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Our Services Mark Haak Wegmann Owner & Managing Director M2Leisure INTRODUCTION M2 International Resort & Leisure Management & Consultancy B.V (M2Leisure) was established in 2010 in the Netherlands. We have become a leading development project management and consultancy company in the worldwide leisure and resort industry. Our goal is to create your great ideas together. We always add value for all stakeholders, focused on leisure and hospitality. We have specific expertise in the development of family resorts, water parks, miniature parks and large scale leisure facilities. The 4 partners at M2Leisure have a combined experience of over 60 years at Center Parcs Europe (leading leisure company in Europe), before they started their own company. Together the team gained a wide range of knowledge concerning overall consultancy services of leisure facilities and resorts. The close co-operation of the 4 partners M2 Internationalduring their Resortwork at &Center LeisureParcs Managementis the foundation & Consultancyof a strong B.V.organization,（以下简称knownM2Leisureas M2Leisure）于.2010年在荷兰成立。我 们已经成目标去努力实现。 Today the M2Leisure team consists of more than 20 experienced and all-round people. Our team is able to handle the most diverse and challenging assignments for new and existing businesses. Our informal approach, open communication, short lines and our broad network characterize our organization and enhance the relationship with our clients. In this brochure you will find more information about what we do best and what that means for you. Furthermore, we will present you a selection of our most interesting and unique projects to create an idea of what M2Leisure can offer. We are very proud to be involved in so many great projects for various principals and we make it our daily goal to delight them. 3 4 OUR SERVICES Our services range from greenfield to operations and from consultancy to turn-key project development. We have extensive knowledge and expertise of the leisure industry, which lead to a diverse and unique set of competences we can offer. With these skills we can provide you with any deliverables. These are of high quality and will be customized to your needs. We are confident that we can help you, in several disciplines within the leisure industry. COMPETENCES DELIVERABLES DISCIPLINES TURN-KEY PROJECT DEVELOPMENT PROJECT MANAGEMENT RESORTS GREENFIELD DEVELOPMENT MARKET RESEARCH WATER PARKS PROJECT DEVELOPMENT FEASIBILITY STUDY & BUSINESS PLAN MINIATURE PARKS PROJECT STEERING MASTER PLAN RECREATIONAL (MUSEUM, ZOO, PARKS) CONSULTANCY PROGRAM LEISURE ACTIVITIES LEISURE REAL ESTATE CONCEPTS & PRODUCTS HOTELS OPERATIONS OPERATIONAL SUPPORT AMUSEMENT PARKS AUDITS SPA & WELLNESS ACQUISITION RESTAURANTS 5 WHAT WE DO BEST OUR COMPETENCES TURN KEY DEVELOPMENT GREENFIELD DEVELOPMENT PROJECT DEVELOPMENT PROJECT MANAGEMENT We can deliver a complete project Within greenfield development we Project development is based on Project management is one of our from beginning to end. This is start-up and plan projects on executing and implementing an core competences. We carry out unique in the industry. The turn-key undeveloped land. initial idea. Regardless of the project management for any process includes all of the steps phase of your project, for example leisure construction site and realize involved to develop, open and Our capabilities consist of concept the master plan phase, design the project until opening. We can operate a project. development, first sketches, the phase or specification phase, we be delegated project owner and This includes the site selection, initiation of governmental and go into depth and with project take care of everything in order to master planning, feasibility studies, investment processes, the development we bring your project ease you. business plan, concept production and delivery of a one step further. development, coordination of master plan and feasibility study. Our experienced project managers construction, complete installation, We can assist with an initial idea An important part of the process of focus on guiding and facilitating pre-opening planning, training & and plan for the to-be-developed the project development is you through all phases of the post-opening operational support. plot. programming and concept project and they make sure that a During the development we are development. project will be finished within time responsible for the complete and estimated costs. processes. We relief you from any concerns. 6 “WE ADVISE, MANAGE AND BRING TOGETHER PROFESSIONALS WITH EXTENSIVE GLOBAL EXPERIENCE IN ORDER TO CARRY OUT WHAT IS BEST FOR THE PROJECT!” CONSULTANCY咨询 OPERATIONS INNOVATIONS 咨We。 provide expert knowledge in Within operations we offer a broad M2Leisure is involved in many the leisure industry i.e. product level of management services. We activities in leisure and real estate strategy, financial development, can startup a leisure business with industry across the globe. structuring advice, improvements pre-and post-opening management in the performance and efficiency including training & SOP’s We renovate and rebuild and also of your organization and (Standard Operating Procedures). create solutions in existing leisure operation. parks to create improved experiences and/or attract new On the other hand we can also groups. We are specialized in consultancy manage a running project like a for all disciplines in the leisure resort or assist you in specific industry, for example: holiday sections of the operation, for resorts, large leisure facilities and example Sales & Marketing. We water parks. We guarantee an always aim to create the highest objective advice and always provide you with solutions. level of effectiveness and efficiency possible within an organization. 7 WHAT THAT MEANS FOR YOU OUR DELIVERABLES MARKET RESEARCH FEASIBILITY STUDY & MASTERPLAN PROGRAM We understand the importance of a BUSINESS PLAN Setting the framework for the Creating a program during the thorough market research. Thanks Our feasibility study explores all investment and development is development of a leisure resort is to our extensive knowledge and the possibilities of a project and the master planning. We start with of high importance. The process of experience in the leisure and resort describes different main topics a spot plan and follow up with a programming can be explained as industry, we are able to screen and such as investment budget, master plan, creating the basis of describing the big idea into every analyze every market or project exploitation budget, planning and planning, define the investment detail and make the ideas feasible. completely; from global trends and effects of the exploitation budget and decide on the ideal Programming includes defining the benchmark reviews to afterwards. location for the project. objectives, the unique selling demographic information and an points, segmentation and target in-depth research on the (potential) Based on the feasibility study we The plan involves logistical routing, groups and the amount of seats site and its environment. can provide you with an in depth operational efficiency, government for example. and operational business plan on limitations, site specifications We use analysis and market how to reach a set goal and how etcetera. This plan is the basis All information for every section research to make sure every to operate a successful new throughout the entire can be found in the design briefs project is locally relevant and fits venture. The results of our study development process of a project. we produce. The design briefs are with the latest trends. give direction to the principal in a source of reference and basis for order to make a decision for a “go” designers, architects and or “no go” on further project determine further specifications. development. 8 “OUR APPROACH IS BASED UPON OUR STRONG OPERATIONAL AND DEVELOPMENT BACKGROUND LINKED TO THE LEISURE INDUSTRY!” CONCEPTS & PRODUCTS ACQUISITION OPERATIONAL SUPPORT AUDITS We develop original leisure We guide and organize the We can assist in the entire start- Our audits evaluate and examine a facilities and (sports) activities as selection and sales of leisure real up of the organization, staff total system, a process or an entire well as completely new types of estate for the purpose of leisure recruitment and operations. We organization. The audit provides a resorts and holiday parks. Starting developments. We can buy land provide aftercare, guidance and review of financial and operating with an initial idea until final from third parties or provide you supervision after completing the performances. product in operation: we launch with advice on the purchase of project and support the team to and implement the ideas into the land or leisure real estate. park opening and beyond. Areas included: the financial market. situation, personnel, operational On request we can also At M2Leisure we completely budgets, efficiency, sales and recommend operators for ad understand that a project is not marketing and technical operation. interim management for your finished when the realisation is In the end we provide professional recently acquired object. done. advice on possible improvements for a organization or project. 9 NETHERLANDS MADURODAM OUR WORK WOUDAGEMAAL MARINA DE EEMHOF PARK 21 NORTH & SOUTH AMERICA LA ROLLAND, CANADA PEPERPOT, SURINAME “A SELECTION OF OUR WORLDWIDE PROJECTS” GERMANY OTHER EUROPE VILLAGES NATURE, FRANCE BOSTALSEE PLOPSAQUA, BELGIUM TROPICAL ISLANDS KOSTINBROD, BULGARIA
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