AGENDA
KEY FIGURES Founded in 1982, Restoque is a leading Brazilian fashion group that owns and operates the most 2017 iconic brands in the country. 7 leading brands Restoque brands are known to offer to its clients an exclusive product mix and unique customer experience. +286 owned stores located at the most premium retail locations Headquartered in São Paulo, the Company operates 7 brands, 286 retail stores, 4 sales channels, 3 industrial facilities, 2 warehouses, a sales office in +6,000 employees New York and has annual sales of ~USD 550MM.
The Company operates a diversified sales channel +5,000 wholesale clients platform and has a solid footprint across the most premium retail locations in Brazil and a growing international presence in more than 10 countries. 5 Online stores
The Company is publicly traded in Brazil´s Stock Exchange, has an experienced management and ~ $550MM sales solid shareholders base . COMPANY TIMELINE CONSOLIDATION & LE LIS BLANC IPO & BRAND INTERNATIONAL EARLY STAGE GROWTH DEVELOPMENT EXPANSION 1982 1988 1998 2008 2008 2014 2015 2017
Restoque is founded Restoque goes public in São Paulo, Brazil, and Restoque successfully operates as a premium (IPO) at Brazil Stock integrates Dudalina multibrand retailer Exchange operations and consolidates its position Le Lis Blanc expands as a market leader Restoque launches Le Lis its product portfolio, Acquisition of Rosa Chá Blanc brand, offering a sales channels and Restoque increases its unique concept focused geographic footprint Acquisition of John John on fashion for women with presence in International high purchasing power Incorporation of Dudalina, markets Acquisition of Bo.Bô the most recognized Le Lis Blanc first flagship brand of high-end shirts in Restoque opens its office store is opened at the Brazil with ~4,500 point in New York most premium Brazilian of sales, 74 own stores mall and quickly becomes and 5 production facilities Launching of a success in Brazil Omnichannel Platform
1 Brand 33 stores IPO / 7 brands 286 Stores COVERING THE WHOLE ASPIRATIONAL FASHION APPAREL & ACCESSORIES SPECIALTY RETAIL UNIVERSE IN BRAZIL
One-stop shop / multi Exclusive and VALUE High-end dress shirts for Streetwear Boutique with exclusive occasion, sophisticated, both men and women RTW & casual apparel fashion & trends sophisticated product PROPOSAL high quality & fair price with a denim DNA portfolio (RTW and Swim)
TARGET Modern women from a Traditional and Edgy women and Cosmopolitan and Sophisticated, global CUSTOMERS broad elegant women and men with an active sensual women and feminine women age group men urban lifestyle
AGE PROFILE (YEARS) 35 - 55 30 - 50 20 - 35 20 - 35 25 - 40
# STORES 99 78 55 35 19 OUR COMPETITIVE ADVANTAGES
Unique customer Solid presence and Solid management experience diversified business model and growth track record
The most premium fashion Strong presence in the most Experienced management brands portfolio in Brazil premium retail hubs across a variety team and strong corporate of sales channels governance High quality and exclusive Diversity of brands, products, Proven experience in products with a unique suppliers, customers and acquisitions and ability to customer experience geography develop new brands Outstanding marketing Business model with solid Reliable capacity to campaigns with top celebrities financial metrics expand and optimize resulting in solid media presence store operations GROWTH PERFORMANCE AND OPERATIONAL HIGHLIGHTS
Growth performance 2017 snapshot
2017 Gross Ebitda Margin Same SALES STORES Growth Margin store-sales USD MM # CAGR (08-17) 9,8% 57% 21% 13,4% 21%
Sales Breakdown by Brand (2017)
327 548
500 286 266 41% 31% 17% 8% 3% 425 (227MM) (172 MM) (90 MM) (42 MM) (17 MM)
Diversified Sales Channel (2017)
Retail
100 15% 24% 61%c Wholesale USD 81MM USD 132MM USD 335MM 33 Others (Outlet and Online) 2008 2012 2016 2017 2008 2012 2016 2017 GLOBAL FOOTPRINT
International
28 international stores 2 showrooms - NY & Milan +20 wholesale clients
Brazil
286 stores including all regions 2 industrial facilities 2 warehouses +5,000 wholesale clients GLOBAL FOOTPRINT
SHOWROOM BRAZIL SHOWROOM USA S ã o P a u l o New York, NY
Founded 30 years ago, Le Lis Blanc is one of the most iconic and traditional high-end fashion brands in Brazil
Le Lis Blanc offers a broad and exclusive product portfolio ranging from clothing to home decor to a women from 30 to 55 years old with high purchasing power and modern lifestyle
The stores are located on the most One-Stop-Shop premium retail locations and offer unique layout and architecture, client experience for service and shopping experience a modern woman The brand owns 99 stores in Brazil and annual sales of ~USD 227MM
Le Lis Blanc is the women´s upper class favorite brand in Brazil for more than 20 years (1)
(1) Source: Ibope 2016 and Época magazine Stores Sophisticated architecture design and visual merchandising allied with a outstanding client service and exclusive shopping experience PRODUCT MIX Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD 150 – 300M2 04 USD 258 20%8% 227MM
NUMBERS OF SALES/SQM #SKUS PER AVERAGE STORES COlLECTION TICKET 80%92% 99 USD 2,000 USD 206 3,900 Wholesale Retail SQM
Financial Product Mix Breakdown and Operational 36% (% Sales per category) Snapshot
17% 14% 12% 7% 5% 5% 3% 1%
Blouses Pants Dresses Sleeveless Skirts Shirts Coats Shorts Others MARKETING CAMPAIGNS
Summer 2015 Summer 2016 Winter 2016 Winter 2017 Summer 2018
Georgia May Jagger Kendall Jenner Charlott Cordes Adriana Lima Bianca Balti Jerry Hall EVENTS AND MEDIA
316K followers - 4 Posts / day
233K views
1,3MM Followers - 3 posts / Day Maria Borges and Coco Rocha Ivete Sangalo and Sasha Meneghel @LeLisBlanc Summer Fashion Show, @LeonardodiCaprioFoundation, SP 2017 Saint Tropez 2017
25k 43k 44k Bruna Sasha Ivete Marquezine Meneghel Sangalo Valentina Sampaio Bruna Marquezine @LeLisBlanc Summer Fashion Show, @HallowennAMFAR, SP 2017 NY 2017 Activation with celebrities and influencers
Founded 60 years ago and incorporated by Restoque in 2014, Dudalina is the leading high-end shirt brand in Brazil.
Dudalina offers a broad and sophisticated product portfolio for a women and men who have high levels of Engaging people, social and cultural background and look. innovating and anticipating the The brand is known for the superior desires from an quality of its shirts, its flagship product, and blouses, which combine unique and impeccable cut with unique design sustainable way and excellent quality raw materials.
Dudalina is present in more than 10 countries and has a showroom in Milan, Italy. Stores Dudalina’s stores reflect the sophistication atmosphere and the brand’s style. They bring a different experience and make the customer immerse into the Dudalina universe. PRODUCT MIX Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD 60 – 120M2 04 USD 150 20% 172MM 45% 55% NUMBERS OF SALES/SQM #SKUS PER AVERAGE STORES COlLECTION TICKET 80% 78 USD 2,300 USD 170 9,700 Wholesale Retail SQM
Financial Product Mix Breakdown / Gender breakdown (59% women / 41% men) Woman (% Sales per category) and Operational 34% Snapshot
20% 20%
5% 4% 4% 3% 3% 3% 3% 1%
Shirts Blouses Pants Polo Shorts Dresses Skirts Others Sleeveless Blazers Acessories Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD USD 60 – 120M2 04 150 20% 172MM 45% 55% NUMBERS OF SALES/SQM #SKUS PER AVERAGE STORES COLlECTION TICKET 80% 78 USD 2,300 USD 171 9,700 Wholesale Retail SQM
Financial Product Mix Breakdown / Gender breakdown (59% women / 41% men) and Operational Man (% Sales per category) Snapshot 60%
12% 10% 6% 4% 4% 3% 1%
Shirts Polo Pants Acessories Shorts Suits T-shirt Tricot MARKETING CAMPAIGNS
Winter 2015 (New York) Winter 2016 (Madrid) Summer 2017 (São Paulo) Winter 2017 (São Paulo) Summer 2018 (Marrakesh)
Renata Kuerten Fernanda Lima Isabeli Fontana and Mauro Salvatore Isabeli Fontana and Mauro Salvatore Tomas Skoloudik EVENTS AND MEDIA
1,2MM followers - 1 Post / day
570K views
644K Followers - 1 post / Day Giovanna Antonelli Isabeli Fontana Dudalina Angola 2017 Dudalina Flagship 2017
32,7k 2,7k 2k
Bruna Henri Fernanda Marquezine Castelli Lima Taís Araújo Maria Fernanda Cândido Dudalina Flagship SP 2017 Dudalina Flagship SP 2017 Activation with celebrities and influencers
JOHN JOHN is a lifestyle fashion brand founded in Brazil and has built its trademark by developing premium handmade jeans with unique laundry and know-how.
Currently, JOHN JOHN offers a full product range for women and men, has over 50 stores and is a hit among top global celebrities.
Over the last years, JOHN JOHN has developed iconic marketing campaigns and events with celebrities such as Adam Levine, Easy-to-wear Ed Westwick, Zac Efron, Joshua Bowman, Jeanswear & Cara Delevigne, Demi Lovato, Barbara Casual Apparel Palvin, among others.
JOHN JOHN has a global soul that fits for individuals who are edgy trendsetters and express their individuality by their style.
The brand is the top of mind and the favorite one concerning jeanswear in Brazil ahead of international brands. (1)
(1) Source: HSR Specialist Research 2015 Stores JOHN JOHN’s first flagship store was opened in 2012, in the city of Sao Paulo (Brazil) and boasts of a wide range of products, including exclusive pieces in limited and numbered editions. Also known as JOHN JOHN Oscar Freire (reference to its location on the coolest street in town), this is where the big launching events and special activations take place. PRODUCT MIX Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD 80 – 300M2 04 USD 135 20% 90MM 35%
NUMBERS OF SALES/SQM #SKUS PER AVERAGE 65% STORES COLlECTION TICKET 80% 55 USD 1,500 USD 140 3,600 Wholesale Retail SQM Financial Product Mix Breakdown / Gender breakdown (55% women / 45% men) and Operational JJ Women (% Sales per category) Snapshot 25%
17%
13% 11% 10% 9% 9%
3% 2% 1%
Sleveless Pants Shorts Skirts Blouses Dresses Tees Jackets Coats Others Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD 80 – 300M2 04 USD 135 90MM 35%
NUMBERS OF SALES/SQM #SKUS PER AVERAGE 65% STORES COLlECTION TICKET
55 USD 1,500 USD 140 3,600 Wholesale Retail SQM Financial Product Mix Breakdown / Gender breakdown (55% women / 45% men) and Operational JJ Men (% Sales per category) Snapshot 34%
20%
13% 8% 5% 5% 5% 4% 3% 3%
Tees Pants Shorts Shirts Jacket Shoes Others Acessories Coats Polo MARKETING CAMPAIGNS
2011 The Race 2014 On the Road 2015 John John 2016 2017
Venice Zac Efron Joshua Bowman Adam Levine Fly Away EVENTS AND MEDIA
400K followers - 1 Posts / Day
1MM views
1MM Followers - 3 posts / Day Adam Levine Avril Lavigne John John Flagship, SP 2016 John John Flagship, SP 2014
12,5k 7,2k 5,4k
Ian Adam Somerhalder Levine Neymar Jr Chace Crawford Zac Effron John John Flagship, SP 2015 John John Flagship, SP 2012 Activation with celebrities and influencers
The term "Bo.Bô" comprises two expressions: Bourgeois, that represents successful cosmopolitan professionals, whose natural habitats are intellectual activities and culture; Bohême that means freedom of spirit, modern visions, progressive attitude and the humanitarianism, which drives them to be engaged in social causes.
Acquired in 2008, Bo.Bô is currently one of Boutique the greatest and most desired luxury brands shop with in Brazil. It’s main market focus is young exclusive women which shows confidence and have a fashion & unique point of view. trends The brand develops and sells high-end quality products in leather, silk, chamois, crochets, knits and lace with embroidered details. It’s wide range of products involve shoes, accessories, women’s apparel and fragrances.
Media and relationship based marketing with well known fashion magazines and strong online presence. Stores Bo.Bô stores combine values such as experience and innovation, bringing the concept of successful professionals and freedom of spirit. PRODUCT MIX Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD USD 10% 80 – 130M2 04 520 20% 42MM
NUMBERS OF SALES/SQM #SKUS PER AVERAGE STORES COLlECTION TICKET 80%90% 35 USD 800 USD 475 7,000 Wholesale Retail SQM Financial Product Mix Breakdown and Operational (% Sales per category) 21% Snapshot 20%
12% 11% 10% 10%
5% 5% 3% 3% 2% 2%
Dresses Blouse Pants Skirts Sleeveless Others Jacket Coats Shorts Body Shirts Shoes MARKETING CAMPAIGNS
Summer 2014 Winter 2015 Summer 2016 Summer 2016 Summer 2017
Cara Delevingne Cara Delevingne Josephine Skriver Stella Maxwell Kendall Jenner EVENTS AND MEDIA
180k followers - 1 Post / day
120K views
920K Followers – 2-4 Posts / Day Barbara Palvin Cara Delevingne Elle Brazil - 2015 Saint Tropez 2017
3,9k 5,3k 7,6k
Tassia Kendall Cara Naves Jenner Delevingne Cara Delevingne Gigi Hadid Vogue Brazil - 2015 Amfar RJ -2013 Activation with celebrities and influencers
Born in 1993, Rosa Chá built its reputation as one of the most prominent luxury Brazilian brands, synonymous of premium quality and contemporary design.
So it came to no surprise when in 1997 the brand took the American Market by the storm, quickly becoming an elegant, super-feminine favorite dressing among celebrities, fashion mavens and magazine editors. Broad portfolio mix of products Rosa Chá focuses on sophisticated, well-traveled women that are fun, from beachwear successful and plays with trends that best to urban wear suit their lifestyle, rather than just following what’s proposed.
The label explores the elegance of timeless pieces and high end quality, celebrating the unique sensuality of the Rosa Chá woman which has always been the brand’s trademark. Stores The store’s unique design combined with the new product mix, made the brand stand out in the Brazilian fashion scene PRODUCT MIX Brand Highlights Sales Channel breakdown
SALES STORE #COLLECTIONS AVERAGE % Retail vs. Wholesale SIZE RANGE YEAR PRICE
USD 80 – 130M2 04 USD 390 17% 17MM
NUMBERS OF SALES/SQM #SKUS PER AVERAGE STORES COLlECTION TICKET 83% 19 USD 2,500 USD 476 2,500 Wholesale Retail SQM Financial Product Mix Breakdown and Operational 19% (% Sales per category) Snapshot
12% 10% 10% 10%
7% 6% 5% 4% 3% 2% 2%
Blouses Dresses Skirts Sleeveless Pants Shorts Tee Others Coat Swim Acessories Jackets MARKETING CAMPAIGNS
Bikiniland 2014 Flower Fields 2014 Farriswheel 2016 Summer 2017 Electric Lady 2017
Taylor Hill Barbara Palvin Gigi Hadid Sonia Bem Ammar Gisele Bündchen EVENTS AND MEDIA
70k followers - 3 Posts / day
230K views
620K Followers – 3 Posts / Day Gisele Bündchen Fernanda Liz and Natalia Vodianova Rosa Chá Flagship, SP 2017 AMFAR Fabulous Fund Fair - NY 2017
20,9k 14,4k 6,7k
Gisele Juliana Grazi Massafera Bündchen Paes & Barbara Palvin Taylor Hill Barbara Palvin Leonardo di Caprio Foundation, Leonardo di Caprio Foundation, Saint Tropez 2017 Saint Tropez 2017 Activation with celebrities and influencers