Case Study Co., Ltd.

Big Data Analytics 100x Faster: AccelStor and Chain Sea Build a Powerful Public Opinion Platform for Hotai Motor

“AccelStor has successfully resolved our big data analytics performance bottleneck by significantly increasing data processing speed, resulting in enhanced efficiency and a better user experience. Amazingly, AccelStor’s NeoSapphire all-flash array shortens data processing time from 1,200 seconds to just 10 seconds.”

Yao-Tsue Shen, Digital Services Manager, Chain Sea Information Integration

Customer Profile to collect and analyze massive volumes Solution of public opinion data as quickly as Hotai Motor Co., Ltd. possible in order to understand customers’ Conducting keyword searches and As a market leader in the needs in a timely fashion and offer analysis can be quite complex and , Hotai Motor is the services tailored to them, as well as to usually generates massive amounts of first overseas distributor for . more effectively handle social media data, which traditional data processing Hotai Motor also distributes many other issues. Seeing these potential benefits, application software is inadequate to well-known vehicle brands, such as Hotai Motor chose to work with Chain deal with. Chain Sea faced a and Hino, and its sales revenue Sea Information Integration to build an performance bottleneck caused by the consistently ranks first in Taiwan’s Insight platform for public opinion growing data volume; the whole data automotive market. analysis. processing operation could take up to 1,200 seconds. Such low data processing Chain Sea Information Integration Co., Ltd. The resulting Insight platform includes efficiency made it less likely for Hotai Chain Sea Information Integration is a MongoDB server installed with Motor to receive timely public opinion one of the biggest CRM integration Elasticsearch, an Insight website analysis and immediately respond to solution providers in Taiwan and an management server, and a server social media issues. In the process of expert in big data and smart services. hosting crawler. The crawler scans establishing the platform, Chain Sea With its extensive experience in building websites and social media platforms identified the performance bottleneck big data analytics platforms, Chain Sea and extracts information relevant to as coming from the disk storage that has helped Hotai Motor establish a Hotai Motor so as to gather timely was used for the Elasticsearch and powerful Insight platform for public feedback from their customers. MongoDB servers. After testing many opinion analysis.

Challenge Insight website Conducting keyword Websearches crawler and management server Increasing Demand for Public Opinion analysis

Analysis Internal link Internal link With the rapid development of mobile services and social networking websites, up to 92% of consumers nowadays seek opinions online via community-based or public networks before making purchase decisions. Hotai Motor’s challenge was Figure 1：Architectural Diagram of Hotai Motor’s Insight platform

www.accelstor.com high performance and robust data protection, providing customers with Insight website superior price-performance flash storage. Web crawler management server

Conclusion Internal link Internal link

With the rapid development of the Internet, the impact of social media and public opinion on purchase decisions is

Fibre Channel Fibre Channel powerful. Making decisions more rapidly by grasping useful information quantitatively and in a timely manner has become critical for businesses. To NeoSapphire 3605 achieve this goal, Chain Sea Integration Information helped Hotai Motor build Figure 2：Architectural Diagram of Hotai Motor’s Insight platform after adopting an Insight platform for public opinion AccelStor’s NeoSapphire 3605 analysis. By introducing AccelStor’s NeoSapphire 3605 all-flash array to storage systems, Chain Sea chose introduce the NS3605 into the original Hotai Motor’s storage system, Chain AccelStor’s NeoSapphire all-flash array infrastructure. What’s more, AccelStor’s Sea saw a remarkable improvement in to beat the bottleneck. technical support team provided free performance, search quality and and fast first-rate technical consulting efficiency, enabling Hotai Motor to Benefits Introduced and setup support. receive timely public opinion data and tailor their marketing strategies to Data processing speed increased 100x Ultra-High Performance with Accel- customers. with NeoSapphire all-flash array Stor’s Core Technology: FlexiRemap® After introducing the NeoSapphire The NeoSapphire 3605 is powered by 3605 to the platform, Chain Sea saw a AccelStor’s core technology — FlexiRemap® 100x increase in performance. Data — a unique software architecture featuring processing time was shortened a proprietary data remapping algorithm significantly, from 1,200 seconds to just designed to work based on the 10 seconds. Following the remarkable fundamentals of flash memory. The enhancement in performance, the NS3605 has brought the following overall search quality and efficiency major benefits to Hotai Motor: also improved greatly, enabling Hotai Motor to receive timely public opinion 1. Outstanding Performance: FlexiRemap® data. software technology unleashes the true potential of every CPU and SSD in the Accomplishments Yao-Tsue Shen said, “The key to our storage system, enabling the NeoSapphire solution is the integration of the big 3605 to offer an outstanding 360K IOPS Data processing speed increased data platform with the all-flash storage. for 4KB random writes and process data by 100x AccelStor and Chain Sea share the 100x faster to greatly improve the Easy and flexible deployment same vision and goals. Combining both performance of the Insight platform. Complete and timely technical companies’ capabilities has created a 2. Robust Data Protection: Proprietary support stunning big data analytics experience data remapping technology and a for Hotai Motor.” Deployment of the global wear leveling algorithm reduce NeoSapphire 3605 was simple, too: unnecessary I/O overhead, enabling Using 16Gb/s Fibre Channel to connect data to be distributed evenly across Products Introduced the NS3605 all-flash array with the SSDs, maximizing SSD utilization. Elasticsearch and MongoDB servers, 3. Superior Price-Performance Ratio: NeoSapphire 3605 All-Flash Array public opinion analysis data could be AccelStor’s software-defined approach quickly processed and stored in the unleashes the true performance of all-flash array. It only took two hours to storage hardware and ensures sustained

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