PAUL F. LAZARSFELD February 13, 1901-August 30, 1976
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Comparing Capitalisms Through the Lens of Classical Sociological Theory1
Comparing Capitalisms through the Lens of Classical Sociological Theory1 Gregory Jackson 1 Introduction The ‘classical tradition’ in sociology, stemming from Marx, Durkheim, and We- ber, continues to inspire sociological approaches to the economy (Beckert 2002; Swedberg 2000). Despite its foundational infl uence, the distinctively sociologi- cal contribution of this ‘classical’ tradition has been somewhat overshadowed by the widespread diffusion of economic theory, such as transaction costs or agency theory, and newer sociological approaches, such as network analysis or ‘new institutionalism’ in organizational analysis, in the process of forging inter- disciplinary approaches to the economy. In honor of the sixtieth birthday of Wolfgang Streeck, this essay looks at his contribution to economic sociology and its relationship to classical sociological theory. Wolfgang Streeck has retained and developed a distinctly sociological approach to the study of the economy that draws important inspiration from the classics. His closeness to the classic sociological tradition is perhaps unsur- prising given his early journey as a student in the 1970s from the ‘critical theory’ found in Frankfurt to the then often more ‘middle range’ concerns of sociology pursued at Columbia University by infl uential fi gures such as Robert Merton, Peter Blau, and Amitai Etzioni. Wolfgang Streeck was excited by the empiri- cal richness of early American sociology, as is evident in his subsequent edited volume Elementare Soziologie (1976). Alongside Durkheim, Weber, and Friedrich Engels, the book translated writings of postwar American sociologists such as Peter Blau, Alvin Gouldner, Howard Becker, and William Whyte. However, the focus was not on positivist empirical sociology, but on the way these sociologists utilized fundamental theoretical concepts, such as confl ict, exchange, or status, to inform their detailed empirical or even ethnographic fi eldwork. -
Challenges to the Professional Control of Knowledge Work in Academic Libraries: a Proposed Agenda for Organizational Research and Action
Challenges to the Professional Control of Knowledge Work in Academic Libraries: A Proposed Agenda for Organizational Research and Action Mark Tyler Day, Associate Librarian Reference, Indiana University Libraries Bibliographic abstracts are available at http://php.indiana.edu/~daym/acrlpaperbib.htm (http://php.indiana.edu/~daym/acrlpaperbib.htm) ABSTRACT This paper examines contemporary challenges to the professional claims of academic librarians, who historically have been granted authority to organize academic library work. Many arguments for reorganizing library work along less bureaucratic, more market-driven, and more highly technological lines do not adequately consider the effect such changes have on professional authority. To better understand these effects, a review was undertaken of social scientific research on information technology, organizations and professions as it pertains to academic librarianship. It is suggested that we can strengthen our professional authority, practice, and recruitment by expanding our disciplinary knowledge through collaborative research in social informatics. Introduction: ACRL's Professionalization Project and the Modern System of Professions Since its founding in 1889 as the "College Library Section of the American Library Association,"(1) the Association of College and Research Libraries (ACRL) has been engaged in a "professionalization project" (2) to raise the occupational status of academic librarianship. This project occurred as part of that general "rise of the modern professions" which -
The Revival of Economic Sociology
Chapter 1 The Revival of Economic Sociology MAURO F. G UILLEN´ , RANDALL COLLINS, PAULA ENGLAND, AND MARSHALL MEYER conomic sociology is staging a comeback after decades of rela- tive obscurity. Many of the issues explored by scholars today E mirror the original concerns of the discipline: sociology emerged in the first place as a science geared toward providing an institutionally informed and culturally rich understanding of eco- nomic life. Confronted with the profound social transformations of the late nineteenth and early twentieth centuries, the founders of so- ciological thought—Karl Marx, Emile Durkheim, Max Weber, Georg Simmel—explored the relationship between the economy and the larger society (Swedberg and Granovetter 1992). They examined the production, distribution, and consumption of goods and services through the lenses of domination and power, solidarity and inequal- ity, structure and agency, and ideology and culture. The classics thus planted the seeds for the systematic study of social classes, gender, race, complex organizations, work and occupations, economic devel- opment, and culture as part of a unified sociological approach to eco- nomic life. Subsequent theoretical developments led scholars away from this originally unified approach. In the 1930s, Talcott Parsons rein- terpreted the classical heritage of economic sociology, clearly distin- guishing between economics (focused on the means of economic ac- tion, or what he called “the adaptive subsystem”) and sociology (focused on the value orientations underpinning economic action). Thus, sociologists were theoretically discouraged from participating 1 2 The New Economic Sociology in the economics-sociology dialogue—an exchange that, in any case, was not sought by economists. It was only when Parsons’s theory was challenged by the reality of the contentious 1960s (specifically, its emphasis on value consensus and system equilibration; see Granovet- ter 1990, and Zelizer, ch. -
Further Notes on Why American Sociology Abandoned Mass Communication Research
University of Pennsylvania ScholarlyCommons Departmental Papers (ASC) Annenberg School for Communication 12-2008 Further Notes on Why American Sociology Abandoned Mass Communication Research Jefferson Pooley Muhlenberg College Elihu Katz University of Pennsylvania, [email protected] Follow this and additional works at: https://repository.upenn.edu/asc_papers Part of the Communication Commons Recommended Citation Pooley, J., & Katz, E. (2008). Further Notes on Why American Sociology Abandoned Mass Communication Research. Journal of Communication, 58 (4), 767-786. https://doi.org/10.1111/j.1460-2466.2008.00413.x This paper is posted at ScholarlyCommons. https://repository.upenn.edu/asc_papers/269 For more information, please contact [email protected]. Further Notes on Why American Sociology Abandoned Mass Communication Research Abstract Communication research seems to be flourishing, as vidente in the number of universities offering degrees in communication, number of students enrolled, number of journals, and so on. The field is interdisciplinary and embraces various combinations of former schools of journalism, schools of speech (Midwest for ‘‘rhetoric’’), and programs in sociology and political science. The field is linked to law, to schools of business and health, to cinema studies, and, increasingly, to humanistically oriented programs of so-called cultural studies. All this, in spite of having been prematurely pronounced dead, or bankrupt, by some of its founders. Sociologists once occupied a prominent place in the study of communication— both in pioneering departments of sociology and as founding members of the interdisciplinary teams that constituted departments and schools of communication. In the intervening years, we daresay that media research has attracted rather little attention in mainstream sociology and, as for departments of communication, a generation of scholars brought up on interdisciplinarity has lost touch with the disciplines from which their teachers were recruited. -
Module - 7 CONSUMER BEHAVIOR
NPIEL Consumer Behavior Vinod Gupta School of Management Module - 7 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. [email protected] Joint Initiative IITs and IISc – Funded by MHRD - 1 - NPIEL Consumer Behavior Vinod Gupta School of Management MODULE 7.7: OPINION LEDERSHIP (1 hour) MODULE 7.7: OPINION LEADERSHIP(1 hour) 7.7.1 Word-of-Mouth Communication and Opinion Leadership 7.7.2 Opinion Leaders and Opinion Receivers/Seekers 7.7.3 Role played by Opinion Leaders 7.7.4 Motives Behind Opinion Leadership: 7.7.5 Dynamics of Opinion Leadership Process 7.7.6 Measurement of Opinion Leadership 7.7.7 Traits and Characteristics of Opinion Leaders 7.7.8 Relevance of Opinion Leadership for a Marketer Joint Initiative IITs and IISc – Funded by MHRD - 2 - NPIEL Consumer Behavior Vinod Gupta School of Management LESSON – 38 OPINION LEDERSHIP Instructional Objectives: After completion of this lesson, the student shall know about: 7.7.1 Word-of-Mouth Communication and Opinion Leadership 7.7.2 Opinion Leaders and Opinion Receivers/Seekers 7.7.3 Role played by Opinion Leaders 7.7.4 Dynamics of Opinion Leadership Process 7.7.5 Dynamics of Opinion Leadership Process 7.7.6 Measurement of Opinion Leadership 7.7.7 Traits and Characteristics of Opinion Leaders 7.7.8 Relevance of Opinion Leadership for a Marketer 7.7.1 WORD-OF-MOUTH COMMUNICATION AND OPINION LEADERSHIP: The previous lesson has dealt elaborately on word-of-mouth communication, and the important role that it plays in the marketing of goods and services. -
Identifying Opinion Leaders by Using Social Network Analysis: a Synthesis of Opinion
Identifying Opinion Leaders by Using Social Network Analysis: A Synthesis of Opinion Leadership Data Collection Methods and Instruments A dissertation presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Do Kyun Kim August 2007 2 © 2007 Do Kyun Kim All Rights Reserved 3 This dissertation titled Identifying Opinion Leaders by Using Social Network Analysis: A Synthesis of Opinion Leadership Data Collection Methods and Instruments by DO KYUN KIM has been approved for the School of Communication Studies and the Scripps College of Communication by ___________________________________________ Anita C. James Associate Professor of Communication Studies ___________________________________________ Gregory J. Shepherd Dean, Scripps College of Communication 4 Abstract KIM, DO KYUN, Ph.D., August 2007. Communication Studies Identifying Opinion Leaders by Using Social Network Analysis: A Synthesis of Opinion Leadership Data Collection Methods and Instruments (220 pp.) Director of Dissertation: Anita C. James Identifying opinion leaders for an opinion leadership intervention is critical in order to determine whether or not the diffusion of innovations succeeds; however, there have been few studies that provided a synthetic guideline for researchers to consult in identifying opinion leaders. Based on this necessity, the purpose of this dissertation was to provide a synthesis of the ways to identify opinion leaders by using methods of social network -
Survey Researchers Meet in Queretaro, Mexico
NEWSLETTER First Quarter 2010 Executive Council Survey Researchers Meet in President Dr. Thomas Petersen, Germany Past President Queretaro, Mexico Prof. Dr. Michael Traugott, USA Vice President & President-Elect Contributed by Pablo Parás (Conference Co-Chair), Rodolfo Sarsfield (Conference Dr. Tom W. Smith, USA Co-Chair), and Alejandro Moreno (Publications Chair) Secretary-Treasurer Prof. Claire Durand, Canada The Third Latin American WAPOR Congress took place in the colonial city Liaison Committee Chair Prof. Ting-yiu Robert Chung, HK of Santiago de Queretaro, Mexico, on April 15-17. The final program Publications Chair included 114 papers and presentations distributed in one-and-a-half-day Mr. Alejandro Moreno, Mexico conference. The event had 123 registered participants, including 30 Professional Standards WAPOR members and 40 new additional members to our association! Committee Chair Prof. Patricia Moy, USA Participants were mostly but not exclusively from Latin America. We also General Secretary had some members attending from the United States, Poland, Spain, and Prof. Dr. Allan L. McCutcheon, USA India… oh, yes, and Germany, as WAPOR President Thomas Petersen made Conference Committee Chair the trip to this beautiful Mexican site. (He unfortunately was stranded in Prof. Patricia Moy, USA Mexico, as the volcano in Iceland closed the European airports for a few Media Relations Committee Chair Mr. Alejandro Moreno, Mexico days, but rumors are that he had a nice forced holiday!). Membership Committee Chair Prof. Dr. Connie de Boer, Netherlands The congress’ title, “Democracy, the Rule of Law, and Social Identities in ESOMAR Liaison Latin America”, covered different topics that are of particular relevance to Dr. -
The Email Is Down!
Today it is hard to imagine daily communication with out email file:///Q:/TechSvcs/MOspace/MOspace%20content/School%20of%20Jo... The E-mail is Down! Using a 1940s Method to Analyze a 21 st Century Problem by Clyde H. Bentley Associate Professor Missouri School of Journalism University of Missouri and Brooke Fisher Master’s Student Missouri School of Journalism University of Missouri 181D Gannett Hall Columbia, MO 65211-1200 (573) 884-9699 [email protected] \ Presented to the Communications Technology and Policy Division AEJMC 2002 Annual Convention Miami Beach, Florida Aug. 7-10, 2000 1 of 19 2/19/2009 1:31 PM Today it is hard to imagine daily communication with out email file:///Q:/TechSvcs/MOspace/MOspace%20content/School%20of%20Jo... The E-mail is Down! Using a 1940s method to analyze a 21 st century problem Abstract When the electronic mail system at a university crashed, researchers turned to a methodology developed more than 50 years earlier to examine its impact. Using a modified version of Bernard Berelson “missing the newspaper” survey questionnaire, student researchers collected qualitative comments from 85 faculty and staff members. Like the original, the study found extensive anxiety over the loss of the information source, plus a high degree of habituation and dependence on the new medium. 2 of 19 2/19/2009 1:31 PM Today it is hard to imagine daily communication with out email file:///Q:/TechSvcs/MOspace/MOspace%20content/School%20of%20Jo... The E-mail is Down! Using a 1940s Method to Analyze a 21 st Century Problem It seldom puts lives at risk and almost always is accompanied by viable alternatives. -
PART I the Columbia School 10 Peter Simonson the Columbia and Gabriel School Weimann
Critical Research at Columbia 9 PART I The Columbia School 10 Peter Simonson The Columbia and Gabriel School Weimann Introduction That canonic texts refuse to stand still applies, a fortiori, to the classics of the Columbia “school.” The pioneering work of Paul Lazarsfeld and associates in the 1940s and 1950s gave communications research its very name and yet, at the same time, evoked devastating criticism. The Chi- cago school decried Columbia’s psychologistic and positivistic bias and denounced its pronouncement of “limited effects”; the Frankfurt school refused to accept that audience likes and dislikes had any bearing on understanding the culture industry; and British cultural studies threw darts at the idea of defining media functions by asking audiences how they “use” them. Todd Gitlin went so far as to accuse Lazarsfeld’s “domin- ant paradigm” of willfully understating the persuasive powers of the media, thereby relieving their owners and managers of the guilt they ought to feel. It is true that the Columbia school – not satisfied to infer effects from content – developed methodologies for studying audience attitudes and behavior; it is true that sample surveys were preferred to ethnographic study or other forms of qualitative analysis; it is true that many studies were commercially sponsored, even if their products were academic; and it is true that media campaigns, like it or not, have only limited effects on the opinions, attitudes, and actions of the mass audience. But it is also true that, in the meantime, some of Columbia’s harshest critics have themselves turned (perhaps too much so) to “reception” studies – that is to say, toward Columbia-like observations of the relative autonomy of audience decodings. -
Fifteen Pages That Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Media Research
Personal Influence’s fifteen-page account of the development of mass communication research has had more influence on the field’s historical self-understand- ing than anything published before or since. According to Elihu Katz and Paul Lazarsfeld’s well-written, two- stage narrative, a loose and undisciplined body of pre- war thought had concluded naively that media are powerful—a myth punctured by the rigorous studies of Lazarsfeld and others, which showed time and again that media impact is in fact limited. This “powerful-to- limited-effects” storyline remains textbook boilerplate Fifteen Pages and literature review dogma fifty years later. This article traces the emergence of the Personal Influence synop- That Shook the sis, with special attention to (1) Lazarsfeld’s audience- dependent framing of key media research findings and (2) the surprisingly prominent role of Edward Shils in Field: Personal supplying key elements of the narrative. Influence, Keywords: Paul Lazarsfeld; Edward Shils; Elihu Katz; media research; history of social Edward Shils, science; disciplinary memory and the The bullet model or hypodermic model posits Remembered powerful, direct effects of the mass media. Survey studies of social influence conducted in History of Mass the late 1940s presented a very different model from that of a hypodermic needle in which a Communication multistep flow of media effects was evident. That is, most people receive much of their Research information and are influenced by media secondhand, through the personal influence of opinion leaders (Katz and Lazarsfeld 1955). —Joseph Straubhaar and Robert LaRose (2006, 403) By JEFFERSON POOLEY Jefferson Pooley is assistant professor of media and communication at Muhlenberg College. -
Opportunity Makes Opinion Leaders
Walter, Stefanie; Brüggemann, Michael (2018): Opportunity makes opinion leaders. Analyzing the role of first-hand information in opinion leadership in social media networks. In Information, Communication & Society, pp. 1–21. Available online at https://doi.org/10.1080/1369118X.2018.1500622. [Final accepted manuscript] Opportunity makes opinion leaders: Analyzing the role of first-hand information in opinion leadership in social media networks Stefanie Walter1 Institute for Journalism and Communication Science, University of Hamburg, Germany Michael Brüggemann Institute for Journalism and Communication Science, University of Hamburg, Germany Abstract: Theorizing information flows is at the heart of traditional communication theories such as the two-step flow of communication and the concept of opinion leadership. Social media have fundamentally altered how information reaches people. This study examines opinion leadership in social media networks and argues that opinion leaders may no longer need to rely on information provided by the media if they have access to first-hand information. To test this assumption empirically, we used data from the 2015 United Nations Climate Change Conference (COP21). Attendees of the conference had direct information about what was happening, which they were able to share live with their followers via social media. We used geo-located tweets to identify Twitter users who attended the COP21 summit. We then located these users in a data set of tweets that were collected based on the main conference hashtag (#COP21) and represent the wider social media debate on the conference. Our results, which are based on network analysis measures and Twitter user data, show that COP21 participants were more central actors compared to the average user in the network, and that they were more likely to have brokering positions. -
Centennial Bibliography on the History of American Sociology
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Sociology Department, Faculty Publications Sociology, Department of 2005 Centennial Bibliography On The iH story Of American Sociology Michael R. Hill [email protected] Follow this and additional works at: http://digitalcommons.unl.edu/sociologyfacpub Part of the Family, Life Course, and Society Commons, and the Social Psychology and Interaction Commons Hill, Michael R., "Centennial Bibliography On The iH story Of American Sociology" (2005). Sociology Department, Faculty Publications. 348. http://digitalcommons.unl.edu/sociologyfacpub/348 This Article is brought to you for free and open access by the Sociology, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Sociology Department, Faculty Publications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Hill, Michael R., (Compiler). 2005. Centennial Bibliography of the History of American Sociology. Washington, DC: American Sociological Association. CENTENNIAL BIBLIOGRAPHY ON THE HISTORY OF AMERICAN SOCIOLOGY Compiled by MICHAEL R. HILL Editor, Sociological Origins In consultation with the Centennial Bibliography Committee of the American Sociological Association Section on the History of Sociology: Brian P. Conway, Michael R. Hill (co-chair), Susan Hoecker-Drysdale (ex-officio), Jack Nusan Porter (co-chair), Pamela A. Roby, Kathleen Slobin, and Roberta Spalter-Roth. © 2005 American Sociological Association Washington, DC TABLE OF CONTENTS Note: Each part is separately paginated, with the number of pages in each part as indicated below in square brackets. The total page count for the entire file is 224 pages. To navigate within the document, please use navigation arrows and the Bookmark feature provided by Adobe Acrobat Reader.® Users may search this document by utilizing the “Find” command (typically located under the “Edit” tab on the Adobe Acrobat toolbar).