Cradle to Cradle
Andrea Herrera Jaramillo Student Msc. Industrial Design Engineering Cradle to Cradle Business Case
Theory Practice C2C lectures Books Papers /documents C2C Expo Lab C2C PII MBDC website EPEA website
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case
Part 1 Cradle to Cradle Theory Part 2 Cradle to Cradle Implementation implementation Environment Description process Leolux Staco Part 3 Van Houtum Comparison Leolux Staco Van Houtum
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case
Part 1 Cradle to Cradle Theory Cradle to Cradle Implementation process
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Theory review
Philosophy Principles Application tools
1. Waste equals food: Roadmaps Improving product quality nutrients become nutrients Defined Use Pathways by moving from being again 2. Use current solar income: 'less bad' (eco-efficiency) Design for Assembly, use renewable sources to becoming 'good' (eco- Disassembly and Reverse powered by sun effectiveness) Logistics 3. Celebrate diversity: biodiversity, cultural Preferred Ingredients Lists diversity and conceptual (P-Lists) diversity
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Theory: Cradle to Cradle certification
Renewable Energy and Carbon Management
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Theory: Cradle to Cradle certification
Example product score card
Program Category
Material Health Material Reutilization Renewable Energy and Carbon Management Water Stewardship Social Fairness OVERALL CERTIFICATION LEVEL
Source: Website C2C Products Innovation Institute
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification - Material Health
C2C ABC-X classification ABC-X classification Example
Source: Lecture C2C Design Paradigm I Source: Lecture C2C Design Paradigm I
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification - Material Reutilization
Cradle to Cradle® Biological nutrients and Technical nutrients
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification -
Renewable Energy and Water Stewardship Social Fairness Carbon Management A basic self-audit is conducted to Annual purchased electricity/heat Local- and business- assess protection of fundamental and direct on-site emissions specific water-related human rights. associated with the final issues are characterized manufacturing stage of the (e.g., the manufacturer BASIC product are quantified. will determine if water scarcity is an issue and/or A full social responsibility self- if sensitive ecosystems audit is complete and a positive impact strategy is developed A renewable energy use and are at risk due to direct (based on UN Global Compact carbon management strategy is operations)
ONZE Tool or B-Corp). developed.
BR A facility-wide water audit is completed. The company is actively conducting an innovative social For the final manufacturing stage project that positively impacts of the product, 5% of purchased Product-related process employee’s lives, the local
VER electricity is renewably sourced chemicals in effluent are community, global community, or offset with renewable energy characterized and
SIL social aspects of the product’s projects, and 5% of direct on-site assessed. supply chain, or recycling/reuse. emissions are offset.
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification process
EPEA 1. Download the current information and data forms. 2. Talk to EPEA about the procedure. To start the collaboration, you will need to sign a secrecy agreement and a contract with EPEA. 3. Fill out the applicant data form, the material appendix and the water appendix. 4. If you have suppliers, please forward the supplier data form and the water appendix to them. 5. Send the completed forms to EPEA. 6. EPEA specifies expected costs. You confirm your agreement in writing. 7. EPEA compiles a profile determining to which extent the respective product fulfils the Cradle to Cradle® criteria. Included in this is a complete assessment of all materials used in the production process as well as an examination of the production process itself. 8. If your product contains ingredients assessed as “X” i.e. “red” (recommendation “phase out”). EPEA compiles a summary and suggests a certification level (basic, silver, gold, platinum). 9. The data and the summary are forwarded to C2C PII for auditing. 10. C2C PII audits the certification process. The final certification level is fixed in agreement between C2C PII and EPEA. The certificate is sent to EPEA and the certified product is listed on the website of C2C PII. 11. You receive the certificate, the summary and the certification logo from EPEA. From C2C PII, you receive a trademark license to use the logo and the term Cradle to Cradle®. You countersign the licensing agreement.
12.The certificate is valid for one year. After one year, it is time for recertification. MBDC
1. Determine if the product is appropriate for certification. 4. Work with the assessor to compile and evaluate data and 2. Select an Accredited Assessment Body documentation 3. Complete initial application forms 5. Certification Summary Report Review Cradle to Cradle 6. Re-certification Products Innovation Institute Cradle to Cradle Cradle to Cradle certification process
MBDC EPEA C2C PII
1. Download current information and data forms from our website. 1. Determine if the product is 2. Talk to EPEA about the procedure. Sign a secrecy agreement and a contract appropriate for certification Internal with EPEA. 3. Fill out the applicant data form, the material appendix and the water appendix. 2. Select an Accredited Assessment Check 4. Forward the supplier data form and the water appendix to suppliers. Body 5. Send the completed forms to EPEA. 6. EPEA specifies expected costs for the certification. Company confirms 3. Complete initial application forms agreement. Inventory 7. Assessment of all materials used in the production process as well as an 4. Work with the assessor to compile Assessment examination of the production process itself. and evaluate data and 8. If product contains ingredients assessed as “X” i.e. “red” further actions documentation. Optimization (“phase out”) are discussed. EPEA compiles a summary and suggests a certification level 9. The data and the summary are forwarded to C2C PII for auditing. 10. C2C PII audits the certification process. The final certification level is fixed in agreement between C2C PII and EPEA. The certificate is sent to EPEA and the Certification certified product is listed on the website of C2C PII. 5. Certification Summary Report 11. Company receives the certificate, the summary and the certification logo Review from EPEA. From C2C PII receives a trademark license to use the logo and the term Cradle to Cradle®. 12. The certificate is valid for one year. After one year, it is time for Re-certification recertification. 6. Re-certification
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification process
1. Download current information and 1. Determine if the data forms from our website product is 7. Assessment of appropriate for all materials used certification in the production 2. Select an process as well as 8. If product contains Accredited an examination of ingredients assessed Assessment Body the production as “X” i.e. “red” process itself. further actions (“phase out”) are discussed. EPEA 3. Complete initial compiles a summary application forms 4. Work with the assessor and suggests a to compile and evaluate certification level. 6. EPEA specifies expected costs for data and documentation. the certification. Company confirms agreement. INTERNAL CHECK INVENTORY ASSESSMENT OPTIMIZATION
10. C2C PII audits the 11. Company receives the 9. The data certification process. The 12. Certificate is certificate, the summary and the final certification level is valid for one year. and the certification logo summary are fixed in agreement 6. Recertification After one year, it from EPEA. From C2C PII forwarded to between C2C PII and EPEA. is time for receives a trademark C2C PII for The certificate is sent to recertification. license to use the logo and auditing. EPEA and the certified product is listed on the the term Cradle to Cradle®. RE-CERTIFICATION website of C2C PII. CERTIFICATION Cradle to Cradle Products development process
Product Development using Cradle to Cradle Design Framework 1. Define goal Cradle to Cradle Methodology 2. Analysis of product utilization 3. Unintended use Target 4. Define the use period 10. Communication 5. Planned obsolescence 9. Marketing 6. Product scenario 8. Production / Implementation 7. Define the metabolism for the product 7. Product Design 8. Added value (functions) 6. Development of Positive-Lists 9. Choose the design 5. ABC-X-categorization of ingredients 10. Select materials, define the 4. Development / Prioritisation of criteria characteristics, define the content and P-list 3. Cradle to Cradle scenario: biological / technical cycle? 11. Define options for future cradle 2. Analysis of product utilisation: Purpose of product? 12. Added value (energy) 1. Innovation or optimisation of existing product? 13. Support biodiversity? cultural diversity? 14. Support the carbon cycle?, Support the Source: Lecture C2C Design Paradigm I water cycle? Support the phosphate cycle? 15. Story telling!
Source: Lecture C2C Design Paradigm I
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Product development process
1. Innovation 3. Unintended or 1. Define use Goal Optimization 4. Define the use period 2. Analysis 10. Select Materials, of product define characteristics, utilization define P-list PHASE 1: CONCEPT PHASE 2: SYSTEM- PHASE 3: DETAIL PHASE 0: PLANNING DEVELOPMENT LEVEL DESIGN DESIGN
4. Development/ 8. Production/ Prioritization of Implementation criteria
10. Communication 9. Marketing 5. ABC-X categorization
PHASE 7: PHASE 6: PHASE 5: PRODUCTION PHASE 4: TESTING AND COMMUNICATION MARKETING RAMP-UP REFINEMENT
Development of products using the Cradle to Cradle® design framework Generic product development process
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Cradle to Cradle certification & Products development
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case
Part 2 Implementation Environment Description Leolux, Staco, Van Houtum
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case - Environment Description
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case - Methodology
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case - Interviews
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle
Business Case - Leolux Communications Manager
Leolux product classification
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle
Business Case - Leolux Communications Manager
Leolux Implementation Environment Description WHY WHAT HOW WHEN WHO WHERE To show target groups Leolux: that they produce External Manager director good products in a Design External Designer Venlo clean manner Product develop. Netherlands Subliminal message to Suppliers motivate consumers Detail Design Portfolio manager to buy products Marketing Be prepared for the future. Customers Due to the low Prototyping demanding C2C. number of
components State ahead of the official regulations Accredited Dining room Assessment Body: Hamburg Next step after their and Extra space EPEA sustainable activities Production Be ahead of questions of journalists and magazines Implies creativity Certification: C2C Europe inside the company Sales PII
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle
Ellen Schins Jack Thibaudier Marcus Dubling Business Case - Staco Personal assistant/ General Director Quality-Safety and marketing Environmental officer
Staco RK 3 mm steel Staco RH 5 mm steel Staco RL 2 mm steel grating for fence and grating for heavy duty grating for sunshade cladding cladding and fence
Staco RR RH steel Staco perfo AP 3-50 Staco perfo AP 3-40 stairtreads MAW steel grating MAW steel grating Staco products at the public library, Amsterdam. Source: Staco Redman website and stairtread and stairtread
Staco Cradle to Cradle certified products
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case - Staco methodology
Internal Check Products, benefits, budget
Inventory Collect data
Assessment Evaluate Inventory
Optimization Improvement based on assessment Staco EPEA Suppliers MBDC Beco C2C Products Innovation Institute
Certification Apply for a Basic, Silver, Gold, or Platinum certification
Re-certification A year after apply for a renewal certification
Basic Silver Gold Platinum Cradle to Cradle
Ellen Schins Jack Thibaudier Marcus Dubling Business Case - Staco Personal assistant/ General Director Quality-Safety and marketing Environmental officer
Staco Implementation Environment Description WHEN (total WHEN (phase WHWHYY WHAT HOW WHO WHERE duration) duration) GGoovverernmennmentt Staco/Dejo enenvirviroonmennmenttaall Internal Check 1 month manager Netherlands reqrequiruiremenementsts director Environmental QHS Manager Environmental 4 months Wolvega awareness of the Inventory Suppliers awareness of the Hot-dip approximately Rotterdam compancompayny Galvanized Steel Beco 10 months Floriade Gratings, Stair Assessment EPEA Hamburg approximately Floriade Treads, and Environmental 5 months EPEA Hamburg Perfo Planks Enbvirenonmenefits tal approximatly MBDC USA benefits Certification Marketing selling Marketing selling C2C PII San Francisco point 1 month point Recertification
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle
JackJos MandersThibaudier Bas Gehlen Business Case - Van Houtum Quality-Health-Safety General Director Environment coordinator
Satino Black products
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Business Case - Van Houtum methodology
Internal Check Identify and select products
Inventory Collect data ication ication tif tif
or cer Assessment Evaluate Inventory or cer eration until the w this it ollo oduct is ready f F Improvement based oduct is ready f
pr Optimization on assessment Van Houtum EPEA Suppliers C2C Products Innovation Institute
Certification Apply for a Basic, Silver, Gold,
eration until the pr or Platinum certification w this it ollo F Re-certification A year after apply for a renewal certification
Basic Silver Gold Platinum Cradle to Cradle
JackJos MandersThibaudier Bas Gehlen Business Case - Van Houtum Quality-Health-Safety General Director Environment coordinator Van Houtum Implementation Environment Description WHEN (total WHEN (phase WWHYHY WHAT HOW WHO WHERE duration) duration) Customers' desires in C2C Customers’ desires in Satino Black 2 weeks Van Houtum Internal check Swalmen washrC2C oomwash solutionroom solution toilet paper approximately key personnel 2 years From few Limburg approximately Van Houtum HigherHig challengher challeen ing e in Satino Black months to 1 area Inventory Suppliers sustainability hand towels year depends Austria sustainability EPEA on iterations Hamburg 20% of company profit Satino Black 1 year 3 weeks 20% of company profit Assessment EPEA Hamburg within 5w iytearhin s5 years soaps approximately approximately From few Limburg 2 years + Van Houtum EnEvirnvonmenironmental,ta lt,echnic technialca l Satino Black months to 2 area certification Optimization Suppliers andan dec economiconomialca benel benfitsefits dispensers years depends Austria process EPEA on iterations Hamburg Re-enRe-entert erthe th ceonsumer consumer Certification 1 month market market 1 year + Satino black San StrSattregicategallyical lpositiony positio ofn o f certification C2C PII multi mirror 1 month Francisco productspro danduct sthe and c ompanthe y process Recertification in ctheom markpany eint the market AchieAvceh aiev positive a poes itive Van Houtum footprinfoott inpr i2020nt in 2020 EPEA From 2011 to CrCadleradl eto t oCr Cadleradl ebene benfitsefit s Roadmap - - Counsultancy Swalmen 2020 relatreleda ttedo the to twholehe wh ole company companycompany Professor
Cradle to Cradle Business Case
Part 3 Comparison Cradle to Cradle Implementation process
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Comparison - Leolux, Staco, Van Houtum
LEOLUX STACO VAN HOUTUM
The company The company The company
Implementation of C2C Implementation of C2C in product level in product level
Implementation of C2C in organizational level
Environment Environment Environment Description Description Description
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Comparison - Leolux, Staco, Van Houtum
LEOLUX STACO VAN HOUTUM Customers' desires in C2C Government environmental To show target groups washroom solution that they produce good requirements products in a clean Higher challenge in sustainability manner Environmental awareness of Subliminal message to the company motivate consumers to 20% of company profit within 5 years buy products Floriade Be prepared for the future. Customers Environmental, technical and Environmental benefits demanding C2C. economical benefits State ahead of the Marketing selling point official regulations Re-enter the consumer market WHY Next step after their Strategically position of products sustainable activities and the company in the market Be ahead of questions of journalists and magazines Achieve a positive footprint in Implies creativity inside 2020 the company Cradle to Cradle benefits related to the whole company
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Comparison - Implementation
LEOLUX STACO VAN HOUTUM C2C certification - Basic Silver
Products - Steel gratings, Toilet paper & hand towels, Stair Treads, hand soaps, dispensers Perfo Planks Satino Black Complexity +100 (chair) 3 (materials) 20 # ingredients C2C Knowledge Basic Basic-Medium High Internal Manager director Founders, general manager, personnel External Designer Staco/Dejo production manager, Product develop. Manager director technology manager, Portfolio manager QHS Manager QHSE manager Marketing manager of converting site External Suppliers Suppliers Suppliers personnel EPEA Beco EPEA C2C PII EPEA MBDC C2C PII C2C PII
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012 Cradle to Cradle Comparison - Methodology
Internal Check Identify and select products Internal Check Products, benefits, budget
Inventory Collect data
Inventory
Collect data ication ication tif tif
or cer Assessment Evaluate Inventory or cer eration until the
Assessment Evaluate Inventory w this it ollo oduct is ready f F Improvement based oduct is ready f
pr Optimization on assessment Certification Apply for a Basic, Silver, Gold, or Platinum certification Certification Apply for a Basic, Silver, Gold,
eration until the pr or Platinum certification Re-certification A year after apply for a renewal certification w this it ollo F Re-certification A year after apply for a renewal certification Basic Silver Gold Platinum
Staco Basic Silver Gold Platinum Van Houtum Cradle to Cradle Cradle to Cradle certification & Products development
Follow this iteration until the product is ready for certification
Cradle to Cradle Business Case/ Andrea Herrera/ [email protected] / University of Twente/ Dec 2012