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A Theoretical Exposition of Consumers' Response To fite, A THEORETICAL EXPOSITION OF CONSUMERS'RESPONSE TO ALTERNATIVE FOOD POLICIES WAITE LIBRARY DEPT. OF AG & APPLIED ECONOMICS 1994 BUFORD AVE. - 232 COB UNIVERSITY OF MINNESOTA ST. PAUL, MN 55108 U.S.A. DEPARTMENT OF AGRICULTURAL AND RESOURCE ECONOMICS DIVISION OF AGRICULTURE AND NATURAL RESOURCES UNIVERSITY OF CALIFORNIA AT BERKELEY WORKING PAPER NO.615 A THEORETICAL EXPOSITION OF CONSUMERS'RESPONSE TO ALTERNATIVE FOOD POLICIES . by G.Mythili WAITE MEMO s r-- " DEPT. OF AG.AND Avr, 1994 BUFORD Av. UNIVERSITY OF N. ST. PAUL,MN 5C This paper was written while the author was a Ford Foundation Post Doctoral Fellow in the Department of Agricultural and Resource Economics, University of California at Berkeley. The author wishes to thank Brian Wright for his helpful comments and suggestions. California Agricultural Experiment Station Giarmini Foundation ofAgricultural Economics August, 1991 37X -79`i 4L3"/55 (//'--6/5 A THEORETICAL EXPOSITION OF CONSUMERS'RESPONSE TO ALTERNATIVE FOOD POLICIES 1.Introduction &his study is an attempt to relate alternative food subsidy programs with reference to the implication for consumer theories. The Government's goal is set on raising the nutritional standard of those who are underfed rather than redistributional aspects. The rationale for such goal assumes away consumer sovereignty. This study is focussed only on consumer sector and ignores production sector merely to avoid complexities involved in the theoretical formulation, though it is recognized that in. most of the thirdworld countries where a significant proportion of the population live on farming and consume their own produce, the linkage between production and consumption decisions does influence the behavioral pattern of an individual as a consumer. Broadly four categories of policies can be identified: 1) general price subsidy on food 2) subsidized ration where price of food is subsidized subject to a quantity ceiling 3) free in-kind transfer and 4) cash transfeE]the second scheme is further split into various options with main question being whether to provide freedom of choice to consumers to purchase any variable proportion of ration quantity. It is pertinent to emphasize this question because the in-kind transfer that has been discussed in this study assumes that the recipient is not able to resell the ration good in the open market. 2. Theoretical Framework The introduction of the scheme of types (2) and (3) creates non- linearity in consumers' budget sets and figure 1 illustrates this for different options of scheme (2). If y is households' money income and a food Coupon worth x dollars is exchanged for z dollars then the subsidy is x-z.s. If the consumer has an option either to purchase the full quota or to go without it , the budget set 1 expands from ACB to ACDE. If he is allowed to purchase either one-half or full quota of the ration food, the new budget line is AFGIDE. If he is allowed to purchase any variable proportion of the allotted food then the budget line is • AGDE. The first two cases result in non-linear non-convex budget sets and the third one results in non-linear convex budget set. Hausman (1985) has noted such non-linearity in budget set in a different context in his survey article. However its similarity to the present problem is not yet recognized. The equilibrium levels of food consumption for various types of indifference curves are noted in figure 2. From 2a, it is clear, the flexible quota provides more utility than the one-half scheme which in turn is more preferable than fixed quota rationing. Figures 2b and 2c depict a different type of preferences, viz. (i) consumer is indifferent between variable proportion or the one-half quota (ii) he is indifferent between all the three. In the literature, an interesting distinction is made between inframarginal and marginal subsidy programs. A subsidy scheme is inframarginal if the available ration quantity at subsidized price is less than what a consumer would otherwise consume in the absence of the scheme. Since he supplements the quantity from the open market, the marginal price is the market. price and change in consumption has only an income effect. Whereas if the subsidy scheme is marginal, consumption changes have both income and substitution effects and the marginal price is the ration price. Figures 3a and 3b respectively illustrate the inframarginal and marginal subsidy schemes. These two preference schedules indicate that even after the introduction of the scheme the food consumption is such that the status of the scheme remains the same. Figure 3c illustrates a different situation in which a marginal subsidy scheme has turned into one where at the equilibrium level he consumes more food than the available ration due to higher income effect. Figure 3d shows that the subsidized inframarginal ration can also make him consume lesser food than the initial consumption. This happens if the ration good is inferior (negative income effect). The above arguments explain that a scheme being marginal or inframarginal is determined both by the subsidized quantity as well as consumer's preference schedule. In a real world situation,since consumers' indifference curves are not observed a thorough understanding and a quantitative knowledge of consumption elasticity for food is necessary because policy implication is different according as the change in subsidy is effected via subsidy rate or ration quantity. Schneider (1988) has made a comparative static analysis to understand the impact of halving the total subsidy either by reduction in subsidy rate or by ration quantity. He segments the population into three different categories effecting different income elasticities of demand. However he has not - - recognized the reversal of scheme status (marginal or inframarginal) as the subsidized quantity is halved. We elaborate this in Section 4. Figure 4 demonstrates a particular type of preference schedule. When given an option between fixed quota of rationing or no ration, the consumer would rather prefer no ration. Initially he is at uo. u1 is the preference schedule in a hypothetical situation when he is allowed to buy any proportion of the ration food. u2 is the indifference curve relevant to the restricted choice. It is seen up is above u2. Ration, Price subsidy and Cash equivalent: - Starting from the works of Coppock (1945) and Southworth (1945) there followed a series of studies which relied on indifference curve analysis in comparing alternative programs with respect to its effect on food consumption and consumer welfare. We extend this analysis to find leakage from Government's expenditure with leakage being defined as the difference between subsidy cost and Hicksian consumer surplus (equivalent variation in income). It is seen from figure 5 that the equivalent variation of price subsidy scheme is less than total cost of subsidy when the whole market is subsidized and hence equivalent cash transfer gives more utility than price subsidy schemes. The deadweight loss is represented by FH in the figure in terms of nonfood. This qualitative result does not depend upon extent of income or price elasticities of food as long as they have the usual sign and are non-zero. However the equilibrium point shifts such that he consumes less food. This clearly shows if the objective is centered around malnutrition problem then the income transfer may not be an effective policy. A similar comparison is made between subsidized ration and equivalent cash transfer in figure 6. Two different types of indifference schedules are considered. U1 and U1' refer one type of preference. U1 is relevant when the consumer is restricted in his choice whereas U1' refers to a situation of freedom of choice. The deadweight loss is more for former as shown in the figure that IJ is the 'waste' for variable quota and KL >IJ is waste for fixed quota. It is clear, for a fixed subsidy expenditure, as compared to the price subsidy program, subsidized ration• with fixed quota would stimulate consumption for consumers 3 with indifference curve of the type U1. A different type of preference curve considered in U2 implies there is no leakage from the subsidy program. This shows if the scheme is inframarginal after implementation then there is no leakage from the subsidy as income transfer that would giire him same utility is equivalent to subsidy cost. Two obvious conclusions that emerge from this analysis are that the in-kind transfer can be no more effective for increasing consumption as compared to the income transfer if income elasticity of demand for food is high enough. If it is lower, the relative effectiveness of the in-kind transfer program will in general vary inversely with elasticity. Similar remarks apply to the case between this program and a general price subsidy scheme when price elasticity of demand for food is high. Of the four policy options that are noted earlier, both cash transfer and free in-kind transfer equivalent to the subsidy, will have the same effect as that of an inframarginal subsidy scheme. 3.Review ofPast Studies Theory of consumer welfare in the event of government intervention in the free market by in-kind transfer has received the attention of researchers mainly in areas such as housing and education . Though problems in both areas are somewhat analogous to the present problem of food subsidy , they differ in that (1) they are more of an indivisible nature (2) consumers may not be able to supplement the ration good by purchasing from the open market. The question of concern in those programs tends rather to be participation or no participation. Olsen (1971) has modified the budget set for fixed quota as is shown in figure 7. He has removed all consumption vectors that fall within the set BCG on the ground that a consumer would not be prepared to lose money by paying for good equivalent to OD and buying less than OD.
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