Reinventing philanthropy Key IT trends Total return The constant changing nature of Charities and opportunities The benefits of following a total philanthropists & philanthropic giving offered by new technology return investment approach
October/November 2013 l www.charitytimes.com
Making corporate partnerships work
EDITORIAL COMMENT
Editor Andrew Holt [email protected] Holding the Lobbying Bill 020 7562 2411
Contributing Writers Beth Breeze, Stephen Bubb, David Emerson, The Lobbying Bill is quite a piece of legislation in the Tracey Gyateng, Joe Irvin, Theresa Lloyd Maurice making. It has had the impact of uniting such diverse sector Mcleod, Alex Murdock, Cathy Pharoah, Ben organisations as the League Against Cruel Sports and the Phillips, Antony Savvas, Hannah Stoddart, Oliver TaxPayers’ Alliance in opposition to the Bill. That is some Wallin achievement. Design & Production The deep discontentment and confusion amongst the Matleena Lilja sector is completely justified. This Bill at its heart threatens [email protected] the independence of charities and their ability to campaign. 020 7562 2400 As a result a diverse coalition of prominent charities, Commercial Manager campaign groups, academics, think-tanks and online networks launched an Cerys Brafield independent Commission, the Commission on Civil Society and Democratic [email protected] Engagement, in response to concerns about the Lobbying Bill. 07766 662 610 In its report, Non-Party Campaigning Ahead of Elections, Lord Harries of Pentregarth, Advertising Manager chair of the Commission, writes: “Part 2 of the Lobbying Bill risks profoundly Steve Good undermining the very fabric of our democracy by significantly limiting the right of [email protected] organisations — from charities and community groups to think-tanks and blog sites 020 7562 2435 — to speak out on some of the most important issues facing this country and the Subscriptions planet. Whether we agree with these organisations or not, their role is essential in Joel Whitefoot order to have an informed, engaged electorate.” [email protected] The report addresses three key issues: the state of civil society’s engagement in 020 8950 9117 democratic processes; the likely impact of Part 2 of the Bill on campaigning activity Subscription Rates (6 issues pa) if it passes into law in its current form and what changes to regulation of non-party £79pa registered charities campaigning are needed ahead of elections. £119pa rest of UK, £127pa EU And in so doing, the Commission has recommendations that fall into three £132pa elsewhere categories: a central recommendation that the Government should pause Part 2 Printed by Warners Midlands of the Bill to allow for proper consultation and consideration. Second, if the central All rights reserved. The views expressed recommendation is not implemented, changes to Part 2 of the Bill to limit the are not necessarily those of the publishers. damage to democratic engagement of civil society and third, consideration of ISSN : 1355-4573 regulatory changes to non-party campaigning beyond 2015.
Published by The Commission concludes: “To follow the Committee’s recommendation would, Perspective Publishing, 6th Floor, by definition, introduce a delay into the Bill’s legislative process and thus delay its 3 London Wall Buildings, London EC2M 5PD implementation. This would mean it would be unlikely the Bill’s provisions would be
in force prior to the 2015 General Election. www.perspectivepublishing.com “However, the Electoral Commission have not indicated any need for such an Managing Director urgent change and in their briefings their concern has focused on the need for new John Woods provisions to be considered, guidance produced and organisations given time to Publishing Director make adjustments.” Mark Evans One can only hope that the government listens to the strongest pleas here and, for the benefit of the sector, puts the Lobbying Bill on hold.
Andrew Holt, Editor
Average net circulation of 10,373 copies for July 12 – June 13
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21260-12_Rathbones Ad_Pewter Live_271x204_v1.indd 1 28/10/2013 14:39 CONTENTS
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23 COVER STORY: CORPORATE PARTNERSHIPS Corporate partnerships are becoming more central to the work of sector organisations, but measuring the impact of the partnership is key, says 36 Maurice Mcleod
News-in-Depth Columns Features
06 An anatomy of social investment 16 Trusts and foundations philanthropy Analysis by Professor Paul Palmer David Emerson on finance 29 Reinventing philanthropy 08 The ethics of investment 17 Sector engagement Beth Breeze and Theresa Lloyd analyse the National Ethical Investment Week Ben Phillips & Hannah Stoddart on history of philanthropy, finding it is not a climate change and the sector simple, static activity with philanthropists The Review 18 Sector governance open to change Stephen Bubb on boards 12 Surviving Austerity 19 Data analysis Key IT Trends Reviewed by Joe Irvin Tracey Gyateng on sector data 32 Technological engagement 13 Housing and philanthropy Antony Savvas says charities are approach- Reviewed by Cathy Pharoah ing the opportunities offered by new tech- 14 The Green Standard nology with caution, but they shouldn’t be Reviewed by Alex Murdock Charity Services put off from testing the water
Analysis and Profile 46 Suppliers Directory Total return Comprehensive listings of products 36 Freedom from constraint 10 Sector Analysis and services for the sector Oliver Wallin argues that a switch to total Becky Slack analyses return mandates could give charities a politics and the sector more effective way of managing risk 20 Profile Andrew Holt met Rebecca Wood, CEO, Alzheimer’s Research UK www.charitytimes.com 05 NEWS IN DEPTH
An anatomy of social investment
At the Charity Times Investment Conference, Andrew Holt is wholly in furtherance of the charity’s aims,” he said. heard an invaluable in-depth analysis of social investment PRI often takes the form of loans, equity investments or pooled funds. If the PRI is a loan, the loan agreement should set out: how it will be used to further the charity’s rofessor Paul Palmer, professor of aims; and a rate of interest considering the Pvoluntary sector management, and impact on their charitable aims and the Associate Dean for Ethics, Sustainability rate that the borrower might able to and and Engagement at Cass Business School willing to pay. gave one of the most insightful discussions “Trustees must act in the best interest on social investment at the Charity Times of their charity when making a PRI and Investment Conference held in October ensure that: their charity’s funds are only in London. used to further its stated aims; they have Professor Palmer started with first regard to private benefit; before making premises, stating social investment is an the PRI trustees should be clear that and emerging investment class which involves it contributes to the charity’s strategic a generation of blended social and aims and compare PRIs with other ways financial return on capital for the investor of advancing the charity’s aims in terms of and can include equity, bonds, charity effectiveness and risk. PROFESSOR PAUL PALMER bonds or social impact bonds, or other “Where an investment cannot be wholly forms of debt which are typically issued by “Social investment needs to be justified as either a financial investment charities and social enterprises. undertaken for exclusively charitable or PRI, it may be possible to justify it as a “The social return is achieved as a result or community charitable purposes. mixed motive investment. of the deployment of capital raised by the Some incidental private benefit is “Investments still need to be justified issuer in sustainable and social beneficial accepted” as being in the best interest of the activities,” said Professor Palmer. He noted charity and trustees should consider the that most forms of social investment justification for making the mixed motive are loans, share or partnership capital, referred to as CC14). The Commission investment,” he said. combinations of loans and equity funding identifies two separate types of He noted the suitability of a mixed and unsecured loan notes. investment that might be defined as motive investment for the charity is Within this there are three other forms social investments. These are performance addressed by: does it provide part financial of investment: Charity Bond; Social Impact related investments (PRI) and mixed return and part contribution to the Bonds and Revolving Loans. Investment motive investments (MMI). charity’s aims? is not limited to a charitable organisation Palmer added that it should be noted On MMI, Professor Palmer said the size or excluded from an organisation that is that the Charity Commission is continuing of the MMI should be in the context of the not charitable. to research PRI and MMI. “The Commission charity’s overall investment portfolio and “The investment needs to be undertaken accepts that the guidance is currently the charity’s attitude to risk .“An MMI is for exclusively charitable or community lacking in some areas and the Commission not justified when it is made for purposes charitable purposes. Some incidental is hoping to improve on this,” said other than furthering the charity’s aims private benefit is accepted,” he said. Professor Palmer. and securing a financial return. ” He noted a charity wanting to engage “The aim of a PRI is to use a charity’s CAF Venturesome suggests social in social investment must ensure: the assets directly to further its aims in a way investment can work when organisations investment is made within the powers that may also produce some financial are looking for funding to help them of the charity and the investment should return for the charity. make the transition to a more sustainable be prudent. The Charity Commission “PRI is different from financial business and bridge to confirmed grants, has issued guidance to charities making investment as the justification for making which are increasingly paid in arrears and investments: Charities and Investment the PRI is to further the charity’s aims. The develop assets for use in delivering their Matters, A Guide for trustees (formally charity must be able to show that the PRI activities as well as manage cash flow.
06 www.charitytimes.com 07_CToctober2013_jupiter_ansvar.indd 1 10/25/2013 1:25:37 PM NEWS IN DEPTH
The ethics of investment
Andrew Holt finds an asset manager arguing it is a mispercep- In a wider context, Aarts said the tion that negative screening leads to a weaker performance world population is growing rapidly and with it massive wealth creation in developing countries and subsequent changes in consumption. ith National Ethical Investment Within this, in the future, more of the WWeek taking place in October, world’s population will inevitably live in much discussion was had on the nature water stressed areas and water shortages of ethical investment, and one leading will be further exacerbated by changes investment manager set-out how in agriculture and an increase in extreme investing ethically across rapidly growing weather patterns and possibly longer term global environmental markets appeals climate change. to charity investors and challenges the Aarts noted: “These resource efficiency myth that ethical investments tend markets are growing considerably faster to underperform. than most other sectors, as companies Hubert Aarts, managing director, listed are seeing rapidly increasing demand for equities at Impax Asset Management, their products and services. Globally there said: “An ethical investment is simply are currently some 2,400 listed companies an umbrella term for any investment with a combined market capitalisation in HUBERT AARTS that takes environmental, social and/or excess of $7.3 trillion. governance issues into consideration. “Successful investing in these “Successful investing in these sectors “However, this definition is open to a sectors not only requires a deep not only requires a deep understanding range of interpretations. Everyone draws understanding of the industries in of the industries in which these companies their line in the sand in a different place.” which these companies operate, but operate, but also the mis-pricings that Although he noted there are several also the mis-pricings that occur“ occur because of the inherent complexity areas that are generally deemed beyond of technologies, increasingly strict the pale such as: armaments; animal regulation and the fact that many of exploitation, human rights abuse, additional layer of positive vetting that these companies are generally not well environmentally damaging practices, can add real value for investors. understood or deeply researched by the alcohol, gambling and pornography. “This focus is also high on the priority investment community.” “These sectors are usually screened list for most ethical investors as it endorses He added that alongside the obvious out of ethical funds and it is this exclusion the important theme of optimising benefits of rising earnings and wider aspect which has given rise to the our limited resources and/or in finding investor confidence across the economy, common misperception that negative alternative solutions. stock ratings should rise further following screening leads to weaker of performance. “But it is also gathering interest the announcement of new US policies Not necessarily so. from investors who do not necessarily to conserve water, reduce flood risk and “Well managed companies, committed consider themselves ‘ethical’ or ‘green’ limit greenhouse gas emissions, as well as to strong sustainability and good but are simply seeking long term growth news on Japanese, Chinese and European governance, generally demonstrate opportunities in global equities. energy policy and pollution regulation. superior long term performance. “Alternative and renewable energy, “Investors who ignore these funda- “We are all painfully aware of the result energy efficiency, water, waste will mental economic drivers could miss out of years of poor governance within the be amongst the fastest growing on an enormous opportunity for value UK banks and the far reaching impact global markets. creation. this continues to have. The omission of “The drivers are compelling and as the “The prospect that these markets should companies that don’t deliver on these world economy stabilises these markets outperform the wider economy over practices is simply another layer of should deliver superior returns relative to the next decade and beyond resonates risk reduction.” the more over-valued yield stocks which strongly with a broad-based interest in Aarts noted however, that it is the have been preferred in recent years.” long-term ethical investing.”
08 www.charitytimes.com
POLITICAL ANALYSIS
Political dialogue
Becky Slack FOUND THE MAIN POLITICAL PARTY bone marrow transplants – a report that CONFERENCES LACKING IN ANY SECTOR NARRATIVE, BUT calls for national guidelines so that every THERE WAS aN INTERESTING DEBATE ON THE FRINGES patient receives the same level of care.
Wider impact However, it wasn’t all about single issue f last year’s party conference season events. There was plenty going on that Isignified the “cooling of attitudes Political challenges tackled some of the challenges and towards charities” by government, At the Liberal Democrat conference for opportunities that are pertinent to the then this year it was positively frozen. example, delegates could have attended wider charity sector. Whereas David Cameron had managed a Medical Aid for Palestinians fringe event Issues such as charity chief executive to find room for one mention of the Big where Tony Laurence, chief executive of salaries, for example. Readers can’t fail to Society in his 2012 closing speech, this the charity, talked through some of the have seen the barrage of criticism directed year there was nothing, not even a sniff challenges of resolving the humanitarian towards those organisations that pay their of recognition for the charitable sector crisis in Palestine while the political leaders more than £100,000 a year. “The nor the many millions of people who situation is so volatile. leaders of some of the biggest charities give their time and/or money to While at the Conservatives, delegates risk bringing ‘the wider charitable world help others. interested in the Syria conflict could have into disrepute’ by taking large pay rises Not that the other two main party learned just how dangerous the situation while donations are falling, according to leaders fared much better. Even Ed on the ground is for aid organisations by the regulator”, wrote the Daily Telegraph Miliband, former charities minister, didn’t attending the Islamic Relief fringe with in August. see fit to mention the role of voluntary Justine Greening. Conversation at this John Low, chief executive of the organisations in ‘making Britain better’ event focused on the complexities of Charities Aid Foundation addressed this in his closing speech. To hear his views negotiating with multiple actors to create negative coverage at his organisation’s on this area, an invitation to the ACEVO a safe humanitarian corridor that will allow three fringe events, using them as an Labour party reception was required. aid to reach those who need it. It was a opportunity to criticise both the Charity Here he highlighted how the charity valuable opportunity for the organisation, Commission for its “bizarre” response sector is essential to tackling Britain’s explains Jehangir Malik. to the backlash and for “making social challenges and “crucial to the “Party conference season is an statements that undermine public trust future of one nation and the future important time for organisations like in charities”, and trustees of charities, of Britain”. Islamic Relief to communicate our which he accused of failing to defend Policy announcements relating to the concerns to politicians and promote their own organisations. sector were also pretty much non-existent. the work we do,” says Malik, the aid “I am very disappointed that the chairs No new incentives aimed at increasing organisation’s UK director. “Last autumn and trustees of charities have been giving, no new pots of money, no new we had fringe debates at the Labour and absolutely silent on the matter. They are ideas at all it seemed. Indeed the only Conservative conferences on what can the ones responsible for running the policy that referenced the sector was be done to protect the most vulnerable charities, for setting the pay. If they set [the George Osborne’s Help to Work scheme countries and communities against natural salaries], they should be willing to defend that asks charities to offer volunteering disasters. This year we were able to ask the them,” he said. positions to the long-term unemployed. Secretary of State to ensure that no stone Meanwhile, funding, as always, was the When it came to conversations about is left unturned in diplomatic efforts to focus of several sessions. the value the third sector offers the UK improve humanitarian access and bring The Social Investment Forum, for and other communities around the world, about peace talks.” example, kicked off its series of fringe one had to head to the fringes where, in The fringe events also provided a events with the launch of a new model meeting rooms, theatres and restaurants platform for charities looking to launch of funding at the Liberal Democrat dotted around Glasgow, Brighton and or promote reports, such as that by World conference. Local Impact Funds, which Manchester, charities had partnered with Vision on preventing early marriage or have been designed to work closely with think-tanks and media outlets to host that by Anthony Nolan on how the NHS Local Enterprise Partnerships, offer a new panel discussions and debates. is failing patients who undergo lifesaving way of providing “simple finance for local
10 www.charitytimes.com POLITICAL ANALYSIS
government to set the priorities for these three sector bodies,” he said, “and at the moment I don’t see that”, emphasising how the current government has failed to coordinate a “clear, coherent strategy”.
Social economy However, this is not for the want of trying, according to Nick Hurd, minister for Civil Society. Speaking at the Social Economy Alliance fringe in Manchester he referred to the “constant frustration” he feels at some departments’ lack of enthusiasm for the social economy When asked whether enough had been done to promote the charity sector, he
We have a window of opportunity now to help government departments understand the sector, because circumstances have changed. People are having to think differently Nick Hurd, minister for Civil Society
for charities and how government rhetoric admitted that the answer was “no”, saying has the potential to have an adverse that many public sector bodies are not impact on the number of people willing ambitious enough in their transactions to donate time and money. with charities and social enterprises – charities and enterprises”. Thomas, who was Shadow Minister for primarily down to their aversion to risk. They will bring together local and Civil Society at the time of the conference, Civil servants feel their first national partners and investors to provide said: “If the challenge is to persuade zero- responsibility is to protect ministers’ tailored support for organisations, which givers to get active, what you don’t do is reputations, which means playing it safe, will help them become investment ready start attacking charities in the way we’ve he said: “But that underestimates the risk and enable scaling up and growth: see started to see a range of government of the status quo. We’re paralysed by the www.charitytimes.com on September 18 figures doing. It seems like a very different idea that might fail, but look at what we for more on this. environment for charities to be making achieved in the past, when we had all their pitch to volunteers than what David the money.” Economic landscape Cameron offered when he talked about “There are departments of government Meanwhile, at the Labour party fringe, the ‘big society’ as the answers to the that don’t get this stuff at all. It’s our Nick O’Donohoe, chief executive of Big problems of Britain.” responsibility and our mission to push Society Capital reminded delegates that Thomas also called for greater co- it so that they do,” he added. social investment is not the panacea to ordination and joint working between However it wasn’t all bad news. Hurd the charity sector’s funding woes. It is not the sector’s three largest bodies: the Big added: “We have a window of opportunity a replacement for grant funding and has Lottery fund, Big Society Capital and the now to [help government departments been designed to support organisations in Charity Commission, something he feels is understand the sector], because very specific ways, he said. essential if critical issues such as funding circumstances have changed. People are Also at the Labour party conference and maintaining volunteering levels are to having to think differently.” fringe, Gareth Thomas MP reflected on the be addressed. current political and economic landscape “It ought to be the job of the Becky Slack is a freelance journalist www.charitytimes.com 11 THE REVIEW
Surviving austerity by nef
urviving Austerity from nef is the Foundation. But the report finds that at the state from individuals, families and Sproduct of a two-year study of two a local level spending is shifting from communities; and finally it is seen as a deprived areas – Tottenham in London prevention to reaction, again youth cover for the cuts. and Aston in Birmingham. The research services is used as the example. This race But the report does not just identify the explores how people were experiencing to the bottom, it is suggested, may also problems, drawing on this evidence and austerity, welfare changes and economic have consequences for the success of the wider research and case studies (ranging pressures. Using peer research, interviews Social Value Act. from Cleveland Ohio to Camden in desk research and workshops, they found The research also looks at the Big London), the report sets out a rich menu of startling evidence that austerity is creating Society and says that the high hopes of actions that can be adopted by local actors greater inequality and hitting the poorest the Big Society have fallen flat in these to tackle the problems created by the hardest. The report rejects the ‘strivers versus areas. It explores why this should be and recession and austerity measures. These skivers’ rhetoric – finding that in-work suggests it is due to economic insecurity fall into five themes: 1. Embedding fairness poverty and poor wages and conditions making people more inward looking; in all decisions; 2. Commissioning for are bigger causes of poverty than the weakening of the core economy; the social value; 3. Co-production as standard; worklessness. This report pulls no punches turmoil that cuts and increased demand 4. Making well-being for all the goal of in stating that austerity is not working. The are having in the voluntary sector; public services; 5. Developing sustainable report concludes: “Current policies appear the failure to understand that not all economies. to be making matters worse for those communities are equal; the separation of The key to these measures is local in areas we studied (Birmingham and authorities, voluntary organisations and Tottenham), rather than better.” It finds residents working together. NAVCA has that work is pushing people into poverty Joe Irvin observes always been clear that although local not lifting them out. A “no pay – low pay this report could authorities are making many cuts affecting cycle” has been created by precarious, be criticised for its local charities, we need to work together. part-time and poorly paid employment. Austerity is bound to create hardship. With daring conclusions The report is equally forthright on the Chancellor announcing more welfare increasing inequality: “The burden gleaned from specific reform and more years of austerity, this of reducing Britain’s deficit is falling data, but does provide report provides timely evidence that the predominantly on those who get vital a refreshing insight hardship is being felt disproportionately support from public services and welfare.” and damagingly in the poorest families The new austerity is disproportionately and communities. We are not ‘all in this affecting women, those who are disabled together’. It argues that poverty is now and the young. Austerity is also hitting prevalent among those in work, making the Core Economy - a description of the the divisive ‘strivers v skivers’ rhetoric everyday things people do to care for baseless. And at local level, prevention each other such as looking after relatives, is being sacrificed for despite the long helping friends and bringing up kids. term costs stored up. This report could And cuts are going beyond ‘efficiency be criticised for its daring universal savings’. Real reductions are being made conclusions gleaned from specific data. in important services and entire services However, it provides a refreshing insight are being cut – most notably youth into real local experiences which lie behind support. Local authority budget cuts are dry statistics. It also provides thought- creating a “race to the bottom” on cost provoking ideas on how local authorities, for many local services, creating false the sector and communities need to work economies. Nationally there has been an together to pursue better solutions. upsurge in support for Early Intervention, tackling issues at the early stage to Joe Irvin is CEO of NAVCA prevent much more damaging and costly consequences later, with Government The paper is available at: support for the Early Intervention www.neweconomics.org
12 www.charitytimes.com THE REVIEW
Rebuilding the relationship between affordable housing & philanthropy
ebuilding the relationship between Raffordable housing and philanthropy, Cathy Pharoah finds a new publication from The Smith this paper provides an Institute, Peabody, and New Philanthropy interesting journey Capital (NPC), sees housing join the through the field of queue increasingly knocking on the social housing and doors of foundations and donors as the government’s purse-strings tighten. philanthropy, which, The word ‘rebuilding’ in its title refers at times offers con- back to Victorian philanthropy and the flicting perspectives investments of Cadbury, Rowntree, which serve to under- Peabody and others in decent living line the complexities conditions, but, is somewhat misleading of housing as an issue as none of the authors believes today’s philanthropy can seriously dent UK housing need. Indeed it is refreshing to elderly, which could reduce emergency find an upfront and frequently depressing hospitalisations and their associated costs. acknowledgement of the limitations of He also suggests community “crowd- bringing the David of philanthropy to funding” to raise part-investment for local tackle the Goliath of housing need in what developments. The scope and options for aims to be a manifesto. The strength of foundations to make social investments well-off, but essential workforce. the approach, however, is that collectively in housing are clearly and realistically Overall the report offers no central or the pot-pourri of papers gradually build appraised by Daniel Sattar, from the Esmee specific definition of what it means by a picture of where philanthropy might Fairbairn Foundation. He sees the most “affordable’”in relation to philanthropy, realistically make a difference. important contribution of foundations and Ham’s paper also states the case An opening article by Vicki Prout, as their freedom to take on riskier for this particular rental market as a NPC, sets out the negative impacts of programme-related investment in areas good property investment prospect government welfare reform on capacity of high need, providing the subsidy which for capital-rich charities. to pay rent, and the new financial burden might just free up private capital, so-called In a final paper, however, Peter Malpass of increased discretionary housing ‘mix-motive’ finance. Nick Salisbury, Social outlines a history of failed housing payment. The knock-on effects of housing Finance, sees a role for philanthropic policy due to housing increasingly being problems on mental health, employment investment in the provision of specialist treated as a highly valuable investment opportunity and even greater demand for housing for the most vulnerable. class rather than a basic human need. cheap accommodation are highlighted, Concrete experience as innovative Together the papers in this pamphlet concluding with a cri de coeur that “even suppliers in the affordable housing market provide an interesting discoursive journey if philanthropic money can only nibble are brought to the publication by Lord through the field of social housing and around the edges….(of housing need), Richard Best, and by Brian Ham, CEO of philanthropy. At times its conflicting surely this work is worth doing.” Dolphin Square Foundation, set up on the perspectives only serve to underline The fundamental need of housing proceeds of the sale of Dolphin Square. the complexities of housing supply and associations for access to large-scale Ham spells out the realities of a robust demand in the UK. reliable capital funding if access to approach to creating financial viability homes is to be measurably improved in the provision of affordable housing, in Cathy Pharoah is professor of Charity is emphasised by David Orr from the his case focussing on the under-served Funding and Co-Director of the ESRC National Housing Federation. Philanthropy but “vibrant rental market for young Research Centre for Charitable Giving is highly unlikely to reach the scale of professionals” in London. Ham draws and Philanthropy Research, Cass the resource needed, but might be attention to how the high value land Business School able to make a difference in specific and property market in London also has areas such as a potential Social Impact the effect of excluding other important The paper is available at: Bond for supported housing for the segments such as its young, and less www.thinknpc.org www.charitytimes.com 13 THE REVIEW
Green Standard 2013 by the Green Alliance
eron comparing his strong and ‘passionate’ This paper’s assessment stance on the environment prior to the of UK political leader- 2010 election with for his relative silence ship on the environment after coming into government noting that since the General Election he has “not given a public speech on the tends to be somewhat environment or challenged the growth of climate science denial in his party”. broad in nature, finds The more cynical political observers Alex Murdock, but amongst us might note that “few policy reveals interesting promises made in opposition withstand challenges for all the move into government”. The Lib- political parties eral Democrats as the junior party in the coalition are seen as subject to internal disagreement with their members being ment and so specific mention is unneces- encouraged to vote against their own sary especially where issues such as policy of decarbonising electricity. It could a Thames estuary airport are concerned. be argued that in a situation of austerity The outline of this review therefore and recession environmental issues can tends to be somewhat broad in nature. get displaced in the order of priorities. The four areas of focus: the economy, The formal opposition in that sense his review of UK political leadership communities, nature and international is free to profess a commitment to Ton the environment since the General leadership also reflect this rather broad environmental (and indeed) other policies Election in 2010 is produced by a coalition brush approach to the environment. The secure in the knowledge that they do of ‘green’ and environmental organisations review embraces all the major parties at not have to immediately deliver on them. under the aegis of Green Alliance, Westminster. The fleeting reference to the However even the Labour Party comes an environmental think tank. The publica- Green Party and the nationally focussed in for criticism for its “failure to set out tions’ stakeholder organisation represent parties of the UK perhaps fails to acknowl- apositive vision of how it will respond to an interesting, though not necessarily very edge the importance that such Parties the serious decline of nature’”. Thus it is diverse, group encompassing on the one might play in influencing the Westminster in a democracy. hand organisations focussed on transport agenda. Possibly in the nature agenda Since its publication, the issues around and natural ecology and on the other Scotland and Wales punch well above their energy and in particular, the increased cost hand organisations who perhaps wear population weight in shaping the nature of energy have to be seen in the context their campaigning orientation fairly agenda in respect of both preservation of environment policy. Inevitably there obviously such as Friends of the Earth of nature and plant and species diversity. are trade-offs in policy terms between and Greenpeace. When a document is a Scotland is reported to be the first country environmental ‘green’ issues and the reali- composite of the efforts of a coalition of in Europe to have produced a detailed ties of fuel poverty and a perceived need stakeholders it is useful to be clear as to map of its wilderness areas. The focus to ensure long-term assurance of energy. the nature of these stakeholders. There on the Westminster level perhaps takes Such policy dilemmas possibly have more are a large number of NGO’s involved in away some of the more interesting data consequences for the Labour party who the environment though for some of them and richness which a wider trawl would may find it difficult to justify environmen- their focus is perhaps orientated towards have elicited. However in a relatively brief tal policies which have associated costs. a particular aspect. (21 page) document this is understand- The Royal Society for the Protection of able. The document gives a generally Professor Alex Murdock is head of Birds as one of the largest membership well informed and critical account of the Centre of Government and Charity organisations has an obvious such focus performance of both the major parties Management, London South Bank yet perhaps strangely the subject of birds and main politicians in the period up to its University has no specific mention in the document. publication date. Some politicians come Perhaps the RSPB is confident that politi- out looking better than others. The paper is available from: cians of all hues will recognise the argu- The report is quite critical of David Cam- www.green-alliance.org.uk
14 www.charitytimes.com For charity insurance, search ‘Markel’
We see What others Miss
CT_angel_Apr13.indd 1 28/03/2013 13:28 COLUMN
Trusts and foundations
The research was also able to give a Social investment picture of ‘a typical social investment’, characterised as an unsecured 100k loan his month saw over 300 delegates over five years with some repayment Tfrom across the trusts and foundations dependent on the success of the project. sector gather for the annual ACF Confer- Foundations are therefore typically ence. As always, there was a great deal providing risk capital to charities and of thought provoking discussion and a social enterprises who may not be able to supportive atmosphere geared towards access finance from commercial lenders the sharing of insight and best practice. because they are starting out, rapidly This year, I was struck by the fact that scaling up, or because they fall outside the largest workshop session of the day the service delivery mainstream. was the one focussing on social invest- Such social investments generally ment. Viewed from the outside, and deliver a below market return, so decisions given that only a small proportion of ACF David Emerson argues that to invest must necessarily weigh social members are actively engaged in social the bespoke nature of founda- return against the hit which will impact investment at present, this might seem tions involvement is a strength; the money available as ‘pure grant’. unusual. However, it serves to underline a Respondents also outlined a number of offering a genuinely alternative key point: outside interest in this market limiting factors with regard to investment is growing and foundations are keen to approach to those who must put scale, notably the lack of suitable deals consider what, if any, role they might play. finance first coming forward and pre-existing pres- With that already in mind, ACF sures on capacity and expertise. This issue launched the results of research under- is perhaps most tellingly illustrated by the taken over the course of this year. The fact that 90% of sector social investments report, Charitable trusts and foundations made so far have come from ten large engagement in the social investment mar- foundations with endowments exceeding ket, gives the clearest picture yet of the £100m. The presence of suitably skilled emerging market viewed from a foundation perspective. The find- staff is usually key to making social investments. ings of the research have provided significant food for thought, All of which inevitably begs the question; how might we best running counter to many initial preconceptions and highlighting understand the contribution of trusts and foundations to the the unique role that trusts and foundations occupy. To date they emerging social investment market? I would argue that the have set aside £100m for social investment with around £50m bespoke, considered nature of foundations’ involvement is a already committed to specific deals. strength; offering a genuinely alternative approach to those who Contrary to the assumptions of those coming to the market must put finance first. By focusing on their charitable objectives, from other perspectives, who felt that foundations main interest as well as being able to mobilise a wealth of experience in how to in social investment was the chance to recycle funds, the research effect meaningful social change, foundations’ are able to make a shows that no matter which way you look at it, for foundations, powerful offer: a partnership based not on return, but on doing mission is rightly key. The research, which surveyed over 80 trusts what it takes to get the job done, often in the most difficult to and foundations, alongside interviews with key players within the tackle areas at the most crucial stage of an enterprise’s growth. sector, provided a consistent message: for foundations the prior- As a nascent market, social investment may yet be altered by ity is their overall charitable aim, and any social investment must factors currently unknown. Our research shows, however, that in always be aligned with this core concern. the current funding ecology, trusts and foundations are occupying The centrality of mission is one of a number of complexities a singular space. Though their assets are restricted to their charita- particular to trusts and foundations, many of which have not ble aims and small in comparison to institutional finance, the fact previously been understood by those outside of the sector. The that foundations are driven by mission, underpinned by experi- overall picture revealed in the research is one characterised by ence and unfettered by the constraints of big finance means that nuance, with all participants viewing social investment as ‘another their ‘boutique’ role has a valuable contribution to make. useful tool in the toolbox’, rather than as a potential replacement for grants. David Emerson is ACF chief executive
16 www.charitytimes.com COLUMN
Sector engagement
already been emitted by 2011. The report Climate change confirmed the burning of fossil fuels has been the main contributor to the 40% ive years ago the world hit a crisis. increase in C02 concentrations since the FThe global financial system collapsed, industrial revolution. The message is clear oil reached $147 a barrel, and food — one way or the other we need to kick prices leapt, precipitating protests in 61 the fossil fuel habit if we have any chance countries, with riots or violent protests of avoiding climate catastrophe, which in 23. By 2009, the number of hungry Oxfam knows is already making poor people passed one billion for the first people hungry, and stands to plunge mil- time. It represented a ‘perfect storm’ lions more into poverty and desperation generated by an unstable financial unless we limit carbon emissions. system, an over-dependency on fossil So if the connection between food fuels, and the creeping impacts of climate and fossil fuels is clear, this brings us to change on poor people’s access to food. Ben Phillips and hannah the final ‘f’ — finance. Fossil fuel reserves Fast-forward to today, and the crisis stoddart connect the many are distributed across stock exchanges in isn’t over: we still stand on the edge of links the sector can make in major financial centres around the world. a precipice, with the poorest at ever- Capital markets support the continued finance and politics based on increasing risk from impending food, exploitation of these reserves in order financial and fossil fuel crises. Oxfam’s experience and the to generate short-term returns. Carbon If today one person in eight goes to issue of climate change Tracker, Grantham Institute and Nicholas bed hungry, analysis suggests that the Stern have warned that 60-80% of fossil number of people at risk of hunger is fuel reserves of companies listed on projected to increase by 10–20 per cent global stock markets is ‘unburnable’ if the by 2050 as a result of climate change. It is world is to have a chance of not exceed- estimated that this could increase child ing global warming of 2°C. malnutrition by 20 per cent relative to a Of these fossil fuel reserves, coal is the world with no climate change, eliminating the improvements that dirtiest and is the biggest single source of CO2 emissions globally. may otherwise have occurred. Even with global warming of less Not only are the climate change impacts of coal devastating. It than 2°C by the 2050s, total crop production in sub-Saharan Africa also leads to displacement, social unrest and hugely undermines could be reduced by 10 per cent. With higher levels of warming, public health. Millions of India’s Adivasi (tribal) people live in countries in sub-Saharan Africa could experience catastrophic states such as Orissa, Jharkhand and Chhattisgarh that are being declines in yield of 20–30 per cent by 2080. According to one devastated by coal mining. Yet coal companies listed on the Lon- estimate, it could rise as high as 50 per cent in Sudan and Senegal. don stock exchange alone are receiving huge amounts of finance Oxfam’s work with smallholders in developing countries indicates from London-based investors including from private banks and that these creeping, insidious changes in the seasons (such as pension funds. What this means is if we continue with business-as- longer, hotter dry periods), shorter growing periods, and unpre- usual, we are without doubt heading for climate catastrophe, with dictable rainfall patterns are bewildering farmers, making it harder more severe and accelerating food crises, and more hungry and for them to know when best to sow, cultivate, and harvest their desperate people. At Oxfam, we’re starting to realise that the story crops. The fisherwomen Oxfam works with in Bangladesh and the of suffering, of farmers losing their crops, of families going hungry, farmers we have spoken to in Zambia report that climate change is tied up with the story of a financial sector cashing in on a warm- is threatening their economic survival. ing planet. As development agencies we need to follow our obser- Last month the Intergovernmental Panel on Climate Change is- vations to their logical conclusion. A hot world is a hungry world. It sued a stark warning, stating that the thousands of scientists who is also a socially and financially unstable and food insecure world. partook in its latest study are ‘unequivocal’ that climate change Tackling the triple crises of food, fossil fuels and finance is crucial is happening and is caused by human activity. Importantly, the in creating a safer, fairer, more just future free from hunger. Panel stated that to avoid dangerous levels of climate change, beyond 2C, the world can only emit a total of between 800 and Ben Phillips is campaigns and policy director of Oxfam. Han- 880 gigatonnes of carbon. Of this, about 530 gigatonnes had nah Stoddart is head of Oxfam’s economic justice policy team www.charitytimes.com 17 COLUMN
Sector governance
external accountability for governance Board evaluation and promoting a culture of ongoing evaluation and improvement within iven the challenging circumstances charity boards. Gthat many charities now face, good The commission also considered how governance has arguably never been charities can ensure that both board more important. Many charities have members and staff understand the experienced major changes over the requirements of their positions. Charity last few years, as they adapt to falling trustees have a unique and increasingly income from both private and public complex role, and our survey showed that sources, move into new areas of activity more than 10 per cent of respondents and develop closer relationships with were not confident that the different both the public and private sectors. These roles and responsibilities of their board, shifts have put extra pressure on charities’ CEO and chair were clear and understood. core governance functions. For example, It is essential that the sector’s Comprehensive induction processes, around evaluating and managing risk, governance reflects the diversity clear schemes of delegation and ongoing securing financial sustainability and of the beneficiaries, supporters training and development can all help setting strategic priorities. to address this issue. Perhaps more and communities it represents, Consequently, after ACEVO noticed important, however, is the development a sizeable increase in demand for says STEPHEN BUBB but, he of an organisational culture that supports both ACEVO’s Governance Helpline warns, there is clearly still a long clear communication, mutual support and its CEO in Crisis Service during way to go and continuous improvement. 2012, we felt it was time to look more Finally, the commission looked at how closely at sector governance and try to charities can establish and maintain better understand the everyday issues a well-functioning board and a high faced “on the ground.” We set up a standard of governance overall. Survey Governance Commission led by senior data showed that the recruitment sector representatives, who spent several months engaging with of a diverse board of trustees, a longstanding challenge for the sector through regional consultation sessions, as well as an many charities, remains particularly problematic: 52 per cent of online survey. The results fed into a published report, Realising survey respondents felt that their organisation had difficulty in the Potential of Governance, which was launched last September. recruiting trustees from under-represented backgrounds. It is The aim of the report was not to re-state the principles of good essential that the sector’s governance reflects the diversity of governance, but to understand the realities and put forward the beneficiaries, supporters and communities it represents, but recommendations to help charities ensure that their governance there is clearly still a long way to go in this area. The report looks is robust enough to meet the challenges ahead. Guided by the at the different approaches that charities have used to improve results of our consultation exercises, the published report focused board diversity, ranging from targeted recruitment to the use of on three areas: appraisal and accountability, understanding of agencies specialised in recruiting from under represented groups. roles and responsibilities, and board management. At the least, using an open and advertised recruitment process The Commission’s consultation work led to some interesting will prevent the development of an “old boys’ network”, where findings. For example, the need to formally evaluate CEO boards recruit largely from their pre-existing contacts without performance is widely accepted and 65 per cent of charities approaching wider communities. As ACEVO’s governance team do so at least annually. However, the majority of charities have often remarks, good governance is most vital at the point when never evaluated the performance of their chair. Given the central things go wrong- by which time it is far more difficult to address importance of the chair’s role to an effective charity, does this any issues. We hope that the report will encourage charities to state of affairs make sense? The commission thought not, and reflect on their governance arrangements even when things the report puts forward suggestions and case study examples to are going well, and ensure that they are robust and sustainable help charities put an effective chair appraisal system into place. enough to withstand any future challenges. The report also calls on the Charity Commission, funders and commissioners to play a greater role in strengthening Sir Stephen Bubb is chief executive of ACEVO
18 www.charitytimes.com COLUMN
Charity data
not the clients they work with go on to Sector analysis re-offend. However, uptake of the service has been relatively slow, though we are veryone’s talking about data: open hoping that this will pick up as the tool Edata, big data, private data — it’s the becomes more established. latest buzzword to sweep through the NPC recently published The Power of sector. As a self-confessed data geek I am Data: Is the charity sector ready to plug in? delighted by this trend. And there’s good which examined the demand and supply cause for it too, because by engaging side barriers to charities engaging with with data in the right way, charities can the data agenda. On the supply side, better understand the issues they work more progress needs to be made around on, operate more effectively, and improve making data available, particularly in their understanding of the difference a way that is useful and accessible to they make. The bad news, however, is charities — something our Data Labs that most charities are currently not There are plenty of options project aims to by increasing the supply taking advantage of the opportunities it for charities to start using of government held data and analysis presents. data in more imaginative ways, for impact measurement, and to support There are numerous examples of how charities to use the data. The picture on particularly to understand their charities can use data, but fundraising the demand side is more complex, and is an area organisations are always keen results, but we are not seeing the key barriers outlined in The power of to hear about. In the current economic the response from charities, data are: climate, budgets are being squeezed, argues TRACEY GYATENG Awareness: charities and funders with NCVO and CAF reporting that the need to be aware of the potential of charitable sector received the lowest data sets that are relevant to their work level of donations in 2011/12 since the and publically available (or that could survey first began in 2004/05. be requested), and how to access these. Inevitably, fundraisers have come Capability: Most charities don’t have under increasing pressure, with many exploring ways to better specialised analysts or research departments, so making the most connect and understand current donors whilst looking towards of data can be difficult as at the minimum it requires someone new methods of reaching donors by expanding their digital with an aptitude for, and interest in, analysis. activities. Earlier this year, NPC’s Money for Good UK report Capacity: Data analysis is difficult and requires resource, examined who, why, and how people donate. In the next stage of including time and technology. Frontline charities rarely have the the project charities will have the opportunity to apply our donor money for this, or the funding to bring it in externally. segmentation tool to their own fundraising data and use it to fine Further to this, there is also the concern that many charities are tune their approaches. nervous of the disruption results could bring; that is, what would Barnsley Hospice provides another example of how data can happen if they suddenly found out that they weren’t achieving be used to improve fundraising. By linking the postcodes from what they thought they were. This fear of failure is a major barrier their donor database to the local council’s dataset showing the and will only change if the attitudes of charities, funders and socio-economic profile of neighbourhoods, they are able to tailor commissioners are shifted and enlightened. their fundraising strategy for each area, for example, by marketing Data, and what can be done with data, is a rapidly progressing small pledges for lower income areas and corporate giving where field, and as things stand, the charity sector risks being left behind businesses are located. by not engaging with the opportunities it brings and by not Despite these good examples, the sector as a whole still has ensuring that its interests and requirements are represented by a lot of work to do to fully engage with the data agenda. There initiatives to open it up. are plenty of options for charities to start using data in more imaginative ways, particularly to understand their results, but Tracey Gyateng is data labs manager at NPC. Data will be one we’re just not seeing the response from charities. of the topics covered at NPC and CFG’s Impact Leadership For example, charities working with offenders can now use Conference 2014, supported by Charity Times. For more the Ministry of Justice’s Justice Data Lab to find out whether or information visit: http://www.thinknpc.org/events/ www.charitytimes.com 19 THE CHARITY TIMES INTERVIEW
Profile: Rebecca Wood, CEO, Alzheimer’s Research UK
Winning the battle
With a rise in income of 11 per cent last year, Alzheimer’s Research UK has bucked the trend of the economic environment. But that is only one success amongst many, finds Andrew Holt
inning the 2013 Charity Times Awards Charity of the Year Alzheimer’s Research UK is also the second largest charity funder Wwith an income between £1million and £10million is a high of dementia research in the world. mark in excellence and Alzheimer’s Research UK has shown on On the second point, Alzheimer’s Research UK has increased its many fronts why they won the award. dementia information activity, including securing and retaining The solidity of its work can be seen on the last year alone, with the NHS. It also disseminated leaflets on dementia to every UK the charity measuring its work against four key and well achieved GP surgery and a huge number of nursing homes and libraries to objectives. These were: an increase in funding for pioneering improve public understanding. UK-based dementia research; an increase in outreach to the Thirdly, Alzheimer’s Research UK has campaigned on the public to improve understanding through health information singular issue of public dementia research funding over the past dissemination, communication and media; forge stronger links few years. It stands as its greatest policy success that the launch with government and its departments to influence public of the Prime Minister’s Challenge on Dementia in March 2012 spending on dementia research and the direction of publicly- announced a doubling in research funding to £66million over the funded research programmes, and finally, increase charitable next three years. income by 5-10 per cent through investment in fundraising, Fourthly, and possibly most impressively, charitable income for marketing and communications functions. That is some list. the past financial year was £9.12million, up over 11 per cent on From this, the evidence of success is all here: the funding of the prior year, a remarkable achievement given the challenging research in the past year reached a new record high of £5.5million. economic environment. Its spending on charitable activities Alzheimer’s Research UK’s current dementia research portfolio increased by 17 per cent over the prior year, including record has passed the £20million mark for this first time, with over 140 investments of £5.5million in research and over £1million in projects taking place at leading institutions across the UK and information, education and advocacy which have helped boost is now the second leading funder of dementia research in the its profile and contributed to the vast improvements in public UK, behind the government-funded Medical Research Council. spending on dementia research.
20 www.charitytimes.com THE CHARITY TIMES INTERVIEW
Prudent investment funded a truly pioneering study into early-onset of Alzheimer’s The success of these objectives are indeed impressive. Which was disease, affecting people in their 50s, 40s and even 30s.” the most difficult? Rebecca Wood, Alzheimer’s Research UK CEO, Its new Research Strategy, launched in Westminster, won reveals: “Given continued uncertainty in the economy, and against widespread and cross party support. With Secretary of State the backdrop of many charities experiencing falls in income, our Jeremy Hunt endorsing it at the launch, and Shadow Chancellor bold target to increase income was certainly the most ambitious Ed Balls, who also spoke at the launch. for the year. The strategy will see the charity concentrate on fast-tracking “Beating our income target with a 11 per cent increase on research towards patient benefit, help unite academic research the prior year has been achieved through prudent investment with pharmaceutical industry resources and introduce more across the organisation, not only in fundraising, but also in funding partnerships at home and overseas as advised by communications and policy work, so we can work harder for our its newly formed international scientific advisory board of donors and make a stronger case for research investment.” international experts. Why in particular then, were these four objectives chosen? Dementia affects 820,000 people with an economic impact Wood explains: “Dementia is our greatest medical challenge, of over £23bn to the UK, most of which is met by unpaid carers: affecting over 800,000 people today with a greater economic husbands, wives and children who struggle to meet the emotional impact than heart disease and cancer combined. When you’re and care demands that dementia places on their family. dealing with an all-encompassing health issue like this, you This impact dwarves other serious conditions, posing a have to be bold and seek to make major steps in improving the greater cost to the UK than cancer and heart disease combined. environment for research. “Twelve times more is spent on cancer, which has brought “We are playing catch-up with other disease areas, with real breakthroughs in treatment. Our work could not be more dementia 20-30 years behind cancer both in terms of research important,” says Wood. understanding and stigma. We can’t afford to take 30 years to Wood notes that a charity with fewer than 40 members of close the gap, as this period would see dementia become a socio- staff can have impact scientifically to the benefit of people with economic as well as a medical crisis in the UK. dementia, in its fundraising and through influencing public “We are being ambitious, and our objectives are testament spending. “We represent exceptional value for money to our to that: drive hard for growth to increase our own funding donors and we believe further growth in this financial year and for research, as well as leveraging a better response from subsequent ones is achievable, and we are investing in growth to public funders.” achieve this.” The charity has also secured major corporate partnerships, On the Big Society, Wood has an interesting angle. “The Prime including three consecutive years of support from Iceland Foods Minister’s Dementia Challenge is an intriguing case study for worth over £1million per year and making a major contribution to the Big Society, with big opportunities for the voluntary sector research. A highly successful corporate partnership team of just to help deliver improvements for people with dementia by two people have also secured a £200,000 partnership with the working at the heart of government and through engaged Page Group, the recruitment specialists, who are funding young volunteers.” However, she notes, with a carefully worded research scientists entering the dementia field. The charity has caveat: “Any bottom-up collaboration needs to be met with also secured successful partnerships with Royal London, PWC, top-down funding.” Nikon UK and Capgemini Consulting. So given such impressive growth, where will future growth There are also plans to work with Insight Investment, who are come from? Wood says: “People can expect further big things funding projects around brain imaging and innovative research. from Alzheimer’s Research UK in the coming period, and we have “Our corporate fundraising function has gathered pace since its some big research initiatives to announce in the coming year and inception a few years ago. We try to approach partners who share beyond, all of which are focused on delivering benefits to people our ethos of ideas and innovation — both central to effective living with Alzheimer’s disease and other causes of dementia. dementia research, “says Wood. The new projects will provide an opportunity to re-invigorate our “Shortly after we rebranded to Alzheimer’s Research UK in 2011 fundraising and push on to the next major milestone.” (from The Alzheimer’s Research Trust) we began working with Dementia, adds Wood, isn’t going away, it is set to increase Iceland Foods who have a philosophy to invest in a charity to as our population continues to age. “Our challenge will be to which their contribution could make a meaningful difference. battle the nihilism around dementia; it isn’t an inevitability of “As a small but growing charity, Iceland’s year one contribution age, it is caused by diseases that we can and will beat with the of £1.2milion formed a sizeable proportion of our income and has right research. “ www.charitytimes.com 21 www.ecclesiastical.com/charityinsurance
ecclesiastical_28october2013.indd 1 10/28/2013 3:28:48 PM CORPORATE PARTNERSHIPS
Corporate Partnerships
24 making corporate partnerships work Corporate partnerships are becoming more central to the work of sector organisations, but measuring the impact of the partnership is key, says Maurice Mcleod CORPORATE PARTNERSHIPS Making corporate partnerships work
Corporate partnerships are becoming more central to since been given 7.5% of the company’s the work of sector organisations, but measuring the annual pre-tax profits to fund community- oriented projects. impact of the partnership is key, says Maurice Mcleod Ben & Jerry’s was still relatively small when it published its social report and the first large company to follow suit was Shell The third sector has historically with corporate partners on specific in 1998. been slightly nervous about forming projects. They are then happy to be seen There are many reasons for companies, partnerships with private companies. to endorse the private firm’s involvement which are set up to make profits, to decide There is a fear that companies motivated in the project as they are both heavily to spend some of their energy on CSR by profit might undermine the good work involved in running it. projects. of their sector partners by damaging the There are many ways that private Ben & Jerry’s, for example, was a small good reputations so vital to all voluntary companies can work with voluntary company with socially conscious owners sector organisations. organisations to improve society. and so set up a foundation in its first few These concerns troubled civil society These include: donations, advertising, years of trading. organisations everywhere. In 2009 Stacy sponsorship and partnership. Shell on the other hand had recently Landreth Grau, associate professor of All of these engagements are likely to been at the centre of international outrage marketing at Neeley School of Business be part of the corporation’s Corporate after the Nigerian government arrested in Texas said on research she had Social Responsibility (CSR) activities. and hanged Ken Saro-Wiwa and eight undertaken: “Our results suggest that other activists in 1995. Saro-Wiwa and his some CSR initiatives may produce CSR: a history colleagues were arrested after protesting consumer inferences ...[which] can have For as long as companies have existed, against Shell’s drilling for crude oil in the potentially negative consequences for some have tried to have a positive impact Ogoniland area of Nigeria. Investors and the nonprofit.” on the world around them. the public temporarily lost the confidence Her study, Donations and Inferred In a vibrant and competitive economy, in the giant oil firm and its share price Endorsements, presented in the Journal of a company’s brand is vital in attracting plummeted. CSR was seen as a way of Advertising found that regardless of the and retaining loyal customers. One way for reviving their image. level of endorsement intended, the public firms to enhance their brand is through CSR developed as an industry in its own sees any connection between a non-profit their CSR programmes. right in the 90s with major companies and a company as Howard Bowen coined the phrase CSR such as PricewaterhouseCoopers, KPMG an endorsement of the company. in his 1953 book, Social Responsibilities of and Burson Marsteller as well as new As the restricted funding environment the Businessman. In it he asked what social organisations entering the CSR service has squeezed voluntary organisations, the responsibility it was reasonable to expect provision market. benefits of getting access to private sector business men to take on. CSR is still an important initiative money and expertise has largely pushed The concept of CSR was discussed which focuses some corporation’s minds these concerns aside and many sector throughout the 70s and 80s but it was on their social impact. While campaigns organisations now see private sector an ice cream company run by a pair of like the CORE Coalition are still pressing backing and partnerships as a valuable hippies, Ben & Jerry’s, which in 1989 was for more legally binding rather than part of their funding outlook. the first to publish a social report into its voluntary regulation, many voluntary Instead of worrying about being seen CSR activities. organisations are already working with to endorse private firms, many sector The Ben & Jerry’s Foundation had the private sector to improve the world organisations are working more closely been launched four years earlier and had they share.
24 www.charitytimes.com CORPORATE PARTNERSHIPS
clear about what they want to achieve by This dynamic relationship with KPMG courting corporate partners. has led to a campaign that is rooted Developing a long term corporate in communities and spreading to the boardroom partnership can take six months or longer. Matthew Bolton, Citizens UK NCVO’s Corporate Fundraising Resource Sheet suggests nine steps to forming a partnership. widely taken to the benchmark for CSR. 1. Make sure you are clear about Level of corporate giving The report found that Lloyds was the what your organisation has to offer. The funds that might come to the UK’s top corporate giver, donating £43.8m This means being clear about your vision voluntary organisation from its new in the 2013/14 period. Lloyds also have and USP, making sure you know who your corporate partner are likely to be very been involved in a number of successful beneficiaries and supporters are. important but the expertise and extended partnerships with voluntary organisations. 2. Research your prospective partner, platform that might also be on offer Many companies have also been hit by the thinking about their needs. Be clear shouldn’t be overlooked. recent downturn so partnerships which about what they do, what their vision is, In their UK Guide to Company Giving involve expertise or in-kind support have what values you share, how big they are 2013/14, The Directory of Social Change become more attractive. and who the decision makers within the (DSC) analysed the 550 largest corporate For these to work well, the values of company are. givers which give the sector a combined the corporation should match those of 3. Know what you want to get from total of £622m per year. This sounds like the voluntary organisation and both the partnership. Partnerships are about a lot but is less than 2 per cent of the UK should value the other’s input. Last year’s more than money so decide whether voluntary sector’s yearly income. Giving annual C&E Corporate-NGO Partnerships you are looking for donations, PR, by the public represents 43 per cent of Barometer found only 42 per cent of Payroll Giving, pro bono work, expertise, the sector’s income and statutory sources sector respondents agreed that: “NGOs are volunteering or cause related marketing. provide 37 per cent. considered by companies to be effective, You may be interested in one or all of Comparing the figures the findings with professional entities with which to do these but have a clear goal in mind those from the last edition of the Guide business.” before the first meeting and prepare to to UK Company Giving suggested that be flexible. total corporate giving had fallen by 27 Forming partnerships 4. Decide what good the partnership per cent and cash donations have fallen As shown above, corporate giving is likely will deliver. Remember that you are the by 16 per cent. The proportion of pre-tax to be very small when compared to public experts in your field and so build a social profits given to sector was around 0.4 per giving and so organisations need to be case, consider what you have achieved so cent overall well below the 1 per cent level efficient with their time and should be far and have a clear vision of what can be www.charitytimes.com 25 CORPORATE PARTNERSHIPS
achieved in the future. staff and other stakeholders to see if is not the end of the work. Check in 5. Make contact with your prospect. they already have contacts with suitable regularly with your contact, let them Speaking to fundraisers who have companies. know about any successes and challenges brokered similar deals should provide 8. Prepare meticulously for your and think of ways of developing the some ideas about how to first make first meeting. A lot can rest of the first partnership in future years. contact. meeting with a prospective partner so It is also important to clearly measure 6. If you are dealing with a large make sure you are well prepared and the impact of the partnership as this will company, there may be a formal have thought carefully through all of help the CSR team at the corporation to application process in place. This will the issues above. justify the resources they are investing give you information about the process, 9. Keep the momentum up. Once with you. the types of causes they want to get you have met be sure to keep things Chris Taylor, NCVO enterprise involved in and will often provide moving. Keep in touch with your contact, development manager, says: “NCVO guidance for applicants. updating them on all progress and, when engages with corporates on many levels 7. Work your networks. Word of mouth appropriate, publicise the partnership. from straight forward membership and is a powerful tool so talk to trustees, Of course, the start of the partnership sponsorship opportunities through to joint
CASE STUDIES
Living Wage Leader of the Opposition. So far there are together negotiations were even-handed The partners almost 400 accredited employers. It is and fast-moving, with Microsoft staff KPMG is a leading accountancy firm estimated 5 million working people earn demonstrating a real understanding of providing professional services including below the living wage, currently set at how best to support the charitable aims audit, tax and advice. Citizens UK is the £8.30per hour in London and £7.20 in the of UK Youth. After a successful first year, home of Community Organising in the UK rest of the UK. the scheme will be extended to 35 new and has a strong record of working with Matthew Bolton, Citizens UK deputy youth clubs in 2014. By next year IT Youth diverse civil society organisations working director, said: “It’s impossible to overstate Hubs will ensure that over 2000 young to improve the country. the importance of the Citizens UK people get direct access to IT resources partnership with KPMG in terms of making and knowledge that will help them learn The project the Living Wage mainstream. This dynamic essential work and life skills. KPMG and Citizens UK have worked relationship has led to a campaign that Dominic Cotton, UK Youth Director together since 2006, principally around is both rooted in communities and of Communications & Income Generation the Living Wage Campaign; an initiative also spreading quickly through the said: “The development of our work of Citizens UK which addresses in-work boardrooms.” with Microsoft has been an authentic poverty. partnership and the results of the The campaign sees an hourly rate set It Youth Hubs project confirm this. At all points their independently and updated annually. The Partners staff sought our input and the budgets rate is calculated according to the basic UK Youth is a National youth development and related targets we set were ambitious cost of living in the UK. The campaign charity supporting a network of youth but realistic. We are now using the encourages employers to voluntarily sign clubs. Microsoft is a multinational IT giant development of our work with Microsoft up the Living Wage pledge to pay their all run by Bill Gates. to inform the way we build new corporate of their staff a wage they can live on. partnerships.” Paying the Living Wage is good for The Project business, good for the individual and IT Youth Hubs, an innovative digital Forever Fish good for society. literacy programme, was launched by the Partners pair in the summer of 2012. 30 youth clubs The Marine Conservation Society has The results were initially supported to become IT been able to greatly increase and enhance In 2012 the Living Wage Week was Youth Hubs. local involvement and engagement in its launched and this achieved more than 750 The clubs developed digital technology work across the UK through the Forever media items of coverage. The campaign skills in young people and trained them to Fish partnership with Marks & Spencer. has so far put £200million into the pockets become peer educators in digital literacy. Funding and practical support from M&S of 45,000 low paid workers and enjoys staff and customers has dramatically cross party support with public backing The Result increased volunteer involvement in from both the Prime Minister and the Before and after agreeing to work its work.
26 www.charitytimes.com CORPORATE PARTNERSHIPS
The development of our work with Microsoft has been an authentic partnership and the results confirm this Dominic Cotton, UK Youth ventures, such as CaSE Insurance, where we are working with corporate partners to bring services to the sector that can help voluntary organisations save money and become more efficient and effective. The most important cornerstones to us Maurice in establishing corporate partnerships Mcleod is are that they are equitable, honest and a freelance transparent.” journalist
The Project added: “The impact of this To engage M&S staff and customers in partnership on MCS and our understanding the importance of the pollution work has been immense.” marine environment. Over the period of the partnership, the aim was for M&S Demelza Hospice Care for Children in, the choice to receive respite care, customers and staff to become actively Partners palliative care and end of life care in the involved in marine conservation activities, Axis Europe, a property improvement comfort of their own home, 24 hours a day. and in particular beach cleans. and maintenance company based in the Donna Wells, Demelza Hospice Care South East chose Demelza Hospice Care for Children corporate partnership The Result for Children as their corporate charity manager, said: “Axis’ funded nurse Emily, The organisations worked closely partner. Demelza provides hospice visits children and their families at home together on two main elements which services across South East London, Kent to administer medication, help with enabled MCS to achieve a step change and East Sussex. The partnership aimed physiotherapy, bring a little fun to the in local involvement and engagement in to engage staff and the community in children or just to be a good listener its work across the UK: a Sea Champions supporting this regional charity. for parents, making life a little more national volunteering programme and bearable. The on-going support Axis the Big Beach Clean-up. Collectively, these The Project provides Demelza gives those families two elements have almost doubled MCS’ The aims of the partnership were: to reassurance that the service is there when volunteer network from around 10,000 engage employees and encourage they need it.” to well over 19,000 people and increased volunteering; to raise funds and our outreach capacity and ability to engage awareness for Demelza; to build teams Useful links: with people at a local level in the UK. and promote an ethos of Axis staff • DSC’s Guide to UK Company Giving Mike Barry, head of sustainable “putting the fun in fundraising”; to use 2013/14 business, Marks & Spencer, said: “4,000 corporate skills to benefit the chosen www.dsc.org.uk/Publications/ M&S employees took part in the M&S Big charity; to engage stakeholders and to Fundraisingsources/@161200 Beach Clean-Up in April, our biggest ever promote staff well being. volunteering event. Our partnership with • DSC’s Company Giving Almanac 2013 MCS enables us to engage our colleagues The Result www.dsc.org.uk/Publications/ in an important environmental issue as The partnership has allowed Demelza Fundraisingsources/@162468 well as giving them a good way to spend to employ a new community nurse to a few hours together out of their usual work in an un-tapped area of South • NCVO’s Corporate Fundraising store and office surroundings. Good for East London. This position has allowed Resource Sheet beaches, good for marine life and good Demelza to support 20 families in their www.ncvo-vol.org.uk/sites/default/ for business.” own home. This valuable service gives files/UploadedFiles/Sustainable_ Andy Bool, head of fundraising, at MCS, families, in the community Axis work Funding/Funding/corporates.pdf acevo_resized.indd 1 10/29/2013 2:22:48 PM Reinventing philanthropy
contemporary major donors? The phrase ‘new philanthropy’ emerged towards the end of the twentieth century and gained traction over the past decade as interest grew in understanding the nature and mo- tives of contemporary philanthropists. It has a triple meaning — new types of donors, giving to new types of causes and using new methods of giving — and is generally viewed as a change for the bet- ter, contrasting favourably with the alleg- edly careless and paternalistic approach of philanthropic forebears, especially bewhiskered Victorian industrialists and do-gooding Lady Bountifuls!
Philanthropic impact None of this stands up to historical scru- tiny. Many major donors in the past exhibit Beth Breeze and Theresa defining feature of our times because we characteristics that are supposed to be Lloyd analyse the history assume that if it is new it must be intrinsi- unique to today’s new philanthropists: cally better. Tired products are re-pack- being young, entrepreneurial and first- of philanthropy, finding it aged as ‘new and improved’ and political generation rich: Thomas Guy, Isaac Wolfson is not a simple, static activ- parties get a fresh lease of life by prefix- and Joseph Rowntree all fit this description. ing the word ‘new’. The opposite of ‘new’ Probably the best known British-born ity, with philanthropists underscores this preference: obsolete, old philanthropist, Andrew Carnegie, was self- open to change fashioned and out of date. made, started giving at a young age and This preference for novelty is at least a bypassed existing charitable structures century old: in Thorstein Veblen’s caustic to set up his own vehicles to tackle the study of ‘conspicuous consumption’, pub- causes he cared about. Much of what we know — or think lished in 1899, he notes: “A fancy bonnet of The suggestion that historic donors we know — about philanthropy is based this year’s model unquestionably appeals didn’t care about impact is equally easily on the 3 ‘A’s: assumptions, anecdotes and to our sensibilities to-day much more dismissed: in 1758 the philanthropist Jonas American studies. The idea that there ex- forcibly than an equally fancy bonnet of Hanway resigned as life-governor of the ists a ‘new philanthropy’ is a good example the model of last year; although when Foundling Hospital after calculating that it of something that is widely assumed to viewed in the perspective of a quarter of a cost £60 to raise a foundling in the institu- be true being based more on speculation century, it would, I apprehend, be a matter tion, which was more than twice the £25 and selective examples, rather than on a of the utmost difficulty to award the palm needed to raise a child within a family. reliable evidence base. for intrinsic beauty to the one rather than The rise of new recipients of philan- Why would anyone make such a claim to the other of these structures.” thropic spending is the easiest claim to without good reason to do so? A ‘prefer- But what have fancy bonnets or ‘new substantiate — the emergence of the ence for novelty’ has been noted as a and improved’ products got to do with environment as a favoured cause and the www.charitytimes.com 29 PHILANTHROPY
extended scope of international devel- sons between the older and younger do- donors and beneficiaries; the opportunity opment efforts are a result of scientific nors operating today, as our study involved to integrate giving into their social life and advances and the positive aspects of revisiting rich donors last interviewed in retirement activities; and the beneficial globalisation. 2002 (the findings of which were pub- impact on their family, as a way of sharing But it is easy to overstate this change, as lished in Why Rich People Give by Theresa values across the generations and leaving similar shifts in the focus of philanthropic Lloyd) as well as adding a new cohort of a meaningful legacy beyond a simple sum attention have occurred throughout his- donors, with a younger age profile, who of money. tory. Just as climate change and global we first interviewed a decade later in 2012. health are prevailing concerns at the start This research design creates a unique Philanthropy is not a simple, static of the 21st century, it was popular to help opportunity for a longitudinal study of activity and philanthropists are open to poor maids to marry in the 15th century, UK philanthropists, which will be revisited change to pay ransoms for people captured by again in 2022, 2032 and so on – a sort of Despite a widespread view of philanthropy pirates in the 16th century and to make ‘ten up’ of the philanthropy world! as a straightforward, unchanging activity contributions to rebuild London after the So what are the key messages from and the tendency to pigeonhole donors Great Fire in the 17th century. the 2012 update? Consistent with our into ‘types’ (such as ‘driven by religious As the most urgent social problems argument that there is no sharp divide belief’ or ‘focused on local causes’), these change over time, so too the philanthropic between philanthropy in different eras, simplifications sit uncomfortably with the response alters, as noted in a 1934 book we find more similarities than differences reality of a complex, ever-changing sphere (called The New Philanthropy’!) by Elizabeth between our two groups: of activity populated by donors who are Macadam: “The worthy citizen of the eight- open to new ideas about how to best use eenth century relieved his conscience by a Philanthropy is a very important aspect their private wealth for the public good. gift to an orphanage; the benevolent lady of the lives of both younger and older This book charts a widespread concern of the nineteenth century distributed soup donors with being strategic, a desire to focus on and blankets. Her daughter ‘taught the Over a quarter of all our interviewees underlying problems rather than symp- orphan boy to read and the orphan girl to rated the importance of philanthropy in toms, and a willingness to be more open sew’; her grand-daughter went ‘slumming’. their lives as ‘10’ on a scale of 1-10 and, about giving. These trends are aligned with The twentieth-century lady is on the com- encouragingly for the future, the belief new approaches and mechanisms, includ- mittee of the village institute; her daughter that philanthropy is of growing impor- ing social investment, venture philan- is a guide captain and her son helps at an tance was ten percentage points higher thropy and taking up professional advice unemployment centre” amongst emerging or newer donors. (though a willingness to pay for advice In our recently published book, Richer Whilst many of our interviewees reported is more common amongst the younger Lives: why rich people give we present an instances of feeling unappreciated and donors). At the same time, we see renewed in-depth study of why and how the richer unfairly criticised for their giving — nota- interest in old ideas such as tithing, giving members of our society give away their bly having their motives questioned, but anonymously and collaborative giving. private wealth. We explore the question of also their choice of causes — overall, they ‘the ‘newness’ of ‘new philanthropy’ and sense that the political and cultural climate The end of the armchair philanthropist conclude that those making significant for giving in the UK has improved over the Almost all those who give substantial donations in the second decade of the past decade. amounts of money also give substantial 21st century cannot be characterized as amounts of time. Donors want to be any ‘newer’ than philanthropists in any Donors give because it enriches their involved with the cause they are supporting, other era. lives though the level of engagement varies Philanthropic acts are motivated by a from donor to donor and from cause to Myths of old & new complex array of factors, including differ- cause, and changes over time, depending The role of philanthropy and philanthro- ent drivers for the same donor giving to on their other commitments. The desire for pists has been continually re-invented to different causes at different times. But the involvement may create new pressures for reflect contemporary needs, dominant one shared motivation is that it is a means time-stretched charities, but project visits values, available wealth, technological of enriching donors’ lives in many ways. (‘seeing is believing’) can create a virtuous developments, new forms of financing and These include feelings of satisfaction at cycle of deeper commitment that leads to tax structures and the broader socio-polit- using their private wealth to support the more donations. ical context. In other words, philanthropy causes they care about; the enjoyment of cannot be divided into ‘old’ and ‘new’ but is having unusual experiences and develop- Fundraising is improving but needs the always evolving as a product of its time. ing relationships with interesting people input of donors as askers However, we are able to make compari- working in charities, as well as fellow The donors we studied feel that fundraising
30 www.charitytimes.com The most important reason why rich people give is refreshingly simple: because in some way, it enriches their life to do so Beth Breeze & Theresa Lloyd has become more professional over the past decade, especially in terms of the right research being conducted before ap- proaches are made, and fundraisers having a better understanding of how different donors might want to engage with causes. However, donors want to have relationships with the charity chief executive and the 4. Because they feel a duty and respon- — both in terms of involving them in fund- trustees, not just the fundraisers, and sibility to share their wealth; despite its old ing decisions and in terms of choosing believe that sizable donations ought to fashioned connotations, the concept of philanthropy as a better alternative to create access to the charity leadership. noblesse oblige is alive and well. an over-large inheritance. Fundraisers also need more support 5. Because they enjoy the relationships 4. Because they appreciate appropriate from major donors. While many major that develop with the charity leadership, recognition, despite awareness that it can donors do get involved in asking, a sizable with fellow donors and with the beneficiaries fuel critics who see giving as driven more proportion (especially of newly emerging Ten years on, we find these five factors by ego than by generosity, Many of our philanthropists) have never asked others remain in place as key drivers of giving, but interviewees felt that public appreciation to give. This needs to change, given the we also identify five further explanations – such as awards, naming opportunities importance attached to being asked by for why rich people choose to give away and honours - was an enjoyable ‘bonus’. someone known and trusted by the some of their private wealth to promote This view was held more strongly by potential donor, and the role of peer the public good: established or older donors, one of whom pressure in securing a positive response. 1. Because they believe philanthropy explained: “It’s not an improper motive. is the right use of surplus money. Most There’s nothing wrong with wanting to be Why do rich people give? people we spoke to were worth at least recognised as a good guy”. In addition to the importance of being £10m and had large incomes on top of 5. Because they get joy out of giving. The asked well, by the right person, at the right that wealth, so by any definition they have final and most important reason why rich time, our study offers ten further answers some to spare. Whilst we argue that the people give is refreshingly simple: without to the question incorporated in the book’s main reason some rich people do not give exception, the people we spoke to give title: ‘who do rich people give’? is because they feel financially insecure because in some way it enriches their life The original 2002 study identified 5 driv- (however irrational that may be), our inter- to do so. ers behind the giving of wealthy people: viewees had a more accurate sense of their The book goes into more detail on all 1. Because they believe in the cause, surplus and a desire to put it to good use. the points summarised above, but we give usually as a result of a personal encounter, 2. Because they are clear about the the last word here to one of the many rich such as ill health or proximity to a social complementary roles of government and donors who spoke of the richer life they problem. The affinity between the donor philanthropy. There are many varied views lead as a philanthropist:“I always say that and the cause underpins and reinforces about what should be funded by private philanthropy makes you feel good, and their enthusiasm. individuals and what is the responsibility I don’t mean goody-goody two shoes, 2. Because they want to be a catalyst of the state, but drawing a clear line allows righteously good, but it just makes you for change and make something good donors to focus on funding what feels feel good inside. You get a buzz.” happen that would not have occurred right and appropriate to them. without their input. 3. Because they believe philanthropy Dr Beth Breeze is director, Centre for 3. Because philanthropy helps them is a good parenting tool. The vast majority Philanthropy, the University of Kent. to develop as a person by gaining new of our interviewees have children (89 per Theresa Lloyd is a philanthropy expert knowledge or putting skills to work in a cent) and many talked about their off- and consultant in strategic planning, new context. spring when discussing their philanthropy fundraising and governance for charities www.charitytimes.com 31 KEY IT TRENDS
Technological engagement
Antony Savvas says charities are approaching the opportunities offered by new technology with caution, but they shouldn’t be put off from testing the water
26 www.charitytimes.com Charities are often seen as IT to capacity. those applications and services from the laggards when it comes to adopting the Cloud computing does this by allowing cloud provider before distributing them new systems and practices that promise organisations to use applications and to their users. to improve operational efficiency and cut services through a scalable and on- Some applications take up more costs, but is the third sector making any demand basis. bandwidth than others and if the network progress on the IT front? Need some extra servers to handle your is not configured in the right way, then In business IT the hottest areas are cloud increasing data demands? Well don’t buy users will experience frustrating delays in computing, mobile, social networking, them and the software that runs on them, downloading apps and completing tasks. and data analytics. All these segments, instead hire the capacity and software you And with security, even if strong according to the hype, promise ways need from a cloud provider, that will host systems are in place at a charity there is no of working that allow organisations to the hardware and applications in their own guarantee that the security is as good at increase productivity and cut costs. data centre for when you need them. the cloud service provider. Cloud security Cloud computing allows organisations The same goes for desktop productivity is an end-to-end process so all cloud to move from capital expenditure (Capex) software. Instead of using something like customers have to ask the right questions to operational expenditure (Opex) and the Microsoft Office suite installed on about data security and service level save into the bargain, by not having high every computer, why not use Microsoft agreements (SLAs), to make sure data leaks fixed costs for systems that are not used Office 365 or Google Apps for instance, don’t happen at their cloud provider and hosted in the software supplier’s own the risk of a service outage is kept to data centre. a minimum. Not only is this way of working cheaper, it allows your staff to use those Cloud benefits applications on any desktop, laptop, tablet Social welfare law and technology charity or smartphone wherever and whenever Lasa recently surveyed nearly 160 charities they like. and not-for-profit organisations in the UK There are of course connectivity and about the use of cloud technology. security issues when using the cloud The research confirmed there was a and these concerns show up in every perceived lack of security with cloud business survey of companies and other services, which was proving to be an organisations when measuring actual important factor for slow cloud take-up cloud take up. in the sector. Maybe this isn’t surprising If a charity connects to the data centre considering many charities hold a consider- of a cloud provider to get a service, it will able amount of sensitive information usually be that charity that is responsible about their service users and donors. for making sure the network they use is up But respondents were also asked to to scratch with the right bandwidth, to get highlight what benefits they thought the cloud offers. The vast majority (84 per cent) suggested that being able to access information and data from anywhere with an internet connection was a key advantage. There was also the perception that the cloud could save time and money. Lasa chief executive Terry Stokes says: “When charities make the most of technology it means better services for the people they support. Although many cloud applications are low cost, funding cuts mean charity workers don’t feel they have time to try new things.” But, he adds: “Despite the pressures of the recession, charities need to make the most of the resources they have to provide the best services to their clients.” Peter Chadha, founder of DrPete, which
33 KEY IT TRENDS
engagement and sponsor-ship from the senior level and I don’t think this is any different in the commercial sector.” The importance of Big Data has not been lost on the UK government. It recently opened its Open Data Institute in “Tech City”, east London. The Institute, whose founders include Sir Tim Berners-Lee, the “father of the web”, have assembled a team to help the public sector and business identify commercially valuable public data that can be efficiently shared over the cloud. The UK government is working with the Institute to make data more readily available and The cloud is an amazing opportunity for charities: accessible and to maximise its potential there is a much more level playing field, because for stimulating growth. The government is already commmitted to releasing hardware resources are all centralised key open datasets on health, transport, Peter Chadha, DrPete weather and welfare. The government has already released is involved in IT project work at various as many of the systems essentially rely on thousands of datasets which companies, charities, says the savings that can come just an internet connection. the public sector, charities and non-profits through the cloud can reach as much can access to help run their operations. as 80 percent, mainly through lower Big Data and analytics infrastructure costs and cheaper software. A buzz term across government, the Social networking Chadha says: “The cloud is an public sector and business is Big Data. It The requirement to use social net-working absolutely amazing opportunity for covers the vast amounts of data generated is now a given in any organisation, and charities. Normally charity IT budgets by organisations in emails, databases, many charities have less catching up to are constrained and the hardware and spreadsheets and documents, and the do than in other areas, it seems. software put in consequently suffers. But challenge it poses in gleaning the best Blackbaud, a software and IT services with the cloud there is a much more level bits to improve operations, in terms of firm for the charitable sector, recently playing field, because hardware resources sales leads, marketing, research and other published research in the area. and software updates are all centralised intellectual capital. It found that 80 percent of non-profit and managed by external companies that It’s something that Medway Youth Trust, organisations used social media of some have scale.” which tackles youth unemployment, has sort over the past year, with Facebook (87 He says: “The likes of Microsoft, Amazon, focused on in particular. per cent) and Twitter (84 per cent) the Google, Rackspace and countless others Graham Clewes, CEO at Medway most popular for communicating with ensure that charities do not need to have Youth Trust, says: “In our experience, the supporters. the IT expertise which was once required, digitisation of charities is about cultural Martin Campbell, Blackbaud Europe’s and neither do they need to invest in change within an organisation rather than director of strategy and innovation, says, huge data centres, or have massive capital the implementation of an IT programme. “Social networks are where people share expenditure costs to get good systems.” “The first step is to be clear about information and chat with their network With the cloud, he says, charities with initial goals for the work and to ensure of contacts, so are not only an effective distributed and remote offices both that all staff are part of the journey and way for charities to raise overall awareness in the UK and around the world, can are involved. It must not be something and help with fundraising, but also a genuinely communicate and work as one that originates and happens in an IT powerful way for event organisers to drive organisation with vastly reduced costs, department somewhere. This requires participation and engage supporters.”
34 www.charitytimes.com Natasha North, marketing manager of smartphone or tablet computer.” the public, according to research from Pancreatic Cancer Action, says, “Pancreatic With so many people using Facebook YouGov. Cancer Action is very active on social via their mobile it stands to reason that The research revealed that 17 per media. Currently, we’re looking at tools like any not-for-profit Facebook pages have cent of 2,000 consumers questioned Hootsuite to help us manage the various to be mobile-optimised to ensure the would donate up to £15 more per channels available and improve our message reaches the intended audience. month if a charity provided a more presence online. Cambell says: “Our research shows personal approach via their website “As well as being a cost-effective way nearly half of not-for-profits surveyed or email. to spread the word about the charity can now facilitate mobile SMS-giving, but This could include remembering which with our marketing activity, it also helps mobile needs to go much further — emails content has been seen on the website, us keep in contact with supporters and and web pages must be mobile-optimised viewing preferences (“responsive design”) fundraisers.” to help create a truly mobile experience and charity campaigns of interest. Hootsuite, Falcon Social and other for supporters.” “Consumers increasingly expect good social media management tools from the But charities shouldn’t beat themselves online interaction with websites because likes of Google, Salesforce and Oracle, are over the head about a lack of progress the likes of Amazon have done it so well,” increasingly necessary for organisations here. Recent research from the Internet says Haylie Oriot, charity sector manager to use to get a full handle on their social Advertising Bureau UK reveals that just 11 at Eduserv, the non-profit public and third media presence and success. of the UK’s 100 highest spending online sector IT provider, which commissioned They can be used for instance to quickly advertisers — very large companies the research. discover and react to any bad publicity — now have websites designed to “Genuinely good web engagement, about the organisation on a social automatically display content in the most which understands a donor’s previous network, and chart how problems are appropriate way, for whichever device a interactions and uses this information addressed and rectified in response. consumer is using. to provide a more bespoke experience, Called “responsive design”, such content has yet to take off in the charity sector,” Mobile tech is optimised to reflect whether a consumer says Oriot. On mobile, Blackbaud’s Campbell says, is using a PC, laptop, tablet or smartphone Many charities are approaching the “The rise of social networks is also a major to visit a website. opportunities offered by new technology factor in why not-for-profits must get their with understandable caution, but as most mobile strategy correct. Getting the online content right of it is online now, they must realise there “Facebook recently released its number The value of charities getting content right is a more level playing field when it comes of daily users in the UK for the first time, is plain to see, even though large compa- to adoption, so they shouldn’t be put off and the figures revealed that four out nies are struggling to do it. UK charities from testing the water in all areas. of five of the 24 million Britons who log could generate £35.5 million more if they onto Facebook each day, do so using a provided “better online engagement” with Antony Savvas is a freelance journalist
Medway Youth Trust tackles Big Data challenge
Medway Youth Trust is using business those in their late teens or early However, the problem was that analytics software from Tableau Software. twenties. Advisers can use this data much of the data our advisers relied The Trust is using Tableau dashboards to assess the risk each young person upon was unstructured historical to analyse structured and unstructured faces of becoming unemployed, information. As it was in free text form data from a variety of sources, so it can which means that interventions are it was difficult to reconcile with the identify those most at risk of becoming more timely and restricted financial Excel format.” unemployed before they leave resources are more targeted. Seaman continues: “Using Tableau compulsory education. As a local authority contractor, the to draw data from both structured and By using Tableau dashboards, Medway Trust therefore understand who needs unstructured sources has allowed our Youth Trust has been able to link help, when they need it and where those advisers to completely visualise the information from a number of different most in need are located. progress of young people. data sources, including management Gary Seaman, head of business “As a result, our advisers are able to systems in schools and colleges. analytics at Medway Youth Trust, visually map the progress of specific This is used to map the path of young says: “Before Tableau we used bar cases and our management team is people from the age of 12 through to graphs and charts in Excel spreadsheets. able to better monitor performance.” www.charitytimes.com 35 TOTAL RETURN In association with Freedom from constraint
Oliver Wallin argues Adopting a total return strategy rates. If charities are willing to embrace that a switch to total means charities will be able to ask this shift in emphasis, they may give their fund manager to generate a themselves a much better chance of return mandates specific level of income, but the meeting both their current and future could give charities money they receive won’t have to obligations. be produced as ‘natural’ and fluctuating a more effective way income from interest and dividends In search of yield of managing risk alone. Instead, a charity’s income The past was kind to the income seeker. requirements can be met not just History might tell you that a yield of 4-5 from interest and dividends, but per cent a year was both desirable and from capital growth as well. achievable, and this is often referred to From January the Charity This is all total return is – the as an expectation when I speak to clients. Commission is going to allow endowed combination of all sources of return, History also tells us that the return from charities to choose a total return which is then accessed in full or cash was around 3-3.5 per cent. But today investment approach without having to part through capital drawdown. The the reality is somewhat different. The seek special permission. This is a welcome instruction to ‘Keep off the capital’ is world has moved on, central banks have change, which the Commission has been being relaxed and with it an obligation seen to that, but it is taking some time consulting on since an amendment to the that is increasingly more difficult to to sink in with investors. law earlier this year. meet in the current environment of low The plots the yield on 10-year UK
36 www.charitytimes.com In association with TOTAL RETURN
government bonds, or gilts, since 1900. There are a couple of things to draw from it. Firstly, current yields are historically low following a steep and steady decline, and are now hardly keeping pace with inflation. But 4 per cent yields were available only five years ago. The second is that for more than 30 years we have experienced a bull run in gilt prices, which has resulted in ever-declining yields, a trend accentuated by recent monetary intervention. The result is significant risk to capital when yields eventually begin to rise, as we have seen in recent months. All in all, it’s not a particularly compelling case for investing in gilts at the moment, but the yields on corporate bonds have not been much more impressive — with A total return approach could free many charities from an interest rates at their current rock-bottom artificial constraint and allow them to manage their levels, companies simply don’t need to investment risk in whatever way they decide pay much above gilts to raise money on Oliver Wallin, Octopus Investments the markets. Yield seekers are, intentionally or unwittingly, being directed towards There will be less reliance on a handful Effective budgeting higher-risk asset classes, such as of predominantly UK-based asset classes Total return enables the trustees to junk bonds, emerging market debt, such as gilts and UK corporate debt and, budget more effectively, because they can infrastructure and equities in a bid to importantly, less reliance on the individual specify the amount of funding they require deliver on their yield expectations — the companies in the UK stockmarket that each year. They can also determine the so-called reach for yield. provide the bulk of the dividends paid frequency — likely to be a very valuable This is creating its own issues, with out of by the FTSE. benefit. spreads narrowing and investors not BP’s decision to suspend its dividend for In short, a total return approach could really being rewarded for the risk they a year, in the wake of the Gulf of Mexico free many charities from an artificial are being asked to take on. disaster, had a major impact on income constraint and allow them to manage We’re in an environment where the portfolios of all shapes and sizes. their investment risk in whatever way Rwandan government can borrow money A further advantage is that it can give they decide is best for their particular from the markets, for the first time, at investors access to the likes of Apple, organisation. 6.75 per cent. In such a market investors a strong company in spite of its poor need to do one of two things: lower their dividend history. Oliver Wallin is investment director at yield expectations or change the delivery The key point to remember is that Octopus Investments mechanism of that yield. the aim with a total return approach is to sell some of the growth an CAF Financial Solutions works with a Greater diversification investment has achieved, not necessarily number of different fund management If trustees are comfortable to draw the capital (although that may have to houses including Octopus Investments down from capital, a much broader be done in years when growth has to provide funds and services that are universe opens up, one that offers greater been negative). specifically designed to meet the needs diversification and associated risk benefits The total return mandate allows the of the sector. as well as enhanced opportunities to focus to rest on long-term real returns and deliver long-term real returns. efficient risk management. Visit: www.cafonline.org/investments www.charitytimes.com 37 TOTAL RETURN In association with
New financial year.” Brennan endorses the idea that using a total return approach provides charities with a wider opportunity set: in terms of the assets they can invest return in. “Growth assets such as shares in technology businesses often provide little or no income and then there are defensive assets such as Gold that pay Andrew Holt no income whatsoever.” looks at the Brennan adds though, with a total return approach: “One of the things to bear benefits of in mind is that the overall return can vary following a significantly from year-to-year and can total return be a negative number, as many charities discovered in 2008, so a balance has to be approach struck between this year’s demands and the future needs of beneficiaries. “So some charities may only dip into capital in better years; or seek to build up some sort of reserve over time and your New legislation means that in more recent times it also relates to investment manager should be able to trustees of permanently endowed trusts the distribution policy that indicates the assist you with this.” will be able to adopt a total return level of pay out based on the total market Ruadhri Duncan, senior associate approach to investment without seeking value of the investments, rather than just partner, charities, at Sarasin & Partners, prior permission from the Commission, spending the natural income. adds: “Many charities operate a total from January 2014. Charity investors seeking to balance return approach but it is important that For charities with permanent equity holdings in an aggressive investment charities ensure they have the investment endowment, a total return approach portfolio with a more stable investment powers to spend their capital, that is, not means that all investment returns received option should consider the Total Return permanently endowed, prior to embarking are treated as a whole, and not labelled strategy. History has shown that there is upon a total return strategy.” as either capital or income as they would a relatively low correlation between the Duncan notes that when setting out usually be. The trustees of charities which equity and fixed income markets. upon a total return policy trustees must adopt the new power will be able to One of the arguments is that charity decide on the figure that they wish to allocate the total return in the way they investors that don’t use total return tend to spend prior to the reporting period and think will best further their charity’s aims focus too much on income at the expense preferably implement a long-term (5 now and in the future. of long-term capital growth. Total return year plus) plan. This is in line with the US Jane Hobson, head of policy at usually enables foundations to spend endowment model, who have to spend 5 the Charity Commission, says: “The more on grants. per cent a year, which has operated on this Commission promotes the effective use James Brennan, Rathbones business basis for some time. of charitable resources by encouraging development director, says: “Endowed The determinant of distribution policy charities to be self-reliant – letting charities charities have typically only spent their under a total return approach is no longer make decisions which they are best able income; whereas most charities will spend the income received during the year, but a to make. We think that the new legislation a mix of both income and capital, as and consistently applied distribution formula and the regulations will contribute to when appropriate. that will allow for sustainability of the giving trustees the freedom to act in the “Here they are more concerned with portfolio over the long-term. “One of the best interests of their charity.” the overall Total Return figure rather than key benefits of following a total return The phrase ‘total return’ is commonly whether x has come from income and y approach is the ability to control the known as the measure of the income and from capital growth. So they have a little level of distribution whatever natural capital return achieved in a year, derived more freedom when setting budgets level of income the portfolio generates,” from an investment portfolio. However, and creating spending plans for the adds Duncan.
38 www.charitytimes.com 1343E_CAF-Investments_Waffle-Ad_CharityTimes_211013.indd 1 21/10/2013 15:11:01 Find your next management job at www.charitytimes.com
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Gold Sponsors In Association with Media Partner 2013 Charity Times Awards Winners...
he 2013 Charity Times Awards were Outstanding Individual Achievement winner Muslim Aid. Tcelebrated in October at a glittering and was Paul Richard Baron, overseas projects The HR Management Award winner was sector leading event in London attended by implementation manager, Bhagavat Educational Diabetes UK. Highly Commended was Addaction over 700 of the sector’s most senior people. Trust: “An amazing multilayered and passionate Financial management award winner was The Winner of the Charity of the Year with and contribution to British and European civil British School of Osteopathy. income of more than £10million was Royal society.” Social Investment Initiative winner was British Legion Industries, which the judges said Highly Commended was Clive Stafford Golden Lane Housing. was: “A fantastic example of quality, excellence, Smith, founder and director, Reprieve: “A very The Big Society Award Winner was Forever passion, commitment and dedication.” Highly impressive record having impacted on hundreds Manchester. Commended was Victim Support: “An excellent of lives in the sector and global society.” The Fundraising Technology Award went to example of hard worked campaigning meeting Named as Rising CEO Star was Kate Lee, chief Plumpy Nut Challenge/Merlin. the needs of its beneficiaries.” Also highly executive, Myton Hospices, who showed: “Clear The Corporate Community Local Involvement commended was Concern Universal: “Evidence top quality leadership is evident through some Winner was Demelza Hospice Care for Children/ of long-term impact by helping communities fantastic success in the organisation’s growth Axis Europe. deliver real, practical solutions.” and new, highly innovative developments Corporate National Partnership Champion The winner of Charity of the Year: with and throughout the charity. A clear rising sector star.” was UK Youth/ Microsoft UK. Highly Commended income between £1million and £10million Highly Commended was Sonal Shah, who the here was Wallace & Gromit/Pasta King. was Alzheimer’s Research UK which was a judges thought showed: “Excellent leadership is Corporate National Partnership of the Year “Tremendous evidence of a record income, highlighted in an impressive increase in income with a Retailer winner was Marine Conservation advances in research and winning major support and obvious passion.” Society/Marks & Spencer. from government.” Fundraising Team of the Year Winner was Corporate National Partnership of the Year Highly Commended was Living Streets which: Action Against Hunger: “An amazing example of with a Financial Institution winner was Citizens “Showed great growth in its aims of influence, fundraising as its very best.” UK/KPMG. impact and income.” Charity Principal of the Year winner was Henny Cross-sector Partnership of the Year Winner The Charity of the Year: with an income of less Braund, chief executive, Anthony Nolan: “Clear was Brain Tumour Society/CBTRC University of than £1million winner was Yorkshire MESMAC, evidence of inspirational leadership, a doubling Nottingham, RCPCH, Health Foundation. which was described by the judges as: “A very of income, and developing an ambitious strategy Highly Commended in this category was thoughtful, innovative approach, with an to double the number of lives saved.” London Citizens/ Mayor of London. amazingly impressive impact.” Highly Commended was Dr Denise Barrett- Corporate Social Responsibility Project of the Highly commended in this category was Bag Baxendale, chief executive, Everton in the Year winner was Cancer Research/Nivea Sun. Books which was expressed as: “A simple but Community. Highly commended was British Red Cross/ Land highly effective approach with a huge reach.” Campaigning Team of the Year winner was the Rover. Best New Charity winner was Street Games British Heart Foundation. Best use of Technology winner was Royal UK: “An outstanding project to engage young There were two Highly Commended: firstly Hospital for Neuro-disability: #TechnologyMeans. people in sporting activity ‘on their doorstep’: was Crisis and the second was Body & Soul. The Social Champion Award winner went to: reaching a real diverse range of disadvantaged The Best Use of the Web winner was Refuge: Big Issue Invest. Highly Commended was Anchor young people.” Don’t Cover it Up. Highly Commended was Send House. Highly Commended in this category was a Cow: Lessons from Africa. The Investment Management Award went to The Cybersmile Foundation, which the judges PR Team of the Year winner was Muscular Schroder Charities. said: “Deserves special praise as a new charity Dystrophy Campaign – Trailblazers. Boutique Investment Management winner to combat cyber-bullying, set-up and run by Highly Commended was Battersea Dogs & was Quilter Cheviot volunteers who themselves have been affected Cats Home. And the Consultancy of the Year winner was and using innovative methods.” The International Charity Award went to Broadway’s Real People.
www.charitytimes.com/awards Charity Times Awards 2013
WINNERS
Charity of the Year: with an income of less than £1 million Charity of the Year: with an income between £1 million and £10 million Yorkshire MESMAC Alzheimer’s Research UK
Charity of the Year with an income of more than £10 million Outstanding Individual Achievement Royal British Legion Industries Paul Richard Baron, Overseas Projects Implementation Manager, Bhagavat Educational Trust
www.charitytimes.com/awards Rising CEO Star Fundraising Team of the Year Kate Lee, Chief Executive, Myton Hospices Action Against Hunger
Charity Principal of the Year Campaigning Team of the Year Henny Braund, Chief Executive, Anthony Nolan British Heart Foundation
www.charitytimes.com/awards Charity Times Awards 2013
WINNERS
steeply. The StreetGames Training Academy was founded in 2011 to harness new ways of Best New Charity: StreetGames educating community sports leaders and vol- unteers to produce high-quality coaches whilst n the current economic environment, to not simply rely on present funding levels which overcoming the challenges faced by those with Isurvive is an achievement for charities, but might diminish in the future. Hence the need a poor previous experience of formal education. to keep growing as a new charity year-on-year to encourage today’s participants to volunteer, Many CSYV volunteers fall into this category. is outstanding. StreetGames has done just that. train, gain qualifications and become the project In devising this radically different approach to Through its network, StreetGames delivers pro- leaders of tomorrow through The Co-operative educating coaches, StreetGames listened to jects for young people in the 20% most disad- StreetGames Young Volunteers (CSYV) pro- community leaders, experienced coaches within vantaged communities of the UK to participate gramme. The StreetGames network has expand- deprived neighbourhoods and young people in regular sports and exercise sessions. It offers ed from 5 to 250 projects in six years. Since 2007 to gain a proper understanding of current opportunities for those young people to volun- these projects have collectively: provided over practice, what is needed and what is wanted. teer, gain qualifications and become the future 100,000 sports sessions; attracted over 240,000 Of 182 qualifications sought up to March 2013, sports leaders of their communities, which participants; and generated over 2.4 million at- 178 were completed and certified. This was ensures the projects become self-sustaining. tendances. The CSYV volunteers have given over achieved because we paid particular attention StreetGames was established in 2007 to 167,602 hours to their local community (as of to pastoral care, an aspect of coach education redress the imbalance in sporting opportunities June 2013). Taking the national minimum wage often overlooked. The CSYV programme target for young people between those in disadvan- development rate of £4.83 per hour for the 18- was to engage 3,000 volunteers by December taged communities of the UK and their more 21 age group, that equates to £750,000 worth of 2012. This was achieved nearly two years early. affluent counterparts. Young people are given coaching and sports delivery in disadvantaged By December 2012, a total of 6,110 young the opportunity to play regular, organised sport communities of the UK since 2007. There have people from disadvantaged communities have and to develop into coaches and sports leaders been huge social benefits: in 2012, StreetGames volunteered through the CSYV programme. By of their own communities. Using its Doorstep North Tyneside reduced anti-social behaviour by participating in StreetGames projects young Sport approach, StreetGames offers multi-sport 45% in one of the local parks. There were around people from disadvantaged communities are sessions. The key objectives focus on: providing 60 young people hanging around at evening given guidance, skills and qualifications to help sustainable, positive opportunities for young time, some as young as 11 drinking alcohol, so them better prepare for a positive career in the people in disadvantaged areas and improving the local project delivered activities including future – 64% of young people who were NEET the quality of their lives. Equally important was tennis, rounders and Street Golf. The young before engaging in the CSYV programme have that a community’s own capacity to provide and people embraced the sports sessions and the been supported into employment, education or lead sport in the area had to grow organically, numbers of those hanging around came down further training.
www.charitytimes.com/awards Charity Multi-Asset Fund has been given 4 star rating by the Morningstar rating agency. The fund is currently valued at £299m on behalf of 181 charities and is one of the few designed specifically for charities looking to protect the real value of their capital for the long-term whilst generating a sustainable Charity Times Awards Winner in Investment Management: income to support current activities. This fund aims to deliver inflation plus returns Schroders Charities over the long term and equity-like returns with two thirds of the volatility. It has achieved n a strong shortlist of top class investment Schroders Charities has a broad product this second aim since launch. Iexpertise, the Charity Times Awards judges range, from low risk cash deposits through Schroders has a socially responsible invest- said of the investment management winners, their Cash Management Service to longer-term ment policy that ensures that environmental Schroders Charities: “The longevity in providing investment portfolios which cover all asset and social issues are considered when making services to charities, the rigour of their process classes. an investment in any company, in the belief and excellent performance in the last year is Portfolios can be tailored to individual charity that environmentally and socially sustainable highly evident.” requirements through investments in companies are more likely to be successful in Indeed, Schroders Charities has been a range of in-house and third-party pooled the long run. managing assets for charity clients for funds or can be invested in one of three specialist Schroders considers what is happening over 75 years and its first appointment from Common Investment Funds (CIF) – Charity Equity in the charity sector and responds with the sector remains a client today. Schroders Fund, Charity Fixed Interest Fund and Charity well-constructed educational pieces and a has assets totalling £3.7bn on behalf of 355 Multi-Asset Fund. Indeed, for larger clients, programme of events aimed at developing charities, foundations and endowments Schroders offer more customised management an understanding of investing for charities. spanning a broad range of charitable to include investment in direct equities. Schroders Charities also maintains purposes. By offering bespoke discretionary investment strong relationships with national charitable The specialist Schroders Charities team services and the opportunity to invest directly organisations including CFG, ACF and CIG. of twelve investment professionals and in specialist multi-asset products, Schroders Indeed, a member of the Schroders Charities administrative support has combined investment is able to cater to charities with as little as team, Kate Rogers is currently chair of the CIG and experience of over 100 years and is committed £1,000 to invest and with different liquidity co-wrote the recently published report For to delivering strong investment returns and requirements. Good And Not For Keeps in collaboration excellent service to all its clients. The Schroders Charities flagship CIF, the with ACF.
www.charitytimes.com/awards SCHRODERS CHARITIES Dedicated Support
Schroders Charities has been managing assets for charity clients for over 75 years and our first client from the sector remains a client today. Entrusted with the assets of over 330 charities, foundations and endowments spanning a broad range of types and charitable purposes, our specialist team of 12 has significant investment experience and is committed to working with charities to help them achieve their goals.
In addition to investment services, we offer broader support to the sector. For details of a recent report sponsored by Schroders Charities on how charities should consider calculating expenditure, visit www.schroderscharities.com/spendingdecisions
Contact us for more information 020 7658 3104 [email protected] www.schroderscharities.com
Source: Schroders. Data as at 31 August 2013. Schroder & Co. Limited, 100 Wood Street, London EC2V 7ER. Registered No: 2280926 England. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Best Use of the Web PR Team of the Year Refuge: Don’t Cover IT Up Muscular Dystrophy Campaign
International Charity HR Management Award Muslim Aid Diabetes UK
www.charitytimes.com/awards Charity Times Awards 2013
WINNERS
Financial Management Award Social Investment Initiative The British School of Osteopathy Golden Lane Housing
Big Society Award Fundraising Technology Award Forever Manchester Plumpy Nut Challenge/Merlin:
www.charitytimes.com/awards Corporate Community Local Involvement Corporate National Partnership Champion Demalza Hospice Care for Children/Axis Europe UK Youth/Microsoft
Corporate National Partnership of the Year with a Retailer Corporate National Partnership of the Year with a Financial Institution Marine Conservation Society/Marks & Spencer Citizens UK/KMPG
www.charitytimes.com/awards Charity Times Awards 2013
WINNERS
Cross-sector Partnership of the Year Corporate Social Responsibility Project of the Year The Brain Tumor Charity/The University of Nottingham/ Cancer Research UK/Nivea Sun The RCPCH/The Health Foundation
Best use of Technology Social Champion Award Royal Hospital for Neuro-disability Big Issue Invest
www.charitytimes.com/awards Boutique Investment Management Consultancy of the Year Quilter Cheviot Broadway’s Real People
Save the date
22 October 2014 Lancaster London Hotel
www.charitytimes.com/awards
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WINNERS
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ASSOCIATIONS
The Association of Chief Executives of Voluntary Organisations (ACEVO) supports ACEVO members by providing access to: 1 New Oxford Street ● Third sector leadership and governance resources to support boards and senior London management teams WC1A 1NU ● Information, publications and reports on key third sector issues T: +44 (0) 20 7280 4960 ● Conferences, courses and networking opportunities to enhance skills and F: +44 (0) 20 7280 4989 build knowledge E: [email protected] ● Dedicated helplines and support services such as CEO in Crisis - a service for third sector CEOs facing disputes with their board. ACEVO also acts on behalf of members; connecting members to key contacts in government.
Charity Finance Group The Charity Finance Group (CFG) is the charity that champions best practice in finance management in the charity and voluntary sector. Our vision is a transparent and CAN Mezzanine efficiently managed charity sector that engenders public confidence and trust. With 49-51 East Road this aim in sight, CFG delivers services to its charity members and London N1 6AH the sector at large which enable those with financial responsibility in the charity T: 0845 345 3192 sector to develop and adopt best practice. With more than 1700 members, managing F: 0845 345 3193 over £21.75 billion, (which represents around half of the sector’s income) we are uniquely placed to challenge regulation which threatens the effective use of charity Company Registration No. 3182826 funds, drive efficiency and help charities to make the most out of their money. Charity Registration No. 1054914 For more information, please see www.cfg.org.uk
ACCOUNTANTS AND AUDITORS
Wilkins Kennedy LLP Wilkins Kennedy deliver personal service and provide proactive and practical Chartered Accountants & advice to help charities achieve their objectives, improve profitability and overcome Business Advisers obstacles. John Howard Our dedicated Not for Profit group consists of a multidisciplinary team of experts T: 020 7403 1877 with first hand knowledge of and experience in the voluntary sector. E: [email protected] We understand the specific needs and ambitions of our not for profit clients and Michelle Wilkes adapt our services to suit each client’s circumstances. T: 01689 827 505 For more information on our services please visit our website E: [email protected] www.wilkinskennedy.com
CHARITY MARKETING
graffiti media group the modern art of no fuss, donor acquisition lead generation | data | media | creativePR The Barn Bury Road, Thetford Specialising in the charity sector, we offer a portfolio of products and services to help East Anglia charities maximise a return from their investment in donor acquisition marketing and IP31 1HG call centre services. T: 01842 760075 • data procurement and planning • media buying F: 01842 339501 • charity specific telephone lead generation • call centre services • customer and campaign management E: [email protected] W: gmgroup.uk.com A team of the industry’s best planners and strategists with open, honest, ethics and knowledgeable market expertise. Together we’ll build robust, consistent response rates.
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To advertiseTo advertise in the in Charity the Charity Times Times Suppliers Suppliers Directory Directory contact contact Cerys Cerys McLean Brafield 07766 07766 662 610 662 or 610 Aisling or Steve Davis Good 0207 020 562 7562 2426 2435
FUNDRAISING SOFTWARE
Advanced Business Solutions develops and delivers award winning software solutions Advanced Business Solutions to the Not-For-Profit sector. Our integrated solutions can be deployed in-house or as ASR House, Arden Grove, a cloud-based application providing end to end coverage of the back office and Harpenden, Hertfordshire, operational functions AL5 4SJ With over 1000 NFP customers, we have the knowledge, track record and service T: 01582 714 810 capability to help you implement and support a new system, ensuring excellent user E: [email protected] satisfaction as well as a quick Return On Investment. W: www.advancedcomputersoftware.com/ Our solutions cover the complete spectrum of NFP requirements including: abs/charities.php Finance, HR & Payroll, CRM, Fundraising, Donor Management, Sector Specific Reporting, Document Management, Cloud Application Delivery & IT Outsourcing
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INSURANCE
At Ecclesiastical, we’ve been insuring not for profit organisations for 125 years. Today, Ecclesiastical Insurance Office we insure thousands of the nation’s charities of all sizes and complexities. Beaufort House Voted best charity insurer* for the last five years running by both charities and brokers, Brunswick Road we’ve worked closely with both to develop a flexible, specialist product that meets the Gloucester GL1 1JZ varying needs of different types of charities. Visit our website or talk to your We also offer a complete package of guidance and advice that’s there to give you broker to find out more. support when you need it. T: 0845 850 0307 Speak to your broker for more information or visit www.ecclesiastical.com/CTimes E: [email protected] * In research conducted by FWD, an independent market research company, of those brokers and organi- W: www.ecclesiastical.com/CTimes sations who named an insurer in the survey, the majority voted Ecclesiastical as the best insurer for charity
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INSURANCE
Unity Insurance Services Insurance for charities with 100% of our profits returned to charity. Lancing Business Park As a charity owned insurance broker, Unity Insurance Services has a unique insight Lancing into your sector. For over 80 years, we have been protecting the people, property, West Sussex liabilities and activities of charities. BN15 8UG We view each charity as unique so we always aim to provide solutions that fit your T: 0845 0945 702 exacting needs. That’s why we will spend the time to understand in detail your F: 01903 751044 activities and risks to obtain the best possible cover at the best possible price. E: [email protected] Visit our website or telephone to us to find out more. W: www.unityinsuranceservices.co.uk
Insight cover – Specialist charity insurance made simple Zurich Insurance plc Zurich works with over 10,000 charitable and voluntary organisations to provide insurance and risk management services. We have dedicated teams who work with charities to understand Zurich House their needs and provide the appropriate cover, guidance and support. We collaborate with a 2 Gladiator Way number of organisations, including NAVCA, ACEVO and CTN. Farnborough The Zurich UK business also support an annual £1.9 million grant programme to The Zurich Hampshire Community Trust (UK) Limited and around 35% of the Zurich UK workforce share their skills with the community each year. GU14 6GB Our Insight insurance cover includes: T: 07730 735394 ● Property ‘All Risks’ ● Employer’s Liability ● Money W: zurich.co.uk/insight ● Business Interruption ● Public & Products Liability ● Personal Accident ● Trustee Indemnity ● Professional Indemnity ● Employee Dishonesty Visit zurich.co.uk/insight or call us for more information on how we can help your organisation. INVESTMENT MANAGEMENT We have been providing investment management services to the charitable sector since Baring Asset Management Limited 1926, and were one of the first investment managers to establish our own charities team in 1968, a team that now manages over £850 million on behalf of charities around the 155 Bishopsgate world1. London We work in partnership with charities that operate in diverse sectors, whether you are EC2M 3XY a national institution or a charity with more local aims. Contact: Catherine Booth Our Targeted Return approach is designed to balance risk and return. We focus our global perspective, experience and expertise with the aim of successfully meeting our T: 020 7214 1807 clients’ investment management needs. E: [email protected] We would welcome the opportunity to speak to you should you be reviewing your existing investment arrangements or merely want to hear a different point of view.
Issued by Baring Asset Management Limited (Authorised and regulated by the Financial Conduct Authority). 1As at 30/09/13. The value of investments may go down as well as up and is not guaranteed.
Charities Aid Foundation Investments designed with charities in mind As a charity, CAF understands the challenges you face when it comes to investments. 25 Kings Hill Avenue Managed by our third party provider, the CAF Managed Portfolio Service places your capacity Kings Hill for risk at the heart of each solution. It provides: West Malling ● Returns based on capacity for risk. Kent ME19 4TA ● Asset allocation advice and ongoing portfolio management. ● Solutions using a combination of funds from some of the largest investment houses. For further information, please contact our investments team on: Alternatively, the CAF Direct Investment Service allows you to select from a range of investment funds specifically designed for not for profit organisations.
T: 03000 123 444 Issued by CAF Financial Solutions Limited (CFSL), 25 Kings Hill Avenue, Kings Hill, West Malling, Kent ME19 4TA; E: [email protected] company registration number 2771873 (England and Wales). CFSL is authorised and regulated by the Financial Conduct Or visit www.cafonline.org/investments Authority (FRN 189450). CFSL is a subsidiary of the Charities Aid Foundation (registered charity number 268369). Telephone calls may be monitored/recorded for security/training purposes and by calling you give your consent to this.
Cerno Capital works closely with charities, helping them organise and manage their Cerno Capital Partners LLP investment portfolios. 34 Sackville Street, St James’s It is our view that the only way to obtain a reliable investment return is to identify London W1S 3ED the prevailing macro-economic themes and then follow a robust methodology for For more information, please contact selecting investments. We take a real world approach to risk, concentrating on the Mustafa Abbas, Nick Hornby, risks of losing money and not just the measurement of volatility. James Spence We invest globally, across multiple asset classes and take a long term outlook to T: 0207 382 4112 wealth preservation and growth. E: [email protected] We act as both discretionary managers and advisors to charities. W: www.cernocapital.com
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To advertiseTo advertise in the in Charity the Charity Times Times Suppliers Suppliers Directory Directory contact contact Cerys Cerys McLean Brafield 07766 07766 662 610 662 or 610 Aisling or Steve Davis Good 0207 020 562 7562 2426 2435
INVESTMENT MANAGEMENT
C. Hoare & Co. Independence, Stability and Integrity 37 Fleet Street We offer charities a full bespoke service across investment management, banking, London lending and cash administration. EC4P 4DQ ● Fully independent with no in-house funds or products Simon Barker, ● Stable family ownership for over 340 years Head of Charities ● Strong risk-adjusted performance T: 020 7353 4522 ● Simple fee structure E: [email protected] ● Award-winning service W: www.hoaresbank.co.uk ● Longstanding connection with the charity sector ● Values supported by philanthropic family
J O Hambro Investment Management Award Winning Boutique Approach 21 St. James’s Square JOHIM’s charity business provides trustees with a service that combines accountability London with personal attention to detail. All charity portfolios, whatever their size, are SW1Y 4HB managed on a segregated basis and investment goals are agreed to meet individual requirements. We do not run a single charity vehicle or model portfolios as this For further information, please contact inflexible approach to investment management is the antithesis of our culture. Francesca McSloy T: +44 (0) 20 7484 2065 • Dedicated charity team • Tailored mandates E: [email protected] • Direct relationship with fund managers • Institutional investment process W: www.johim.co.uk • Strong performance • Bespoke trustee training
Strength, Scope & Commitment J.P. Morgan J.P. Morgan is dedicated to helping charities address their investment and financial 1 Knightsbridge needs. Drawing on our global resources and 50 years experience in the sector we offer London, SW1X 7LX services specific to each Charity’s needs. For more information please contact: Acting as both discretionary managers and advisors we work with charities to: Tom Rutherford, Head of UK Charities ● Tailor investment policy statements and strategies T: 020 7742 2819 ● Manage a range of portfolios across asset types based on capacity for risk E: [email protected] ● Strengthen board governance guidelines W: www.jpmorgan.co.uk/institutional/ charities Our Charity team is one of the leading providers to the sector managing assets in excess of £1.4 billion for around 300 non-profit organisations in the UK.
Jupiter Private Clients & Charities has been managing assets for over 25 years. At the heart Jupiter Asset Management Limited of our ethos is delivering long-term outperformance for our charity clients, without 1 Grosvenor Place exposing them to undue risk. Our clients include large national charities and small local London SW1X 7JJ charities in a wide range of sectors. Charities use our services in order to achieve the aims of their organisation. Through close relationships we seek to fully understand those aims For more information contact: Melanie and objectives and use our investment expertise to help realise them. Our dedicated team Wotherspoon Jupiter Private Clients & of professional investment managers look after a limited number of clients, ensuring that Charities Business Development Director we offer and maintain an excellent standard of service.
T: 020 7314 5574 Jupiter Asset Management (JAM) is authorised and regulated by the Financial Conduct E: [email protected] Authority. The value of an investment can fall as well as rise and you may get back less W: www.jupiteronline.com than originally invested.
Quilter Cheviot is one of the UK’s largest independently owned discretionary investment firms, Quilter Cheviot created by the 2013 merger of Quilter and Cheviot Asset Management. The firm focuses primarily on structuring and managing bespoke discretionary portfolios for charities, trusts, Contact: Nadine Dixon or Nicola Tuthill t: +44 (0) 20 7662 6322 pension funds, private clients and intermediaries. Our charity assets under management are well e: [email protected] in excess of £1bn*, making us one of the leading charity managers in the UK. t: +44 (0) 20 7662 6562 We offer your charity: e: [email protected] • Direct access to dedicated managers with the knowledge and experience to tailor your Website: www.quiltercheviot.com charity’s portfolio to meet its investment objectives. Quilter Cheviot Limited is registered in England with • An investment process that can respond rapidly to changing market conditions. number 01923571, registered office at St Helen’s, 1 • Comprehensive reporting and access to portfolio valuations via our password protected Undershaft, London EC3A 8BB. Quilter Cheviot Limited is a website. member of the London Stock Exchange and authorised • A competitive and transparent fee structure. and regulated by the UK Financial Conduct Authority. *As at 30 June 2013
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To advertise in the Charity Times Suppliers Directory contact Cerys Brafield 07766 662 610 or Steve Good 020 7562 2435
INVESTMENT MANAGEMENT
Rathbone Investment Management Many managers talk, Rathbones listens and has done so for over a century. 1 Curzon Street, London, W1J 5FB With listening comes the insight to serve with full understanding of each charity’s circumstances and aspirations; putting their obligations and best interests first. In For further information please contact finding the correct solution, we access investment opportunities globally and have the Francesca Monti: flexibility to adapt your portfolio as and when your charity’s needs change. Our service E: [email protected] is underpinned by a direct and personal relationship, which in conjunction with our T: 020 7399 0119 commitment to the sector, we hope to maintain over the long term. Rathbones W: www.rathbones.com manages £2.4 billion of charitable funds for over 960 charities (at 30 June 2013). Rathbone Investment Management is authorised For further information contact Francesca Monti on 020 7399 0119 or at francesca. by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and [email protected] the Prudential Regulation Authority.
Ruffer LLP A focus on capital preservation and consistent returns 80 Victoria Street Ruffer is an absolute return investment manager. Instead of following benchmarks, we aim not to lose money in any single year and to deliver a return significantly greater than the risk free London alternative of cash on deposit. Capital stability is essential to provide a sound platform for SW1E 5JL income generation and for growth of capital and income. By aiming to avoid the cyclical gyrations of the market, we aspire to provide a less volatile experience for our charity clients. For more information contact: Christopher Querée We manage over £15bn of assets including £1.5bn for over 200 charities. Our charity clients span all major charitable sectors and include some of the largest endowments in the UK. A T: +44 (0)20 7963 8100 dedicated portfolio manager works with each charity to build an appropriate segregated F: +44 (0)20 7963 8175 portfolio, which may include ethical screening if required. We also manage a Common E: [email protected] Investment Fund, the Charity Assets Trust. Ruffer LLP is authorised and regulated by the Financial Conduct Authority
Sarasin & Partners LLP Sarasin & Partners is a leading charity fund manager managing £3.7 billion for approximately 275 discretionary clients. Significantly, this represents over 25% of our Juxon House overall business. In total, as at 31 December 2012, we manage around £12.4 billion. 100 St Paul’s Churchyard Investment philosophy founded on three main strands: dynamic asset allocation, the London EC4M 8BU importance of recurring income and our well-established global thematic approach to international equity selection. Contact: John Handford Tailor-made solutions; via segregated portfolios, single asset class funds or two Common T: 020 7038 7268 Investment Funds - the Alpha CIF for Endowments and the Alpha CIF for Income & F: 020 7038 6864 Reserves. E: [email protected] Sarasin & Partners LLP is a limited liability partnership incorporated in England and W: www.sarasin.co.uk Wales with registered number OC329859 and is authorised and regulated by the Financial Services Authority.
UBS Charity focused, performance driven 3 Finsbury Avenue Access all the investment insight and guidance your charity needs through our London dedicated team of experts, structured and ethical investment process and worldleading EC2M 2AN research. Andrew Wauchope - Head of Charities The value of your investments may fall as well as rise as a result of market and currency fluctuations. You may not get back the amount you invested. E: [email protected] T: +44 20756 70166 Authorised and regulated by Financial Market Supervisory Authority in Switzerland. In the United Kingdom, UBS AG is authorised by the Prudential Regulation Authority and W: www.ubs.com/charities-uk is subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.
INVESTMENT REVIEW SERVICES
Independent Charity Reviews TSA TSA provides independent investment reviews and training for trustees to assist with fund 50 Andover Road, management. Tivoli, Cheltenham, We can help you with:- GL50 2TL ● Reserves Policy T: 01242 263167 ● Developing a comprehensive Investment Policy F: 01242 584201 ● Investment policy review – aims & objectives E: [email protected] ● Establishment of investment mandate for your manger to work with. W: www.cc14.co.uk ● Independent Search & Selection process – designed to help you look for the right manager ● Continual Trustee guidance to help monitor your investments, and keep up-to date ● Advice on Ethical & SRI approaches to investment
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To advertiseTo advertise in the in Charity the Charity Times Times Suppliers Suppliers Directory Directory contact contact Cerys Cerys McLean Brafield 07766 07766 662 610 662 or 610 Aisling or Steve Davis Good 0207 020 562 7562 2426 2435
LOTTERIES
Lotteries are a fantastic way for charities to raise money and recruit new donors, Lottery in a box but setting it all up can be expensive. Fundraising Initiatives has the answer with Phil Sawicki Lottery in a Box; a fully managed lottery programme that allows charities to 2nd Floor Cavendish House increase their fundraising income and recruit new & long term donors. It’s fully 369 Burnt Oak Broadway compliant, easy to set up and includes on-going management, prizes/jackpots HA8 5AW and FREE Marketing Resources. With Lottery in a Box all the charity needs to do is decide how many new donors they wish to recruit and we take care of all the rest! T: 020 8381 2430, E: [email protected] W: www.fundraising-initiatives.org/en/ products-services/Lottery-Canvassing/
TELEPHONE FUNDRAISING
ZEBRA TM A new breed of UK telephone fundraising agency with a specialist charity team both unique and distinctive. 1st Floor Providing you with outbound telephone services from our call centre in East Anglia, we The Barn offer all charities our core services of donor development, cold and warm acquisition. 11 Bury Road Thetford ZEBRA TM is ready to welcome you with a new flexible approach to deliver outstanding results that can test and roll out as your campaigns require, no matter how big or small IP24 3PJ your requirement is. Contact: Anne Short Supplying your acquisition programmes with passion and insight, we’ll work closely T: 01842 760075 with you to recruit happy and committed donors for lifelong supporters utilising a background of over 25 years’ experience in charity direct marketing. E: [email protected] W: www.zebratm.org Contact us now and join the herd, it’s so much more than black and white.
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Charity decision makers use this section to find suitable expert suppliers. So call us on 0207 562 2423 with your details and we will create a listing to ensure that your company is visible within this valuable resource.
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