2020 Media Kit Reach Up
TrueBlue OUR HEART IS IN THE COUNTRY Reach up to 125,000 readers 2020 Media Kit per issue TrueBlue OUR HEART IS IN THE COUNTRY What is TRUE BLUE? TRUE BLUE is the inflight magazine for Rex Airlines. TRUE BLUE is a magazine dedicated to telling the stories of interesting Australian people, and a publication that aims to explore the industries that they work in and the places they call home. TRUE BLUE is a magazine that aims to educate readers about the first people to live on this great southern land, featuring stories, ideas and business knowledge from Indigenous Australians. Each year more than 750,000 million people travel on Rex Airlines. That’s a captive audience of 125,000 people every issue, and our research has shown that the magazine is read at least twice, and often three times. These passengers are entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft – TRUE BLUE. This audience sits in the highest demographic of income earners (with an average income of around AU$150,000 a year), making TRUE BLUE a targeted and responsive platform upon which to advertise your brand. There is a section of TRUE BLUE dedicated to Rex Airlines, which features a welcome letter from the CEO, a map displaying Rex routes, news from Rex, FAQ, information on inflight safety and comfort, and some puzzles. The rest of the magazine includes travel and lifestyle features, a national events calendar, product pages, interviews with people making a difference in Australia and the world, as well as a dedicated mining, agribusiness and business section, as most of our frequent flyers are business people who like to stay informed and abreast of local and national news and current affairs.
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