DOCSLIB.ORG

What Does Twitter Really Offer TV Audiences, and at What Cost?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
What Does Twitter Really Offer TV Audiences, and at What Cost? Katie Walsh What Does Twitter Really Offer TV Audiences, And At What Cost? Abstract Attention is one of the currencies with which television audiences purchase media—we pay, but the question of who profits is a question that must be considered, particularly in light of the billion dollar profits from the initial public offering of Twitter stock in the fall of 2013. This IPO put a value on audience interaction, as Twitter relied on the conversations users were having around legacy media such as television to prove their worth as a location for attention-based advertising models. Tweets become tangible evidence of audience attention, which serves as a commodity to be bought and sold, and as a new metric for counting audiences metrics. However, does all of the speculation merit the valuation? And how does this live-tweeting audience activation truly affect the audience experience? Is it really worth anything, and furthermore, what are the problematic aspects of this visible audience valuation? The question of the television audience has to cater (or not) to the fan response that they bedeviled and beguiled television producers, critics, receive on their shows, ensuring fan appreciation and academics as long as TV has existed. Often, and loyalty, but almost more importantly, online the audience is visualized onscreen, most often audience visibility has seemed to solve the other in talk or sketch/variety shows, instructing home issue of counting audiences. This is something that audiences in how to react to performers onscreen both TV producers and the proprietors of the online (see also: the laugh track), but the home audience venues where audiences make themselves known has largely remained invisible, aside from that have taken note of, and in which opportunity murky, yet necessary process known as the Nielsen seems obvious. ratings system. It wasn’t until the advent of the Live-tweeting television (and recapping and internet in the 1990s that TV audiences have made commenting after an episode) is a way for fans to themselves known, and the television landscape participate in the show itself: to insert themselves has not been the same since, orienting itself more into the game of television via technology and and more toward those audiences working to make social networks in order to possibly demonstrate their opinions known, often directly to creators, their dominance or superior knowledge over the beyond insular fan communities. text; to manifest their ironic or negotiated readings Whether it’s through message boards, recaps, of the show. Audience interactions with televisual comments, and now, live-tweeting, audiences and narratives, and their possible influence on how TV fans have carved out a space for their opinions these texts are made is an interesting question, but on the internet; their every comment left on a ultimately, television exists not necessarily to tell digital, largely public archive, a source of instant stories but also to sell advertising. Producers of feedback for TV producers. Producers are able film and television rely on audiences to make their Television Connectivity 11 Taylor Nygaard, editor, Spectator 34:2 (Fall 2014): 11-15. WHAT DOES TWITTER REALLY OFFER TV AUDIENCES, AND AT WHAT COST? productions real, as receptors of their productions, eyes of their followers and possibly more through but more importantly, they rely on audiences to retweets and @ mentions. However, these stories make their work profitable. are written about audiences for investors, and can When studying media, its industry, and its often seem like an echo chamber of businessmen consumers, issues of labor, product, profit, and shouting at each other, while audiences remain economics are absolutely necessary and crucial to blissfully oblivious, creating their own viewership take into account. This was thrown into crystal- practices and enduring the glut of ads that creep clear relief this fall, as Twitter geared up for its initial into Facebook newsfeeds and Twitter timelines. public offering of stock on the New York Stock There is a specific strategy at play in the pages Exchange, and much speculation was bandied of business trades and publications: to prove that about on the value of users, television audiences, Twitter has value and that investors need to buy and their attention to their screens. As advertising shares to get in on this moneymaking opportunity. and television trade magazines and newspaper This keeps the value of audience attention at an business pages speculated on share prices and all time high—but who is buying this story? valuations of Twitter, it became abundantly clear Investors? Audiences? that live-tweeting was so much more than just a The practice of live-tweeting shows and events way for audiences to interact with televisual texts: has been a boon for TV, which has struggled to it was also the number one way that a billion dollar adapt advertising strategies to technologically company was going to prove its value. empowered viewers who are increasingly Scholars of connected viewing now have to consuming their TV time shifted on DVRs (which be conversant in Wall Street lingo and economic allows for fast forwarding through commercial parlance, as the products of fan labor, the tweets breaks), on streaming services such as Netflix (no that viewers generate as part of their interaction or ads, subscription based model), and Hulu (ads, play with a show, leave the traces of their attention premium subscription available), or On Demand. on social networks, which is tangible evidence of Live-tweeting inserts the “live” back into TV, their attention—a commodity that is bought and which means in order to “properly” participate, sold between media and technology corporations live-tweeters have to be watching on both their TV and conglomerates. While Twitter has been a screens and Twitter screens (computer or mobile), world-changing service and impacted the way and thus, watching the ads as they happen. This that we communicate with each other, it hasn’t process effectively activates both screens as been incredibly profitable, so it has to discover possible locations for advertising, as audiences will ways to turn its most valuable resource, users, into be paying attention to both. money. Like so many other tech/media services, It is an imperative for television networks an advertising based model makes the most sense. to put the live back in TV. Much in the way 250 million sets of eyeballs on Twitter means 250 that a live event like the Super Bowl has created million possible consumers to put ads in front of. a lucrative space for advertising, with millions To read the many articles about Twitter and watching, live events hold a certain amount of TV this fall, one would think that the strategy of sway over TV viewers who are bound by the spell pushing promoted tweets into the timelines of of an uncertain outcome (see also: awards shows, users is going to be a cash cow for networks and and sporting events in general). NBC’s recent The advertisers. But is this only based on rampant Sound of Music: Live was a strategy to animate the speculation and specific narratives pushed by the live space, and many tweeted along (some with media? The October cover of Forbes Magazine an ironic or humorous viewpoint too). During declared, “How Twitter Will Save TV (And TV the Season 3 Premiere of Scandal, official ABC Will Save Twitter).”1 Twitter is often referred to as and production Twitter accounts promoted live- a “force multiplier,” (by Twitter CEO Dick Costolo tweeting and hashtags on screen, encouraging on the cover of Forbes2). It’s true that a tweet from audience members to follow along. At the same a single user about a TV show has the ability to time that this was happening, many Twitter users reverberate throughout their networks, reaching the (including myself, as I was participating and using 12 FALL 2014 WALSH official hashtags) received ads in their timeline for quantify, though there are delayed reverberations the film The Best Man Holiday, which promoted throughout the network. The New York Times the trailer for the film that was going to run during reported that even though only a tiny fraction of the show. An ad for an ad! And in both televisual the Grey’s Anatomy audience tweeted about the and online spaces. show, “the posts, 225,000 of them in total, were For Twitter and other social networks, seen by millions of Twitter users, some of whom there is a scramble to be the place for television might have fired up their digital video recorders or conversation, the virtual water cooler that is seen as laptops to watch the episode later.”6 The numbers an untapped market for advertising. A recent New aren’t quite there on the real impact of Twitter on York Times article titled “Swarm Seeking Share of TV (and TV on Twitter), but all of the speculation Social Media Pie,” states that, “for investors the could be driving up the price of audience attention question is which services will attract the most without real metrics. Twitter offers both the users and the most advertisers.”3 Another article, promise and convolution of audience metrics. “Social Networks In A Battle for The Second There is also the concern of how this affects Screen,” reports that: the audience experience of watching TV, which is never addressed by these trades and business Facebook and Twitter both see the outlets. With over-activation, producers may be social conversation around television detracting from the televisual experience, as most as a way to increase use of their sites shows these days come with suggested hashtags, and win a bigger piece of advertisers’ official twitter accounts to follow, or interactive spending, which eMarketer estimates games at the bottom of the screen.
Load more

Recommended publications
  • The Impact of Parental Involvement, Parental Support and Family Education on Pupil Achievements and Adjustment: a Literature Review
    RESEARCH The Impact of Parental Involvement, Parental Support and Family Education on Pupil Achievements and Adjustment: A Literature Review Professor Charles Desforges with Alberto Abouchaar Research Report RR433 Research Report No 433 THE IMPACT OF PARENTAL INVOLVEMENT, PARENTAL SUPPORT AND FAMILY EDUCATION ON PUPIL ACHIEVEMENT AND ADJUSTMENT: A LITERATURE REVIEW Professor Charles Desforges with Alberto Abouchaar The views expressed in this report are the authors' and do not necessarily reflect those of the Department for Education and Skills. © Queen’s Printer 2003 ISBN 1 84185 999 0 June 2003 1 Acknowledgements This report was compiled in a very short time thanks to the invaluable help given generously by a number of workers in the field. Outstanding amongst these were Mike Gasper, John Bastiani, Jane Barlow, Sheila Wolfendale and Mary Crowley. I am most grateful for their collegial participation. Most important of all to a review are those who work in the engine room. The search, identification, collection and collation of material and the production aspects of the report are critical. Special thanks are due here to Anne Dinan in the University of Exeter Library, Finally, this work would not have been possible without the limitless support of Zoë Longridge-Berry whom I cannot thank enough. 2 Contents Chapter 1 Introduction 1 Chapter 2 Researching parental involvement: 6 some conceptual and methodological issues Chapter 3 The impact of parental involvement 17 on achievement and adjustment Chapter 4 How does parental involvement work?
    [Show full text]
  • Dealing with Digital Distractions Full Disclosure Lets Crush the Critic
    By Adam Schwebach, Ph.D. Dealing with Digital Distractions Copyright 2018 Adam J. Schwebach,Ph.D. Full Disclosure ❖ I am NOT a perfect parent ❖ I am a Pediatric Neuropsychologist ❖ When it comes to raising children, I have the same fears, worries and concerns you do Copyright 2018 Adam J. Schwebach, Ph.D. Lets Crush the Critic ❖ Technology is NOT bad ❖ The human species has always been “advancing” ❖ Like all technological advances, there comes unforeseen consequences and challenges ❖ One must be aware of the potential dangers and pitfalls and discover ways to address those issues Copyright 2018 Adam J. Schwebach, Ph.D. Technological Advances that Have Changed Mankind Forever ❖ Electricity ❖ Plastic ❖ Automobile ❖ Airplanes ❖ Microchip ❖ TV ❖ Internet ❖ Mobile Technology (i.e., cell phones) Copyright 2018 Adam J. Schwebach, Ph.D. Lets Talk About Mobile Technology Copyright 2018 Adm J. Schwebach, Ph.D. History of Cell Phones Copyright 2018 Adam J. Schwebach, Ph.D. 1G Phones Copyright 2018 Adam J. Schwebach, Ph.D. 1973 First Cell phone Call by Dr. Cooper Copyright 2018 Adam J. Schwebach, Ph.D. 2G Phones Copyright 2018 Adam J. Schwebach, Ph.D. 2G Phones ❖ In the 1990’s technology advances from “analog” to “digital” ❖ Instead of just being able to make phone calls, digital technology allows people to transmit “data” ❖ In 1993, the first mobile to mobile text message is sent in in Finland Copyright 2018 Adam J. Schwebach, Ph.D. 3G Phones ❖ Increase in band width and mobile storage allows for quicker speeds, live streaming and the ability to “download” data onto a mobile device Copyright 2018 Adam J.
    [Show full text]
  • The Spyware Used in Intimate Partner Violence
    The Spyware Used in Intimate Partner Violence Rahul Chatterjee∗, Periwinkle Doerflery, Hadas Orgadz, Sam Havronx, Jackeline Palmer{, Diana Freed∗, Karen Levyx, Nicola Dell∗, Damon McCoyy, Thomas Ristenpart∗ ∗ Cornell Tech y New York University z Technion x Cornell University { Hunter College Abstract—Survivors of intimate partner violence increasingly are decidedly depressing. We therefore also discuss a variety report that abusers install spyware on devices to track their of directions for future work. location, monitor communications, and cause emotional and physical harm. To date there has been only cursory investigation Finding IPS spyware. We hypothesize that most abusers find into the spyware used in such intimate partner surveillance (IPS). spyware by searching the web or application stores (mainly, We provide the first in-depth study of the IPS spyware ecosystem. Google Play Store or Apple’s App Store). We therefore We design, implement, and evaluate a measurement pipeline that combines web and app store crawling with machine learning to started by performing a semi-manual crawl of Google search find and label apps that are potentially dangerous in IPS contexts. results. We searched for a small set of terms (e.g., “track my Ultimately we identify several hundred such IPS-relevant apps. girlfriend’s phone without them knowing”). In addition to the While we find dozens of overt spyware tools, the majority are results, we collected Google’s suggestions for similar searches “dual-use” apps — they have a legitimate purpose (e.g., child to seed further searches. The cumulative results (over 27,000+ safety or anti-theft), but are easily and effectively repurposed returned URLs) reveal a wide variety of resources aimed at for spying on a partner.
    [Show full text]
  • Event Identification and Analysis on Twitter Qiming DIAO Singapore Management University, [email protected]
    Singapore Management University Institutional Knowledge at Singapore Management University Dissertations and Theses Collection (Open Access) Dissertations and Theses 8-2015 Event identification and analysis on Twitter Qiming DIAO Singapore Management University, [email protected] Follow this and additional works at: https://ink.library.smu.edu.sg/etd_coll Part of the Databases and Information Systems Commons, and the Social Media Commons Citation DIAO, Qiming. Event identification and analysis on Twitter. (2015). 1-90. Dissertations and Theses Collection (Open Access). Available at: https://ink.library.smu.edu.sg/etd_coll/126 This PhD Dissertation is brought to you for free and open access by the Dissertations and Theses at Institutional Knowledge at Singapore Management University. It has been accepted for inclusion in Dissertations and Theses Collection (Open Access) by an authorized administrator of Institutional Knowledge at Singapore Management University. For more information, please email [email protected]. Event Identification and Analysis on Twitter by Qiming DIAO Submitted to School of Information Systems in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Information Systems Dissertation Committee: Jing JIANG (Supervisor / Chair) Assistant Professor of Information Systems Singapore Management University Hady W. LAUW Assistant Professor of Information Systems Singapore Management University Ee-Peng LIM Professor of Information Systems Singapore Management University Wee Sun LEE Associate Professor of Computer Science National University of Singapore Singapore Management University 2015 Copyright (2015) Qiming DIAO Event Identification and Analysis on Twitter Qiming DIAO Abstract With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant messages.
    [Show full text]
  • Of What We Want the Cross-Platform Report June 2014
    MORE OF WHAT WE WANT THE CROSS-PLATFORM REPORT JUNE 2014 Copyright © 2014 The Nielsen Company THE CROSS-PLATFORM SERIES | Q1 2014 weLCOME Today’s viewers are making device and platform choices that have a profound impact on the meaning of television and video. This May we witnessed a great transformation during a traditionally television- centric time of the year. Referred to as the Upfront, TV networks showcase their fall shows and highlight what American consumers’ love: content. The Upfront draws the interest of advertisers and media networks as they engage in an elaborate negotiation and collaboration around the buying and selling of advertising inventory for the coming season. This year was different. Early conversations around time-shifting and digital became very real. Upfront talks around shifting some deals from Live+3 days to Live+7 days, digital rights, DOUNIA TURRILL and programmatic buying, have those of us in the media and advertising industry SVP INSIGHTS, NIELSEN on the edge of our seats. Just as cable networks entered the Upfront fanfare a few years back, digital publishers, who have for the past couple of years showcased themselves in the Newfronts, came out strong. Capturing the attention of Millennials in growing numbers, these agile powerhouses challenge the media landscape. And, at the risk of being repetitive, the American consumer has never before engaged with more content across media type, media devices and content type. THE VIDeo VIEWING CURVE coNTINUES to GROW AS DELIVERY AND EXploratioN OF coNTENT coNTINUES to EXpaND. Understanding, defining and measuring this curve matters to our clients. Time- shifting allows us to watch more content, video on demand allows us to watch more content, and digital delivery allows us to watch more content.
    [Show full text]
  • The Social TV Viewer
    The Social TV Viewer An explorative study of the viewing behavior associated with synchronous social TV DON MICHAEL GRABEN Master of Science Thesis Stockholm, Sweden 2013 The Social TV Viewer An explorative study of the viewing behavior associated with synchronous social TV DON MICHAEL GRABEN DM228X, Master’s Thesis in Media Technology (30 ECTS credits) Degree Progr. in Media Technology 270 credits Royal Institute of Technology year 2013 Supervisor at CSC was Pernilla Josefsson Examiner was Stefan Hrastinski TRITA-CSC-E 2013:003 ISRN-KTH/CSC/E--13/003--SE ISSN-1653-5715 Royal Institute of Technology School of Computer Science and Communication KTH CSC SE-100 44 Stockholm, Sweden URL: www.kth.se/csc The Social TV Viewer An Explorative Study of the Viewing Behavior Associated with Synchronous Social TV Abstract This thesis is a qualitative study conducted for Ericsson ConsumerLab which explores the phenomenon of Social TV consumption from the perspective of its adopters. Through a series of in-depth interviews it explores the phenomenon, investigating both how and why TV consumers are using social media to talk about TV content while watching it. The findings of this thesis include numerous insights about the viewing behavior associated with synchronous Social TV, covering several different aspects: Driving forces, the context in which Social TV viewing takes place, the features of the content being consumed, with whom and how Social TV viewers are interacting with each other, identified barriers and needs, as well as perceived effects on the TV viewing experience. It becomes evident that TV viewers consider the act of watching TV as a highly social activity, seeking to share it with other like-minded individuals, using social media to recreate the experience of watching together as a co-located group.
    [Show full text]
  • JUDY SMITH Judy A. Smith Is the Founder and President of Smith
    JUDY SMITH Judy A. Smith is the founder and President of Smith & Company, a leading strategic advisory firm with offices in Washington D.C., Los Angeles and New York. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad. Ms. Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including the Iran Contra investigation, the prosecution of former Washington D.C. Mayor Marion Barry, the 1991 Gulf War, the Los Angeles riots, the President Clinton scandal involving Monica Lewinsky, the congressional inquiry of Enron, the General Petraeus CIA scandal, the Sony Corporation hacking crisis. Perhaps best known in media circles for her expertise as a crisis management advisor, Ms. Smith has served as a consultant for a host of high profile, celebrity and entertainment clients over the course of her career including, but not limited to, Monica Lewinsky, Senator Craig from Idaho, Congressman Jesse Jackson Jr., actor Wesley Snipes, NFL quarterback Michael Vick, celebrity chef Paula Deen and the family of Chandra Levy. In addition to her work as a communications advisor during high profile engagements, Ms. Smith also serves as a counselor to Fortune 500 corporations and has provided strategic advice on a variety of corporate communications issues such as mergers and acquisitions, product recalls, intellectual property litigation, corporate positioning, diversity and other challenges. She has assisted leading companies such as BellSouth, Union Pacific, Nextel, United Healthcare, Americhoice, Wal-Mart, Radio-One Inc., Waste Management Corporation, and American International Group, Inc.
    [Show full text]
  • Exploring Social Media Scenarios for the Television
    Exploring Social Media Scenarios for the Television Noor F. Ali-Hasan Microsoft 1065 La Avenida Street Mountain View, CA 94043 [email protected] Abstract social media currently fits in participants‟ lives, gauge their The use of social technologies is becoming ubiquitous in the interest in potential social TV features, and understand lives of average computer users. However, social media has their concerns for such features. This paper discusses yet to infiltrate users‟ television experiences. This paper related research in combining TV and social technologies, presents the findings of an exploratory study examining presents the study‟s research methods, introduces the social scenarios for TV. Eleven participants took part in the participants and their defining characteristics, and three-part study that included in-home field visits, a diary summarizes the study‟s findings in terms of the study of participants‟ daily usage of TV and social media, participants‟ current TV and social media usage and their and participatory design sessions. During the participatory interest in social scenarios for the TV. design sessions, participants evaluated and discussed several paper wireframes of potential social TV applications. Overall, participants responded to most social TV concepts with excitement and enthusiasm, but were leery of scenarios Related Work that they felt violated their privacy. In recent years, a great deal of research has been conducted around the use of blogs and online social networks. Studies exploring social television applications have been Introduction fewer in number, likely due to the limited availability of Whether in the form of blogs or online social networks, such applications in consumers‟ homes.
    [Show full text]
  • Florida Units 1–6
    Level 1 Florida Units 1–6 STUDENT BOOK Lesson 1 | Reading Louisa Moats, Ed.D., Author Interesting REVIEWER’SInsects DRAFT Mosquitoes can live in very cold places. So Many Insects! What is the largest group of animals in the world? It’s insects! About 900,000 species of insects have been discovered so far. Scientists think that millions more are yet to be found. Here are a few interesting insects. connect An Insect Helper join together; unite 5 Ladybugs are tiny beetles. They are less than half an inch long. Many ladybugs have redconnect or orange to wing two cases and dark spots. The wing cases wings. They cover the wings when the ladybug is not flying. , some people think ladybugs 10 Out of ignorance hurt crops. However, that is not true. Ladybugs eat other insects. Those insects would destroy plants. This includes the sap-sucking aphids. Ladybugs are cute, and they help gardeners! A ladybug may eat up An Insect Hunter to 60 aphids a day. 15 A praying mantis is a strong, clever insect. Its name comes from the way it holds its front legs. They ignorance are folded. It looks like it is praying. It looks like it lack of knowledge would not hurt a fly. Yet, it is a strong predator. It has sharp spines on its front legs. These spines stick and 20 hold its prey. 4 Unit 1 Level 1 Fl ida Units 1–6 STUDENT BOOK Louisa Moats, Ed.D., Author Lesson 1 | Reading Interesting Insects Mosquitoes can live in very cold places.
    [Show full text]
  • Left to Your Own Devices Understanding Consumption in Today’S Connected World Q4 2018 Contents
    VAB - INSIGHTS REPORT 2019 ................. Left To Your Own Devices Understanding Consumption In Today’s Connected World Q4 2018 Contents Summary 3 Media Consumption Overview 4-8 Video Device Segmentation 9-14 4th Quarter Holiday TV Viewing Habits 15-17 Ad-Supported Multiscreen TV Brands 18-23 Cinema Highlight Reel 24-26 Contact Information 27 Appendix I – Major Ethnicities’ Device Usage 28-30 Appendix II – Live vs. Time-Shifted TV Viewing 31-33 2 Summary In our latest quarterly report surveying the video landscape, Left To Your Own Devices, we update the media consumption habits of major demographic segments based on recently released Q4 ’18 data and take a deeper look into TV viewing habits during popular Q4 holidays. Consumers are living in a video world – it accounted for over 50% of the 11+ hours that people spend with media per day in Q4 ‘18 - but it’s important to note that Television reigns as the leader of this world, with “live TV” representing nearly 70% of total video viewing. However, we know that different demographics and people in different life stages may consume media differently than others and these behaviors continue to evolve. In recognition of this, we’ve updated our comprehensive segmentation analysis highlighting the who, what, where, when and how by device, which explores the nuances that exist within the video ecosystem. Although overall time spent with Television (the device) has decreased, as video viewing grows on alternative devices such as connected devices and smartphones, ad-supported multiscreen TV
    [Show full text]
  • 75% of Marketers Say SEO Is Content Creation
    The best time to reach Pinterest Users is Saturday 8 - 11pm source: bit.ly/2CIqfGE Google 'near me' searches doubled in 2017 source: bit.ly/2CUEYOT 71% of marketers believe mobile marketing is core to their business source: bit.ly/2muBZG2 On average, content marketing costs 62% less than traditional marketing (and generates 3x leads) source: bit.ly/2CIqfGE 39% of marketers think their organization's marketing strategy is not effective source: bit.ly/2AG6jzh More than $1B will be spent on Influencer Marketing in 2018 source: bit.ly/2lYBosE 8% of the 200 largest US advertisers have taken media-buying in-house source: bit.ly/2nzPBww 81% reported increased website traffic with as little as 6 hrs/week of social media marketing source: bit.ly/2jpjqwL LinkedIn currently has 3M active job listings source: bit.ly/2lFxxlL Pizza, steak and sushi are the most Instagrammed food source: bit.ly/2hZAI28 200M Instagram users per day visit a business profile source: bit.ly/2owZoWG Spotify has 140M active monthly listeners source: bit.ly/2sHpmce 83% of brands found Facebook Live effective for reaching new audiences source: bit.ly/2irCegl 80% of email users access their email accounts exclusively from their mobile device source: bit.ly/2muBZG2 Highest rank content has an average of 1,200 words source: bit.ly/2kmwUL3 Personalized CTA's lead to 42% more conversions source: bit.ly/2kFqjj0 64% of Pinterest referral traffic comes from mobile & tablet devices source: bit.ly/2muBZG2 80% of users recall a video ad they viewed in the past 30 days source: bit.ly/2kFqjj0
    [Show full text]
  • Sugary Drinks... Drink Water!
    Dear School Leader, Welcome to the 5-2-1-0 Goes to School Toolkit! On behalf of Let’s Move Pittsburgh, we would like to thank you for your interest in starting a 5-2-1-0 program at your school. 5-2-1-0 Goes to School is part of Let’s Move Pittsburgh’s larger effort to lead a 5-2-1-0 initiative in Allegheny County. We are proud to join cities from more than 40 states across the country who have embraced the 5-2-1-0 message as a formula for healthy living. Let’s Move Pittsburgh’s 5-2-1-0 initiative is modeled after 5-2-1-0 Let’s Go!, a nationally recognized program launched in Maine. Let’s Go! focuses on delivering consistent messages of nutritious food choices and active lifestyles to children, families and providers in settings where our children live, learn and grow. For our local initiative, we have adopted or modified Let’s Go!’s materials and generated new resources for you to use in your 5-2-1-0 program. We are thankful for the opportunity to partner with Let’s Go! and work towards our shared vision of raising a healthy generation of kids. Learn more about the original Let’s Go! by visiting www.letsgo.org. The key messages of 5-2-1-0 are 5 servings of fruits and vegetables, 2 hours or less of recreational screen time, at least 1 hour of physical activity and 0 sugary drinks and more water—every day! The 5-2-1-0 Goes to School Toolkit is a step-by-step guide for launching, leading and evaluating your 5-2-1-0 program.
    [Show full text]