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TIME for RECOVERY COLLECTION Villeret N°6 DECEMBER 2020 WWW.SWISSQUOTE.COM CHF 9.- WWW.SWISSQUOTE.COM FINANCE AND TECHNOLOGY UNPACKED CO The2 dirty tricks of car manufacturers ALIMENTATION Frozen food makes a comeback FITNESS At-home exercise is booming DOSSIER DIVIDENDS: TIME FOR RECOVERY DIVIDENDS: TIME FOR RECOVERY DIVIDENDSTIMEThe impact of the FOR pandemic | The RECOVERYSwiss exception | How to outperform SWISSQUOTE N°6 DECEMBER 2020 COLLECTION Villeret RUE DU RHÔNE 40 · 1204 GENEVA · TEL. +41 (0)22 312 59 39 BAHNHOFSTRASSE 28 · PARADEPLATZ · 8001 ZURICH · TEL. +41 (0)44 220 11 80 ÉDITORIAL SWISSQUOTE DÉCEMBRE 2020 Un nouveau départ Par Marc Bürki, CEO de Swissquote près des mois de confine- pré-covid, ils pourraient rebondir de ment, alors que des pans 12% dès 2021. Dans ce domaine, la entiers de l’économie sont Suisse fait néanmoins figure d’ex- p. 35 Aébranlés, nous voyons une lueur ception mondiale, puisque le niveau d’espoir poindre au bout du tunnel. À des dividendes n’a quasiment pas l’heure d’écrire ces lignes, la pandé- baissé cette année dans notre pays mie semble commencer à diminuer en par rapport à 2019. Une prouesse due Europe et en particulier en Suisse. Et, à la solidité des firmes helvétiques. pour éviter une troisième vague, plu- sieurs entreprises pharmaceutiques En cette période de crise sanitaire ont rapporté des résultats promet- mondiale, la thématique de ce teurs quant à l’efficacité de leurs dossier pourra heurter. Le fait que vaccins respectifs contre le corona- des sociétés continuent à rétribuer virus. Enfin des bonnes nouvelles ! leurs actionnaires apparaît à certains comme une décision indécente, au Dans ce contexte, nous espérons moment où de nombreuses entre- tous que l’économie redémarrera prises sont forcées de licencier ou avec vigueur en 2021. Et avec elle, le ont recours au chômage partiel, p. 30 versement de dividendes. En 2020, la voire bénéficient d’aides étatiques. rétribution des actionnaires a subi un Ce sentiment n’est pas totalement violent coup d’arrêt dans le monde, injustifié, et nous n’éludons pas la avec une baisse annuelle de 15% au controverse. Mais notre approche p. 38 moins par rapport à 2019, selon les éditoriale nous incite à nous tourner chiffres du Janus Henderson Global vers l’avenir, lequel devrait s’éclaircir. Dividend Index. S’il faudra au moins deux ans pour que les dividendes Bonne lecture, et joyeuses mondiaux retrouvent leur niveau fêtes de fin d’année ! 3 SWISSQUOTE DÉCEMBRE 2020 SOMMAIRE SWISSQUOTE DÉCEMBRE 2020 58 ÉDITEUR Swissquote Chemin de la Crétaux 33 1196 Gland – Suisse 6 T. +41 44 825 88 88 www.swissquote.com [email protected] Manager Brigitta Cooper FITNESS RÉDACTION Rédacteur en chef 62 Ludovic Chappex Rédacteur en chef adjoint Bertrand Beauté DOSSIER MICROSOFT 30 Direction artistique Natalie Bindelli et Caroline Fischer CANA atelier graphique Route de Jussy 29 – 1226 Thônex www.ateliercana.ch Dividendes : Journalistes UNIQLO Bertrand Beauté, Stanislas Cavalier, Ludovic Chappex, Gérard Duclos, 20 l’heure du rebond Salomé Kiner, Raphaël Leuba, Martin Longet, Angélique Mounier-Kuhn, Grégoire Nicolet, Gaëlle Sinnassamy, Julie Zaugg 44 74 Mise en page Natalie Bindelli, Caroline Fischer, Romain Guerini (CANA atelier graphique) Couverture CANA atelier graphique Photographies VOYAGE AFP, Keystone, Getty images, BELIMO DISNEY Istockphoto, Newscom, Reuters IMPRESSION, RELIURE SOMMAIRE ET DISTRIBUTION Stämpfli SA Wölflistrasse 1 – 3001 Berne DOSSIER : www.staempfli.com 3. ÉDITORIAL 16. ANALYSES 30. Dividendes : 44. DIVERTISSEMENT 62. MODE par Marc Bürki Comment le virus Le streaming, planche Uniqlo, l’esprit nippon étend PUBLICITÉ transforme les l’heure du rebond de salut pour Disney son pouvoir d’attraction Infoplus AG 6. SCANS indices boursiers L’exception suisse Le geste qui passe mal Traubenweg 51, CH-8700 Küsnacht 35. 38. hans.otto i-plus.ch Panorama 50. ALIMENTATION 68. SWISSQUOTE @ de l’actualité 20. PORTRAIT Infographie Les cinq La revanche du surgelé Ouverture du bar-resto WEMF 36. 40. économique Belimo, un trésor les champions commandements l’Insider à Zurich REMP 2020 : 53’555 / Tirage : 60’000 ex de la Bourse suisse du dividende d'une bonne 54. PORTRAIT 14. TRENDS stratégie dividende Cathie Wood, une star 72. AUTOMOBILE La personnalité, 24. ENVIRONNEMENT est née à Wall Street MX-30, une rupture le pays, l’innovation Petites magouilles en douceur entre constructeurs 58. FITNESS Sport à domicile : 74. VOYAGE ABONNEMENT la nouvelle vague La Brévine, botte CHF 40.- pour 6 numéros secrète de la Suisse www.swissquote.ch/magazine/f/ MICROSOFT / BELIMO / DISNEY / PELOTON / AFP / TOURISME NEUCHÂTELOIS / GETTY IMAGES MICROSOFT / BELIMO DISNEY PELOTON AFP TOURISME NEUCHÂTELOIS 4 5 SWISSQUOTE DECEMBER 2020 SCANS SWISSQUOTE DECEMBER 2020 cloud Check-up time RANKING for Microsoft’s MICROSOFT’S UNDERWATER DATA data centre. This CENTRE IS A SUCCESS TOP 5 HIGHEST SCANS cylinder, filled with computer servers, After being underwater for two years FINANCED EUROPEAN was experimentally off the coast of Scotland, Microsoft’s INDUSTRIAL SECTORS submerged near the (from 5 to 30 October 2020, Orkney Islands in data centre successfully came back to in millions of euros) the surface in September. The project, northern Scotland. 1. FINTECH dubbed “Natick”, involved placing a 695 M watertight cylinder, 12 m long and 2.5 m wide containing 864 servers and a cool- 2. HEALTHTECH ing system, underwater. After testing, 468 M Microsoft researchers confirmed that 3. AGRITECH the failure rate of the servers was eight 319 M times lower than that of a traditional 4. AI “We cannot data centre. The project was success- 266 M ful for two main reasons: the absence 5. EDUCATION help every of oxygen (replaced by nitrogen) and 234 M company. We better protection against human error (technicians in traditional data centres Source : Tech.eu must save the sometimes bump the machines). The en- ones that are vironmental footprint was also reduced, TOP 5 START-UPS since the submerged cylinder needed FOR WHICH INVESTORS worth it. We less cooling. MSFT ARE EAGER FOR AN IPO need to be (October 2020) selective” 1. AIRBNB Fabio Regazzi, MICROSOFT president of the Swiss Small 2. SPACEX Business Association (USAM), in the daily Le Temps. digital smartphones 3. ROBINHOOD AMAZON ONE: CONTACTLESS PAYMENT WITH THE PALM OF YOUR HAND BLACKBERRY’S RENAISSANCE 4. STRIPE 5. IMPOSSIBLE FOODS Source : EquityBee BLACKBERRY TOP 5 MOST POPULAR MESSAGING APPS After a long descent into hell, the Cana- 70 M (October 2020, number of active monthly users in millions) dian company is back in the spotlight. The number of The firm has repositioned itself in con- male Chinese 1. WHATSAPP nected device software, which includes AMAZON citizens from which 2,000 software for vehicles. After the Jaguar Beijing took DNA Land Rover, BlackBerry’s QNX computing 2. FACEBOOK MESSENGER $189 BN Two Amazon Go shops in Seattle are cur- third-party clients such as other shops, samples, which is rently testing a new payment solution stadiums and corporate offices. But the system will equip models from Xpeng, 1,300 approximately 10% The projection of using biometric recognition. Since facial security of Amazon cloud servers was the Chinese electric vehicle start-up 3. WEIXIN / WECHAT of China’s entire online holiday sales recognition software is banned in the questioned, because the palm scans are supported by Alibaba and Xiaomi, and the 1,206 male population, in the United States, United States in the wake of anti-racist being stored in the cloud: since you can main local competitor of Tesla. Moreover, 4. QQ which would be which is a 33% protests, Amazon opted for a biometric never change your biometric data like Blackberry is still active in the smart- 648 system in which users place the palm you can with a username or password, a phone market. A new 5G model with the sufficient to find increase compared 5. SNAPCHAT of their hand above a device for their security breach would have serious con- brand’s iconic physical keyboard is ex- and identify any to 2019 according to 433 Adobe Analytics. hand to be recognised by the system. sequences. This payment method will be pected on the market in 2021, produced male member of The Seattle group already announced difficult to implement in Europe where by Onwardmobility and Foxconn. the same family BB that it plans to offer this service to laws are much more restrictive. AMZN (New York Times). Source : Newzoo 6 7 SCANS SWISSQUOTE DECEMBER 2020 SCANS SWISSQUOTE DECEMBER 2020 SCANS lockdown THE PANDEMIC AND VAPING BOOST THE CANNABIS MARKET KICKSTARTER “The restructuring of Volkswagen has +12.7% not been slowed down by corona, The increase in PC sales in Q3 compared but accelerated” to the previous year. Herbert Diess, This is the highest CEO of Volkswagen, during the growth in 10 years, group’s annual shareholder mee- according to research ting in September. VW is planning 110 M firm Canalys. to invest €33 billion into electric mobility by 2024, and €14 billion The number of in digital development ISTOCK Chinese residents and autonomous vehicles. DR who already have After a difficult start to the year, the demand has led to stock shortages for a 5G subscription, cannabis market is finishing the year several suppliers. The German group making China the on a high note. The top companies Storz & Bickle, which produces the COCKTAIL CARDS largest market for (Curaleaf, Cresco Labs, Green Thumb famous Volcano for Canopy Growth, 52 COCKTAIL IDEAS this technology in Industries and Truelieve) saw their had to hire more than 30 employees to energy RIGHT AT HAND terms of number revenue increase by more than 80% keep up with demand. This growth is SOLAR, MORE PROFITABLE THAN EVER of users. on average during lockdown. But even expected to continue, as many analysts though cannabis sales are increasing, are predicting a wave of legalisation The time is right for indoor ac- it is particularly vape device purchas- in the United States as states seek tivities, and this card game has es that are driving the industry up, as new sources of revenue to counter the everything you need to liven up consumers are spending more and more effects of the pandemic.
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