Harris Interactive Buzz Report May-June 2014

contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341 Buzz Report #41 Late May/Early June 2014 fieldwork our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Lee Langford – technology & telecoms [email protected] 07966 339 606 Martin Bradley – media & entertainment [email protected] 020 8263 5220 Denholm Scotford – business development [email protected] 07989 388 164 Pete Cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including: concept testing product/service launching, including pack testing new product development pathways to purchase product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques if you like Buzz, you may like... SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers. Contact us to find out how your business can benefit from SocialLife: [email protected] +44 (0)7966 339 606 4 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or in this report, we look at: upcoming releases/products for Bad Neighbours movie technology, telecoms, media and Carphone Warehouse and Dixons agree to merge entertainment eBay users told to change email after widespread privacy hack we find out 3 key buzz metrics EE Kestrel 4G smartphone per news item/release/product: Godzilla movie 1. level of awareness & Mario Kart 8 video game 1 familiarity Microsoft Surface Pro 3 tablet launched 2. degree to which it generates O2 launches revamped Priority App/Service with 'Be More Dog' campaign 2 discussion among peers Sky TV streaming services available on PlayStation 4 Watch Dogs video game 3. degree of excitement it Wolfenstein: The New Order video game 3 generates Xbox One console now sold without Kinect for a cheaper price X-Men: Days of Future Past movie The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. methodology . robust quantitative method demographic unweighted base . conducted via the Harris PollTM total 2,069 Online Omnibus (see more) all males 1,032 all females 1,037 . 2,069 respondents 16-24s 313 . fieldwork 28 May – 2 June 2014 25-34s 435 35-44s 500 . data weighted to be representative 45-54s 428 of GB national demographics aged 55-64s 393 16-64 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each. extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail) 8 launch/news dates Bad Neighbours movie 3rd May Carphone Warehouse and Dixons agree to merge 15th May eBay users told to change email after widespread privacy hack 22nd May EE Kestrel 4G smartphone 28th May Godzilla movie 15th May Mario Kart 8 video game 30th May Microsoft Surface Pro 3 tablet launched 20th May O2 launches revamped Priority App/Service with 'Be More Dog' campaign Ongoing Sky TV streaming services available on PlayStation 4 1st May Watch Dogs video game 27th May Wolfenstein: The New Order video game 20th May Xbox One console now sold without Kinect for a cheaper price 13th May X-Men: Days of Future Past movie 22nd May awareness buzz extremely familiar very familiar somewhat familiar know name only never heard of eBay privacy hack 36% 26% 19% 7% 12% eBay’s privacy hack and the consequent urging of users X-Men: Days of Future Past movie 13% 16% 24% 26% 22% to change their passwords Godzilla movie 12% 15% 26% 32% 15% clearly tops the awareness list this edition Bad Neighbours movie 9% 11% 20% 23% 37% With so many users affected, it’s no Carphone/Dixons agree to merge 7% 12% 26% 18% 38% surprise to see it rank so highly for awareness in our all-time list (see O2 Be More Dog campaign 6% 11% 19% 15% 49% later in report – it is ranked joint 11th). Mario Kart 8 game 5% 7% 13% 24% 50% Movies also achieve high levels of Xbox One without Kinect 6% 7% 14% 19% 54% awareness this month, with the new X-Men movie and Godzilla Watch Dogs game 6% 7% 11% 13% 64% roughly on par. Sky TV streaming on PS4 3%6% 13% 17% 61% Of the games tested this month, Nintendo’s latest Mario Kart edges Wolfenstein game 4%5% 10% 16% 65% it over Ubisoft’s Watch Dogs. MS Surface Pro 3 launched 3%5% 12% 18% 63% EE Kestrel 4G smartphone 2%4% 8% 11% 74% base: all GB 16-64 (2,069) © Harris Interactive Harris © 1010 Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 base size 2,069 1,032 1,037 313 435 500 428 393 base size 2,069 1,032 1,037 313 435 500 428 393 Extremely familiar 9% 9% 9% 23% 12% 6% 6% 3% Extremely familiar 3% 4% 3% 11% 3% 3% 1% <1% Very familiar 11% 13% 10% 25% 14% 11% 6% 4% Very familiar 6% 8% 5% 14% 11% 5% 2% 2% Somewhat familiar 20% 19% 20% 20% 27% 25% 15% 9% Somewhat familiar 13% 15% 10% 20% 16% 11% 8% 10% Just know name 23% 25% 22% 16% 21% 25% 30% 23% Just know name 17% 18% 16% 16% 15% 19% 17% 18% Sky on PS4 Sky Bad NeighboursBad Never heard of 37% 33% 40% 17% 26% 34% 42% 61% Never heard of 61% 56% 66% 40% 55% 63% 72% 70% Extremely familiar 7% 8% 6% 9% 7% 7% 7% 5% Extremely familiar 3% 4% 2% 8% 3% 3% 1% 1% Very familiar 12% 15% 9% 9% 12% 13% 10% 14% Very familiar 5% 6% 3% 11% 7% 4% 2% 1% Somewhat familiar 26% 29% 22% 20% 21% 22% 30% 35% Somewhat familiar 12% 15% 10% 17% 15% 13% 9% 7% Just know name 18% 16% 20% 18% 16% 16% 20% 21% Just know name 18% 21% 15% 18% 18% 18% 17% 20% Surface Pro 3 Pro Surface CarphoneDixon Never heard of 38% 32% 43% 44% 45% 42% 33% 24% Never heard of 63% 54% 71% 46% 57% 63% 71% 72% Extremely familiar Extremely familiar 36% 36% 36% 34% 33% 35% 43% 34% 6% 8% 3% 15% 10% 3% 3% 1% Very familiar 26% 25% 26% 26% 29% 26% 24% 24% Very familiar 7% 10% 3% 13% 11% 7% 3% 0% Somewhat familiar 19% 21% 18% 16% 18% 20% 19% 23% Somewhat familiar 11% 14% 8% 20% 15% 13% 5% 2% Just know name 7% 8% 7% 6% 6% 9% 7% 8% Just know name 13% 15% 12% 14% 14% 14% 14% 10% eBay hack eBay Never heard of 12% 10% 14% 17% 14% 10% 8% 11% Dogs Watch Never heard of 64% 53% 74% 38% 51% 63% 75% 87% Extremely familiar 2% 3% 2% 7% 3% 2% <1% <1% Extremely familiar 4% 6% 2% 8% 8% 3% 2% 1% Very familiar 4% 5% 3% 8% 8% 4% <1% 1% Very familiar 5% 9% 2% 11% 8% 6% 2% 1% Somewhat familiar 8% 10% 7% 15% 11% 8% 5% 4% Somewhat familiar 10% 13% 7% 19% 13% 12% 6% 3% Just know name 11% 12% 11% 17% 12% 10% 9% 10% Just know name 16% 17% 14% 19% 17% 14% 16% 13% Wolfenstein EE Kestrel 4G EE Never heard of 74% 71% 78% 53% 67% 77% 85% 85% Never heard of 65% 55% 75% 44% 53% 66% 73% 82% Extremely familiar 12% 14% 10% 22% 15% 10% 10% 5% Extremely familiar 6% 7% 4% 14% 7% 6% 3% 1% Very familiar 15% 17% 13% 21% 20% 19% 10% 8% Very familiar 7% 9% 5% 15% 14% 6% 2% 1% Kinect Somewhat familiar 26% 26% 25% 26% 27% 29% 26% 20% Somewhat familiar 14% 16% 13% 20% 15% 18% 12% 8% No - Godzilla Just know name 32% 31% 33% 19% 27% 30% 40% 43% Just know name 19% 19% 19% 17% 18% 15% 21% 23% Never heard of 15% 12% 18% 12% 11% 13% 15% 25% Xbox Never heard of 54% 48% 60% 33% 46% 56% 63% 68% Extremely familiar 5% 6% 5% 14% 9% 2% 2% 1% Extremely familiar 13% 15% 11% 22% 17% 13% 10% 4% Very familiar 7% 9% 6% 15% 11% 8% 3% 2% Very familiar 16% 18% 14% 22% 24% 16% 11% 7% Somewhat familiar 13% 14% 12% 23% 19% 12% 9% 5% Somewhat familiar 24% 25% 22% 24% 20% 27% 27% 18% Men:DoFP Just know name 26% 25% 27% 20% 19% 23% 32% 37% Just know name 24% 24% 24% 21% 22% 26% 25% 25% - X Mario Kart 8 Mario Never heard of 50% 48% 53% 27% 39% 52% 62% 66% Never heard of 22% 18% 26% 13% 21% 20% 20% 34% Extremely familiar 6% 7% 5% 13% 9% 5% 2% 3% Very familiar 11% 11% 11% 20% 15% 12% 6% 6% awareness buzz Somewhat familiar 19% 19% 19% 26% 18% 21% 21% 8% demographic breakdown BeMoreDog Just know name 15% 15% 16% 15% 18% 15% 19% 10% (alphabetical order) O2 © Harris Interactive Harris © Never heard of 49% 48% 49% 27% 41% 48% 52% 73% 11 London 2012 opening 89 Chris Moyles leaves 55 CoD: Black Ops 2 game 40 HP TouchPad 31 Nexus 4 24 HTC Flyer tablet 19 Sightseers Movie 11 Phone hacking 89 Goal-line technology 55 Stone Roses tour 40 Nintendo unveil ‘Wii U’ 31 Lumia 920 24 Warner films on Fbook

Load more