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2020 Media Kit Reach Up

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2020 Media Kit Reach Up TrueBlue OUR HEART IS IN THE COUNTRY Reach up to 125,000 readers 2020 Media Kit per issue TrueBlue OUR HEART IS IN THE COUNTRY What is TRUE BLUE? TRUE BLUE is the inflight magazine for Rex Airlines. TRUE BLUE is a magazine dedicated to telling the stories of interesting Australian people, and a publication that aims to explore the industries that they work in and the places they call home. TRUE BLUE is a magazine that aims to educate readers about the first people to live on this great southern land, featuring stories, ideas and business knowledge from Indigenous Australians. Each year more than 750,000 million people travel on Rex Airlines. That’s a captive audience of 125,000 people every issue, and our research has shown that the magazine is read at least twice, and often three times. These passengers are entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft – TRUE BLUE. This audience sits in the highest demographic of income earners (with an average income of around AU$150,000 a year), making TRUE BLUE a targeted and responsive platform upon which to advertise your brand. There is a section of TRUE BLUE dedicated to Rex Airlines, which features a welcome letter from the CEO, a map displaying Rex routes, news from Rex, FAQ, information on inflight safety and comfort, and some puzzles. The rest of the magazine includes travel and lifestyle features, a national events calendar, product pages, interviews with people making a difference in Australia and the world, as well as a dedicated mining, agribusiness and business section, as most of our frequent flyers are business people who like to stay informed and abreast of local and national news and current affairs. Media Kit 2 TrueBlue OUR HEART IS IN THE COUNTRY Through TRUE BLUE, passengers learn about the people and places that make rural, regional and outback Australia what it is. Everyone today is swamped with information from so many platforms and from so many different angles, that brands need to be able to offer a tight, trustworthy media mix that reaches, resonates and remains with people long after they’ve viewed it. This is what the team at Publishing ByChelle do well. Many media agency buyers invest in Five-Metro Media with the expectation that they have also squared away potential regional customers. However, according to EMMA data (Enhanced Media Metrics Australia: emma.com.au) a high proportion of regional consumers are either non- or light-consumers of mainstream media. At Publishing ByChelle, everyone on our team is passionate about rural, regional and remote Australia, and we also understand that Rex does carry city folk who engage in regular business across Australia. Through TRUE BLUE, our team will continually create an environment in which targeted information, ideas, travel stories and business innovations are shared among our passengers. Airline magazine advertising is a proven method of targeting the frequent flyer and the leisure and business traveller market (decision-makers and opinion leaders with high income). An aircraft cabin provides a captive environment where airline magazine advertising reaches the right audience at the right time. And on Rex Airlines, our magazine is the ONLY inflight entertainment. Research shows that 80% of frequent flyers have read or looked through Rex’s inflight magazine in the past month and 91% have read or looked through it in the past six months. TRUE BLUE places traditional advertising in front of elusive consumers at a time when they have no other media distractions. They are a captive audience like no other, and we know how to engage them. Media Kit 3 TrueBlue OUR HEART IS IN THE COUNTRY Introducing Rex Airlines Regional Express, aka Rex, is Australia’s largest independent regional airline. Rex operates a fleet of more than 90 aircraft, flying to more than 60 destinations across Australia. Its fleet consists of 52 Swedish built Saab 340 turboprop aircraft seating 34 passengers. It serves New South Wales, South Australia, Victoria, North Queensland, Tasmania and Western Australia. The airline was established in 2002 when the Australia-wide Airlines consortium (set up by former Ansett Australia employees) acquired Hazelton Airlines and Kendell Airlines. The consortium merged the two companies and started operations in August 2002 as Rex. Today the Rex group comprises of Regional Express, Air freight and charter operator Pel-Air Aviation, and it also Outthereowns MEDIAKIT and 2016/17 operates the Australian Airline Pilot Academy. Bamaga NPA Bamaga NPA Mornington Island (Gununa) Gununa Karumba Cairns Normanton where we fly NormantonBurketown Cairns Doomadgee Burketown Doomadgee Townsville Mount Isa TownsvilHughendenle Mount Isa Julia Richmond CreekHughenden Julia Creek Richmond Winton Boulia Longreach Winton Boulia Bedourie LongreachWindorah Birdsville Bedourie Windorah Quilpie Charleville Charleville Birdsville Brisbane Carnarvon Brisbane West Wellcamp Wellcamp/ Coober Pedy Quilpie Thargomindah Cunnamulla (ToowSt oomba)George Toowoomba Lismore Ballina Monkey Mia Cunnamulla (Byron Bay) BrisbaneGrafton Coober Pedy St George Thargomindah Armidale Broken Hill Perth Lismore Ballina Taree Ceduna (Byron Bay) Grafton (Yamba) Ceduna Whyalla Dubbo Broken Hill Armidale Newcastle Mildura Parkes Orange Esperance Bathurst Perth Port Augusta Dubbo Grith Whyalla AdelaideParkes Wagga Sydney Port Lincoln Narrandera/ Wagga Albany Orange Leeton Albury Moruya Mildura Kingscote Newcastle Port Lincoln (Kangaroo Island) Cooma Griffith Bathurst Esperance Adelaide Merimbula Narrandera-Leeton Sydney Melbourne Albany WaggaMount W Gambieragga Kangaroo Island Moruya (Kingscote) Albury Snowy Mountains (Cooma) Mount Gambier King MerimbulaIsland Melbourne Burnie Rex Statistics King Island 750,000 million passengers travel on Rex each year. * Each magazine (six a year) is in front of 125,000 people. Burnie Media Kit 4 TrueBlue OUR HEART IS IN THE COUNTRY Who flies on Rex Airlines? Passengers of regional airlines are a clearly defined and attractive audience. Spanning regional business professionals, regional leisure travelers and the affluent and well-educated professionals of the mining and resources sector, the passengers of Rex have income profiles well above the national average. Unlike passengers on the large national airlines, the TRUE BLUE audience isn’t distracted with seat-back TVs and Wi-Fi tablet access. TRUE BLUE’s high-quality and beautifully presented content meets its readers’ desire to be entertained, absorbed, and informed throughout their flight, and delivers a uniquely engaged audience for your brand advertising. 175,000 MILLION PASSENGERS 45%FEMALE 55%MALE 70%LEISURE 30%BUSINESS (1,050,000) (450,000) 80%ARE REPEAT CUSTOMERS 76% RECOMMEND REX TO PEOPLE THEY KNOW $150,000 THE AVERAGE INCOME OF OUR PASSENGER 40-55 IS AROUND $150,000 A YEAR, HOWEVER MORE THAN IS THE AVERAGE AGE 20% OF OUR PASSENGERS EARN OVER $165,000 OF OUR PASSENGERS Media Kit 5 TrueBlue OUR HEART IS IN THE COUNTRY What kind of stories do our writers tell? Features focussing on Rex Airlines TRUE BLUE has a section of the magazine dedicated to all things Rex: June/July 2018 news, health and safety while flying, a route map and a FAQ page. TrueBlue OUR HEART IS IN THE COUNTRY Regional news THE CAPITAL’S CALLING Every issue TRUE BLUE brings together news and ideas from across Canberra’s charm will have you converted in no time the country, focussing on the regions that Rex Airlines services. LOVING MARGS WA’s wine and food haven continues to seduce ON THE MONEY Travel articles Regional Aussie hotspots where the TRUE BLUE’s travel stories focus on the regions that Rex flies to, and property game is on the stories are real yarns, filled with local characters, interesting history, and most importantly, they are stories that inspire. Indigenous stories TRUE BLUE supports the many Indigenous communities of Australia, Kasey: covering everything from art and culture to business and education. back to ArtSpace her roots AusBiz. KASEY CHAMBERS AND HER CAMPFIRE The new Aussie Every issue we cover a fantastic art gallery or art exhibition that is DISCIPLES ARE COMING TO YOU business mag featuring at one of Rex’s regional and metro locations. Philanthropy We love to cover charities and non-profits that benefit and help out Australians living and working in rural, regional and outback locations. Agribusiness: Australians and their industries Australia is what it is because of the people who call it home. Our producer and agribusiness stories reveal insights into the many industries in which Australians are employed, while introducing characters who we can all learn from. Events Calendar Everyone loves a good festival or event, and Australia is absolutely heaving with them. We cover the pick of the bunch from Rex destinations all over Australia. Business From issues and news in agribusiness to small business news and technology, in TRUE BLUE we keep our passengers well-informed while also keeping them entertained. Mining and resources Mining is one of the industries that keeps Australia moving ahead. TRUE BLUE covers important stories from the resources sectors revolving around issues, people, places and events that affect us all. Education Education is a part of every other industry that TRUE BLUE covers. In this section we cover innovation in education, students and institutions doing something out of the ordinary, and news and views from some of the country’s top minds. Media Kit 6 TrueBlue OUR HEART IS IN THE
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