop a stronger understanding of the need to work together .

This is a unique opportunity for key decision makers to meet some of the best and brightest sports people in the region in a simple, easy to access format.

package PRICES DELEGATE PACKAGES

Conference Delegate Packages Per Person: Packages available for: Package includes : •Exhibitors •Registration •Buyers •Access to conference workshops and lectures •Scholarship Trail Attendance •Lunch daily •Tournament Participation •Awards Event –Wed, June 12th •Coaching Certification Courses

3 & 5 Day Package Prices: Flight & Accommodations : 3 day package USD $ 390.00 We are negotiating special deals with 5 day package USD $ 500.00 our airline and hotel partners.

Day Pass: Email Nova for more details: Package includes : [email protected] •Registration •Access to conference workshops and lectures •Lunch daily

1 day Package Prices-Adults: 1 day package USD $ 150.00

THE ORGANISERS Who we are

Sacred Sports Foundation is the realisation of a lifelong dream to build a sustainable future for ourselves and our families, while giving back to local communities. The Foundation is a legally registered not for profit charity – economically, politically independent non denominational organisation based in Saint Lucia, West Indies.

We are one of the few sports-based charities in the Caribbean that works to increase opportunity and social inclusion for Caribbean youth primarily between the ages of 6-23. We also act as a bridge between sports tourism promotion and youth development. The nexus between the two is of critical importance especially in terms of confronting some of the challenges faced by our youth.

We are a relatively young, innovative, driven organisation, determined to help change the fortunes of our most disadvantaged youth. And we are proud of our inclusive approach, strong community links and market leading implementation and management skills. That’s why the EU funded us in 2009 to produce a national sports coaching development programme for the Government of Saint Lucia.

As well as having partnered with Caribbean Governments, stakeholders and social agencies, the Foundation has also signed a three year agreement with Football Against Racism in Europe (FARE) and secured important grants from DIGICEL, UNESCO and the Australian Government among others. We also act as a bridge between sports tourism promotion and youth development.