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Tourism in Hungary

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Tourism in Hungary Tourism in Hungary www.hungary.com H-1012 Budapest, Vérmező út 4. • Tel: +36 1 488-8700, fax: +36 1 488-8711 • E-mail: [email protected] 2003 Central Transdanubia Lake Balaton Lake Tisza Northern Plains Great Northern Hungary Southern Plains Great Southern Transdanubia Western Transdanubia Budapest and the Central Danube Region General information office Tourinform I I I I I I I I I about Hungary regions Tourist Territory: 93,030 sq. km Population: 10,116,742 (1 January 2004) Population density: 109.0 persons per sq. km Capital: Budapest territory: 525 sq. km population: 1,705,309 (1 January 2004) population density: 3,248 persons per sq. km Time zone: GMT + 1 hour Daylight saving: + 1 hour from last weekend of March to last weekend of October Official language Hungarian Form of state: republic Public administration: 19 counties and Budapest Geographical Location Hungary lies in the Carpathian Basin in Central Europe. The country spans 268 km from north to south, while the largest distance in an east- west direction is 528 km. Geographical Regions Fifty percent of the territory is made up of plains: the Hungarian Great Plains (Alföld), which takes up the whole eastern part, and the Small Plains (Kisal- föld), which lies along the north-western border. The two largest rivers, the Danube (the Hungarian stretch being 417 km) and the Tisza (598 km) run through the country from the north towards the south. The Duna-Tisza- Region is another area of flatland between the two larger rivers, while the gently sloping area west of the Danube is called Transdanubia (Dunántúl), with Lake Balaton, Central Europe's warmest lake, in the middle. Hills and mountains range across the country along a diagonal line: the 400-700 m peaks of the Transdanubian Mountain Range, consisting of the Bakony, the Vértes, the Gerecse, the Pilis, the Velencei, the Keszthelyi Hills, the Viseg- rádi Hills and the Buda Hills, are west of the Danube, while the Northern Mountains, with 500-1,000 metre high peaks in the Börzsöny, the Cserhát, the Mátra, the Bükk, the Cserehát, and the Zempléni Mountains, lie east of the river. The country's highest peak is the Kékes (1014 m) in the Mátra. Visitors can learn about the one-time typical animals and the folk traditions of the Hungarian puszta, the most popular tourist sight, at horse shows held in the Hortobágy National Park. Tourist Regions From a tourism perspective, the country is divided into the following nine regions: 1. Budapest and the Central Danube Region, 2. Central Transdanubia, 3. Lake Balaton, 4. Lake Tisza, 5. Northern Great Plains, 6. Northern Hungary, 7. Southern Great Plains, 8. Southern Transdanubia, 9. Western Transdanubia. Climate Hungary has a temperate continental climate. The coldest month is January (the average temperature is -1 oC), the hottest is August (the average temperature is 21.3 oC), the annual precipitation is 570 mm, and offices regions & Tourinform Tourist the number of sunny hours is 1,785 a year. Hungary is waiting for you Let me extend my warmest greetings on behalf of Hungary's tourism administration and the whole of the tourism trade. Following a tradition of many years, this publication provides you the most up-to-date statistical data so that in the light of the figures you can assess the main trends in Hungarian tourism, and the operation of the service providers, who are the key players in the industry. Tourism has enjoyed a continuously increasing degree of Government support, which is based on the recognition that state participation is crucial in the development of this major driving force of the Hungarian economy. Since the year of 2003 posed major challenges for the whole tourism trade, both domestically and internationally, we have made large-scale efforts to intensify the marketing activities to promote Hungary. Hungary's tourism may benefit from the recent growth in global demand for travel and tourism. The country's accession to the European Union has made her belong to the world's largest tourism market. We are convinced that the Community membership will create the best possible conditions so that Hungary can catch up with the industrialised countries in the short term. Economic growth also entails a rise in people's discretionary income, which, in turn, has a positive impact on tourist demand. Hungary's inbound tourism is primarily based on the European source markets: visitors from the European Union account for 70 percent of the foreign guest nights at commercial accommodation, and there was a noticeable rise in this respect in 2003. The marketing activities towards the promotion of Hungary continue to be based on our main products and product groups: health tourism, convention and incentive tourism, Budapest and Lake Balaton. The strengthening of Hungary's image as a tourist destination is a long-term objective. The elaboration of the National Tourism Development Strategy, which lays down the main directions of national tourism development up to 2013, will be completed in 2004. The present publication provides an overview of the organisational structure of Hungarian tourism administration, the activities of the national tourism marketing organisation in 2003, as well as the key facts and figures about international and domestic tourism in the same year. We hope that you will find the information you require, whether you are a tourist or a trade professional. Let me cordially and proudly invite you to join those who wish to experience Hungary's continuously expanding number of unique tourism offers. Béla Pál Political State Secretary in charge of Tourism Ministry of Economy and Transport 1 Facts and figures International tourism in 2003, and Hungary's position in international tourism In 2003 the World Tourism Organization (WTO) registered 694 million international tourist arrivals, 1.2 per cent down on 2002. Europe contin- ued to be the most popular destination, accounting for 57.8 per cent of international tourist arrivals. Within Europe, 9.8 per cent of international tourist arrivals were into the Central and Eastern European region, which represents 17 per cent of the European traffic. Compared to 2002, tourism in Central and Eastern Europe grew by 4.7 per cent, which is sig- nificantly higher than the continent's average growth rate of 0.4 per cent. International tourist arrivals, 2001–2003 esedés 2001 2002 2003 2003/2002 2003 (million) (%) Market share (%) Europe 390.8 399.8 401.5 100.4 57.8 Northern Europe 44.6 46.4 47.1 101.5 6.8 Western Europe 139.2 141.1 139.1 98.6 20.0 Central and Eastern Europe 63.4 65.2 68.3 104.7 9.8 Southern/ Mediterranean Europe 143.7 147.0 147.0 100.0 21.2 Americas 120.2 114.9 112.4 97.9 16.2 Asia and the Pacific 121.1 131.3 119.1 90.7 17.2 Africa 28.3 29.1 30.5 104.9 4.4 Middle East 23.6 27.6 30.4 110.3 4.4 World 684.1 702.6 694.0 98.8 100.0 Source: World Tourism Organization In 2003, tourism receipts totalled USD 514.4 billion, which is, at constant prices, 2.2 per cent down on 2002. Just like in the case of international tourist arrivals, Europe took the first place, accounting for 54.8 per cent of the total receipts. In Central and Eastern Europe, tourism generated receipts of USD 25.5 billion (-4.3%), which equals 5 per cent of the international and 9 per cent of the European receipts. Compared to 2002, it was only the Middle East where tourism receipts increased, while Europe experienced a fall of 2.8 per cent. Receipts per international tourist arrival stood at USD 740 in 2003, with the Americas posting the highest amount (USD 1,030). The same figure is USD 700 in Europe, but only slightly more than half of that in Central and Eastern Europe (USD 370). 2 International tourism receipts, 2001–2003 2001 2002 2003 Változás 2003/2002 Részesedés Egy főre eső 2003 2003 2001 2002 2003 2003/2002* Market share Receipts per (billion USD) (%) (%) arrival (USD) Europe 225.8 240.5 281.9 97.2 54.8 700 Northern Europe 31.7 35.5 40.7 98.5 7.9 860 Western Europe 81.4 87.1 102.8 97.3 20.0 740 Central and Eastern Europe 22.7 23.5 25.5 95.7 5.0 370 Southern/Medi- terranean Europe 90.0 94.4 113.0 97.0 22.0 770 Americas 122.2 114.3 115.8 99.7 22.5 1030 Asia and the Pacific 88.0 94.7 88.6 88.9 17.2 740 Africa 11.7 11.8 14.0 97.4 2.7 460 Middle East 11.8 13.0 14.1 117.1 2.7 460 World 459.5 474.2 514.4 97.8 100.0 740 * Rate-adjusted estimates. Source: World Tourism Organization The first six places on the ranking of the world's top tourist destinations remained unchanged in 2003. France came out on top with 75 million international tourist arrivals, and was followed by Spain, the USA, Italy, China and the United Kingdom. On the other hand, Canada registered a fall of 12.7 per cent, which meant that Austria, Mexico and Germany climbed up. In 2002 Hungary was the world's 12th most popular tourist destination1. In 2003 the United States registered the most tourism receipts, followed by Spain, France and Italy. Greece joined the top ten countries in this respect. Regarding tourism receipts Hungary ranked 33rd in the world in 2002.1 World's top tourism destinations, 2003 (million arrivals) 0 1020304050607080 France 75.0 Spain 52.5 USA 40.4 Italy 39.6 China 33.0 United Kingdom 24.8 Austria 19.1 Mexico 18.7 Germany 18.4 Canada 17.5 1 As of 2003, WTO has only published the ranking Source: World Tourism Organization order of the top ten destinations.
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