Volume 37 June 2, 2017 Number 20 Companies, experts spotlight Like us on Facebook and follow us on Twitter! key labeling claims at retail A By Alyssa Mitchell direct sales, but for product number of manufacturers and only rbST-free milk strengthens buyers looking to meet these retailers to market only milk our standing with those custom- INSIDE MADISON, Wis. — As today’s consumer demands. that is rbST-free. ers who have choices about savvy consumers continue to Joan Behr, senior director Foremost Farms USA, where they purchase their ✦ Shuttered plant to reopen press for information on the of communications and brand Baraboo, Wisconsin, recently ingredients because rbST-free quality and background of the management, Foremost Farms announced that effective June ingredient supplies are abun- under Pineland Farms Dairy. food they buy and eat, it can be USA, says consumers want to 1, all of the raw milk purchased, dant around the world. These For details, see page 5. challenging for food companies know — and have a right to sold or processed by the coop- markets are very important to ✦ ADPI develops new to keep up with demand for know — what’s in their food erative is coming from dairy Foremost Farms because they standard for IDWM. various product claims and stan- and where it comes from. She farms pledging that their cows provide our members with stable For details, see page 12. dards in a crowded marketplace. notes research from the Center are not being treated with rbST. market access and contribute to Edward Zimmerman, found- for Food Integrity shows that To be considered rbST-free, overall profi tability.” ✦ CMN Exclusive: er of The Food Connector, a transparency is the key to Foremost Farms’ members In addition to rbST, consum- ‘Key Players’ — Our annual sales and marketing company earning trust. were required to stop using ers in the past several years profi le of who’s who serving the wholesale food “The results show that rbST on their cows by April have become increasingly in the cheese business. industry, notes there are many consumers want transparency 1, Behr says. Members were concerned about the use of For details, see page 21-65. ways a company defi nes itself, in very specifi c areas, including notified of the decision in genetically modified organ- and the label is only one. How- impact of food on health, food August 2016 to allow time for isms (GMOs) in the foods they ✦ Regional dairy groups ever, for certain segments of safety, animal well-being and the animals in their herds to purchase and consume. prepare celebrations the market, it’s important to the environment,” she says. transition to rbST-free status. Jeanne Carpenter, spe- of June Dairy Month. be aware of what consumers • No hormones, no GMOs “Our decision to move to an cialty cheese buyer, Metcalfe’s For details, see page 68. are looking for — not only for For the past decade, many rbST-free milk supply was driven Market, Madison, Wisconsin, U.S. dairy manufacturers have in part by our infant formula says that while the non-GMO moved toward phasing out the customers who are sourcing cheeses Metcalfe’s offers cur- use of recombinant bovine rbST-free whey supplies for their rently are limited, consumers somatotropin (rbST), which is ingredients,” she says. more and more are requesting Our Exclusive Annual Profile of used to increase milk yield in Behr notes that regionally, these cheeses. Who’s Who in the Cheese Business lactating cows. other milk handlers and proces- According to The NPD By the staff of Cheese Market News While FDA, the World Health sors are moving to or already Group, a leading global infor- Organization and National have moved to rbST-free milk mation company, more than Sometimes concerns like trade wars, milk volumes and regulatory Institutes of Health indepen- requirements. half of consumers had little to changes crowd the front page. But despite uncertainty and constant dently have stated that dairy “These moves limit our abil- no awareness of GMOs in 2013. pressures, the U.S. cheese industry continues to press on toward suc- products and meat from rbST- ity to buy, sell and trade milk and That percentage now has shrunk cess — innovating and growing demand for its products. Altogether, treated cows are safe for human milk solids,” she says. “Also, our to a little more than a third. U.S. cheese companies once again set a new production record in consumption, the method has ingredient customers all have As awareness grows, more 2016, producing a whopping 12.16 billion pounds of cheese. been banned in several coun- alternative options for sourcing consumers recognize that GMOs Producing this record were a variety of companies making tries. In the United States, pub- rbST-free whey ingredient sup- have benefi ts in producing better cheese at 544 plants, according to USDA. Cheese Market News’ lic opinion has led an increasing plies. Our decision to purchase Turn to CLAIMS, page 13 a “Key Players” gives its readers an inside look at some of those companies. “Key Players” is not a ranking of the nation’s largest cheese companies, but instead celebrates the successes of cheese companies both large and small. All four dozen of the companies Construction begins in Nelson-Jameson profi led this year are making important and distinct contributions moves branch in to the growth of the dairy industry as a whole, whether that means Petaluma for Point Reyes crafting an award-winning cheese, developing new products and Texas to Amarillo packaging to meet the snack cravings of consumers, or growing POINT REYES, Calif. — Point Reyes Farmstead Cheese Co., production capacity for specialized products. We also provide a family-owned, artisan cheese producer based in Point Reyes, MARSHFIELD, Wis. — production and sales data whenever possible because we know California, this week began construction on a production and Nelson-Jameson this week these are important to a full understanding of a company and its distribution facility in Petaluma, California. announced that its Texas role in the industry. The new location in Sonoma County is 22 miles east of the branch will be moving from While each profi le within “Key Players” provides insight into a company’s headquarters in Point Reyes and will house a second Dumas to Amarillo, in a move specifi c company, “Key Players” in its entirety also is a snapshot of creamery and aging warehouse as well as the company’s distribu- that will allow the company the current industry. In the following pages, you will learn about tion center. This is Point Reyes Farmstead Cheese’s fi rst expansion to better serve its existing the latest in industry acquisitions, brand new plants and plant ex- away from the Marin County dairy farm the Giacomini family has customer base and position pansions, sustainability efforts and food safety certifi cations. New owned since 1959. Nelson-Jameson for more products, marketing programs, investments in employees and their “We are quickly reaching production capacity on the farm and growth in the South Central communities, and contest awards also are highlighted. want the ability to respond to increasing demand for our products region. To fi nd out more about the profi led companies’ latest achievements in the marketplace,” says Lynn Giacomini Stray, co-owner and This new location is and where these companies are headed, please read on. COO. “My sisters and I thought long and hard about if and how strategically designed to Turn to KEY PLAYERS, page 21 a Turn to PETALUMA, page 18 a Turn to N-J, page 15 a © 2017 CHEESE MARKET NEWS® — This is Cheese Market News’ E-subscription and may not be forwarded to anyone other than the intended paid subscriber without the express permission of Cheese Market News (For more information, contact [email protected]) 2 CHEESE MARKET NEWS® — June 2, 2017 MARKET INDICATORS Chicago Mercantile Exchange for the week ending June 1, 2017 Cash prices for the week ended June 2, 2017 CHEESE FUTURES* (Listings for each day by month, settling price and open interest) Monday Tuesday Wednesday Thursday Friday May 29 May 30 May 31 June 1 June 2 Fri., May 26 Mon., May 29 Tues., May 30 Wed., May 31 Thurs., June 1 MAY17 1.542 4,430 1.542 4,429 1.542 4,429 1.539 5,086 Cheese Barrels JUN17 1.637 3,689 1.647 3,679 1.657 3,644 1.650 3,649 Price $1.5400 $1.5450 $1.5325 $1.4900 JUL17 1.706 3,141 1.708 3,119 1.729 3,127 1.712 3,129 Change Markets +6 +1/2 -1 1/4 -4 1/4 AUG17 1.750 3,014 1.750 2,993 1.764 2,988 1.748 3,023 Closed SEP17 1.760 2,702 1.755 2,677 1.770 2,678 1.757 2,683 Cheese 40-lb. Blocks OCT17 1.751 2,248 1.751 2,229 1.759 2,230 1.757 2,235 Price $1.7300 $1.7450 $1.7375 $1.7000 NOV17 1.740 2,446 1.734 2,425 1.744 2,427 1.741 2,432 DEC17 1.725 2,414 Markets 1.724 2,386 1.729 2,386 1.729 2,393 Change -1/4 +1 1/2 -3/4 -3 3/4 JAN18 1.718 694 Closed 1.712 693 1.710 702 1.710 706 FEB18 1.707 639 1.707 639 1.707 646 1.700 656 Weekly average (May 29-June 2): Barrels: $1.5269(+.0439); 40-lb. Blocks: $1.7281(+.0456).