Identity Guidelines

Primary Color

1-color black Identity Guidelines

1-color grayscale

1-color grayscale reverse

1-color black (knockout)

Pantone Primary Color

1-color black

Identity Guidelines Introduction...... 1

Logo...... 2

Clear space and minimum size...... 3

Primary color palette...... 5 1-color grayscale Wordmark & logo color variations...... 6

Wordmark & logo variations for website...... 7

Logo misuse...... 8 Typography...... 9 ACP Identity Guideslines / Updated 01-30-2015

Automation Control Products Identity Guidelines iii

1-color grayscale reverse

1-color black (knockout)

Pantone Primary Color

1-color black

1-color grayscale Introduction

The foundation of our graphic identity system, the ACP As the logo must be presented with consistency and logo represents the most concise visual expression of the care whenever it appears, the following guidelines have ACP brand and an essential asset. It is responsible for been developed to ensure its correct usage whenever it is communicating the qualities that make ACP unique in all of our reproduced and applied. brand applications.

Automation Control Products Identity Guidelines 1

1-color grayscale reverse

1-color black (knockout)

Pantone Logo

Primary Color

Symbol

1-color black Wordmark

1-color grayscale Logo

Consisting of the ACP wordmark and the ThinManager The logo is a key brand asset, and must be respected this rule: when speaking of Automation Control Products symbol, the logo is a unique piece of artwork that has been whenever it is used. Never, under any circumstances, should as a company entity, use the wordmark “ACP” and when designed specifically for the ACP brand. Technical and the logo artwork be altered or re-created. Only use the speaking of our flagship product, ThinManager, use the logo sophisticated, the logo is our primary brand identifier, and it approved files when reproducing and applying the ACP logo. in its entirety. must appear in every ACP communication. To help decide which is to be used in an instance, consider

Automation Control Products Identity Guidelines 2

1-color grayscale reverse

1-color black (knockout)

Pantone Primary Color

1-color black Primary Color

.375”

1-color black

1-color grayscale

Wordmark clearance and minimum size 1-color grayscale reverse The ACP wordmark should always be surrounded by a amount of clear space that can surround the wordmark becomes compromised. To ensure that the generous field of clear space to ensure its legibility and impact. wordmark in any application is equal to half the size of the “A” wordmark is always legible, it should never be reproduced 1-color grayscale This isolates the wordmark and protects it from competing in the ACP logo. smaller than .375’’ in height, as shown in the exhibit above. visual elements such as text and supporting1-color black (knockout) graphics. The ACP wordmark can be scaled to a variety of sizes. As shown in the exhibit, the absolute minimum However, at extremely smaller sizes, the readability of the

Automation Control Products Identity Guidelines 3 Pantone

1-color grayscale reverse

1-color black (knockout)

Pantone Logo with URL. Logo without URL.

Primary Color

1-color black

Primary Color Primary Color

.5” .375”

1-color black 1-color black

1-color grayscale 1-color grayscale 1-color grayscale 1-color grayscale

1-color grayscale reverse 1-color grayscale reverse Logo clearance and minimum size

1-color black (knockout) The ACP logo should always be surrounded by a generous amount of clear space that can surround1-color black (knockout) the is always legible, it should never be reproduced smaller than field of clear space to ensure its legibility and impact. This logo in any application is equal to half the size of the “A” in the .5’’ in height, as shown in the exhibit above. When the URL 1-color grayscale reverse isolates the logo and protects it from competing visual ACP logo. is not present, the logo should never be reproduced smaller

Pantone elements such as text1-color and grayscalesupporting reverse graphics. The ACP logo can be scaled to aPantone variety of sizes. than .375” in height. However, at extremely smaller sizes, the readability of the As shown in the exhibit, the absolute minimum wordmark becomes compromised. To ensure that the logo

Automation Control Products Identity Guidelines 4

1-color black (knockout)

Pantone

Pantone ACP Blue ACP Gray ACP White ACP Black Pantone PMS 195C Pantone Cool Gray 9 CMYK: 100 / 57 / 0 / 40 CMYK: 0 / 0 / 0 / 50 CMYK: 0 / 0 / 0 / 0 CMYK: 0 / 0 / 0 / 100 Video RGB: 0 / 68 / 124 Video RGB: 146 / 148 / 150 Video RGB: 255 / 255 / 255 Video RGB: 0 / 0 / 0 Hex: 00447c Hex: 929496 Hex: ffffff Hex: 000000

Primary color palette

Color is a key component of the ACP visual identity, and the The colors of the primary palette can be used for text, color colors of the primary palette were inspired by those found in fields, backgrounds, rules and other graphic devices. The colors throughout this manual have not been evaluated by the ACP logo. Pantone, Inc. for accuracy and may not match the PANTONE color By using these colors consistently across brand standards. PANTONE® is a registered trademark of Pantone, Inc. communications, they will build recognition for the ACP brand while contributing to a unified look and feel.

Automation Control Products Identity Guidelines 5 Primary Color

Primary Color 1-color black Primary Color

Primary Color 1-color black 1-color grayscale Primary Color 1-color black

Primary color wordmark 1-color grayscale reverse 1-color black 1-color grayscale Primary Color 1-color black 1-color grayscale

1-color grayscale 1-color grayscale reverse 1-color grayscale reverse 1-color black 1-colorPrimary grayscale color logo 1-color black logo 1-color1-color grayscale black (knockout) logo Primary Color

1-color grayscale reverse 1-color grayscale 1-color grayscale reverse 1-color black (knockout) Primary solid color logo 1-colorPrimary black ThinManager (knockout) color logo Primary ThinManager reversed color logo 1-color black Pantone

1-color grayscale reverse Relevance1-color black logo (knockout) 1-color black (knockout) 1-color grayscale Pantone Pantone

Wordmark & logo color variations 1-color grayscale reverse 1-color black (knockout) Pantone To accommodatePantone a range of reproduction and printing However, the grayscale, one-color black, The partial-and full-reverse versions should be used when an requirements, a number of logo color variations are available partial- and full-reverse variations should be application necessitates a background that compromises the for use. Keep in mind that the full-color logo is always used when color reproduction is limited. legibility of the full-color logo. preferred for brand communications. The grayscale and one-color black variations are especially effective in media such as newsprint.

1-color black (knockout) Pantone Automation Control Products Identity Guidelines 6

Pantone Primary Color

1-color black Primary ACP/ThinManager symbol with wordmark and URL

1-color grayscale

ThinManager logo ThinManager logo with URL

1-color grayscale reverse

Relevance logo

HARDWARE CERTIFIED

1-color black (knockout) THINMANAGER PARTNER THINMANAGER PARTNER THINMANAGER INTEGRATOR

ThinManager Partner logos * Requirements for use. Contact ACP for details.

Wordmarks and logo variations for website use

Pantone We offer a wide range of size and shapes to accommodate If you have any questions on how the images need to be your website. Please choose the appropriate wordmark placed, feel free to contact our marketing department at and/or logo above to place in a prominent location on your [email protected] website.

Automation Control Products Identity Guidelines 7 Primary Color

Primary Color Primary Color 1-color black acp Never distort the logo. ACPNever re-typeset the logo Never re-typeset the logo

1-color black 1-color black 1-color grayscale

1-color grayscale Never apply the logo to a background that does NOT Never1-color apply grayscale the logo reverseover an image. Never outline the logo. provide sufficient contrast. Primary Color 1-color grayscale Primary Color

1-color grayscale reverse 1-color black (knockout) 1-color black

Never use the ThinManager symbol by itself unless Never change the color of the logo. Never change the opacity of the logo. preauthorized to do so. 1-color black 1-color grayscale reverse

1-color grayscale 1-color black (knockout) Logo misuse Pantone

Any misuse of the logo artwork diminishes its integrity and that under any circumstances, be altered or

1-color grayscale of the ACP brand as a whole. re-created in any way.1-color grayscale reverse 1-color black (knockout) The exhibits featured here represent some common misuses Use only the artwork provided. that must bePantone avoided whenever designing with the logo. Remember that the logo must never,

1-color black (knockout) Automation Control Products Identity Guidelines 8

1-color grayscale reverse

Pantone

1-color black (knockout)

Pantone Helvetica Regular Helvetica Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

Helvetica Bold Helvetica Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

Helvetica Light Helvetica Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

EuroTechnic Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography

Typography is another essential piece of the ACP identity styles, Helvetica is intended for headlines, titles, body copy, ACP ThinManager branding. system. The consistent use of the selected typeface families captions and primary messaging. throughout ACP applications adds greatly to a cohesive visual If by some chance that the Helvetica font family is unavailable style. The Helvetica font family is a clean, modern and highly on a system, use of the Arial font family is permissible. legible sans serif. Available in a wide variety of weights and EuroTechnic Extended is a secondary font that may be used in

GUIDELINES UPDATED 01-30-2015

Automation Control Products Identity Guidelines