Proceedings of the 52nd Hawaii International Conference on System Sciences | 2019 Characterizing Political Talk on Twitter: A Comparison Between Public Agenda, Media Agendas, and the Twitter Agenda with Regard to Topics and Dynamics Oliver Posegga Andreas Jungherr University of Bamberg University of Konstanz
[email protected] [email protected] Abstract as their perceived role in the emergence and distribution of misinformation. Social media platforms, especially Twitter, have One of the more frequently analyzed platforms is become a ubiquitous element in political campaigns. the microblogging service Twitter, which has become Although politicians, journalists, and the public a prominent space for political talk. Since the 2008 increasingly take to the service, we know little about US-Presidential election, political campaigns all over the determinants and dynamics of political talk on the world have found strong echoes in Twitter Twitter. We examine Twitter’s issue agenda based on messages commenting on candidates, parties, popular hashtags used in messages referring to campaigns, and politics in general [3]. This has made politics. We compare this Twitter agenda with the Twitter a new space in which public political talk in public agenda measured by a representative survey the form of tweets promises insights into the topics and the agendas of newspapers and television news politically vocal Twitter users pay attention to, interact programs captured by content analysis. We show that with, and comment on. Twitter, as a text-based online- the Twitter agenda had little, if any, relationship with service, permits researchers to measure these objects the public agenda. Political talk on Twitter was of political attention and thereby develop a ranked list somewhat stronger connected with mass media of topics which at any given time were the focus of coverage, albeit following channel-specific patterns politically vocal Twitter-users—a Twitter agenda.