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All Boundaries ALLACROSS BOUNDARIES MAGAZINE NO. 1 REINVENTING PAYMENT – SINCE 1999 Online, offline and mobile: Wirecard is the leading specialist for payment processing and issuing. CONTENT MOBILE PAYMENT E-COMMErcE ANYTIME, ANYWHERE 08 COMBINING LOCATION AND MULTIMEDIA 22 How the mobile internet connects real and The borders between sales channels virtual life are blurring AN EYE ON CUSTOMER REQUIREMENTS 13 BluETOOTH BLE SmarT PaymENT 24 Meta services combine a number of different Wirecard makes customised mobile payment functions to create one customised service possible GUIDED BY SMARTPHONE 16 FACILITATING PURCHASING EXPERIENCES 26 New technology integrates high street retail Success in mail order business is dependent into multichannel marketing on creative online shop concepts SECURE ON ANY CHANNEL 28 Regardless of touch point: gaining trust with the right payment system MOBILE PHONES AS BANK ACCOUNTS 30 Compensating for poor infrastructure through mobile payment solutions CROSS-BORDER E-COMMERCE SUCCESS IN FIGURES INFINITE DEPARTMENT STORE 36 GROWTH TREND CONTINUED 46 Online retail in Asia offers new opportunities for customers and retailers HighlighTS IN THE 2013 FINANCIAL YEAR 48 EXPERTISE IS VITAL 38 Selecting solutions tailored to the target market in collaboration with an internationally experienced service provider BESPOKE NOT MASS PRODUCED 41 Products should satisfy the desire for individuality “We are creating solutions that allow our clients and customers to keep abreast of the latest technological developments.” Dr Markus Braun, CEO, Wirecard AG 4 Dear Readers “Across all boundaries” is not only the title of Wirecard‘s 2013 Annual Report, but also that of the magazine, which we are including for the first time to mark the company‘s 15th year. The digital evolution is revolutionising our culture in a way that affects almost all areas of life. The extent of these developments is comparable to the impact of the introduction of the printing press in the 15th century. Now, as then, a new medium is causing a com- plete redefinition of how we live our lives. Everyone is experiencing the transformation from an industrial society to an information society for themselves. Everyone wants to, and it is perhaps even fair to say, must shape many areas of their life according to their own individual requirements. The internet is play- ing a major part in this process. Not only do we have faster access to a vast wealth of information than ever before, but we also have the most important medium for expressing and shaping our lives at our fingertips. This is true for those in emerging markets as much as for those in already mature markets. Where do technology providers such as Wirecard fit in to all this? As one of the trendsetters of online payment, we are playing a deci- sive role in shaping this transition and transformation. To achieve this, we are crossing borders. Through transparency, creativity and flexibility, we are creating solutions that allow our clients and cus- tomers to keep abreast of the latest technological developments. Dr Markus Braun 5 “Mobile payment takes into account the current environment of the consumer.” Jan Marsalek, COO, Wirecard AG ANYTIME, ANYWHERE HOW THE MOBILE INTERNET CONNECTS REAL AND VIRTUAL LIFE Digitisation has generated a wealth of new services and applications. Smartphones and tablets are making them usable on the move. he digital society has developed at an enor- based solutions enable virtual data exchange between com- mously fast pace over the first decade of the puters and mobile phones. present millennium. In business, science and The combination of internet, GPS satellite technolo- administration, in the workplace and in pri- gy and innovative applications make it easy to navigate on vate life, computers and internet access have smartphone screens and track locations, jogging routes or Tlong been a given. Devices such as smartphones and tablets product deliveries. Location-based services and augmented have made the internet mobile. Internet availability any- reality deliver precise information on such diverse aspects time, anywhere via smartphones and tablets has become as the location of a user or the products available on the su- part of everyday life. According to BITKOM, the ITC indus- permarket shelves. try association in Germany, a quarter of Germans over the age of 14 have a smartphone, giving them mobile internet access. INTEGRATING THE ENVIRONMENT The smartphone enables us to capture those special moments, order concert tickets online and let our friends Anyone downloading a city map will receive suggestions on know on social media what we are doing right now. We can short cuts and public transport connections, information even manage our bank accounts online. The new devices on sites of interest and recommendations for restaurants in allow users a growing number of convergent services. Not the immediate vicinity. For example, users can pay a taxi long ago, mobile phones could simply be used to make calls fare digitally via a smartphone app. and perhaps take pictures or play music, now smartphones Communicating, consuming, and finding your bear- come with a comprehensive range of functions, which can ings – everyday life is increasingly being lived online, be used to exchange information and entertain. while new web technologies are connecting the technolo- Increasingly sophisticated smartphone and tablet gy of the virtual world with the real world. In the “Internet cameras are replacing cameras, camcorders and record- of Things,” small processing cores and microchips are iden- ers. Integrated players are connected with music streaming tifying and networking physical objects and technologies. apps and online shops, which make it possible to buy new Every single small unit has its own web address via which multimedia content anytime, anywhere. In addition, cloud- it virtually connects with other units. 8 MOBILE PAYMENT SMARTPHONE SALES ROCKET The growth of the German smartphone market, 2010 – 2013 8.4 26.4 7.4 23.6 15.9 5.4 10.4 3.4 2010 2011 2012 2013 2010 2011 2012 2013 Unit sales in millions Sales in EUR billions (Source: EITO, IDC 2010–2013) EVERYTHING COMMUNICATES In the smart house, it is possible to control and monitor the entire energy use of the household even when you’re not at home. Windows and heating systems adjust to the time of day, outside temperature or weather conditions. Smart- phones and tablets can be used to remotely control home utilities such as lights, heating and multimedia using web- based technology. Refrigerators will report if food needs to be bought and a door camera can be installed to show welcome or unwelcome visitors approaching. Not only will intelligent cars be networked with traffic management technologies to avoid traffic jams, but they will be able to locate a free park- ing space in a car park and automatically park without driv- er intervention. Clothes will come with integrated commu- nication and tracking tools. When out jogging, the time, distance and calorie consumption will be checked and all this will be identified and controlled by mobile technolo- gy. Much of what sounds like tomorrow’s world is already part of life today. For many of us, the smartphone has long become an indispensable device which is used for the most varied areas of daily life. 9 AS impORTANT as YOur HOusE KEY AND wallET According to a BITKOM survey, around 50 million Germans now carry the mobile internet with them every day, in much the same way as they take their house key and wallet. However, very soon, they might just as well leave their wallets at RATING ON THE SECOND SCREEN home, because Wirecard is bringing an array of new mobile payment solutions on Smartphone apps can be used anywhere to download the market, which can be used for easy Facebook profiles, Twitter, Google+, LinkedIn and Pinter- contactless payment. est, no matter whether users are on the underground or in the doctor’s waiting room. Even mobile online games are Wirecard is among the first payment no longer a solitary activity, as it is possible to play against companies worldwide to integrate Blue- others on virtual networks. tooth low energy (BLE), along with NFC Smartphones also have an important role as a “second and QR codes, into the existing mobile screen”. No TV football broadcast is complete without fans wallet platform under the name “Blue- assessing players and performance on social networks tooth BLE Smart Payment” as an addi- during the match, and viewers search Google for the right tional payment technology. As part of the answers to game show questions on their mobile phones Bluetooth specification, the new BLE as they are watching. At the same time, TV stations are technology enables data transmission responding by interacting with viewers and social net- over distances of up to ten metres. Using works in real time as programmes are broadcast. And even microtransmitters, or beacons, for the while users are on their PCs, the smartphone is in use as connection, this technology offers inno- a second screen. At the same time as they are surfing the vative location-related services including web or playing games online, kids are chatting to friends on payment. BLE is a component element of their smartphone. the Apple, Android and Windows smart- phone operating systems. Source: 2011 CEBIT survey 10 MOBILE PAYMENT 01 Finding somewhere to spend the night, telling friends where we are at the moment (01) or commenting on an event (02): life today is networked and connected. People want flexible access to information and the ability to exchange it quickly. 02 11 E-MATChiNG E-HEalTH E-PrivaCY Partnership Medical data Shopping data Friends Biographical data Hobbies Photographs E-PErsON Areas of everyday life are networked online more and more. E-CarEER E-BOdy E-GOVERNMENT CV Sports Personal data Jobs Well-being Authorities Source: “The future of consumption” survey, Zukunftsinstitut [Institute of MEgaTRENds the Future] THE DIGITAL EVOLUTION IS IMPACTING MANY DIFFERENT AREAS OF SOCIETY.
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