Primary Color 1-color black Identity Guidelines 1-color grayscale Automation Control Products | 1725 Windward Concourse, Suite 300 | Alpharetta, Georgia 30005 | www.thinmanager.com | [email protected] | OFFICE 678-990-0945 | FAX 678-990-0951 1-color grayscale reverse 1-color black (knockout) Pantone Primary Color 1-color black Identity Guidelines Introduction ................................................................ 1 Logo ........................................................................... 2 Clear space and minimum size ................................... 3 Primary color palette ................................................... 5 1-color grayscale Wordmark & logo color variations ............................... 6 Wordmark & logo variations for website ...................... 7 Logo misuse ............................................................... 8 Typography ................................................................. 9 ACP Identity Guideslines / Updated 01-30-2015 Automation Control Products Identity Guidelines iii 1-color grayscale reverse 1-color black (knockout) Pantone Primary Color 1-color black 1-color grayscale Introduction The foundation of our graphic identity system, the ACP As the logo must be presented with consistency and logo represents the most concise visual expression of the care whenever it appears, the following guidelines have ACP brand and an essential asset. It is responsible for been developed to ensure its correct usage whenever it is communicating the qualities that make ACP unique in all of our reproduced and applied. brand applications. Automation Control Products Identity Guidelines 1 1-color grayscale reverse 1-color black (knockout) Pantone Logo Primary Color Symbol 1-color black Wordmark 1-color grayscale Logo Consisting of the ACP wordmark and the ThinManager The logo is a key brand asset, and must be respected this rule: when speaking of Automation Control Products symbol, the logo is a unique piece of artwork that has been whenever it is used. Never, under any circumstances, should as a company entity, use the wordmark “ACP” and when designed specifically for the ACP brand. Technical and the logo artwork be altered or re-created. Only use the speaking of our flagship product, ThinManager, use the logo sophisticated, the logo is our primary brand identifier, and it approved files when reproducing and applying the ACP logo. in its entirety. must appear in every ACP communication. To help decide which is to be used in an instance, consider Automation Control Products Identity Guidelines 2 1-color grayscale reverse 1-color black (knockout) Pantone Primary Color 1-color black Primary Color .375” 1-color black 1-color grayscale Wordmark clearance and minimum size 1-color grayscale reverse The ACP wordmark should always be surrounded by a amount of clear space that can surround the wordmark becomes compromised. To ensure that the generous field of clear space to ensure its legibility and impact. wordmark in any application is equal to half the size of the “A” wordmark is always legible, it should never be reproduced 1-color grayscale This isolates the wordmark and protects it from competing in the ACP logo. smaller than .375’’ in height, as shown in the exhibit above. visual elements such as text and supporting1-color black (knockout) graphics. The ACP wordmark can be scaled to a variety of sizes. As shown in the exhibit, the absolute minimum However, at extremely smaller sizes, the readability of the Automation Control Products Identity Guidelines 3 Pantone 1-color grayscale reverse 1-color black (knockout) Pantone Logo with URL. Logo without URL. Primary Color Primary Color 1-color black 1-color black Primary Color Primary Color .5” .375” 1-color black 1-color black 1-color grayscale 1-color grayscale 1-color grayscale 1-color grayscale 1-color grayscale reverse 1-color grayscale reverse Logo clearance and minimum size 1-color black (knockout) The ACP logo should always be surrounded by a generous amount of clear space that can surround1-color black (knockout) the is always legible, it should never be reproduced smaller than field of clear space to ensure its legibility and impact. This logo in any application is equal to half the size of the “A” in the .5’’ in height, as shown in the exhibit above. When the URL 1-color grayscale reverse isolates the logo and protects it from competing visual ACP logo. is not present, the logo should never be reproduced smaller Pantone elements such as text1-color and grayscalesupporting reverse graphics. The ACP logo can be scaled to aPantone variety of sizes. than .375” in height. However, at extremely smaller sizes, the readability of the As shown in the exhibit, the absolute minimum wordmark becomes compromised. To ensure that the logo Automation Control Products Identity Guidelines 4 1-color black (knockout) 1-color black (knockout) Pantone Pantone ACP Blue ACP Gray ACP White ACP Black Pantone PMS 195C Pantone Cool Gray 9 CMYK: 100 / 57 / 0 / 40 CMYK: 0 / 0 / 0 / 50 CMYK: 0 / 0 / 0 / 0 CMYK: 0 / 0 / 0 / 100 Video RGB: 0 / 68 / 124 Video RGB: 146 / 148 / 150 Video RGB: 255 / 255 / 255 Video RGB: 0 / 0 / 0 Hex: 00447c Hex: 929496 Hex: ffffff Hex: 000000 Primary color palette Color is a key component of the ACP visual identity, and the The colors of the primary palette can be used for text, color colors of the primary palette were inspired by those found in fields, backgrounds, rules and other graphic devices. The colors throughout this manual have not been evaluated by the ACP logo. Pantone, Inc. for accuracy and may not match the PANTONE color By using these colors consistently across brand standards. PANTONE® is a registered trademark of Pantone, Inc. communications, they will build recognition for the ACP brand while contributing to a unified look and feel. Automation Control Products Identity Guidelines 5 Primary Color Primary Color 1-color black Primary Color Primary Color 1-color black 1-color grayscale Primary Color 1-color black Primary color wordmark 1-color grayscale reverse 1-color black 1-color grayscale Primary Color 1-color black 1-color grayscale 1-color grayscale 1-color grayscale reverse 1-color grayscale reverse 1-color black 1-colorPrimary grayscale color logo 1-color black logo 1-color1-color grayscale black (knockout) logo Primary Color 1-color grayscale reverse 1-color grayscale 1-color grayscale reverse 1-color black (knockout) Primary solid color logo 1-colorPrimary black ThinManager (knockout) color logo Primary ThinManager reversed color logo 1-color black Pantone 1-color grayscale reverse Relevance1-color black logo (knockout) 1-color black (knockout) 1-color grayscale Pantone Pantone Wordmark & logo color variations 1-color grayscale reverse 1-color black (knockout) Pantone To accommodatePantone a range of reproduction and printing However, the grayscale, one-color black, The partial-and full-reverse versions should be used when an requirements, a number of logo color variations are available partial- and full-reverse variations should be application necessitates a background that compromises the for use. Keep in mind that the full-color logo is always used when color reproduction is limited. legibility of the full-color logo. preferred for brand communications. The grayscale and one-color black variations are especially effective in media such as newsprint. 1-color black (knockout) Pantone Automation Control Products Identity Guidelines 6 Pantone Primary Color 1-color black Primary ACP/ThinManager symbol with wordmark and URL 1-color grayscale ThinManager logo ThinManager logo with URL 1-color grayscale reverse Relevance logo HARDWARE CERTIFIED 1-color black (knockout) THINMANAGER PARTNER THINMANAGER PARTNER THINMANAGER INTEGRATOR ThinManager Partner logos * Requirements for use. Contact ACP for details. Wordmarks and logo variations for website use Pantone We offer a wide range of size and shapes to accommodate If you have any questions on how the images need to be your website. Please choose the appropriate wordmark placed, feel free to contact our marketing department at and/or logo above to place in a prominent location on your [email protected] website. Automation Control Products Identity Guidelines 7 Primary Color Primary Color Primary Color 1-color black acp Never distort the logo. ACPNever re-typeset the logo Never re-typeset the logo 1-color black 1-color black 1-color grayscale 1-color grayscale Never apply the logo to a background that does NOT Never1-color apply grayscale the logo reverseover an image. Never outline the logo. provide sufficient contrast. Primary Color 1-color grayscale Primary Color 1-color grayscale reverse 1-color black (knockout) 1-color black Never use the ThinManager symbol by itself unless Never change the color of the logo. Never change the opacity of the logo. preauthorized to do so. 1-color black 1-color grayscale reverse 1-color grayscale 1-color black (knockout) Logo misuse Pantone Any misuse of the logo artwork diminishes its integrity and that under any circumstances, be altered or 1-color grayscale of the ACP brand as a whole. re-created in any way.1-color grayscale reverse 1-color black (knockout) The exhibits featured here represent some common misuses Use only the artwork provided. that must bePantone avoided whenever designing with the logo. Remember that the logo must never, 1-color black (knockout) Automation Control Products Identity Guidelines 8 1-color grayscale reverse Pantone Pantone 1-color black (knockout) Pantone Helvetica Regular Helvetica