Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2021 The Future of Fashion: Corporate Social Responsibility and Essential Marketing Strategies Taite Jorgensen Follow this and additional works at: https://scholarship.claremont.edu/cmc_theses Part of the Business Law, Public Responsibility, and Ethics Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, and the Marketing Commons Recommended Citation Jorgensen, Taite, "The Future of Fashion: Corporate Social Responsibility and Essential Marketing Strategies" (2021). CMC Senior Theses. 2681. https://scholarship.claremont.edu/cmc_theses/2681 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has been accepted for inclusion in this collection by an authorized administrator. For more information, please contact
[email protected]. Claremont McKenna College The Future of Fashion: Corporate Social Responsibility and Essential Marketing Strategies Submitted To: Professor Jeff Lewis by Taite A. Jorgensen for Senior Thesis Spring 2021 May 3, 2021 2 3 Abstract This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over- consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are now realizing how detrimental these practices are, and in result, they want to see more brands that focus on corporate social responsibility.