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Vietnamese Cuisine Provides an Interesting Experience for Most Tourists and Foodies Because of Its Subtle Flavours and Outstanding Diversity

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Vietnamese Cuisine Provides an Interesting Experience for Most Tourists and Foodies Because of Its Subtle Flavours and Outstanding Diversity Publisher Dr KKJohan Editor in Chief Chew Bee Peng Editorial Team Francis Leong Ian Gregory Edward Masselamani Nur’Ain MC Nurilya Anis Rahim Gerald Chuah Creative Manager Ibtisam Basri Assistant Creative Manager Mohd Shahril Hassan Senior Creative Designer Mohd Zaidi Yusof Multimedia Designer Zulhelmi Yarabi Project Manager Lau Swee Ching Secretariat Kalwant Kaur accept nothing less The BrandLaureate Special Edition World Awards 2017 1st Edition : March 2018 it’s the brandlaureate awards Published by: TBL Brand Awards Sdn Bhd 39A, SS21/60, Damansara Utama, 47400 Petaling Jaya, Selangor Tel: 603-77100348 Fax: 603-77100350 Email: [email protected] or nothing Printed by: Percetakan Skyline Sdn Bhd 35 & 37, Jalan 12/32B, TSI Business Industrial Park, - DR. KKJOHAN Batu 6 1/2, Off Jalan Kepong, 52000 Kuala Lumpur Tel: 03-6257 4824 / 1217 Fax: 03-6257 7525 / 1216 Email: [email protected] 3 THE ASIA PACIFIC BRANDS FOUNDATION Founded in 2005, the Asia Pacific Brands Foundation (APBF) is a non-profit organization dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister, together with a Board of Governors who are experienced captains of industries and established brand icons. The power of branding is a visual, auditory and sensory experience which is undoubtedly vital to the success of brands. Brands are catalysts that transcend achieving objectives, making profits or establishing one’s status so that it appeals to consumers. In reality, consumers’ buying preferences are determined by the way brands attract and engage them. It is crucial that organizations realize the significance of brands and branding. Likewise, consumers must also be educated and informed concerning the qualities of good brands and best-branding practices. This is where the APBF steps in to develop the ‘art of branding’. With aspirations to encourage the awareness of branding in Malaysia and across the world, the APBF takes an active role in identifying and nurturing outstanding Malaysian brands on an international platform. The Foundation continuously champions its mission to educate and communicate the ‘value of branding’ – with the concept that brand culture, combined with good practices, will give Malaysia the edge, even against the world’s most advanced nations. Starting off on a modest note with publication of branding articles in print media, the APBF has gradually evolved into an association which organizes branding seminars and forums to discuss the latest issues and developments in branding. After its establishment, the APBF has embarked upon a number of initiatives through The BrandLaureate to support its brand mission. Among the significant events initiated include The BrandLaureate Awards, first in 2006; for Multinationals (MNCs), Public Listed Companies (PLCs), Trans-National Corporations (TNCs), Government Linked Corporations (GLCs) and Large Corporations (LCs). With the success of the awards, the APBF then launched The BrandLaureate – SMEs Chapter Awards (now renamed SMEs BestBrands Awards) to honour the Small and Medium Enterprises (SMEs). A visionary organization, the APBF aims to continue to take branding into a new dimension via its heartfelt commitment and undying passion. Information on brands & branding are available on our website (www.thebrandlaureate.com) facebook page (www.facebook.com/thebrandlaureate) blogazine website (www.thebrandlaureate.net) 4 5 THƯƠNG HIỆU CAO CẤP SỐ 1 & GIẢI THƯỞNG THƯƠNG HIỆU TOÀN CẦU GIẢI THƯỞNG CAO CẤP XỨNG ĐÁNG NHẤT CHO THƯƠNG HIỆU CỦA BẠN THƯƠNG HIỆU CAO CẤP SỐ 1 & GIẢI THƯỞNG THƯƠNG HIỆU TOÀN CẦU GIẢI THƯỞNG CAO CẤP XỨNG ĐÁNG NHẤT CHO THƯƠNG HIỆU CỦA BẠN THE MARK O F DISTINCTION The Ultima te Brand Cha mpion Trophy The Brand Laurea te Spe c ial Editio n Wo rld Awa rds trop hy is a ma ste rpie c e tha t p e rso nifie s the BRAND C HAMPION. The d e sig n fo r this trop hy a nd c rafting it is a kin to the sc ienc e and art o f branding. Embo sse d o n the three -side d trophy is The BrandLaureate’s sta tue tte s whic h symb o lize s d istinc tio n a nd p e rfe c tio n. The e mb o ssme nt sig nifie s tha t b rand s must sta nd o ut a nd p e rpe tua lly be imprinte d in the minds o f c o nsume rs; a fe at whic h o nly strong and suc c essful brands are able to ac hieve. Brand s tha t are embossed upon the minds of c onsumers c reate top of mind awarene ss as the y leave strong and lasting imp ressio ns Knowing the Sc ienc e of Brands whic h will b ring sig nific a nt va lue to the b rand . These brands Unde rsta nding the Arts of Branding are always the c ho se n o r prefe rred c ho ic e . This is the HALL- MARK o f SUCC ESSFUL BRANDS a nd the DIFFERENTIATING FAC TOR b e twe e n the O RDINARY a nd the C HOSEN BRANDS. The disc overy and development of a brand is a The future is in BRANDS a nd no thing e lse . INSPIRING , sc ienc e, whilst the building and branding o f a INNO VATIVE, ING ENIOUS, IMPAC TFUL a nd INFLUENTIAL The sta nc e o f the sta tue tte s with the ir ha nd s o utstretc hed brand is art. The blending o f sc ienc e and art BRANDS drive ec onomies and influenc e the world. heavenwards to support the globe atop the trophy is an c reates suc c essful brands and brand c hampions, Megabrands suc h as Coc a Cola, Nestle, Samsung, e xp ressio n o f the e nthusiastic a nd p io ne e ring sp irit tha t a ll whic h is the insp iratio n b e hind The Brand Laurea te Google, Starbuc ks, and Merc edes Benz explode brands must po ssess if they are to c o nquer new ho rizo ns. It Spe c ial Editio n Wo rld Awa rds. with sublime po wer, impac ting c o nsumers’ sig nifie s the b rilliant ide a s a nd inno va tive e sse nc e tha t will c o nsc io usne ss o n a sub limina l le ve l a nd ig niting the elevate and push the brand to greater prominenc e. Great brand leaders, from past to present have d e sire in the m to a sp ire fo r it. c o nsta ntly insp ired us, p lanting se e d s o f p rog ress The se strong qualities are furthe r e nhanc e d by the ever whic h shape d the future we live in to day. Albe rt The BrandLaurea te Spe c ial Edition Wo rld Awa rds vig ilant sta tue tte s’ e ye s tha t a re a le rt a nd wa tc hful, o b se rving Einste in o nc e sa id tha t ima g ina tio n is b e tte r tha n (Vietnam) 2017 raise s b rand s to the ne xt g rea t the c hanges and c hallenges present in the industry and the knowledge, while Leonardo Da Vinc i and Isaac level of brand awareness. These brand c hampions environment. As suc h, o ne must c o nstantly be o n the alert and Ne wto n insp ired the wo rld with the ir a rtistic a nd are way ahead of the c urve and c elebrate their on guard to ward off potential threats and seize op p o rtunitie s mathematic al genius respec tively. Modern ic ons inno va tive sp irit in c rea ting trend se tting b rea k- that c ome one’s way. like Bill G a te s, Ma rk Zuc ke rbe rg, a nd Ste p he n throughs whic h c anno t but he lp inspire the wo rld. Hawking c o ntinue to pave the way with their new The Award also inspires a ne w ge ne ration o f The globe loc ated at the pinnac le of the trophy rep rese nts the inve ntio ns, pe ne trating inno vatio ns and visio nary brand builde rs and inno vato rs that will ke e p the brand’s global reac h and the nodes show the interc o nne c tivi- insig hts - insp iring millio ns a nd b ring ing the wo rld momentum going with their bold c reative ideas. ty o f the wo rld we live in to day, where new po ssibilitie s a re c loser together than ever before. c reated everyday around the globe through the spirit o f inno- Just like b rand s tha t e sta b lish the ir g lo b a l p rese nce vation and c reativity. Mo ving alo ng this promising path, what is yo ur a nd c o nne c t the wo rld with the ir fo o tp rints, this b rand sto ry? Do yo u fly high in the spirit o f inno va tio n Award brings to gether the best o f the wo rld’s The three sta tue tte s sta nd o n a firm b a se whic h rep rese nts the to ac hieve new breakthroughs, disc overies and b rand s.
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