comprehensive strategy

Milwaukee Transit Mayor Tom Barrett’s Tom Mayor Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive comprehensive strategy

Milwaukee Transit Mayor Tom Barrett’s Tom Mayor Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive comprehensive strategy

Milwaukee Transit (Connector Study, KRM, Midwest Rail Initiative) (Connector Study, Mayor Tom Barrett’s Tom Mayor -system starter a available $91.5m for the Utilize - is transit important? Why - are the goals What transit system? for Milwaukee’s - a Create plan -plan As a region, identify funding a long-term transit source for -the components of a comprehensive vision transit Identify - Engage in ongoing efforts Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive A Comprehensive Vision: A Start? How Do We comprehensive strategy cultural Milwaukee Transit world class Milwaukee has institutions and as a rich history festivals, as well Global Cities: Culture and History Culture Global Cities: comprehensive strategy

Milwaukee Transit global scale Milwaukee’s Milwaukee’s corporations compete on a Global Cities: Dynamic Economy Global Cities: comprehensive strategy acclaim Milwaukee Transit international Milwaukee has that has received great architecture Global Cities: Great Architecture Great Global Cities: comprehensive strategy transit

Milwaukee Transit competitive Yet Milwaukee’s Milwaukee’s Yet keep us globally infrastructure has not progressed to Global Cities: Mass Transit Global Cities: comprehensive strategy

Milwaukee Transit $102m system Example: Cincinnati • Proposed 3.9-mile streetcar • • $1.2b in expected economic development http://www.cincystreetcar.com/ Cities with Rail Systems Cities Considering New or Cities Considering Expanded Rail Systems Competing in the Global Economy comprehensive strategy

Milwaukee Transit maha Milwaukee Toledo Columbus Memphis Des Moines San Antonio Nashville Kansas City Major Cities Without Rail Major Cities • • • • • •O • • • Or Toledo? Do we want to be more like Seattle? Competing in the Global Economy comprehensive strategy

Milwaukee Transit Roads Broadband Water Schools Public Safety Transit Transit Transit = Transit Infrastructure: • • • • = Transit Quality of Life: • •Parks • • Global Economy Transit is Infrastructure for the for is Infrastructure Transit comprehensive strategy

Milwaukee Transit • Reconstruction I-94 from Milwaukee to Illinois border costs $50m/mile • Streetcar costs $10- 30m/mile • If just 10% of the funds being spent on freeway reconstruction were reserved for transit, there would be $620m for transit. Projects in Milwaukee Area Projects in Milwaukee Global Economy Funds Made Available for Transportation for Transportation Available Funds Made Transit is Infrastructure for the for is Infrastructure Transit $ comprehensive strategy

Milwaukee Transit s without costly freeway expansion s without costly -adequate funding stream and Dedicated - Increase Milwaukee’s Appeal - All Rail Link Transit Modes and Introduce Technology - Improve Metro-wide Accessibility - Workers to Jobs Connect - New Create Jobs - Attract New Riders -options Environmentally responsible transportation - Increase capacity of travel corridor Connectivity: Sustainability: Goals of Milwaukee’s Transportation System Goals of Transportation Milwaukee’s comprehensive strategy

Milwaukee Transit Create a Plan Create Coordinate local transit planning with regional transit planning comprehensive strategy

Milwaukee Transit 0.75-1.25% sales tax 0.25% sales tax 1.0% sales tax 1.0% sales tax 0.6618% payroll tax 0.3% payroll tax 0.875% sales tax Funding Bus and Light Rail Bus Heavy/Commuter Rail Rail Bus and Light Rail Systems Bus, Bus, Bus Bus and Light Rail Bus, Heavy/Light Bus Parts of 3 counties 7 counties Service Area Service 1 county, parts of 2 1 county, 4 counties, parts of 3 6 counties 1 county, parts of 4 1 county, parts of 3 1 county, St. Louis Denver Cleveland Portland Cincinnati Kansas City City Chicago Funding Transit: Regional Transit Authorities Transit Regional Funding Transit: comprehensive strategy

Milwaukee Transit Potential Funding Sources Potential Sales Tax – Tax Sales Charlotte, St. Louis Federal Funds – Starts New Diego, Baltimore San Denver, Parking Fees/Fund – Portland Sponsorships – Tampa What Funding Sources Have Other Cities Used? What • • • • comprehensive strategy

Milwaukee Transit Downtown Milwaukee (Amtrak) Heavy Rail (Employers, Residents and Attractions) Residents and (Employers, CBD Transit (Local Service) Transit Existing Milwaukee County Current Transit Options in Milwaukee Transit Current Intermodal Station comprehensive strategy 1-2 blocks Stops Most cities other systems 10-30 minutes Purpose To move County To residents to jobs

Milwaukee Transit and connect with Examples Frequency Existing Bus Service Madison 1-2 hours Boston to comprehensive strategy 6-40 miles Stops to and from Chicago and Milwaukee to Purpose

Milwaukee Transit D.C. Washington Examples To bring residents, To Frequency Amtrak service from Milwaukee/Chicago/ workers and tourists in ridership 24% increase first 6 months of 2008 Amtrak: between Milwaukee and Chicago in between Amtrak and High Speed Rail Amtrak comprehensive strategy

Milwaukee Transit A Central Hub: Milwaukee Intermodal Station Hub: Milwaukee A Central comprehensive strategy

Milwaukee Transit A Central Hub: Milwaukee Intermodal Station Hub: Milwaukee A Central comprehensive strategy

Milwaukee Transit 3. Milwaukee Connector 3. Milwaukee 2. KRM: Commuter rail connecting Milwaukee with Racine, Kenosha and other suburbs. Transit Systems in Study Systems Transit 1. Midwest Rail Initiative: 1. Midwest Rail High-speed rail connecting Milwaukee with Chicago, Madison and other major Midwestern cities. comprehensive strategy

Milwaukee Transit to improve transit alternatives ion the Park East Freeway of and downtown The Milwaukee Connector Study Milwaukee The Remaining Remaining enhancements $91.5m designated mass transit for construction of new 6th Street Viaduct • • Milwaukee The Meant Connector Study: in and around Where did the $91.5m come from? •Wisconsin in 1991 for $241m in federal funding (ISTEA) a llocated to transportation improvements • were Funds in lieu of completing a transit component of the interstate system • Portion of the funds used for demolit downtown comprehensive strategy

Milwaukee Transit •in began Study 2000 • goal to Original connect and nearby areas and attractions • in scope Grown significantly to a system meant to connect an entire county (with only $91.5m) 2008 2000 2005 The Milwaukee Connector Study Milwaukee The comprehensive strategy

Milwaukee Transit Downtown Milwaukee Service) Airport COMET Circulator Downtown Heavy Rail (Employers, Residents and Attractions) Residents and (Employers, (Express Service) (Amtrak & (Amtrak Commuter Residents & Institutions Employment Employment CBD Residents & Institutions Employment Employment Residents Residents Transit (Local Service) Transit Existing Milwaukee County & Institutions Employment Employment & Institutions Employment Employment Components of Strategy Transit a Comprehensive Intermodal Station Mayor Barrett’s Proposed Starter System Midtown Center UWM

Capitol/35th

Park/Locust Burleigh/35th

Center/27th North Avenue The COMET North/21st Lafayette Place North/King

Brady Street

Park East Ogden Street Bradley Center

See Downtown Inset

Summerfest Grounds

Downtown Third Ward

Pittsburgh/Fifth Ward Park East Yankee Hill

Bradley Center State National/Walker’s Point Broadway/Wells Milwaukee Theater/Arena Main Transfer Point Cathedral Postman Square Postman Midwest Center/Blue Line Square/Blue Line Greenfield/UWM Water Institute

Wisconsin/Grand Ave. Wisconsin/MAM Central Business District Lincoln/Bay View Michigan/Ziedler Michigan/Pier Wisconsin

Intermodal Station Summerfest Grounds Streetcar Chase/Oklahoma

To Airport General Mitchell Int’l Field Tacoma comprehensive strategy 1-2 blocks attractions Stops and tourists 5-10 minutes Milwaukee Transit Purpose Portland, Seattle, Examples workers/residents workers/residents Frequency neighborhoods and between downtown To move downtown To Modern Streetcar comprehensive strategy

Milwaukee Transit Initial Streetcar Route Initial Streetcar comprehensive strategy

Milwaukee Transit the stage for future rail growth. ‘Big Rail’ advocates fail to how to pay for explain Downtown Circulator responsibly brings first phase Rail opponents fail to understand the enormous Rail opponents Because it is the perfect starter system to perfect it is the Because Why the Initial Streetcar Route? Why the Initial Streetcar introduce rail to Milwaukee responsibly, and set more expansive rail systems Too Big? economic development power of rail Just Right: of rail to Milwaukee without breaking the bank. the without breaking rail to Milwaukee of Too Small? ƒ ƒ ƒ streetcar route) : 10, 11, 12, 14, 15, 19, 23, : comprehensive strategy : 39, 40, 43, 44, 45, 46, 47,

Milwaukee Transit 30, 31, 57 MCTS Flyers 48, 49, 79, 137, 143 49, 79, 137, 48, By Walking from Walking By Residences or Hotels Residential Condominiums Apartments Dormitories Pedestrian Corridors and Way-finding From MCTS Buses (intersecting the MCTS Routes Train By 550,000 Amtrak Riders Service Bus Regional By Badger Bus Greyhound Indian Trails Car By Thousands of Public Parking Spaces within ¼ mile Park-Once Implementation bus lines Future express Reaching UWM, County Research Airport and Midtown Center Park, Accessing the Streetcar comprehensive strategy (1,480 employees) (1,480 (5,045 employees) (5,045 (39,470 employees) (39,470 (4,095 employees) (4,095 (27,495 employees) (27,495 Milwaukee Transit Johnson Controls Johnson Mutual Northwestern MGIC W Robert Baird U.S. Bank Westown Manpower Time Warner Hill Yankee Major Employers: East Town Eppstein Uhen Eppstein Engberg Anderson Cramer-Krasselt Park East Bon-Ton Extendicare Communications Journal County Milwaukee WE Energies Third Ward Who Will Use the Streetcar?

Downtown – Employees 77,594 comprehensive strategy

Milwaukee Transit Downtown Residents: Area Residents by Hill: 9,475 Yankee 2,550 Third Ward: 1,650 Westown: 925 East Town: Park East: 300 Neighborhood Amenities: Metro Market Hardware National The Shops of Avenue Grand Public Market Milwaukee District Water Street World Third Street Old Third Ward Shopping Cathedral St Johns Park Square Cathedral Juneau Park Zeidler Union Square Park Pere Marquette Red Arrow Park Public Library Milwaukee MSOE MATC MIAD Who Will Use the Streetcar?

Downtown Residents – Residents Downtown 14,900 comprehensive strategy (1,220,000 visitors) (1,220,000 (814,000 visitors) (814,000 (3,520,000 visitors) (3,520,000 Milwaukee Transit Betty Brinn Children’s Museum Betty Brinn Children’s Square Cathedral World Discovery Art Milwaukee Museum Third Ward Bradley Center Bradley Midwest Airlines Center Public Museum Milwaukee Theater Milwaukee Arena U.S. Cellular East Town Major Destinations: Westown: 726,500 Hotel Stays: Major Hotels Hilton TreeDouble Hyatt Regency Suites Staybridge Best Western Plaza Hotel Ramada Astor Hotel Intercontinental Comfort Inn Knickerbocker Pfister HotelMetro Hotel Inn Residence Marriott Courtyard (proposed) Palomar Aloft (proposed) Hyatt Place (proposed) (proposed) Suites Summerfield Henry Maier Festival Park Henry Eisner Museum Public Market Milwaukee Who Will Use the Streetcar?

Downtown Visitors –Downtown Visitors 5,554,000 Over Annually comprehensive strategy

Milwaukee Transit Built just a 1.6 mile $680m in 206 residential • system in 2003 • development along streetcar line • units/year Can You Name This City? Name This Can You : comprehensive strategy :

Milwaukee Transit Dallas: $1 billion in development Minneapolis: and units housing 12,000 1 million SF of office Portland, OR $2.8 billion in development Denver $4 billion in development Little Rock: $700 million in development (Smart Mobility, 2/21/08) and revitalization in urban centers.” “Rail transit has been highly catalytic in encouraging substantial private investment Why Rail? Rail = Economic Development = Economic Rail Rail? Why comprehensive strategy

Milwaukee Transit 250 $115m 200,000 Aggressive 175 $77.5m 125,000 Moderate 100 $40m 50,000 Note: Values of $300,000/unit and $200/SF Note: Values of $300,000/unit Conservative Tax Housing Base/Year Units/Year Space/Year Commercial Streetcar Development Potential Development Streetcar Potential Annual Housing Units, Commercial Space Potential Annual and Housing Units, Commercial Tax Base comprehensive strategy

Milwaukee Transit Value Value Added/Year $77,500,000 $220,000,000 $136,000,000 $175,000,000 $400,000,000 206 175 175 216 1,500 Housing Units/Year City Milwaukee Tampa (2003) Tampa Tacoma (2003) Tacoma Portland (2001) Comparison to Actual Results in Cities with Streetcars in Cities to Actual Results Comparison Little Rock (2004) Streetcar Development Potential Development Streetcar comprehensive strategy 2,500 Milwaukee Transit 2,000,000 Aggressive $126,500,000 $1,150,000,000 1,750 Moderate 1,250,000 $85,250,000 $775,000,000 1,000 500,000 $44,000,000 $400,000,000 Conservative Total Economic Outcomes (over 10-year period) Revenue Total Value Total Property Tax Property Tax Housing Units Commercial SF Development Potential over 10 Year Period 10 Year over Potential Development UWM To Brady To Brady Street and comprehensive strategy

Milwaukee Transit Bay View Bay Point and To Walker’s To Walker’s Future Streetcar Extensions Streetcar Future To King Drive and Drive To Marquette Bronzeville comprehensive strategy

Milwaukee Transit Extend Enhanced Transit downtown beyond at Create “Stations” Neighborhood Hubs •with local coordinate Stations area land use planning • up for future streetcar Set extensions at new stations At this time: Use a bus rapid transit COMET”) to (“The system reach further destinations, given current financial constraints To UWM Station Avenue Avenue East North Brady Brady Street Station Ogden Station Station Third Ward Ward Third Point Station Walker’s Station Fifth Ward Park Schlitz Schlitz Station King Drive Station and Airport To Bay View To Bay Square Station MacArthur MacArthur Station Stations Avenue Avenue Marquette To West North Grounds and County and County To Miller Park To Miller North/Fondy North/Fondy and Midtown Beyond Downtown: Connect Transit to Neighborhood Hubs Downtown: Connect Transit Beyond 4-8 blocks attractions Stops comprehensive strategy 10-15 minutes Purpose To move County To

Milwaukee Transit Examples Boston, Las Vegas Frequency residents to jobs and COMET: County of Transit COMET: Express Milwaukee comprehensive strategy

Milwaukee Transit Reserved Lanes Reserved Lanes (no loss Priority of parking) Lanes Mixed Traffic Improved waiting areas Kiosk Payment Informational Areas Travel Lanes Based on Travel Local Context • • • Create “Stations” at Neighborhood Hubs •with local coordinate Stations area land use planning • up for future streetcar Set extensions by adding track and wire Curb “Bump-outs” for: • • • Tracking Real-time GPS Signal Prioritization ion and a Priority Lane Priority ion and a Example of a COMET Stat Example COMET Lanes and Stations Lanes COMET comprehensive strategy Potential Current Milwaukee Transit Goals: • Connect Workers to Jobs • New Target Economic Development Opportunities • Regional Improve Linkages Employment Zones Employment Employment Zones comprehensive strategy Potential Current Milwaukee Transit Route #2: Route #1: Midtown to Airport Midtown to COMET Routes Initial Proposed UWM to County Research Park UWM to County Research Employment Zones Employment COMET Routes comprehensive strategy 27th Street Potential Current Milwaukee Transit West/Lisbon Ave. West/Lisbon NW Side Extension NW Side KK Ave / St Francis Ave KK Southwest/St. Luke’s Riverworks/Bayshore National Ave./West Allis National Ave./West COMET Routes Potential Future Employment Zones Employment Future COMET Phases COMET Future UWM comprehensive strategy

Milwaukee Transit General Mitchell Int’l Field Mayor Barrett’s Barrett’s Mayor Proposed Starter System Proposed Starter Midtown Center be held in the Fall 2008 / Winter 2009 / Winter be held in the Fall 2008 Potential Timeline Potential Alternatives Analysis: months 8-11 Engineering/EIS: 18-24 months Construction: 12-18 months Connector Study Public Information and Input Sessions to comprehensive strategy

Milwaukee Transit Use the $91.5m for: • Downtown Streetcar (yellow) • lines BRT Two (purple and red) • As funds become available, expand streetcar and add lines additional BRT (such as the green 27th Street line) Mayor Tom Barrett’s Tom Mayor Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive Transit Corridors Currently Under Study by Milwaukee Connector Transit comprehensive strategy

Milwaukee Transit (Connector Study, KRM, Midwest Rail Initiative) (Connector Study,

In Conclusion Mayor Tom Barrett’s Tom Mayor -system starter a available $91.5m for the Utilize - is transit important? Why - are the goals What transit system? for Milwaukee’s - a Create plan -plan As a region, identify funding a long-term transit source for -the components of a comprehensive vision transit Identify - Engage in ongoing efforts Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive A Comprehensive Vision: A Start? How Do We comprehensive strategy

Milwaukee Transit Barrett’s Transit Plan: Transit Barrett’s http://www.milwaukeeconnector.com To see this plan, visit: www.city.milwaukee.gov/transit To Mayor Tom Barrett’s Tom Mayor Contact the Milwaukee Connector St udy Committee Contact the Milwaukee to Support Mayor Comprehensive Transit Strategy for Milwaukee for Strategy Transit Comprehensive Act Now!