Reeling in the Years: 25 years of Change in Irish Tourism 2nd Annual Tourism Policy Workshop Dromoland Castle 4th-6th November 2011 Brian Maher Head of Policy and Futures Fáilte Ireland 1985-2010 A Potted History Events that shaped today’s world 1980’s • Black Monday • Strikes Economies in • Unemployment/Self Aid • Emigration Turmoil • Bob Geldof • Jack Charleton People • Mary Robinson • Anglo-Irish Agreement • Iraq War I • End of Apartheid Political • Collapse of European Communist Systems Upheaval • Tianamen Square 1990’s • Unemployment reaching record levels – 1992 • Employment and investment growing, economy improving – 1994 Transforming • Booming economy, record growth and inward invesment - 1998 Economy • Italia 90 • Eurovision winner four times in five years • Riverdance Transforming • Good Friday Agreement Ireland • Tour de France • Millenium Celebrations (Y2K bug?!) • Abbeylara • Concorde crashes Cusp of a • Angry Eircom shareholders Century • Flood Tribunal The Noughties • 9/11 • Foot and Mouth Disease in UK and Ireland Shock and • Iraq War II • Tsunami Awe • Special Olympics • Oxegen/Electric Picnic • Cork City of Culture Ireland • Ryder Cup/Waterford Tall Ships/Volvo Ocean Race Transformed • The Euro • Celtic Tiger Economy • Economic collapse Tourism Touch Points 1985-2010 Europe •European Funding •Expansion of the EU •The Euro Ireland •Northern Ireland •Foot and Mouth Disease •Celtic Tiger Economic •Temple Bar •Banking Crisis, public debt •Global recession •Loss of consumer confidence Tourism and Travel •Ryanair – the advent of low cost airlines •Removal of Shannon Stopover •European deregulation, Open Skies Technology •Accommodation tax breaks •The Internet •Mobile Technology •Social Media Global Tourism Overview 1985-2010 Growth in International Tourism Arrivals and Receipts Source: World Tourism Organisation 1985-2010 Growth in International Tourism Arrivals by Region Source: World Tourism Organisation 1985-2010 Growth in International Tourism Arrivals Index Source: World Tourism Organisation Regional Share of International Arrivals (%) 1985 2010 Source: World Tourism Organisation Average Annual Growth (%) Source: World Tourism Organisation 1985-2010 Growth in International Tourism Receipts by Region Source: World Tourism Organisation Regional Share of International Receipts (%) 1985 2010 Source: World Tourism Organisation Irish Tourism 1985-2010 1985-2010 Overseas Visitors to Ireland Source: Central Statistics Office Indices 1985-2010 Overseas Visitor Spend in Ireland and Irish CPI Source: Central Statistics Office 2000-2010 Domestic Trips (000s) Source: Central Statistics Office 2000-2010 Domestic Holidays (000s) Source: Central Statistics Office Indices 1985-2009 Irish Outbound Tourism and Irish GDP Source: Central Statistics Office 1985-2010 British Visitors to Ireland and GDP Indices FMD The Euro International Monetary Fund, World Economic Outlook Database and Central Statistics Office 1985-2010 US Visitors to Ireland and US GDP Indices 1st invasion of Iraq 9/11 End of Shannon Stopover International Monetary Fund, World Economic Outlook Database and Central Statistics Office 1985-2010 German Visitors to Ireland and German GDP Indices Reunification FMD International Monetary Fund, World Economic Outlook Database and Central Statistics Office Holiday Segments (000s) 2000-2010 Fáilte Ireland Survey of Overseas Travellers Holiday Route of Entry (%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers Holiday Use of Car(%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers Holiday Seasonality (%) 1985-2010 Fáilte Ireland Survey of Overseas Travellers 1985-2009 Length of Stay Central Statistics Office Holiday Accommodation Used(%) 1985-2009 Fáilte Ireland Survey of Overseas Travellers Accommodation Nights - All 1985 2010 Fáilte Ireland Survey of Overseas Travellers Accommodation Nights - Britain 1985 2010 Fáilte Ireland Survey of Overseas Travellers Sources of Information Fáilte Ireland Visitor Attitudes Survey Considering Ireland for a Holiday (%) Very Important Factor (%) 2000 2010 Friendly, hospitable people 95 92 Easy, relaxed pace of life 84 74 Beautiful scenery 93 91 Good all round value for money 75 74 Competitively priced air and sea fares 57 67 Easy to get to 63 65 Interesting history and culture 77 80 Opportunities for outdoor activities 36 38 Fáilte Ireland Visitor Attitudes Survey .