Reeling in the Years: 25 years of Change in Irish Tourism
2nd Annual Tourism Policy Workshop Dromoland Castle 4th-6th November 2011
Brian Maher Head of Policy and Futures Fáilte Ireland
1985-2010
A Potted History Events that shaped today’s world
1980’s
• Black Monday • Strikes Economies in • Unemployment/Self Aid • Emigration Turmoil
• Bob Geldof • Jack Charleton People • Mary Robinson
• Anglo-Irish Agreement • Iraq War I • End of Apartheid Political • Collapse of European Communist Systems Upheaval • Tianamen Square
1990’s
• Unemployment reaching record levels – 1992 • Employment and investment growing, economy improving – 1994 Transforming • Booming economy, record growth and inward invesment - 1998 Economy
• Italia 90 • Eurovision winner four times in five years • Riverdance Transforming • Good Friday Agreement Ireland • Tour de France
• Millenium Celebrations (Y2K bug?!) • Abbeylara • Concorde crashes Cusp of a • Angry Eircom shareholders Century • Flood Tribunal
The Noughties
• 9/11 • Foot and Mouth Disease in UK and Ireland Shock and • Iraq War II • Tsunami Awe
• Special Olympics • Oxegen/Electric Picnic • Cork City of Culture Ireland • Ryder Cup/Waterford Tall Ships/Volvo Ocean Race Transformed
• The Euro • Celtic Tiger Economy • Economic collapse Tourism Touch Points 1985-2010
Europe •European Funding •Expansion of the EU •The Euro Ireland •Northern Ireland •Foot and Mouth Disease •Celtic Tiger Economic •Temple Bar •Banking Crisis, public debt •Global recession •Loss of consumer confidence Tourism and Travel •Ryanair – the advent of low cost airlines •Removal of Shannon Stopover •European deregulation, Open Skies Technology •Accommodation tax breaks •The Internet •Mobile Technology •Social Media
Global Tourism Overview 1985-2010 Growth in International Tourism Arrivals and Receipts
Source: World Tourism Organisation
1985-2010 Growth in International Tourism Arrivals by Region
Source: World Tourism Organisation
1985-2010 Growth in International Tourism Arrivals Index
Source: World Tourism Organisation
Regional Share of International Arrivals (%)
1985 2010
Source: World Tourism Organisation
Average Annual Growth (%)
Source: World Tourism Organisation
1985-2010 Growth in International Tourism Receipts by Region
Source: World Tourism Organisation
Regional Share of International Receipts (%)
1985 2010
Source: World Tourism Organisation
Irish Tourism 1985-2010 1985-2010 Overseas Visitors to Ireland
Source: Central Statistics Office Indices 1985-2010 Overseas Visitor Spend in Ireland and Irish CPI
Source: Central Statistics Office 2000-2010 Domestic Trips (000s)
Source: Central Statistics Office 2000-2010 Domestic Holidays (000s)
Source: Central Statistics Office Indices 1985-2009 Irish Outbound Tourism and Irish GDP
Source: Central Statistics Office 1985-2010 British Visitors to Ireland and GDP Indices
FMD
The Euro
International Monetary Fund, World Economic Outlook Database and Central Statistics Office 1985-2010 US Visitors to Ireland and US GDP Indices
1st invasion of Iraq 9/11
End of Shannon Stopover
International Monetary Fund, World Economic Outlook Database and Central Statistics Office 1985-2010 German Visitors to Ireland and German GDP Indices
Reunification FMD
International Monetary Fund, World Economic Outlook Database and Central Statistics Office
Holiday Segments (000s) 2000-2010
Fáilte Ireland Survey of Overseas Travellers
Holiday Route of Entry (%) 1985-2010
Fáilte Ireland Survey of Overseas Travellers
Holiday Use of Car(%) 1985-2010
Fáilte Ireland Survey of Overseas Travellers
Holiday Seasonality (%) 1985-2010
Fáilte Ireland Survey of Overseas Travellers 1985-2009 Length of Stay
Central Statistics Office
Holiday Accommodation Used(%) 1985-2009
Fáilte Ireland Survey of Overseas Travellers
Accommodation Nights - All
1985 2010
Fáilte Ireland Survey of Overseas Travellers
Accommodation Nights - Britain
1985 2010
Fáilte Ireland Survey of Overseas Travellers
Sources of Information
Fáilte Ireland Visitor Attitudes Survey
Considering Ireland for a Holiday (%)
Very Important Factor (%) 2000 2010 Friendly, hospitable people 95 92 Easy, relaxed pace of life 84 74 Beautiful scenery 93 91 Good all round value for money 75 74
Competitively priced air and sea fares 57 67 Easy to get to 63 65
Interesting history and culture 77 80 Opportunities for outdoor activities 36 38
Fáilte Ireland Visitor Attitudes Survey