Antonine Wall Visitor Research Final Report October 2015 Prepared by 17 Corstorphine Road Edinburgh, EH12 6DD Tel: 0131 316 1900 Fax: 0131 316 1901 69 St Vincent Street Glasgow, G2 5TF Tel. 0141 226 8895 Email:
[email protected] Main Contacts: Diane McGregor Leah Ringland Table of Contents 1. Introduction and Objectives ........................................................................ 3 2. Method ...................................................................................................... 4 3. Research Findings ...................................................................................... 6 4. Summary and Conclusions ........................................................................ 24 Appendix 1: Questionnaire .............................................................................. 26 Appendix 2: Technical Appendix ...................................................................... 40 Executive Summary Visitor profiles The Antonine Wall sites and the Hunterian Museum attract a broad spectrum of visitors. Overall, a good mix of age groups visit the sites. There are differences in gender depending on the site; more females tend to visit Callendar Park and the Hunterian Museum. In Callendar Park this is likely to be due to the large proportion visiting the park with their children. The profile of respondents was also relatively affluent in terms of socio-economic groups, with 72% overall within the ABC1 classifications. This skew towards more affluent socio-economic groups was evident