VIVID SYDNEY 2018 GRANd PINNACLE SUBMISSION 1. INTRODUCTORY INFORMATION...... 2

A) Event Dates...... 2 B) Purpose / Mission...... 2 C) History / Description of Event...... 2 CONTENTS D Types of Activities Included Under the Festival / Event Umbrella...... 3 E) Overall Revenue & Expense Budget...... 4 F) Estimated Economic Impact ...... 4 G) Attendance Numbers & Demographics...... 5 H) Volunteer Count & Demographics...... 5 I) Staffing Numbers & Positions...... 5 J) Founding / Incorporation Date & Management System ...... 5 2. ADDITIONAL REQUIREMENTS...... 9 Entertainment Program...... 27 A) Promotional / Marketing Campaign & Media Outreach ...... 9 Merchandise Program...... 29 B) Website / Social Media / Multi-Media Program / Campaign...... 11 Community Outreach Program...... 31 C) Overall Sponsorship Program...... 15 Emergency Preparedness Program...... 34 D) Critical Component Programs...... 17 E) Special Programs...... 35 Volunteer Program...... 17 3. SUPPORTING MATERIALS...... 39 Green Program...... 20 4. SUPPORTING QUESTIONS...... 61 Educational Program...... 21 Children’s Program...... 23 Food & Beverage Program...... 26

1. INTRODUCTORY INFORMATION

A) EVENT DATES C) HISTORY / DESCRIPTION OF EVENT Marking ten extraordinary years in 2018, Vivid Sydney has become “an unmissable event for locals and tourists alike” according to Forbes Magazine. From each year’s “lights on” 25 MAY – 16 JUNE 2018 moment until the close of the festival, the city is transformed into a kaleidoscope of colour The world’s largest festival of light, music and ideas, Vivid Sydney celebrated ten with light art installations and projections along Sydney’s harbour foreshore, CBD and allied extraordinary years of creativity and innovation in 2018, with the inclusion precincts. Vivid Light brightens winter nights, drawing millions of visitors from far and wide. of spectacular new precinct Luna Park Sydney, the return of Customs House The world-renowned Light Walk is certainly ‘the reason people travel thousands of miles’, as a highlight of the Vivid Light program brought to life with a tribute to the centenary however the success of the Festival goes far deeper than its shiny surface. Together with Vivid of May Gibbs’ SnugglePot & CuddlePie, an expanded Light Walk through the Royal Light, the pillars of Vivid Music and Vivid Ideas make this a feast for the imagination and Botanic Garden Sydney with the inaugural illuminations on Government House a celebration of creative endeavour. There are few events internationally or nationally that Sydney, augmented reality installations in Kings Cross, and the artistry of Jonathan can claim such universal appeal while delivering performances sought out by every Zawada’s Metamathemagical transforming the sails of Sydney Opera House. subculture and thought-provoking talks and workshops that attract intellectuals, creative industry practitioners and curious folk in equal measure. There is no doubt that, ten B) PURPOSE / MISSION years strong, Vivid Sydney is one of the most highly anticipated events on the worldwide cultural calendar. Vivid Sydney is a 23-day winter festival celebrating light, music and ideas, which in 2018 attracted attendances of more than 2 million. Established in 2009 as part of the NSW Government’s strategy to generate economic growth through tourism and major events, Vivid Sydney takes place over 23 nights Vivid Sydney is owned, managed and produced by Destination New South Wales in the May/June period. These weeks mark the transition from Autumn to Winter (Destination NSW), the New South Wales Government's tourism and major events agency. and have traditionally been the year’s lowest visitor season. MISSION The first festival took place in 2009 over 18 nights and attracted 225,000 visitors. To build Sydney’s global brand reputation as a creative, innovative city and Australia’s In subsequent years attendance has experienced unprecedented growth. By 2013, event capital. visitor attendance topped 800,000 prompting the festival’s elevation to ‘Hallmark Status’ by the NSW Government in recognition of its size and significance. GOAL Responding to popular demand, Destination NSW extended Vivid Sydney by five nights in To double annual visitor expenditure by 2020 and position Sydney as a global hub 2016 – increasing from 18 to 23 nights – and this extended festival duration continued in for creative industries. 2018. In addition, the festival’s geographic footprint continued to expand, with event programs and lighting installations extending across the city to encompass nine ECONOMIC OBJECTIVES precincts and close to 100 venues around the main harbour and foreshore precincts, »»  To stimulate the local visitor economy during the May/June winter period Central Business District (CBD) as well as inner city and suburban town centres. »» To support growth of Sydney’s creative industries by showcasing the city’s It is now impossible to imagine Sydney in winter without Vivid Sydney. Vivid Sydney leadership in innovative use of digital technologies and its creative and functional is by far Australia’s largest festival and has retained its focus on creative innovation applications across diverse economic sectors. in the arts, music and creative industries. It encourages widespread community engagement and interaction, and is a strong catalyst for visitation to Sydney and subsequent dispersal to Regional NSW.

2 D) TYPES OF ACTIVITIES INCLUDED UNDER THE FESTIVAL / EVENT UMBRELLA Vivid Sydney is a celebration of creativity, innovation and the cutting edge applications of digital technology and is structured around three core ‘pillars’ – Light, Music and Ideas.

VIVID LIGHT VIVID MUSIC VIVID IDEAS

Vivid Light is a largely free public event that Vivid Music comprises an extensive series of live Vivid Ideas is a celebration of creativity that brings together transforms the urban environment through the light performances and cross genre musical collaborations the world’s greatest minds, innovators and industry leaders artistry of more than 185 artists from 22 countries featuring some of the world’s most renowned to build engagement between the creative industries sector in 109 installations (increasing from 90 in 2016) along musicians. 2018 delivered 169 events at 25 venues and the broader community. This sector includes advertising, a magical 4km ‘light walk’. The Sails of the Sydney throughout the city. Headline acts included Ice Cube, animation, architecture, design, electronic games, fashion, Opera House were animated with the interactive Solange, Mazzy Star, St Vincent and Cat Power as well film and screen arts, lighting, music, performing arts, ‘Metamathemagical’ animation of artworks as a new program of jazz innovators showcasing publishing, radio, television, visual arts and more. by acclaimed New South Wales artist Jonathan the talents of Branford Marsalis, Kurt Elling, Madeleine The 2018 program was led by the Game Changers Zawada. The illuminated Sydney Harbour Bridge, Peyroux and Lea Delaria. including Hollywood film director and oceans explorer ferries and cruise vessels with changing light James Cameron, ocean activists Peggy Oki and Laura patterns brought the waters of Sydney Harbour to life Wells, futurists Jane McGonigal and Kriti Sharma, by night. Visitors were dazzled by spectacular and artist and NASA visual strategist Dan Goods. projections on landmark buildings and throughout entire precincts including Luna Park Sydney (2018 More than 320 speakers participated in 105 events debut), The Rocks Barangaroo, the Royal Botanic including specialist industry workshops, debates, Garden Sydney, Kings Cross, Taronga Zoo and conferences and exhibitions. Each year, the call-out for Chatswood. expressions of interest generates a growing number of events from creative practitioners and members of the general public, making the festival increasingly participatory and democratic.

3 E) OVERALL REVENUE AND EXPENSE BUDGET F) ESTIMATED ECONOMIC IMPACT Vivid Sydney is primarily funded by the NSW Government through Destination NSW Vivid Sydney is funded as part of the NSW Government’s commitment to improving the and has an operational budget well in excess of $1.5 million (the largest budget category performance of the NSW Visitor Economy by doubling overnight visitor expenditure by 2020. listed in the IFEA Pinnacle Awards). In addition, more than 40 NSW Government agencies The business case associated with the Government investment in the event includes: plus sponsors, media partners, the tourism industry, major venues and local government also provide commercial revenue and value in-kind services to support the event. »» Direct increases in visitor nights and expenditure and its related benefits for employment »» Increased trading stimulus for small to medium businesses (SME) across a variety VIVID SYDNEY REVENUE SOURCES of sectors SOURCE CONTRIBUTION »» Additional investment in the arts Underwrites the festival with budget allocations from the NSW Destination NSW »» Enhancement of the city’s brand appeal Government to create the event umbrella and fund event staff and contract suppliers, commissioned arts content, event resources, »» Growth and innovation in the NSW Creative Industries Sector. global marketing and promotion and event evaluation. VISITOR NIGHTS AND EXPENDITURE NSW Government agencies are coordinated centrally through the NSW Government Event Operations Group (EOG) to supply services that support the As Vivid Sydney grows in scale and stature, it also grows in importance to the State’s Agencies festival including the Department of Premier & Cabinet, NSW Police visitor economy, driving tourism for Sydney and rural and regional NSW, and Force, NSW Ambulance, Property NSW, Transport for NSW, Roads reinforcing Sydney’s reputation as a leading creative industries hub in the Asia Pacific. & Maritime Services, Royal Botanic Garden Sydney, National Parks Every year, NSW attracts more and more people to the State because of world class & Wildlife Services, Barangaroo Delivery Authority and Port events including Vivid Sydney. Vivid Sydney has been pivotal in turning what was Authority NSW. traditionally a quiet period for the city’s tourism industries into one of the years’ busiest. Local Local Government invests heavily in creating programs for eight »» The overnight visitor spend from Vivid Sydney has grown from $6 million in 2011 to $143 Government different city precincts. Main players are the City of Sydney (COS) million in 2017, an increase of 2,200 per cent and this is expected to increase again and Willoughby City Council. They provide operational support following the 2018 event. services and funding for arts content as well as localised marketing investment associated with the events in their precincts. »» In 2018 there were 185,887 Vivid Sydney travel packages sold (a 37 per cent increase on 2017) Major Venues Sydney Opera House, Carriageworks, the Museum of Contemporary Art Australia (MCA), the Royal Botanic Garden Sydney, Taronga Zoo, City »» International and domestic visitation to Sydney in 2018 was booted by the sale Recital Hall, Luna Park, Art Gallery NSW and the Australian Maritime of more than 73,134 Vivid Sydney international travel packages (a 12 per cent Museum all contribute to event content, staging and promotion. increase on 2017) and 112,753 domestic travel packages (a 60 per cent increase on 2017) The Tourism Contributes product development initiatives and cooperative Industry marketing investment, which is recouped against success »» The highest number of international packages (23,629) were sold to visitors from in stimulating tourism revenues associated with the event and China (mainland) and more than 12,100 were sold to the USA and Singapore it expands the event’s impact on the City in economic development and vibrant community outcomes. »» Information on 2018 visitor nights and expenditure was still being collated at the time that this submission was prepared but the event is expected to show increases in visitor nights Partners and Contribute cash revenue and assistance to Destination NSW and expenditure over the 2017 festival. Sponsors through product, goods or services value-in-kind towards their own or other creative and innovative installations or activations as well as event operations and production needs.

4 LOCAL BUSINESS REVENUE GROWTH AND INNOVATION OF THE CREATIVE INDUSTRIES SECTOR Local businesses in the harbour and city precincts reported increases in trading revenue NSW currently accounts for 42% of Australia’s creative industries workforce and the during Vivid Sydney. Accommodation providers, retailers and cruise operators also reported state’s creative services exports are worth about $1.9 billion to the NSW economy. strong increases in sales revenue during Vivid Sydney. Results for the 2018 event were being Vivid Ideas presented more than 320 speakers from many countries who participated assessed at the time of writing, however they are expected to showed an incremental increase in more than 100 events. The program encouraged the cross fertilisation of ideas in the on 2017 results: application of digital technology to the arts and industry, fostered new business »» In 2017, over half of the retail businesses on the Vivid Sydney footprint increased staffing connections and collaborations, and showcased the skills and output of hundreds to cater for Vivid Sydney attendees trade. Over two-thirds stated that it was worthwhile of companies involved in the creative industries sector in NSW. financially with most employing an extra 1-3 staff, approximately 40 per cent of those who In as much as Vivid Sydney is famed for showcasing state-of-the-art light artistry did put on extra staff, added as many as 10. and 3D mapped projections, it is also committed to nurturing the talent of the future. »» 82 per cent of businesses said they would recommend other businesses to get involved The exemplary partnership between Destination NSW and Technical and Further with Vivid Sydney. 88 per cent of businesses said they would like to participate in Vivid Education (TAFE) NSW deepened in 2018, propelling students of the creative industries Sydney in 2018. into the limelight. This alliance is unique in providing a launchpad for emerging artists and invaluable real-world experience. INVESTMENT IN THE ARTS Vivid Sydney is a major cultural event and represents an unparalleled investment in G) ATTENDANCE NUMBERS & DEMOGRAPHICS the Sydney arts community. The Vivid Music program recorded substantial growth with Vivid Sydney is now the world’s largest event of its kind in terms of attendance, footprint and almost 139,000 attendees at the 396 performances staged at 44 venues across the city. More event program. In 2018, Vivid consolidated its position with more than 2 million people than 1,542 musicians and 528 DJs performed at Vivid Music in 2017 and entertained festival- coming out to enjoy the event. goers with more than 2,257 hours of music. A further 37,000 attendees participated in the »» Vivid Light was attended by a broad cross-section of Sydney residents including families Vivid Ideas program. Vivid Light featured more than 109 light art installations and building with young children, students, young and middle aged working adults,and retirees. projections, created by 185 artists from 22 countries. Strong features of the light, ideas Attendance was also boosted by large numbers of international and domestic visitors and music programs were unique collaborations between the Sydney arts community and aged 25-64, predominantly tertiary educated with higher than average disposable some of the world’s best artists and performers. Vivid Sydney is now recognised as one income. Most travelled to Sydney as couples or part of a group of the world’s most innovative creative festivals and has given international exposure and prominence to many Australian and international artists and performers. »» Visitation results for the 2018 event were not available at the time of writing this submission, however in 2017 Vivid Music recorded almost 139,000 attendees and ENHANCEMENT OF THE CITY’S BRAND APPEAL Vivid Ideas attracted 37,000 creative industries professionals and interested member of the public. To continue raising the international profile of the world’s largest festival of light, music and ideas, and driving visitation to Vivid Sydney 2018 and beyond, Destination NSW continued to host media familiarisations program. Vivid Sydney is the largest event/festival owned H) VOLUNTEER COUNT & DEMOGRAPHICS by Destination NSW and is an industry leading example of our approach to international In 2018, Vivid Sydney was supported by more than 557 volunteers who contributed publicity and engagement. Early indications are that a further 3,000 international articles 13,666 hours of their time to the event. Volunteers varied in age between 18-85 that were published prior to the end of financial year will soon be filed in relation to Vivid although most were students, motivated by gaining work experience in major Sydney, the world’s largest festival of light, music and ideas. events, and retirees, keen to participate in the event and contribute their services to the community. In 2018, activity to support the promotion of Vivid Sydney in out-of-market regions included: »» A visiting media program where approximately 120 international journalists were hosted, I) STAFFING NUMBERS AND POSITIONS the majority of which experienced both Vivid Sydney and a regional NSW destination The Vivid Sydney team comprises a core team of 18 curatorial and event staff. In addition »» In a first for Destination NSW, there was global distribution of key content packages to this, numerous contractors and suppliers are engaged to deliver a variety of services. featuring curated video, photo and written content which media were able to customise for their own needs. J) FOUNDING / INCORPORATION DATE AND MANAGEMENT SYSTEM In addition, the Vivid Sydney Facebook page reached more than 57.5 million people with Vivid Founding date: 2009 Sydney Facebook videos generating 2.8 million total video views. Visitor feedback and community Management System: NSW Government Statutory Authority. response for Vivid Sydney 2018 was exceptional with the majority of NSW residents and domestic and international visitors strongly agreeing that Vivid Sydney had a positive impact on Sydney’s reputation.

5 VIVID BY THE NUMBERS

DAYS & NIGHTS ON THE 23 VIVID SYDNEY CALENDAR MORE THAN 2 68.9 MILLION MILLION PEOPLE PEOPLE CAME OUT TO ENJOY REACHED VIA VIVID VIVID SYDNEY IN 2018 SYDNEY FACEBOOK AND INSTAGRAM SOCIAL 185,887 CHANNELS VISITORS TRAVELLED ON VIVID 169 SYDNEY PACKAGES VIVID MUSIC IN 2018 EVENTS AT 25 VENUES THROUGHOUT SYDNEY 1.7 MILLION 320 VISITORS TO THE SPEAKERS VIVIDSYDNEY.COM PARTICIPATED IN VIVID WEBSITE IDEAS EVENTS 185 557 ARTISTS VOLUNTEERS PRODUCED LIGHT WERE ASSOCIATED INSTALLATIONS FOR IN THE SUCCESS OF VIVID LIGHT VIVID SYDNEY

6

2. ADDITIONAL REQUIREMENTS

A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH A significant contributor to the success of the 2018 festival was the innovative and integrated Vivid Sydney marketing campaign, which focused on diverse industry and consumer audiences in both domestic and international markets.

TARGET POPULATIONS KEY CAMPAIGN MESSAGE: EVENT Vivid Sydney is Australia’s largest event – and the AUDIENCE SEGMENT SOURCE MARKETS PROGRAM world’s largest festival of light, music and ideas - VIVID LIGHT Couples: younger couples (18-30) Interstate Markets: Metro Queensland, which annually transforms the Harbour City through attending with friends and 45-54 Metro Victoria, ACT. spectacular light art, innovative ideas programs and Australian year-old couples that spend more Intrastate Markets: Regional NSW and cutting-edge music performances. and stay longer. Target Greater Sydney (primarily the Sydney Populations Singles: creative industry practitioners Surrounds, South Coast and Central APPROACH: from the young & aspirational to Coast regions) seasoned professionals. Marketing activity for Vivid Sydney 2018 was extensive and Families: with children attending Vivid multi-faceted and was conducted in two main phases: Sydney between 5-7pm on weekends Preliminary Phase: October 2017 - March 2018 VIVID LIGHT Experience Seekers: Men and women Package Markets: Mainland China, Hong »» Develop joint marketing programs with cooperative aged 30-54. Travelling individually or as a Kong, Taiwan, South Korea, Singapore, International couple. Affluent, higher than average Malaysia, India, Japan, New Zealand, partners including airlines, wholesalers and retailers Target household income, experienced United Kingdom, Germany and USA. to promote travel packages in key international and travellers, tertiary educated. Populations FIT (Fully independent travellers) domestic markets that include Vivid Sydney. Youth Travellers: Aged 18-30. markets: as above with the inclusion Working Holiday, International of Indonesia and Japan. »» Preparation of campaign materials, communications Students, Backpackers content and media plans. VIVID MUSIC Couples and singles (as above). Domestic source markets as above with Campaign Phase: 25 May – 16 August 2018 (12 weeks) & VIVID Interest targeting based on specific a specific focus on Sydney closer to the artists/genres (for Music) and festival to drive ticket sales. »» 25 May: Global consumer launch of the Vivid Sydney IDEAS speakers/topics (for Ideas). Event Program and travel packages

VIVID SYDNEY MARKETING CAMPAIGN MARKETING CHANNELS Campaign Development: Marketing activity for Vivid Sydney 2017 was extensive In Australia the marketing mix included: and multi-faceted and was conducted in three phases: Digital OBJECTIVES: »» Social media across Facebook, display advertising The objectives of the campaign are to drive increased overnight visitor expenditure across key publishers (News, Fairfax, The Guardian), during the lower yield, quieter winter period and to sell tickets to key Vivid Ideas and programmatic display, mobile advertising and search Vivid Music events.

9 Print Collateral »» 2.1 million 36 page Vivid Sydney lift outs (promoting »» A program guide for Vivid Ideas and Vivid Music as well as Vivid Vivid Sydney & Sydney in winter) were distributed Light Walk Maps were distributed through event organisers, throughout Australia & New Zealand via News and visitor centres, hotels, venues and information booths. Fairfax publications, at visitor centres, hotels, venues and information booths in Sydney. City Dressing »» A 4-page editorial feature appeared in The Australian »» In Sydney, Vivid branding featured on over 700 city banners, Financial Review. hoardings and pylon banners in harbourside precincts and the Central Business District (CBD) »» Strip ads in the Daily Telegraph, Sydney Morning Herald, Melbourne Age & Canberra Times »» Up to 1,000 retail activation kits were distributed to key retailers in the event footprint. Kits contained posters, Outdoor window decals and key event information to leverage the event branding and increase foot traffic. »» High impact outdoor advertising appeared on prominent digital billboards in Melbourne, Brisbane, Gold Coast and INTERNATIONAL MARKETS ACT and a hand-painted mural was booked in the Melbourne CBD (a first for Destination NSW) Marketing activity in international markets was conducted through cooperative travel industry partners and included: Radio »» Cooperative partnership campaigns with airline, travel trade »» Vivid Precincts were promoted through Sydney and online agents to promote Vivid Sydney packages, commercial radio. collateral distribution to travel industry partners including factsheets, point of sale material and purpose produced Partnerships video content for broadcast advertising »» Cooperative campaigns ran in partnership with airlines, »» Production of the Vivid Sydney booklet Simplified and hotels, travel trade and travel agents to promote travel Traditional Chinese for distribution to consumer audiences and packages to Vivid Sydney. Content Distribution via travel industry partners.

Public Relations & Media »» Vivid Sydney received coverage through an extensive media relations campaign across domestic and international markets, including a 24/7 press office, media briefing program, media hosting program, 8 media calls including a week of preview events, and numerous live cross broadcasts »» 36 media releases and content packages were issued covering a variety of topics including, Vivid Ideas and Vivid Music full program announcements, a ‘Lights on’ and ‘Lights Off’ media release, precinct overviews of installations, upcoming events and more. »» In 2018, bespoke media opportunities were key - offering exclusive content and opportunities across the top tier range of channels, titles and publications.

10 »» Gamification was introduced to encourage precinct visitation. When a My Vivid member B) WEBSITE / SOCIAL MEDIA / MULTI MEDIA PROGRAM / CAMPAIGN visited four or more precincts they went in the draw to win a Samsung Galaxy S9+ At its core, Vivid Sydney is about embracing new technologies, and the event’s digital offering must reflect that. The digital experience for visitors had to be as big, bold and bright as Vivid Sydney itself. Acknowledging how important digital technology is in people’s lives, all visitors to Vivid Sydney were encouraged to share their images and experiences on their digital platforms.

WEBSITE The vividsydney.com website was the festival’s primary consumer response and information resource. Developed by Destination NSW, the Vivid Sydney website is fully mobile-responsive. This primary port-of-call published detailed event information and carried links to event booking sites and real-time transportation information, deals and touring information. Improved Website features and functionality for the 2018 event included: Vivid Sydney app »» A new overall design based on UX research and learnings »» A new home, event, transport, precinct and blog page design »» A new way to explore media centre content packages »» Site wide search functionality »» The expansion of filtering with the introduction of Music and Ideas program filters »» A homepage video and Music and Ideas program pop-ups to educate users on the event pillars »» Email subscribe pop-up »» A new on-boarding process for My Vivid subscribers including a content preference centre that allows for serving recommended events Destination NSW’s main consumer site sydney.com (in Australia and 13 international locations) also carried extensive Vivid Sydney content including images, videos and links to latest travel deals and packages, accommodation and touring options. MOBILE APP The Vivid Sydney 2018 native smartphone app included improved navigation, usability, push notifications, calendar and event ticket integration. The latest innovation for the Vivid Sydney app was the introduction Augmented Reality capability and gamification. Improved App features and functionality for the 2018 event included: »» AR light walk lightboxes »» AR light display in Kings Cross were developed by TAFE NSW students and called Hidden ART, it included 18 different projections Vivid Sydney website

11 SOCIAL MEDIA 2018 WEBSITE AND SOCIAL MEDIA RESULTS Vivid Sydney’s primary social media networks were Facebook, Twitter and Instagram. By the end of the Vivid Sydney 2018 event, Vivid Sydney’s social media was The sites were used to drive visitation, provide recommendations and enable an unqualified success achieving: consumers to share experiences with friends and family. The networks are also used to gather feedback on the festival events and to reach niche audiences, plus sell tickets Social Media: for the Vivid Sydney Ideas and Music programs. »» Vivid Sydney Facebook reached over 57.5 million people during the event During the event, Vivid Sydney’s social media channels were the first response (a 37% growth YoY) operational communication channel with consumers, and were closely aligned with »» 57 Vivid Sydney Facebook videos generated 2.8 million total video views communications channels for Transport NSW, NSW Police Force, City of Sydney and individual Precinct channels to provide key information about trip planning, crowd »» 577 posts were generated on Vivid Sydney’s Facebook, Instagram and Twitter control and any last minute changes to the event program. channels Stephen Ferris, Curator, Vivid Music, also partnered with Spotify to create a Vivid »» Vivid Sydney content reached 390 million people via #vividsydney; 11 million people Sydney playlist. The playlist was curated from a range of music from Vivid Music via #vividideas; and 2.6 million people via #vividmusic and Vivid LIVE’s impressive list of artists. The Vivid Sydney Spotify playlist was »» The Vivid Sydney social media team responded to and engaged with over 1,900 verified by Spotify and was available to listen to on Spotify. The playlist was comments and messages during the event. promoted on social media and through eDM. Website: ELECTRONIC DIRECT MARKETING (EDM) » More than 1.7 million visitors to the Vivid Sydney website Destination NSW promoted key event messages to targeted databases to drive » response to the vividsydney.com website, promote the Vivid Sydney app and feature »» More than 336,000 leads to industry travel, accommodation, hospitality and ticket offers. »» Over 87,800 guides were downloaded from the website »» Over 158,458 Buy Tickets buttons were clicked »» Time on site averaged 1 min 46 sec

App: »» The Vivid Sydney App was available on both Apple and Android devices »» Over 70,500 new downloads of the Vivid Sydney App »» Over 4,500 beacon audio files were played via the App »» 3,442 completed app games (4 or more precincts visited) »» Over 9,500 AR button taps for lightboxes and Hidden Art in Kings Cross

Facebook Instagram Snapchat Snapchat Vivid Sydney Lens Vivid Sydney Geo Filters

12 C) OVERALL SPONSORSHIP PROGRAM In 2018, the Vivid Sydney Sponsorship program attracted 37 sponsors who contributed several million dollars to the festival through direct cash and value-in-kind (VIK) contributions. 11 major new commercial partnerships were signed and VIK support continued to increase due to the increased program activations. The size of the event and total VIK investment was also significantly boosted by the commitment of eight Vivid Precincts (including one that was new to the festival in 2018) to fund their own light installations and projections, street activations, entertainment and marketing as part of the growing festival footprint.

VIVID SYDNEY 2018 COMMERCIAL AND VIK PARTNERSHIPS: »» AMERICAN EXPRESS returned Vivid Sydney for the second time in 2018 as Vivid Partner, activating its brand by offering unique experiences and special offers for its card members and across the city. Amex engaged key retail and restaurant partners VIVID SYDNEY PARTNERS Samsung (new in 2018) American Express (2nd year across Sydney with a cashback offer for Card Members that shopped and dined at their (Cash and VIK) as a Vivid Sydney Partner) businesses during the festival. Amex also created a bespoke Lounge venue experience for Card Members and non-card members to enjoy exceptional views of the illuminated harbour front and Sydney Opera House with complimentary food and paid beverage offers TransGrid (new in 2018), TAFE NSW (2nd year as a Vivid for the duration of Vivid Sydney. This American Express Lounge located at Cruise Bar VIVID SYDNEY SUPPORTERS Sydney Supporter) at Circular Quay had prime viewing position of the Opera House and all the harbour VIK Supporters: Resolution X, City of Sydney Oracle, and Circular Quay lights and activity. (Cash and VIK) Liquid Property, Sydney Opera House, TDC (Technical Direction Company) 32 Hundred Lighting »» SAMSUNG created the ultimate installation with two journeys with ‘The Night. Reimaged’. A giant 9, in a spiralling aperture-inspired installation of light and shadows. Visitors were taken on a unique, sensory journey through the night and beyond powered VIVID SYDNEY by the Samsung Galaxy S9 and S9+. In an immersive walk-through light experience COLLABORATORS New in 2018: Agent Reality, CSIRO, Channel 10, Event Engineering, Red Balloon there was also an opportunity for Vivid Sydney visitors to project their personalised AR (Cash and VIK) Emoji onto the iconic face of Luna Park. Samsung used the innovation and creativity of the new Samsung 9 to showcase key features of the phone. VIVID SYDNEY PRECINCTS Luna Park (new in 2018), Barangaroo, Kings Cross and »» TAFE NSW Vivid Sydney offered NSW students an exclusive opportunity to gain practical CONTRIBUTORS Coca-Cola (2nd year in 2018) Royal Botanical Garden experience under the guidance of industry professionals in an immersive project of world- (3rd year) Taronga Zoo (3rd year) Willoughby Council – (VIK funding of all or part of class lighting, sound, animation and projection. This cross-discipline collaborative project, Chatswood (4th Year) Australian National Maritime Light Houses and Photonic State in the Royal Botanic Garden Sydney brought together Diploma installations & activations) Museum Darling Harbour (5th Year) & Advanced Diploma students in Production Design, Bachelor of 3D Art and Animation students at the Design Centre Enmore and students of Music at the Ultimo Campus. Students were Access and Inclusion Partner Cushman & Wakefield (2nd year) mentored through the project under the guidance of industry experts and participation in the project was recognised and credited towards their studies. This was an enriching experience and opportunity for the students that enabled them to apply their ambition, creativity, innovation, SPONSORSHIP MODEL and practical skills in a real-world project. The collaboration reinforces the refreshed TAFE NSW The sponsorship strategy was built around identifying key target categories and brand and positioning as innovative, leading, creative, collaborative aligned to their values industries and developing high calibre partnerships. Destination NSW worked with each of integrity, collaboration, excellence and customer (student) first. individual sponsor's to create tailored marketing packages and activations. The Vivid Partner and Support categories were exclusive so that sponsors could enjoy full rights »» CUSHMAN & WAKEFIELD joined Vivid Sydney for the second year as the Access & and benefits across the event without conflict with competitors. Inclusion Partner. Cushman & Wakefield champion diversity and inclusion in their workplace, their thinking and their culture. They created Vivid Sydney’s first access and The key offering of the program is content integration and demonstrating creative inclusive playground, featuring four installations that were built in conjunction with early aspects of a sponsor’s business speciality. Each sponsor participates within Vivid education and disability specialists to ensure the site was inclusive for all Vivid Sydney Sydney as relevant to their brand, either via a Vivid Light installation or an experience attendees. Their sponsorship support also allowed more ramps and accessible specific to their core business expertise. Where relevant, sponsors also participate infrastructure along the Vivid Sydney Light Walk, making Vivid Sydney a more accessible in Vivid Music and Vivid Ideas events to showcase relevant industry knowledge, products and inclusive experience for all members of the community. and experience. Examples of how this was achieved in 2018 include:

13 14 D) CRITICAL COMPONENT PROGRAMS VOLUNTEER PROGRAM Sydney has an outstanding reputation for staging major events and has fostered VOLUNTEER PROGRAM STATISTICS – VIVID SYDNEY 2018 a great tradition of volunteering. As Vivid Sydney has grown, the festival has become »» Total number of people who volunteered during Vivid Sydney 2018: 557 x more reliant on the assistance of volunteers. Each year, Destination NSW invests volunteers (includes corporate volunteers who completed 1-2 shifts each) considerable resources into the recruitment, training, team building and logistical management of its volunteer program. »» Total number of volunteer hours during Vivid Sydney 2018: 13,666 x volunteer hours To continue the best practice for the event, participants and the volunteers themselves, »» Average number of shifts completed by volunteers: 2,387 shifts / 557 = 4.3 shifts Destination NSW again contracted volunteer management company, I Need Helpers, to each (includes corporate volunteers who completed 1-2 shifts each) provide specialist assistance in the design and implementation of the program. A detailed »» Total number of volunteer meal packs: 2,474 x meals volunteer management plan was prepared which covered all aspects of recruitment, communication, administration, safety, volunteer training, onsite management and »» Youngest volunteer during Vivid Sydney 2018: 18 years old post-event acknowledgement. A specific volunteer manual was produced and face-to-face »» Oldest volunteer during Vivid Sydney 2018: 85 years old training included special briefing sessions, team leader training and site inductions. Careful planning of shifts and personnel ensured volunteers were rotated through different »» Number of Volunteer Team Leaders: 88 x Team Leaders. roles and responsibilities. Volunteers were in regular communication with organisers (and According to the NSW Department of Family & Community Services, in NSW each other) via newsletters, email, phone and a Facebook page. volunteers add an estimated $5 billion in value to local communities each year. In 2018, Vivid Sydney was assisted by 557 volunteers, who predominantly contributed Volunteering Australia estimates the current value for a volunteering hour is $27.45. their time to management of visitor enquiries, provision of information relating to light Based on this rate and the number of hours worked by Vivid Sydney volunteers, their installations and artworks; general guest services; access and inclusion assistance, labour contribution to the event is valued at more than $375,000. Naturally, the and provision of services to assist general coordination between operational teams. volunteers made an invaluable contribution to the success of the festival through This year, the tie-in between the Volunteer Program and the Access and Inclusion program their customer service, diligence, openness, empathy and enthusiasm. was stronger than ever. Volunteers were especially helpful in engaging people with disability including those facing intellectual, mobility or sensory challenges to ensure their full enjoyment of the festival. As a result of their training and involvement, volunteers are able to confidently communicate with the public and express the beauty of the activations.

15

D) CRITICAL COMPONENT PROGRAMS GREEN PROGRAM In 2018, Destination NSW continued its partnership with the Banksia Foundation to OTHER VIVID SYDNEY 2018 SUSTAINABILITY INITIATIVES INCLUDED: measure and improve the sustainability performance of the world’s largest festival »» A range of light sculptures and installations used energy efficient LED technology of light, music and ideas. All grid-connected lighting installations at this year’s Vivid and/or were supported by localised solar power generation technology Sydney were powered by 100 per cent GreenPower-accredited renewable energy. »» Destination NSW reduced reliance on print collateral through use of electronic The use of GreenPower complements a number of Vivid Sydney sustainability marketing, apps and ticketing for events. Any Vivid Sydney print collateral that was initiatives, including the purchase of verified carbon offset, the use of efficient LED produced was printed in Australia on FSC 100% recycled paper where possible, technologies, extensive promotion of the use of public transport, waste minimisation using vegetable based inks and was certified carbon neutral initiatives, electronic ticketing and social inclusion. Destination NSW also actively encourages all stakeholders to explore sustainable and environmental management »» Each year Vivid Sydney purchases carbon offsets to mitigate the impact from solutions, ideas and technology, as part of the Vivid Ideas program. mobile diesel generated power and international and domestic airline travel and As well as offsetting emissions and calculating waste, sustainability became a spine accommodation for a range of its front-line artists across Vivid Light, Music and for the creative pillars of Vivid Light and Vivid Ideas. The Living Lights installation Ideas. The offsets are sourced through certified suppliers from projects conserving created a ‘forest’ made entirely of living, breathing algae that welcomed visitors with native and providing critical habitat for local species an energetic, bubbling ‘blurp’. Growing and sustaining itself by harvesting the energy of the sun, Living Lights produced more oxygen in just three weeks than a suburban park does in a year. This installation was a collaborative endeavour of the University of Technology Sydney (UTS) and the Deep Green Biotech Hub that increased public awareness of algae as a highly versatile and sustainable resource for a wide range of industries. In Vivid Ideas, Algae is the New Black gave experts from the Deep Green Biotech Hub the opportunity to connect with audiences to enlighten them on the sustainable and biotechnological advances that make this living organism valuable as a ‘green gold’ with applications across medicine, fuel, cosmetics, food and even fashion. Other events focused on sustainability included the Game Changers James Cameron, Peggy Oki and Laura Wells, Banksia Ignite, Future Fashion, Tech Shift Exponential and 60,000 Years of Tradition Meet the Microscopic World. With these events and installations, Vivid Sydney demonstrated how sustainable best practice has tangible creative outputs. Vivid Sydney is about much more than a free public entertainment experience. Education about science, technology, nature and sustainability is embedded in many of the installations and events, and there has been a consistent effort to bring the pillars of Light, Ideas and Music closer than ever before.

18 D) CRITICAL COMPONENT PROGRAMS EDUCATIONAL PROGRAM No other festival in Australia celebrates and champions creativity and innovation like »» Semi Permanent - creative conference and collaborations shaping the design industry Vivid Sydney. With its rapid growth and acclaim, the festival has established itself »» The Event Summit - presented insights and shared knowledge from top industry as the leading creative industries event in the world. Connecting audiences and specialists regarding the biggest arts, music, sporting and public events creative professionals with world-class creators, makers and thinkers is at the heart of all programming. Vivid Sydney and particularly Vivid Ideas is renowned as the »» Data Visualisation Masterclass - taught participants how to distil complex datasets place to go for cutting-edge insights, market and industry updates, and provides into insightful and compelling visual communication tools valuable opportunities to build skills for the future. »» Masterclass on Web Series Creation - a deep dive into making episodic online VIVID IDEAS content In 2018, the Vivid Ideas program consisted of 105 events with 320 speakers. »» Speed Networking at AFTRS - speed dating for screen professionals where Continuing its decade long tradition, the emphasis shone on practical, interactive it is possible to share ideas and meet potential collaborators and collaborative learning opportunities and the exchange of ideas. The program »» The Creative Business Game - a fast-paced, fun event designed to tease out different included many educational events that were catalysts for creativity, and were thought perspectives on entrepreneurship, creativity, collaboration and ethical behaviour leading and multi-disciplinary in nature, including: »» Pitching Your Creative Ideas - provided a framework for encapsulating ideas, »» The New Creatives: Hidden in Plain View - an interactive multi-modal exhibition that pitch preparation and road-testing different delivery methods presented the inter-connected creative works of students from Bradfield Senior College in a way that highlights the creative evolution of senior school education. »» Digital Strategy for Start Ups - an interactive workshop focused on digital brand building, social media tactics and growth hacking »» Sartorial and Workshop FashTech- workshops exploring the creative crossovers between fashion, art and technology for young people looking at new career paths the fashion industry »» Leading For Innovation - a masterclass on cultivating a creative culture in the workplace »» Feedback: a Music Conference for Young People - bringing together industry talent The calibre of these events makes Vivid Ideas the go-to for short burst vocational with young minds looking for a break in the music business training, professional educational updates and industry networking opportunities. »» Rewiring Your Brain for Creativity - an experiential workshop grounded in neuroscientific VIVID MUSIC findings designed to ignite the imagination and catalyse innovative thinking The cross-over between Vivid Music and Vivid Ideas is fertile ground. One of the best »» Consciousness - a philosophical session aimed at better understanding the brain examples where music education is at the heart of the event is Feedback: a Music and metacognition Conference for Young People that brings together industry talent with young minds »» What’s Your Worth? Series 2 - presented by University of Western Sydney on the value looking for a break in the music business. Feedback has been a staple of the Vivid of creative input. Ideas program and often pulls in talent from the Vivid Music line up. This year’s program boasted sessions with star-on-the-rise Alex the Astronaut where she VIVID IDEAS PROGRAMS FOR PROFESSIONALS shared her journey from science student to writing songs, touring and selling out shows all over Australia. Artists Annie Bass and Christopher Port as well as Kwame In 2018, Vivid Ideas delivered more industry leading, professional development and CLYPSO unpacked their collaborations and creative relationships. Panels events and skills training than ever before, with highlights including: of managers, publicists, radio producers and announcers nurtured young talent on how to make it in the music business and cut through the noise.

19 20

D) CRITICAL COMPONENT PROGRAMS VIVID IDEAS People with disability were welcomed at a number of Vivid Ideas events including Rhodes Creative, Banksia Ignite, Sartorial, Evolving Democracy, Event Summit, The Creative Business Game, Future Fashion and Sydney Film Festival. ACCESSIBILITY PROGRAM Auslan (Australian Sign Language) interpreters made several events accessible for The sheer scale of Vivid Sydney can present challenges for people with disability, deaf and hearing impaired guests, including all of the Vivid Ideas Game Changers mobility and sensory requirements, the elderly or young families with children keynotes James Cameron; Dan Goods; Dare Jennings, Jane McGonigal and Kriti in prams. No matter how big Vivid Sydney becomes, it is imperative that the festival Sharma; Peggy Oki and Laura Wells as well as Hugh McKay’s talk on Good Societies remains safe, accessible and inclusive for all. presented by The School of Life, How Diversity Makes a More Livable City, Diversity in Practice, Listen Here Now and Funny Women. In the new programming initiative Vivid Sydney 2018 boasted over 150 wheelchair accessible events, including: Art After Hours, musician Goldheist collaborated with Auslan interpreters to bring »» Over 50 light installations along the famous Light Walk [54?] her songs and stories to life through music and movement.

»» Over 50 musical events - DJ sets, major concerts and intimate performances, and VIVID MUSIC »» 57 Vivid - talks, workshops, masterclasses and creative conferences Ideas events The major Vivid Music venues Sydney Opera House, City Recital Hall and Carriageworks There were also 55 audio-described installations and events, 8 Auslan interpreted are all wheelchair accessible and continue to improve their inclusive services and events and 22 companion-card friendly events where people with disability could facilities for visitors. As Vivid Sydney’s access and inclusion program grows, more and bring along a support worker at no extra cost. more of the smaller, intimate venues are catering to people with disability including Delphino Aperativo at the Dolphin Hotel, events and performances at Harpoon Harry’s, In 2018, Destination NSW took the Access and Inclusion program to a new level Oxford Art Factory and chill out areas like the American Express Lounge. In a first for Vivid in partnership with Cushman & Wakefield, whose involvement has grown with the Music, the Midnight Swim event at Harpoon Harry’s also featured Auslan interpretation. Festival. In 2018 the beauty of accessible viewing evolved into accessible interaction. In addition to the enhanced signage and access ramps of previous years, Cushman & OTHER VIVID SYDNEY 2018 ACCESSIBILITY INITIATIVES INCLUDED: Wakefield’s increased investment seeded a new, purpose-delivered play area »» Vivid Sydney web pages were enabled with text-to-talk functionality via screen at Tumbalong Park, Darling Harbour with Tumbalong Lights, a collection of four readers and smartphone accessibility voiceover tools interactive play installations, where people living with disabilities and/or on the spectrum with autism could have a Vivid Sydney experience scaled to their needs. »» An accessibility map was produced that included viewing areas, drop-off zones, transport, accessible parking areas, information booths and accessible toilet Another inclusive highlight in the 2018 Vivid Ideas program was the event How facilities. This was available on the Vivid Sydney website and at Information booths. Accessibility Makes for a More Liveable City that proposed an accessibility-first approach to civic planning and development with trickle down benefits for all »» Customer service email and telephone hotlines provided service and advice during city-dwellers not just the mobility challenged. business and after hours specifically for accessible needs guests who could not use the internet or needed additional assistance in gathering information such wheelchair hire, VIVID LIGHT accommodation, Wheelchair Accessible Taxi Service (WATs), tours and general tourism. The majority of Light Walk installations provided a range of sensory, tactile, auditory »» To enhance the visitor experience, pre-booked mini-bus parking was again and visual interactivity options. Guests could move around, through and even walk provided nearby accessible viewing areas where dedicated Vivid Sydney personnel on certain installations to activate them. All of the light installations with interactive and volunteers met guests and presented a wide range of Vivid Light installations components included ramps to ensure accessibility. using smartphones and tablets. smartphones and tablets. »» Directional and information access signage for people using wheelchairs was positioned to identify viewing areas, drop-off zones, ramp access, accessible entry points, pathways and accessible facilities.

22 D) CRITICAL COMPONENT PROGRAMS CHILDREN’S PROGRAM Vivid Sydney is a wonder for families and they are always a primary focus throughout of exaggerated cute aesthetics elicits and heightens emotions of nurture, programming initiatives. For young people, seeing the city itself illuminated playfulness and vulnerability. as a colourful canvas sparks their creative spirits. Light sculptures and installations »» The Octopoda at Chatswood - a light-art creature with eight tentacle drums that, when are designed for interaction making the festival an enchanting and engaging played together, dazzled audiences with mechanical moves and a rhythmic light display. experience that goes far beyond the traditionally passive appreciation of art. »» Aqueous in the Royal Botanic Garden Sydney, CBD fringe - an interactive landscape VIVID LIGHT of meandering pathways of shifting colours and light that reacted as visitors ran, Taronga Zoo and Chatswood again had ‘lights on’ from 5:30pm (rather than 6pm stepped, jumped and walked along it. as for the rest of Vivid Sydney), making these ideal illuminated adventures for »» Earth - fused detailed NASA imagery of the Earth’s surface with a composition children before dinner and bedtime. of cosmic sounds that gave viewers the same sense of awe and wonder Taronga Zoo’s Vivid Lights for the Wild delighted families and visitors for the third experienced by astronauts as they view our planet from outer space. consecutive year. Each year sees a host of new animals realised as light sculptures. »» Ball Pit - transformed historic Cadmans Cottage into a virtual space where visitors Alongside the talented artists who create these impressive light installations, swam, jumped, pushed and danced through rooms filled with tens of thousands Taronga also invited schoolchildren from across Sydney to submit drawings of their of virtual, responsive toy balls. favourite endangered animals in Australia and Sumatra. Ten of these were chosen and transformed into 3D splendour. This year, visitors met 290 brilliantly lit VIVID IDEAS sculptures of endangered species including echidnas, giant bees and cicadas, colourful elephants, a gorilla family, a Sumatran Tiger, lions, weedy sea dragons and From STEM and STEAM to robotics, coding, maths, mixed realities, education many more with all proceeds benefiting the Zoo’s conservation efforts. Lights for the advances to screen and content harvesting to music-making to smart fashion and Wild was again one of the most powerful attractions of the festival because of the wearables, there was something to supercharge little imaginations at this year’s universal appeal of wildlife and Taronga’s natural bush setting. Vivid Ideas. Some of the highlights included: Other family-friendly highlights included: »» Creative Thinking and Inventing for Kids on design thinking and prototyping »» Tumbalong Lights at Tumbalong Park, Darling Harbour - four inclusive installations »» Workshop FashTech where they could use lights and code to illuminate their clothes made up this magical interactive playground: Beneath the Sea, Ride into the Night, »» The Human+Robot Friendship Ball where kids could hit the dancefloor together In the Scale of the Sea and Enchanted Garden with their maker-bot buddies »» The Liminal Hour in which a giant female spirit creature trailed through »» Coding Workshops for Beginners Barangaroo telling children and visitors indigenous stories of regeneration, transformation and place Destination NSW also continued the popular measures to keep kids safe by offering wristbands at information booths at Darling Harbour, Customs House and West »» Spirit of Fun at Coney Island ‘son et lumiere’ experience at Luna Park Sydney, Circular Quay where parents could add their phone number and make it easy for Milsons Point children to be reunited with parents if they were accidentally separated. »» SnugglePot and CuddlePie’s Adventures illuminating Customs House, CBD »» Harmony Valley - giant illuminated inflatables that represented a rainbow of peace and friendship trees celebrating Japanese kawaii culture where the use

23 24 25 D) CRITICAL COMPONENT PROGRAMS FOOD & BEVERAGE PROGRAM Vivid Sydney has seen Sydney’s restaurants, bars, cafés and hospitality businesses »» Cake Wines - continued their collaboration with Vivid Music in 2018 with a number become attuned both to the creative inspirations offered by the festival, and to the of events spanning wine, art, music and culture, hosting everything from new-jazz enormous revenue opportunities afforded by enthusiastic crowds. Over the 23 nights and deep techno to wine festivals at their urban Cellar Door. of Vivid Sydney, hospitality operators catered to the needs of millions of hungry and »» Enlightenment Feasts at The Calyx - The Royal Botanic Garden Sydney was a major thirsty festival-goers with Vivid-themed menus, food trucks and pop-up restaurants, sensory exploration on the Light Walk in 2018 in which on-site restaurant and serving everything from colourful cocktails and street food to high-end gastronomy, event space, The Calyx produced Enlightenment Feasts. The feasts combined that all proved incredibly popular. cocktails and thematic food experiences with evocative performances and special Across the city, bespoke art- and music-themed dining experiences were provided guest speakers. as stand-alone events or incorporated as a component of music performance and art exhibitions. Restaurants and cafés across Vivid Sydney’s nine city precincts also enticed »» Barangaroo - eateries in the Barangaroo precinct offered family-friendly menus visitors with special value offers and Vivid themed dining and beverage options. and light inspired dishes and Vivid Sydney themed surprises like a flaming orange winter spice cocktail, glow-in-the-dark fairy floss and hot chicken served The delights of Vivid Sydney extend far beyond the CBD and harbourside. As part in a special Vivid Sydney Lightbox. Many also extended their trading hours to of the tenth anniversary, the northern Sydney precinct of Chatswood presented capitalise on the increased foot traffic enjoying the Darling Harbour light shows. Lightscape. The free outdoor installations combined art and light experiences with fashion and food, the latter of which manifested in a vibrant Light Market. »» Milk N Sugar - following the success of their 2017 program, Milk N Sugar were back in 2018 with their artisan dessert-only food festival at the Overseas In the Light Market, Chatswood’s central square transformed into an international Passenger Terminal. Vivid Sydney themed desserts included the “Fluffy Crunch” pop-up food bazaar hosting 20 shanty-style food stalls all built by volunteers entirely with scoops of ice cream topped with Froot Loops and rainbow dust and rolled from recycled materials and enhanced with a dynamic sustainably-focused lighting in fairy floss, hand dipped chocolate cheesecake on a stick, golden churro burgers design. Visitors savoured the wares of foodie favourites including Mary’s Burgers, and doughnut cones. Black Star Pastry, Sofrito Paella, That Arancini Guy, Fritz Wieners, Agape Organics hearty dishes as well as scoops of gelato from Cow & the Moon and loaded pastry »» SouthTrade’s Cocktail Trail - partnering up with some of Sydney’s best bars, cone ice cream treats by Pimp My Chimney. SouthTrade International created a cocktail trail of bespoke concoctions which celebrated the lights of Vivid Sydney. SOME HIGHLIGHTS IN 2017 INCLUDED: »» The Dolphin Hotel enhanced their Aperitivo Hour with DJ residencies and »» Bombay Sapphire’s Glow-in-the-Dark Bar - teaming up with the Museum lightshows by progressive artists. of Contemporary Art Australia, Bombay Sapphire created an inaugural pop-up bar on the museum’s rooftop Sculpture Terrace that ran throughout the festival. Guests enjoyed a multi-sensory experience of light projections and glowing cocktails, including a Winter Warmer made with Bombay Sapphire, ginger, chocolate butter and Martini Riserva Speciale Rubino vermouth.

26

D) CRITICAL COMPONENT PROGRAMS VIVID IDEAS Vivid Ideas is Australia’s most anticipated global forum for ingenuity and innovation and in 2018 featured a carefully curated, future focused program of over 100 workshops, talks, forums and creative events. ENTERTAINMENT PROGRAM The Game Changers lead the program and this year the headliners included Hollywood film Vivid Sydney offers multiple forms of entertainment for diverse audiences including awe-inspiring light director and oceans explorer James Cameron, award-winning artist and NASA visual strategist Dan artistry, all manner of music, dance parties, thought-provoking talks and interactive workshops. Goods, cult brand originator Dare Jennings and futurists Jane McGonigal and Kriti Sharma. The three defining pillars of Light, Music and Ideas stood strong and this year there was a Big picture thinking was encouraged with the inaugural Mark Colvin Conversation on whether determined effort to cross-pollinate the art-forms such that hybrids emerged between Light and schools stifle or stimulate creativity while The School of Life and leading social researcher Hugh Ideas, Ideas and Music as well as Music and Light. For instance, the Fantastic Oceans sea floor McKay opened a discourse on what it takes to foster a ‘good society’. water fountain installations at Darling Harbour and the light installation Revive the Reef amplified the In a first for 2018, Vivid Ideas teamed up with the Art Gallery of NSW to present a series of events under art and activism of game-changing ocean crusaders James Cameron, Peggy Oki and Laura Wells. the banner Art After Hours. These Wednesday evening excursions invited guests to enjoy curator-led The Sydney Symphony Orchestra performed the work Introduced Species to accompanying tours of the gallery’s exhibitions; talks on little discussed topics of sex, death and conflict resolution visuals of rubber ducks floating across the oceans, highlighting the trash crisis in our oceans. followed by music performances from up and coming acts Goldheist, Air Land Sea and Haiku Hands. And the Vivid Light algae installation Living Lights was programmatically linked to Algae is the New Black, pushing scientific endeavour into new creative Light and Ideas territory. VIVID LIGHT These crossovers gave audiences an opportunity to deepen their experiences of Vivid Sydney. Vivid Light spilled across nine precincts and featured more than 109 light installations and VIVID MUSIC projections created by more than 185 artists from 22 countries. Vivid Music 2018 delivered 169 shows at 25 venues throughout the city. With headline shows The biggest beacons of Vivid Light are the buildings and structures that are transformed in large performing arts centres such as Carriageworks and Sydney Opera House and many by light artistry, 3D mapping, animation and projections that completely reimagine them exciting and experimental gigs in unusual and intimate spaces, visitors could choose Vivid from static edifice to entracing spectacle. Highlights included Music experiences to suit their tastes or take them on a journey of new sonic discoveries. »» Jonathan Zawada’s Metamathemagical metamorphosis of the Sydney Opera House sails As always, the latest staging technologies created unforgettable immersive and multi- dimensional experiences for audiences. »» Virtual Vibration pulsing across the Museum of Contemporary Art Australia by Jonny Niesche and the Spinifex Group HIGHLIGHTS OF THE 2018 MUSIC PROGRAM INCLUDED: »» Photonic State that altered perceptions of Government House Sydney and was orchestrated »» Vivid Live at the Sydney Opera House – under the illuminated sails, Sydney Opera House by students of TAFE NSW presented 35 Australian and international performances across different genres. Of these, 19 were Australian exclusives and 10 were Sydney Opera House debuts. The concert program was »» Beautiful and Dangerous – CSIRO and the Garvan Institute of Medical Research’s led by Ice Cube (USA), Solange (USA), Mazzy Star (USA), Cat Power (USA) along with a new collaboration projecting billion-scale visualisations of intricate human viruses onto electro-pop collaboration between Daniel Johns (AU) as Dr Dreams and Empire of the Sun’s Luke heritage façades in The Rocks Steele (AU). For the first time, Vivid Sydney’s glory shone into the new precinct of Luna Park Sydney (across Sydney »» Vivid Music took over Carriageworks – the edgy inner-city music, art and performance venue Harbour Bridge in Milson’s Point), with an unprecedented son et lumiere experience called the Spirit – with the stellar talent of Grammy award-winner St Vincent in a one night only show as well of Fun on Coney Island. The much-loved ferris wheel was also reimagined as Phantasos a giant as the superscale live music and art event Curve Ball, headlined by award-winning Australian dream-catcher illuminated with 3,000 LED lights. Showcasing mobile technology innovation, Samsung artists Alison Wonderland and Vera Blue. partnered with the Vivid Sydney team to create The Night. Reimagined. in which visitors could digitise their visage, turn it into a 3D emoji and project it onto the iconic face of Luna Park. »» Sydney’s City Recital Hall burst to life with the new Innovators in Jazz series featuring the artistry of Kurt Elling, Branford Marsalis, Madeleine Peyroux and Orange is the New Black’s Vivid Sydney celebrated the oceans at Darling Harbour with aqueous projections revealing the seafloor Lea Delaria. and creatures that inhabit it. Sir David Attenborough’s Blue Planet II was projected onto the vaulted roofline of the Australian National Maritime Museum. The marine theme continued into Tumbalong »» In the second of a three year partnership between Vivid Sydney and the City of Sydney Park where the inclusive installations Beneath the Sea, Enchanted Garden, In the Scale of the Sea and investing in small bars, pubs and clubs, X|Celerate 2018 blossomed with a showcase Ride into the Night made up the four inclusive installations of Tumbalong Lights. of events featuring local bands, artists and grass-roots talent. Unique to Barangaroo this year was ‘The Liminal Hour where a giant light puppet of the indigenous »» Vivid Art After Hours took over the Art Gallery of New South Wales on Wednesday evenings creature Marri Dyin (Great Woman) snaked her way along the Walugul Walk sharing stories of the Eora with a program of Ideas and Music with bands and artists including Goldheist, Haiku Hands people with children and guests. and Air Land Sea.

28 D) CRITICAL COMPONENT PROGRAMS MERCHANDISE PROGRAM Destination NSW does not usually operate a branded merchandise program for Vivid Vivid Sydney has a well-established retail activation initiative. This year 800+ Sydney, however in the 10th anniversary of Vivid Sydney, it was fitting to produce and retailers were activated across six zones: Circular Quay and The Rocks; City North; release a limited edition 60-page souvenir book showcasing the very best of the Barangaroo, Darling Harbour, Chatswood and Kings Cross. festival and its history. The book was very reasonably priced at only AUD$22. A limited edition black light-up cap branded with the Vivid Sydney was also released and proved a popular memento with visitors with a AUD$20 price point.

29 30 D) CRITICAL COMPONENT PROGRAMS COMMUNITY OUTREACH PROGRAM SUPPORT FOR CHARITIES Community Outreach programs associated with Vivid Sydney 2018 supported a range »» Art + The Environment: Creative Responses to Place - an exploration of the importance, of charities through high profile platforms and were used in raising both awareness impacts and opportunities associated with exhibiting art outdoors. and funds for the following organisations: »» Evolving Democracy - looked at the ways democracy is being disrupted and new »» Taronga Zoo’s Endangered Species Program – for the third consecutive year models for smart governance Sydney’s Taronga Zoo was a Vivid Sydney favourite. As well as working with artists, Taronga invited school children to submit sketches and drawings of endangered »» Banksia Ignite’s Burning Bright forum - explored sustainable growth and how species and 10 of these were the basis for the 3D animated light installations. leadership across business, government and communities can catalyse change Visitors discovered new and spectacular light sculptures and learnt how Taronga »» Game Changers James Cameron, Peggy Oki and Laura Wells were all outspoken is working to help save 10 species from extinction over the next 10 years. The light about the need to save our oceans installations raised awareness and support for Taronga’s efforts to create a shared future for wildlife and people. As in 2016 and 2017, this was the only ticketed event »» Diversity in Practice - shone a spotlight on the media landscape and highlighted the for the Vivid Light program and all proceeds from the tickets sold during the need to make it more representative festival went directly to supporting the Zoo’s wildlife conservation efforts. »» Future Fashion - put forward pathways for a sustainable evolution of the fashion »» May Gibbs’ SnugglePot and CuddlePie themed merchandise was sold outside industry Customs House with proceeds donated to her beneficiaries including the Cerebral »» How Accessibility Makes for a More Liveable City - proposed designing and developing Palsy Alliance and Northcott, a not-for-profit disability support service. cities for people with disability and inclusion first so the advantages benefit all »» The Aids Council of NSW (ACON) – recognising LGBTQI communities have specific »» Building Better Futures for Health Challenge - set the stage for startups, medical health needs that are best met by community-based organisations with specialist professionals, researchers and R&D managers to pitch new products and services knowledge and experience, particularly in relation to HIV, sexual health, that make a positive difference to people’s health, with $25,000 investment for the discrimination and social isolation, Vivid Sydney provided ACON the platform to sell best idea light up toys thus raising valuable funds towards providing information and services which support these specific needs of LGBTQI people and people with HIV. »» Sustainable Supply Chain - demonstrated how it is possible to procure goods, services and utilities in a way that not only benefits your organisation, but also society, the ADVOCACY economy and the environment. Through the festival program and the policies that guide its implementation, Vivid Sydney »» Listen Here Now - presented a refreshing conversation with a new wave of indigenous delivers very strong advocacy for better communities through sustainable energy use, creative talent across the arts, screen and culture sectors access and inclusion, urban design, education, environmental awareness and support for the arts and health. Over the last ten years, Vivid Ideas has provided the platform for innovative thinking that draws together luminaries with a passion for planet-saving as well as a new class of social entrepreneurs tackling social needs, improving communities and helping the environment. Examples of advocacy events in 2018 included:

31 32 D) CRITICAL COMPONENT PROGRAMS EMERGENCY PREPAREDNESS PROGRAM Vivid Sydney has a robust Command, Control, Coordination and Communication Structure (C4) that allows the festival to proactively plan and respond to emergencies. This C4 structure includes supporting teams of Site Managers, Security, Traffic and Transport Management, Event Staff, Volunteers, Crowd and Emergency Management. Strong communication lines with the NSW Department of Premier and Cabinet, NSW Police Force, Fire & Rescue NSW, NSW Ambulance and other key agencies and landowners enables Vivid Sydney to coordinate and actively engage with relevant agencies during the pre-planning phase to ensure that the emergency management planning for the event is aligned with larger CBD and State Wide emergency plans.

VIVID SYDNEY RISK MANAGEMENT FRAMEWORK Vivid Sydney has developed a detailed Hallmark event risk management framework, which covers all policy and operational aspects of staging this public outdoor event – including emergency preparedness and public safety. The risk management framework was developed by highly experienced and qualified risk management consultants with significant input from the 30 NSW government and non-government agencies involved in the NSW Event Operations Group (EOG). This group is convened by the NSW Department of Premier and Cabinet as a whole-of-government coordination body for major events. Vivid Sydney’s rigorously implemented risk management plan covers an array of potential risks and associated mitigation strategies. Risk identification ranged from major security risks and terrorist alerts, to issues associated with crowd and traffic management, technical malfunctions, street crime, food contamination, accidents, lost children, and extreme weather events. Throughout the festival, the NSW Department of Premier and Cabinet operated a Government Coordination Centre (GCC) that assembled key decision makers from agencies such as NSW Police Force, NSW Ambulance, precinct landowners and event venues. Supporting them on the ground were security and tactical response teams, who could move into action in the event of any emergency. The GCC maintained regular contact with event staff through the Event Control Centre across all Vivid Sydney precincts and venues. Staff monitored and reported information about crowd numbers and any issues (e.g. accidents, falls, crime) to the GCC, so that decisions could be made quickly and any further risks could be prevented. After the event, detailed analysis of occurrences during the 23 days of the festival provided insights that will be incorporated into the risk management framework and emergency preparedness for Vivid Sydney 2019.

33

E) SPECIAL PROGRAMS TUMBALONG LIGHTS - VIVID SYDNEY’S MAGICAL INCLUSIVE PLAYGROUND In a first for Vivid Sydney, Destination NSW and its access and inclusion partner, sea life. They appeared to float and move, and visitors could select colours for each Cushman & Wakefield delivered an inclusive playground experience for all as part element as they immersed themselves in this gentle, sensory play space. of the world’s largest festival of light, music and ideas. Enchanted Garden by Light Atelier’s Lucka Slatner Smrkolj revealed a pathway into Tumbalong Lights delighted children and families with a series of four major a glowing underwater world where visitors interacted with a colourful garden interactive light installations at Tumbalong Park in Darling Harbour: Beneath The Sea, of illuminated sea plants. All they had to do was step upon the pathway and explore In the Scale of the Sea, Enchanted Garden and Ride into the Night. According to the where it took them, making their own discoveries on the way. Minister for Tourism and Major Events Adam Marshall, the installations were the For their installation In the Scale of the Sea, George Buchanan and Govinda Webster result of hard work between artists and community groups and were created based of Pink Cactus created an underwater world of musical enchantment in which on inclusive design principles that enable not only access but participation for all an ‘ocean bed’ of corals and sea creatures and kelp ‘trees’ was the centrepiece children, especially those with disabilities, and their families. of a giant, circular musical keyboard. Visitors interacted with the installation “We strived to ensure Vivid Sydney is a world-class festival for everyone to enjoy, and by ‘playing’ the keyboard. When any of the giant keys were touched, musical sounds this experience really pushed the boundaries in terms of how access and inclusion emitted, and each key lit up a coral, a sea urchin, a large clam or a starfish within the principles can be incorporated into major public events,” the Minister said. colourful seascape. Visitors of all ages played beautiful tunes, and, together, shared The underwater themed installations were designed to encourage a sense of the fun of creating a captivating aquatic sound and light show. empowerment, control and community. CEO of Cushman and Wakefield James For Ride Into the Night, artists Antony Neeson and Mark Vincent of Habitat Media Patterson explained that the objective was to create a sensory rich play experience channelled the glory days of the suburban roller rink — but with a difference. where all children have the opportunity to play, participate and belong. Instead of roller skates, all participants circle the rink in wheelchairs. The rink itself “We were delighted to be the access and inclusion partner for Vivid Sydney for the reflected its proximity to the harbour and the ocean through aquatic-themed second consecutive year and excited to play a small part in helping break the interactive light projections, LED panels and immersive seascapes. barriers of social exclusion by bringing the public a unique inclusive playground Participants literally rode the high seas in sessions of up to three minutes, with at Tumbalong Park, Darling Harbour; a place where everybody, no matter their level a maximum of 10 participants on the rink for each session. What made it truly inclusive of ability, could experience the magic of Vivid Sydney,” Mr Patterson said. was seeing people of all abilities, including those facing intellectual, mobility The concept for the inclusive and accessible playground was borne out of a collaborative or sensory challenges riding together. Those with wheelchairs used their own; those Vivid Ideas workshop held in 2017 by Cushman & Wakefield. Following the workshop, two without simply borrowed an illuminated chair at the rink. (All riders were issued with experience design sessions took the initial ideas and developed them further. Inclusion safety helmets.) The speed and excitement of the experience could also be adjusted for experts from Play for All Australia, EarlyEd and Touched by Olivia Foundation were younger children or for those with special needs. crucial collaborators throughout the process of designing a truly inclusive experience. The interactive experiences offered by this extraordinary play area enchanted children Beneath The Sea created by Matt York, Spiire and Big Fish, enabled children and of all ages. The innovative incorporation of inclusive design principles in Tumbalong their families to experience the simple beauty of the aquatic landscape lying under Lights added to the overall quality of the experience while opening up possibilities the waters of Sydney Harbour. The installation used magical illuminations to create of play, engagement and wonder for children with disability. the illusion of a sea floor complete with soft flowing currents, bubbles, sea grass and Tumbalong Lights was free and open to the public from 6pm to 11pm every night of Vivid Sydney (25 May – 16 June).

35

37 E) SPECIAL PROGRAMS (Electronic Music), the Certificate III in Music Industry (Performance) and Certificate III in Live Production & Services at both Ultimo and Newcastle campuses. Hidden Art: Augmented Garden - mixed real-world works with computer-generated VIVID SYDNEY & TAFE NSW sculptures. Students from the Bachelor of 3D Art and Animation course at the Design Centre Enmore used light, colour and modern media to create a visual wonderland along the entertainment strip of Kings Cross culminating at the fountains of the Fitzroy Gardens. - THE FUTURE OF CREATIVITY Visitors could download the Vivid Sydney app and take a journey into a world of augmented reality (AR) with Hidden ARt - an Augmented Garden. Once in the Vivid Sydney is famed for showcasing state-of-the-art design, animation, lighting and app, clicking on the Vivid Sydney AR light icon and scanning the area unlocked Hidden projection artistry. It is also committed to nurturing the talent of the future. An exemplary ARt and revealed the stories behind 14 new age media sculptures at Vivid KX. To keep partnership between Destination NSW and TAFE NSW started in 2017 and deepened visitors coming back for more, four to five different sculptures were unlocked in 2018, propelling students of the creative industries into the limelight. each week. This year, TAFE NSW students from various disciplines joined forces to create three The Destination NSW and TAFE NSW partnership is unique in providing a launchpad groundbreaking installations: Photonic State, Light Houses and Hidden Art - for emerging artists as well as an insight for students into how the creative industries Augmented Garden. function. It has also proved to be an important avenue for sharing indigenous In Photonic State, students combined sound, art, music and animation with 3D mapping perspectives across the spectrum of aboriginal art with a wider public. and projection to transform the colonial facade of Government House, Sydney with By participating, TAFE NSW students are all now a step closer to achieving a a celebration of Australia’s art and cultural iconography. Participants were drawn from significant cultural, artistic practice. One of the TAFE NSW educators noted that the the Bachelor of 3D Art and Animation at the Design Centre Enmore collaborated with learning process allowed students gain invaluable experience navigating teams students of the Certificate IV in Aboriginal and Torres Strait Islander Cultural Arts of people, expressing ideas while working as a group, developing concepts and at Eora College and also teamed up with musicians studying the Diploma & Advanced collaborating with students from other disciplines, which gave them a chance Diploma Music Industry (Electronic Music), Certificate III Music Industry (Performance) to discover what their skill sets could bring to each other’s practice. and Certificate III Live Production & Services. The projections and installations are great examples of how a multi-disciplined For Light Houses, TAFE NSW students created a series of light sculptures that education provider works with Sydney’s creative industries and how students from played on the welcoming symbolism of lighthouses and their capacity to chart across arts, design, music, digital and live production disciplines worked together a course to a safe haven. The work is inspired by the role lighthouses played over on ‘real-world’ projects with an ‘unreal’ outcome. Australia’s history in welcoming successive waves of immigrants to our shores. Participants were drawn from courses and campuses across Sydney and regional ABOUT TAFE NSW NSW including the Certificate III in Aboriginal & Torres Strait Islander Cultural Arts / Cert IV in Aboriginal & Torres Strait Islander Cultural Arts course at Eora College; TAFE NSW is Australia's leading provider of vocational education and training with over Certificate IV Design course at Port Macquarie; Certificate III Design Fundamentals 500,000 enrolments each year. Their ambition is to be the brand in global demand at the Wauchope campus; Certificate IV in Interior Design and Diploma of Visual Art to build skills for success in today's and tomorrow's world. at the Tweed Valley, Kingscliff and Murwillumbah campuses; Diploma and Certificate By delivering the best of campus-based courses as well as flexible, online and work- III in Screen and Media at Nepean Arts & Design Centre; Diploma of Graphic Design based learning, TAFE NSW is committed to their students and customers and the role and Illustration, the Diploma of Live Production Design and Advanced Diploma we play in changing lives and opening up opportunities through learning. Collaboration, of Live Production Design and Management Services at the Design Centre Enmore, diversity and the strong relationships between disciplines and locations contribute Ultimo Campus as well as the Diploma & Advanced Diploma in Music Industry to and magnify the value of TAFE NSW education and importantly, the benefits that they deliver to communities and the economy of NSW.

38

3. SUPPORTING MATERIAL A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH VIVID SYDNEY NEWSPAPER LIFTOUT COVERS

41 A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH VIVID SYDNEY NEWSPAPER LIFTOUT

42 A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH VIVID SYDNEY OUTDOOR SCRIM & FLAGS

43

A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH VIVID SYDNEY OUTDOOR SIGNAGE, APPAREL & EXHIBITION THEMING

46 A) PROMOTIONAL / MARKETING CAMPAIGN & MEDIA OUTREACH VIVID SYDNEY OUTDOOR SIGNAGE

47 2. Additional Requirements / Vivid Sydney 2017 48 B) WEBSITE / SOCIAL MEDIA / MULTI MEDIA PROGRAM / CAMPAIGN 1.7 million 58,600 VISITS TO VIVIDSYDNEY.COM TWITTER FOLLOWERS

112,000 511,000 INSTAGRAM FOLLOWERS FACEBOOK FANS

70,500 VIVID SYDNEY APP DOWNLOADS

49 B) WEBSITE / SOCIAL MEDIA / MULTI MEDIA PROGRAM / CAMPAIGN VIVID SYDNEY APP & SOCIAL MEDIA

50 C) OVERALL SPONSORSHIP PROGRAM VIVID SYDNEY BRAND ASSETS & GUIDELINES

VIVID SYDNEY 10 YEARS LOGO MASTER (PREFERRED VERSIONS) VIVID SYDNEY 2018 MASTER BRAND ASSETS & GUIDELINES VIVID 10 YEARS CREATIVITY MASTER AS AT JANUARY 2018

Proudly owned, managed and produced by

Vivid Sydney 2018 Master Brand Assets & Guidelines | A VIVID 10 YEARS INNOVATION ALTERNATE

Vivid Sydney 2018 Master Brand Assets & Guidelines | 4

51 3. Supporting Materials / Vivid Sydney 2017 APPLICATION EXAMPLES - DIGITAL

GAME-CHANGERS TALK SERIES BEAU WILLIMON COLOURS CREATOR, HOUSE OF CARDS 28 MAY JENJI KOHAN VIVID COLOURS CREATOR, ORANGE IS THE NEW BLACK The Vivid Sydney palette is made up of three colours. GAME-CHANGERS 10 JUNE Dark blue, light blue and pink. TALK SERIES They can be used as a flat BEAU GET TICKETS GET TICKETS colour or combined within WILLIMON a gradient. 28 MAY GAME-CHANGERS TALK SERIES PMS 5255 PMS 312 PMS Process Magenta c67 m60 y0 k83 c94 m0 y11 k0 c0 m100 y0 k0 JENJI KOHAN r23 g20 b57 r0 g175 b219 r236 g0 b140 CREATOR, ORANGE IS THE NEW BLACK 28 MAY

GET TICKETS GET TICKETS

These are examples only

Vivid Sydney 2018 Master Brand Assets & Guidelines | 23

Vivid Sydney 2018 Master Brand Assets & Guidelines | 16

52 D) CRITICAL COMPONENT PROGRAMS VIVID SYDNEY MUSIC & IDEAS GUIDE

53

D) CRITICAL COMPONENT PROGRAMS VIVID SYDNEY ROAD CLOSURES AND SPECIAL EVENT CLEARWAYS MAP

55 t

Post Office Lane

Newlands Park Burlington S yd Redan Upper Upp h River Anzac Park Allan Border Lane R Greenwich Roa t d Grasmere L Belmont Road d edan S Cliff Rd St Falcon La Crows Nest Ernest Raglan er Cliff Rd g Rd Oval St Ri lexander Street Belmont Road Rd Hospital Oaks Vista S ver ne ane Cowles Muston Street ncents River A TAFE Bus-O Ben Bo Sutherland St Rd Place Lane Myahga Allawah Rd Rd Riv St Ave Oaks Av Gerard Lane Rd Vi er Road Hume Youn Lane treet St Wilona Ave Ben Boy S n anic Rd St d Win Glover Street ot Ernest St e e Northwoo Gerard Street B B el treet Hayberry Lane nl mont Road Boronia St B M Lytton St elgr K y Old aween

Glover St L G ver ore Street Smoothey Park Byrnes Ave e ave nie Street ne i Ragla Waters Lane t Sinclair Street a l Redan Lane Lane s Lawry Plunkett St Parr i Lindsay Lane n Balfo t t West Street S La Clo o Waters R pencer e a Greendale St n oad G ur St Hayberry St Fa St Reserve lcon Stree Lindsay Lane r MIddle Raglan S Rd North Sydney l y Rd Cabramatta Road Belmont a A howder Bay E dstone m t oper Lan Head Rd e St ardwell Rd Bruce mett Lane R C Holt Ave ve d Rd ernard Lane Lane liff Road Boys' High Park St Ave C St Giles Ave B t Cabramatta Rd o B Co rlisl Noble S e hirley R School St Young a Balmoral Park Gro on French Miln d d St North Sydney G svenor t Ca S Emmett St rosven St oad n Keston Av va Lane Wunda Road E er Cresce ent S Noble S Road o or St Spencer Road t t B Lane t Milner r R Girls High d rs Road S g St. Ave o Bon Andrews Ha Wolger oronati Merlin Cowles Road nt Rd C ch Crescent Carlow St Must M G Kemble Lane Street School rosveno Rd C

Bent Lane Raglan h lenview Gillies Oval pofforth Street Selwyn St mpden Cullen Av. Lane r Redan St Point Rd t o G Myrtle St Cheal Wate t MIddle Hea St Leonards S S St Bardwell Lane Martens Marist Coll Holt A ulbrin w ent Lane Laycock St venue Lane on

B Memory Park d Shirley Lane Newlands St Park Watson S Avenue Road M Ben Boy Wolseley er B Carlotta StreetGreenwi oad The Mater Olive Ave Bloxsome Lane Nock Bradfield Yeo S Range Ranger S s Lane treet Lane Ln Shirley R treet Hospl North Sydney t s Ave Can d Senior Coll nue M Rd ay King WilliamCarlotta St Lane iddle et Belmont Ave Ridge Lane ree rs Ro ewland Oval Ro M Ave rober Ford Street N St Neutral Bay B He Gordon Street Miller Street Wolseley mier St Shadforth Street i Brierley Street radleys Head Road C

l Rangers Stre ad ad R har ad r les La

ank Road Ridge Stre t ne lb ed re Public School Rd Rd Cobbitee St ay Ave Frascatti Lane

P t Street Harry Howard e Want St d m be Road aglan Street

l Haze et M e et R Rocklands Roa Alfr Milner E orton St Harrison S r M ad Road dwin Reserve t Park Street iddle He Midd ead

treet S le He St St Forsyth Park Lind Ave

Elliot Crows Nest Rd Church ad Road say St Stre Avenue Rd Civic Centre arry Street h Rangers Rd MIddle H Reginald t Croquet Chisho St B Wycom S t Vista St Queen gham MIddle oc t S Lane Bay View Park Park S ing Max nt St Barry Lane Harrison Stree Lindsay St orth Road North Sydney Wenona t K Alexander Head Rd lfred St North Lane Su Callio Effin A Be Cho Bennett Street urd pe omerset Street t A Demonstration St ad ve Bridge End St McLaren Str S Avenue Rd S akin Dr ley King poff S ve M Raglan Queen Brennan Park Pa Florence La Angelo St pru Frazer St ne S d. t Rawson Park St wder Bay Rd School alpine eet S Reserve cific H t St Best A e ilray Shir Ben Flore e R irius M ve son St nce St Rawson Oval St v Clan A S t Ellamatt Post Office Lane B Redan urlington S yd n Av Newlands Parkighw oway Upp r A h Upper Road d Cove Rd Lane Nest RdRiver ay igh Anzac Park a Allan Border R B d e M Belmont Road Greenwich Roa t Grasmere L agic Gv James Har E ve Reid Park d aton Ave edan S Cliff Rd St er Cliff n Ave Falcon La Crows Nest t urr Ernest St Fleet Raglan Edwa St A Rd g Shadforth Street King Lan Rd Oval Su ay Ree St lexander Lane Ri S B Upp treet McKy Street Rd riott Belmont Road Milto akin D Hospital Vista S Oaks Royalist Ro ver ne ane Cowles Muston Street ncents S River Monte Sant' A TAFE Westle Bus-O Ben Bo Sutherland St Place r Milray Rd Raglan St t Lane Myahga Allawah Crows Rd Rd Riv Gerard Lane Union St Carr St Doohat St Ave Oaks Av treet Vi Hume Youn Lane St Ave Rd St er Road Ben Boy Suakin Dr Tryo e S n St Wilona Ave Angelo Mercy Harnett St The Nook rd St Cross St anic Rd St Ave G e d Win lover Street Uni ot Ernest St Ave e Northwoo GerardCrux Street Ln B B el treet Hayberry Lane Powellnl St on mont Road Ave Claude Boronia St B Orlando M W oad Coll Lytton St elgr K y Old aween King lbert S Guthrie Ave S Glover St L G ver orSt e Street Smoothey Park Byrnes Ave t e ave nie Street ne i Ragla averton Lane Mosm Waters t Sinclair Street a t l St Redan Lane Lane s Lawry Plunkett Lane St Parr i Lindsay Lane n Balfo t t West Street Bo S La Berry St yle Clo o Road e a Tryon ay R Berry S Lower Waters R pencer Mistral Av Greendale St n oad an St G ur St Hayberry St Fa St Reserve B A t r Whatmore Darley lcon Stree Bannerman St Iredale St Lindsay Lane MIddle Raglan S Rd t North Sydney l y Tunks Rd Cabramatta Road t a Ave Australian awson St Boyle St v Belmon Ro Bank Elfreda A howder Bay

Rd dstone E e m t Ave oper Lan Head Rd e St R ardwell Rd Bay Rd Bruce Stmett Lane B Clanalpine Street R C ve n Holt Ave d Rd ernard Lane Road Badh Lane y Carr Boys' High Park liff Road Ben rince A Ave tree ss Street St a St Phillips St B C St Giles Ave u St Catholic ogata o B t Harnett Park Cabramatta Rd n S B Ha e Co e Noble S e P rlisl Ave Shirley d Oak St St Young v a Bay RdBalmoral Park R Littlehirley R School rriette Gro on St d d French University Miln St wder St n t S North SydneyEmmett St G svenor am Boyd R rosven Ca er St Rd St oad Spring St n Keston Av va Lane treet Wunda Road Noble S E Rd er Cresce Street Ave ent S Cho St Road o or St glan S Spencer Road Silex Rd t t ilso Kareela B Lane s Co t Milner r Moran St R Girls High Rd d eniso rs Road S Kurraba Rd g St. Ave

o Bon Andrews M Ha Morella oronati ue Wolger Merlin Cowles Road Bay t nt Ra Rd C ch Crescent D Carlow St Must Mou M Grosveno Sirius Ave Rd Kemble Lane C Street nt St School Ruby St Stre ed S Bent Lane lenview S St More et; Raglan h Gillies Oval pofforth Street Selwyn St ve mpden Siriu Cullen Av. r Redan St t d LENNO

Arthur son A Lane o en Point Rd Pacific Highwa Hodg t Cheal MIddle Hea ilex lla R Lord utral Myrtle St Thrupp Wate X G S STR Thompson St CliftonSt St St Leonards EE Rd d St Bardwell Lane Martens oka St Marist Coll T w S S ulbrin v ent St Aub Holt A St Mount Lane Woolc Laycock St Alfr venue Ne Lane on

B in S Memory Park d Newlands St Watson S M A hirley Lane St ittle Walk Gardens Clifton St S Park d Balls Avenue Road t Cremorne Lane Ben Boy bin Street be Rd er B ott St L Au Wolseley Greenwi Eur Carlotta Street R Olive Wallace S Ave BERT ST Nock oad The Mater Bloxsome Lane Berry Island Bradfield Yeo S Kareela LaneK Range S

reet D Ranger Reserve t Larkin C s Lane e treet Lane SIRIUS PARK Ln arr ShirleyWilliam R areela Road treet t v s Ave o North Sydney St Hospl Can Senior Coll M Rd ay King William St d o nue Reserve S r

anns Carlotta Lane t

Walker i iddle c S Head Rd s Ridge Lane Edward INCE AL ree l Belmont Ave T k Street Wycom rs Ro et l Sydney Oval Ro Ancrum Ku Milson Ro R M ewland M rober P ll St rraba Rd e Ave

Ford Street n St Neutral Bay EE T B He Gordon Street Miller St N t Miller Street Wolseley R S Lawrence St t h E y mier St Shadforth Street i Church of rraba Rd Brierley Street radleys Head Road C

Street l Rangers O ad R har ad Stre Graythwaite S ad r Ku les La

ank Road Ridge Stre t ne George St Ba lb ed re Public School Rd Cobbitee St ay Ave Wycombe Rd E Frascatti Lane

P t Street Harry Howard e Bank Lane Want St d m Wh be Road D aglan Street l England aling et ELM ISTA AV

Haze T AV M e et R Rocklands Roa Lane V Milner Bl Arthur St es S Alfr Rd r H R ad Road E te ue St orton St RD M

Saint Harrison S dwin t iddle He ead Reserve T AGLAN ST C Park Street Midd Mitche reet Billong A NG K Richard Grammar St R A SAIN ARDINIA RD O

treet EE S Ave le He St St Forsyth Park Lind UENA Elliot a ius Alfred St NorthCrows Nest Rd Church Avenue B ad Road say St Sir Cre Stre Rd arry Street h St Civic Centre Hay Rangers Rd School Kurr d t ING BE MIddle H t Pacific H S STR Reginald IT Croquet St Chisho HBEEN St B Wycom S t East St Vista St Queen gham MIddle Park oc Jo t WH S Lane Bay View Park Park S ing Max Barry Lane Harrison AH nt St BURRAW Stree Harrison Lindsaymo St orth St hn Road North Sydney Wenona RAVE t K Alexander Head Rd Bishopsga Mackenzie lfred St d North ab Lane Su ighway Callio Effin A Be Cho Street High St Gre Bennett Street urd MAIN r pe omerset Street t A Demonstration en CURR St ad ve

BridgeUnion End St S rne Roa Avenue Rd01 S akin Dr St St McLaren Str Sh Pr ley King poff ENTRANCES ve MUSG M HERIT t a Fl Raglan Queen Balls lle Brennan Park Pa St orence La AGE EN os Angelo St pru Frazer St S ne S d. t Rawson Park St RD wder Bay Rd School ellcove TRANCE alpine Mi Mi BRAD ILUKA eet S pect St W Reserve cific H t Rd 06 St Rd TARONGA ZOO 05 Best A Head R ilray ddlemiss Ben Shir ues Point Rd Walker Flore e R e irius son St 04 rkin St M ve nce St Rawson Oval St 03v 02 LE Clan S A b Holt Bl St Ellamatt Y n Av b ighw oway 12 r A Road d Arthur St 09 07 Cove Rd La Nest Rd ay igh 08 S HEAD RD a St Ennis Road B e M Lavender S d agic Gv James S d St Har Eaton ve Reid Park Ave n Ave t urr St Fleet Edwa St A Shadforth Street King Lane t 11 18 Su ay Ree Lane S B treet McKy tr riott Upp 30 Milto akin D t e Royalist Ro et S Monte Sant' Westle 23 r Milray d Crows t High 13 Raglan St Union St ia Stree Carr St Doohat Ave WattSt Park Clark Rd ipwoo Suakin Dr Tryo e St ictor e Angelo Mercy Harnett St The Nook V rd St H Ave 14 15 31 Uni Cross St Stree Powell St Ave 28 27 Crux Ln 25 on Ave Claude Clark Park Orlando chell St int R oad W Coll 29 King lbert S Guthrie Ave 10 Mit St St 16 St St averton t t Mosm A Lane Brou Bo 22 RoadTryon ay R Berry S Berry St Milson Road yle Lower 17 an St Mistral Av Kurr 26 24 Whatmore B Milson Park Bannerman St A t nces Plac Darley Iredale St 20 Tunks t Ave Alfre Australian awson St Boyle St v Ro Bank Elfreda Rd R Ave e Pri Bay Rd St R B 21 Clanalpine Street ab n 07 g Road y Carr Cliff inslow St Badh ss Street St a d PhillipsBen St tree rince lues Po B Catholic ogata Harnett Park u St n S St d St Sou Ha h e W e a P Shirley d Oak St Ave BRADLEYS HE v Bay Rd B Winslow Lane R Little rriette 19 ton Waiwera St

University St n wder am

Boyd R il St er St Rd Rd W Spring St treet Ave Cho St ill Street glan S Silex Rd Mil M oughby St ilso Kareela Moran St s Co eniso Kurraba Rd Rd St M Morella

th ue Bay Ra Mou t D Sirius Ave nt St AD RD Ruby St Stre S ed S St ve ATHO Siriu More et; t d LENNO

Arthur son A en Pacific Highwa Hodg L Thrupp ilex lla R Lord utral WHAR X STREE Thompson St Clifton St Rd d oka St T S S v St t Aub F R Woolc St S Mount D urton Alfr Glen St B Ne in S A St ittle Walk Gardens Clifton St d Balls bin Street t be Rd Cremorne Lane ott St Burton St L Au Eur R Wallace S BERT ST Berry Island Kareela LaneK

reet D Reserve t Larkin C e SIRIUS PARK arr William areela Road v

o St

o Reserve S r

anns t

Walker i c S Head Rd s Edward INCE AL k Street Wycom l T Sydney l Ancrum Ku Milson Ro R M P ll St ALFED ST SOUTH rraba Rd e n EE T

Miller St Milson ELAMANG AVE t R S NORTHCLIFF ST t h E Lawrence St Church of y rraba Rd

Street s ad 53 Graythwaite Ku S d

o George St Ba Wycombe Rd y

E

R e Bank Lane Wh England aling ELMO ISTA AV AV JEFFEREYS ST T Lane V Bl CARABELLA ST Arthur St Rd es S H RD te ue St RD Saint Louisa R T AGLAN ST C Mitche reet Billong A NG E K Richard Grammar St R SAIN ARDINIA RD O ius Bradl Head UENA a G BE B Alfred St North Sir Cre St Hay School Kurr d t Pacific H S STRE ITIN St HBEENA East St Jo Park WH AH BURRAW Harrison LUNA PARK St mo hn RAVE Bishopsga Mackenzie d ST Street UPPER PITT ST ighway High St ab Gre MAIN r en CURR Union St rne Roa Pr St Sh 01 ENTRANCE MUSG HERIT KIRRIBI a d os Balls lle t St AGE EN S RD Bradfield Park PEEL ellcove TRANCE BRAD Mi Mi ILUKA pect St W Rd 06 Head R LLI AVE ddlemiss Rd TARONGA ZOO 05 ues Point Rd Walker rkin St MILSONS POINT e 04 03 02 LE b Holt Bl St Y b 12 Arthur St 09 07 La 08 S HEAD RD St Lavender S Ennis Road d S d St sa Road t 11 18 tr ys Head R 30 t eet 23 Wharf d High 13 ia Stree Watt Park Clark Rd ipwoo Loui Victor e 14 31 H Stree 15 28 27 25 treet Clark Park Bradle Rd chell St int R 29 Rose Mit St CARABELLA ST 10 16 t Brou 17 22 Milson Road 24 St St ove S Milson Park Kurr 26 Ferdinand nces Plac 20 Cove S Gr Alfre Wharf R Pri R 21 ab 07

g Cliff inslow St d lues Po St d St Sou Reuss St h W a BRADLEYS H B Winslow Lane 19 B ton ay S il St Waiwera W t oad Ballast Point Mil M illoughby St St GOAT th t EAD RD d s St Park ATHO ISLAND L WHA Jessie St Roa S Cameron ll St Yeend urton St RF RD pring St Gipp Short Street Glen St B Gardens e St Burton St grov McKe rch St Bi Mort Bay Park ue Spring Thomas St St SYDNEY ALFED ST SOUTH Milson

NORTHCLIFF ST ELAMANG AVE s ad 53 d o Rd y

HARBOUR R e

A Montag St Louisa R BRIDGE JEFFEREYS ST CARABELLA ST

Bradl Cur 51 Head tis Rd h St reet eet eet Phillip St Tr outo LUNA PARK Churc UPPER PITT ST ST et Nich St KIRRIBI d th Str n St HICKSON RD Cu College St Clifton Bradfield Park PEEL t Duke Stre olson St LLI AVE R rtis VIVID SYDNEY ACCESSIBILITY MAP MILSONS POINT Nor ague Str d Mort Stre Short Brett BARANGARO O ont sa Road Phillip St St ys Head R Church St Clayton S Ave HICKSON ROAD M Cur et Wharf E re RESERV The Ave Loui Coll St tis Rd tre et GEORGE ST Little Darling St Thames St l Street et 29 Da treet Rd Bradle rling w S Rose HICKSON RD CARABELLA ST St vie SYDNEY Llewellyn Street ampbel St St ove S Ferdinand Gr OPERA TO Darling S C Cove S Johnston St Wharf R WINDMILL STREET TARONGA ZOO Uni TO olgate Ave Datchett St PRECINCT MERRIMAN ST M1 HOUSE treet Water C Reuss St Street 50 LUNA PARK & S B THE ROCKS rling on ay S reet t 07 CHATSWOOD St Da t oad ARGYLE PL Ballast Point GOAT PRECINCTSENTRY St t ARGYLE ST 49 06 30 t Bradford St St Beattie ephen St d s St Park ISLAND S1 Jessie St ll St CUMBERLAND ST 05 Roa S Cameron Yeend HIGH ST Fawcett St pring St Gipp ton Short Street 48 Gardens e HoskingVIVID SYDNEYSt HIGH LANE 04 28 Wallace St McKe grov St CIRCULAR QUAY WEST 31 rch St 47 A1 s St Mort Bay Park 27 Bi ue Light Installations 32 Ewen Thomas St Spring Vincent St St CIRCULAR 26 SYDNEY llen 25 k Ave MCA Harbour Lights ASTRAL THE ROYAL BOTANIC Bradford Lane Street Montag ACCESSIBILITY MAP C1 QUAY 33 HARBOUR A fton (Sydney Harbour) Dick Gra St 08 26 Timekeeper Mu 03 GARDEN SYDNEY BRIDGE Bradford St GEORGE STREET St 01 Peacock 27 FragmentedEXIT Tobru 02 Cur 51 tis Rd Phillip St h St reet 09 1102 1000 Cranes 28 Skylark24 2/2 45 ortley St eet eet Tr 01 W 25 MAY – 16 JUNE 2018 vividsydney.com T2 36 34 outo 10 1203 Electroluminescent 2923 Metamathemagical Churc (Sydney Opera House) t et Nich Cross-Stitch 22 25 37 35 FARM Foy St St n St ALFREDLFRED S STT HICKSON RD th Str Cu College St 04 Revive The Reef 30 Midnight Moon Rumsay Lane Clifton 44 COVE t Duke Stre olson St 20 Hyam St R rtis ESSEX ST 05 BALLpit 21 31 The Nautilus Forest Nor ague Str d Mort Stre T1 HARRINGTON STREET REIBY CUSTOMS ALBERT ST 43 Short 32 Brett 06 Earth BARANGAROOHOUSE Hyperweb ont St P 19 Cushman &Phillip Wakefield St is delighted to return in 2018 L 33 Ave 07PITT STREET The Bower HICKSON ROAD Rosser Street Church St Clayton S Made of This 38 M Cur et SEE OVER FOR E 42 re BULLETIN PL RESERV as the Vivid Sydney Access and Inclusion Partner. The Ave AROO 18 34 tis Rd BARANG 08 T Midnight Sun Little Darling St Coll St Thames St tre et LIGHT WALK Virtual Vibration GEORGE ST l Street et E 29 Plan your trip to VividDa Sydney by visiting our website or downloading the (VIA WYNYARD WALK) 13 17 41 09 Wobbelees RE 35 Rejuvenate HICKSON RD w S T rling PHILLIP ST Vivid Sydney app, where you can find up-to-date information on accessible S St HICKSON RD 10 Fugu 36 He’e Nalu SYDNEY vie WULUGUL WALK Llewelly BARANGAROO AVE 16 viewingn Street areas, accessible drop-off and pick-up points or download anampbel DALLEY ST 39 UNG OPERA Darl C Johnston St GROSVENOR 11 Harmony Valley - STREET37 Nacre WINDMILL STREET 40 accessible map. For an enriched Vivid Light Walk experience, listen to O Rumsay ing S ST 14 15 BRIDGE Uni Y olgate Ave Datchett St Rainbow of Peace audio descriptions or use your screen reader for text-to-talk. Water eet MERRIMAN ST M1 HOUSE treet C Str T 38 Oasis 50 MRS MACQUARIES RD St S S & Trees of Friendship46 THE ROCKS rling on reet t 07 For visitorsSt with restricted mobility, Samsung has provided tablets to Da 39 Wish Happiness 12 The GardenLOFTUS STREETof Sweeties ARGYLE PL ENTRY experience Vivid Sydney through imagery and video. D RD BARANGAROO LANG Pirrama St 40 ARGYLE 49 06 30 Bradford St How Many Light Bulbs…? t St 13 Square Fugue ST BeattieRemember to inform the venue of your access requirements when ephen St JAMISON ST GEORGE STREET S1 41 Parrot Party CUMBERLAND ST 05 booking tickets for a Vivid Ideas or Music event. 14 The Space ArenaBENT STREET HIGH ST Fawcett St ton 48 52 WYNYAHoskingRD WALK 42 HIGH LANE 04 28 e St 15 Focus Impressions Go to vividsydney.com/accessibility for more information. DARLING ISLAN Wallac St CIRCULAR QUAY WEST A E 47 31 reet Road 16 43 The Bloom A1 W t s St EXCHANGE PLAC MARGARET STREE Chrysalis 27 T CURTIN PLACE 32 ol s S Ewen 44 Aqueous Vincent St 17 Living Lights CIRCULAR seley Rd Point Stree MACQUARIE STREET 26 llen k Ave LIGHT INSTALLATIONS O'CONNELL ST BLIGH ST MCA THE ROYAL BOTANIC Bradford Lane 18 A little birdie told me… 45 Ember C1 33 Robert ftonStreet 08 QUAY DARLING HARBOURDick & BARANGAROO Gra 46 Mu 19 Closer 03 GARDEN SYDNEY LIME STREET Synergy GEORGE STREET Bradford St T HUN TER St EXIT Tobru 47 02 A Harbour Lights (Sydney Harbour) 20 The Complete Adventures Activated ortley St STREET 09 11 24 45 B Mount St of Snugglepot & Cuddlepie 48 Luminous Flight 01 T2 36 W Blue Planet (Australian National Maritime Museum) YORK ST 34 10 12 23 COWPER WHARF RD Wentworth Walk t SUSSEX STREET SUSSEX LN 21 Nice to meet you 49 555 nanometers t C FantasticFoy Oceans St (Cockle Bay) PIRRAMA RD 22 25 37 35 FARM Refinery Dr t PITT STREE 22 Visible Dynamics ALFREDLFRED S STT ERSKINE ST 50 Illuminosaurus Embarkation St Rumsay Lane SHELLEY ST COVE McKell Park Summerville Rd 52 Liminal Hour (Barangaroo) arvey S 20 44 HyamH St 23 Skylark 1/2 21 D 51 EORA - Dark Emu ESSEX ST Park T1 HARRINGTON STREET REIBY CUSTOMS ALBERT ST reet 43 arl 24 Come Fly with Me HOUSE PHILLIP ST P 19 W Jones Cadiga KENT STREET L VIVID SPONSOR ACTIVATIONS i MRS MACQUARIES RDPITT STREET Rosser Street CLARENCE STREET 38 n MARTIN PL ST42 NEOT AVE ol James Craig Rd John St BULLETIN PL 18 StAccess and Inclusion Partner AROO g BARANG T seley

E Bowman St PYRMONT STREET 13 17 41 P l Ave Mount RE

T Cushman & Wakefield PHILLIP ST o KING S HOSPITAL ROAD Bank Str PYRMONT BAY Visit vividsydney.com/audio HICKSON RD New Beach Rd tworth St St WULUGUL WALK i STREET BARANGAROO AVE 16 J n Rd d ames Distillery DrCW1 Tumbalong Lights GEORGE STREET for audio described installations. DALLEY ST 39 WHARF GROSVENOR ST UNG GALLERY RD STREET 40 t eet O Cr Rumsay g Roa aig • Beneath the Sea • In the Scale of the Sea AUSTRALIAN NATIONAL 14 15 BRIDGE Rd KING STREET Y CHALLIS AVE Ro • Enchanted Garden • Ride into the Night MARITIME MUSEUM T ART MRS MACQUARIES RD Wen St S 46 Thornton St

Jones St Text-to-talk: All Vivid Sydney Light installations on this ad mes Crai map offer text-to-talk functionality. People may listen to LOFTUS STREET BARANGAROO LANG Ja n Rose Bay Park Pirrama a description of each Light installation on the respective Visit vividsydney.com/audio for audio described light B JAMISON ST GEORGE STREET

Light installation page at vividsydney.com/light using their W installations. EDWARD ST BENT STREET

DARLING screen reader or smartphone device. Ave land olse For First Aid assistance contact security. 52 WYNYARD WALK ampde ent DARLING ISLAND RD H reetLittle Mount St A ST. JAMES RD E HARBOUR Road reet ley R t EXCHANGE PLAC MARGARET STREET W PITT ST MALL CURTIN PLACE ol s S BRIDGE RD Suther Cresc Ba Bulwara Road PYRMONT BRIDGE g seley Rd Miller St MACQUARIE STREET d Point Stree VIVID SPONSOR ACTIVATIONS O'CONNELL ST BLIGH ST nk d RoberMAP KEYt Miller Rd Stre Lane PYRMONT STREET Vivid Partners Yarranabbe Darlin Street Gradientet (easy) MARKET LIME STREET HUNTER oint ead R Info Booth P YORK STREET Mitchell TO T Park HARBOURSIDE AMERICAN EXPRESS samsung STREET th H Street Gradient (moderate) E Food/Beverage COCKLEMount BA YSt BARANGAROO HUGHES STREET Rd New YORK ST G COWPER WHARF RD Y WHARF RE A1 American Express Lounge S1 The Night. Reimagined. PRECINCT REENKNOWE AVE Wentworth Walk SUSSEX STREET

MARKET ROW T SUSSEX LN Street Gradient (steep) a Bank Train Station t PIRRAMA RD (Cruise Bar Rooftop)

S South H

rran

Refinery Dr t Hyde Park PITT STREET ew Sou Ave Embarkation P ERSKINE ST TO D Rose Bay St SHELLEY ST N WHEAT RD MACLEAY STREET McKell Park COCKLE R ORWELL ST o Accessible Viewing Area arvey S GE Summerville Rd Bus Station D a St H Vivid Supporters Vivid Collaborators KINGS CROSS D North i ead PALMER ST R r abbe n EXPERIMENT ST BAY Park d C l Y i PRECINCT t Roa arl n Accessible Public Toilets B reet DRUITT PL A Ferry Wharf R

B g d PHILLIP ST d MURRAY STREET GEOR TAFE NSW csiro W ELIZABETH STREET ank Street H d Jones KENT STREET DARLING DR Cadiga T3 MRS MACQUARIES RD T i ad R CLARENCE STREET CATHEDRAL ST n MARTIN PL E ST NEOT AVE ol Accessible Drop Off /Pick up Light Rail James Craig Rd John St T1 Light Houses C1 Beautiful and Dangerous B Beresford St A g D CASTLEREAGH STREET LIZ ew South He seley Bowman St PYRMONT STREET RU E N ITT O'Su ST Photonic State P t R T2 Vivid Sydney Light Features l Ave Mount EET network ten BRADLEY LN Victo n o ria R a Rd e KING ori HOSPITAL ROAD l Bank Str PYRMONT BAY d e 03 tworth St t Note: buses that usually operate New Beach Rd Vict on Rd SOFITEL St i t T3 Hidden ARt - STREETM1 Mystery Gâteau EARL ST J c n Rd d am y Dr GEORGE STREET to and from Circular Quay will be es a ller s DARLING Disti PARK STRWHARFEET Augmented Garden t Cr eet GALLERY RD llivan Road

Sheehy St g Roa aig e AUSTRALIAN NATIONAL relocated to Martin Place from 6pm W Ro V Rd r HARBOUR (Kings Cross) Erlingt CAMDEN LN KING STREET ach Road Balfour Road RILEY STREET EARL PL CHALLIS AVE arling Cran glington MARITIME MUSEUM on Fridays and 5pmDOWLING STRE EonT weekends ART Wen e i C MCELHONE STREET D Edward E Thornton St c

Lane Jones St SANDS ST int Rd Mar

t B ad HARBOUR STREET VICTORIA STREET mes Crai Connect with Rd vivid sydney Po athon Rd o Road ell Rd Lane R Pow n Ja r Rose Bay Park Avona A WILLIAM STREET brook

i d Alexandra Sydney BATHURST STREET B a Cook St 02 BOURKE STREET

E Salisbury ROSLYN ST W Allen Lane @vividsydney T ST New R /vividsydney EDWARD ST THE REG Lane DARLING ET Greenoaks St olse Allen St Secondary DARLING L Ave land d L Loftus Rd ampde ent QUARTER D AV BARTLEY St nt Bridge DARLING DR Street Gradient (easy) Street Gradient (moderate) Street Gradient (steep) Accessible Mon-Thurs Only H reetLittle Mount St HARBOUR ST. JAMES RD DARLINGHURSKET RD R Ave Victoria ve Coll @vividsydney #vividsydney PYRMONT ST Bay ley R MAP KEY ROSLYN GARDENS OVAL Rd PITT ST MALL WILLIAM STREET BAYSWATER RD William Street Street YURONG ST WA ICC SYDNEY Suther Cresc Ba Bulwara Road PYRMONT BRIDGEVivid Sydney COLightLLEGE STREET Features Info Booth Food/Beverage Accessible Viewing Area Accessible Public Toilets g Ginahgulla Road The Scots Coll ythFerry Rd Blackwattle Pyrmo Miller St Rd William St d Ferry Rd CW1 d St Glebe Point Road nk Miller Rd Avenue Lanerk PYRMONT BRIDGE RD 01 Pearce a Stre Lane Main Fiel Rd P Bay Campus STANLEY STREET FARRELL AV Yarranabbe Darlin Sherbrooke Ave R Fors DOWNLOAD THE vivid sydney APP! et Train Station Bus Terminal FerryMARKET Wharf Accessible Taxi Rank ona oint ead R ve TUMBALONG CENTRAL ST STREET Accessible Drop Off Zone RUSHCUTTERS BAY Scholastica's P ulla A M o YORK STREET Plumer Rd ADA PLACE (Vehicles with Mobility Parking permits ONLY) Mitchell Taylor S ROSELLA LANE PITT STREET T Park d PARK HARBOURSIDEHyde Park th H a COCKLE BAY E PARK HUGHES STREET Rd Rd O'Sullivan d New Maxwell R Coll Burton St KINGS CROSS ROAD G

Y WHARF RE R South FORBES ST EENKNOWE AVE

MARKET ROW Roa Bank T BAYSWATER RD a ranbrook

S South H Destination NSW is dedicated to making Vivid Sydney an accessible and inclusive event for everyone. Ginahg rran uth Hyde Park C ew Sou Ave t B P d Chinese LIVERPOOL ST KIRKETON RD Street D d N Rose Bay WHEAT RD MACLEAY STREET COCKLE R QUARRY ST ORWELL ST o For more information on Access & Inclusion for VividGE Sydney and other Vivid Precincts visit vividsydney.com/accessibility ridge Bridge el St CRAIGEND ST rling D a North i ead PALMER ST nt RdR r abbe n EXPERIMENT ST BAY d B C l Garden Y PALMER STREET i Maxwell Lane levue Str Went Glenmore t Roa Da ay n B DRUITT PL A New So Lane For transport information please visit vividsydney.com/transport R B g d d Head R ria R Bellevu Poi Ascham d Access & Inclusion Partner MURRAY STREET GEOR ELIZABETH STREET B ank Street H d B Lombard Lane DARLING DR Mans CATHEDRAL ST T3 T Cooper o ad R Zollner Ciruit t ad E K eresfo nox Beresford Keegan Ave worth Park AB Street

ia Rd Railway St Greyhound DR CASTLEREAGH STREET LIZ e Kam ew South He c Please note: Locations, names, activations, installations and audio descriptions are correct at time of printing. TheseU are subject to change and should be used as a guide only. The maps used are a representation only and not to scale. For more information go to vividsydney.com. E t Vi N St O'Su field St Lombard St ITT ST South v Rd t B RE S Bri e Lane IER ST ET ayswate BRADLEY LN A Victo rd P n ria R a Rd Arcad e New Bellevu ori Broughton l d eet track e 03 on Rd t SOFITEL ad Rd Vict Rd t EARL ST Toxeth Ro Rd dge c He Leura a Bell St s DARLING PARK STREET Rd Avenue bala Road llivan Road Sheehy St e NIELD AVENUE Holt W V r HARBOUR St Erlingt CAMDEN LN ach Road Balfour Road RILEY STREET EARL PL r arling Rd St Cran glington DOWLING STREET ane e i Rd C Go MCELHONE STREET D Lane d Edward E e Road c Lane ulburn SANDS ST int Rd Mar Tarrant B t D Brooklyn HARBOUR STREET VICTORIA STREET Rd Henrietta Po athon Rd V Drumalbyn Rd o Road ell Rd Lane Stree n R Pow arling r Avona A OXFORD STREET WILLIAM STREET cean icto brook Roa t i d Mitchell Alexandra Wat Sydney ca BATHURST STREET Ba a St WentworthCook St 02 Kiaora L BOURKE STREET O Ma Salisbury t E ROSLYN ST Allen Lane Walk New R Gotten Little Hay St S T ST yswaterTHE REG Kulgoa ria R Lane DARLING Peli ET Greenoaks St William d Allen St Secondary Nie L B Boyce St Park Foy ld L Loftus Rd Talfourd St tle Street Dr QUARTER A D AV BARdRTLEY n St Patterson alfour Walsh nt Bridge DARLING DR Bur er St Ave Wigram Mitchell Henry St KE v R B Talfourd Lane Lane ton Ave DARLINGHURST RD e ning R Ave Rd n LaneVictoria ve Coll PYRMONT ST Bay Ave ham Lane Rd Str WILLIAM STREET BAYSWATER RD ROSLYN GARDENS OVAL William Streetulkara oad Campbell Street Harmony Park eet YURONG ST Goulbu WA Street ICC SYDNEY Kiaora R nma COLLEGE STREET Gina The Scots Coll W St Ferry Rd BlackwattleSystrum St PyrmoUTS es Glen Rd Glen William St hgulla Road De yth Ferry Rd Ha CW1 Court Road oolley St St Glebe Point Road y Str 56 Avenue Lanerk view Lane Lawson 01 Pearce ohns Road a Street ee Hunt St rn St t Dillon more Rd Main Fiel r Rd R Broug P Bayr Campus Forb St STANLEY FARRELL AV d Sherbrooke Ave R ve Fors Haymarket t CENTRAL ST S RUSHCUTTERS BAY ona B Hackett TUMBALONG STREET St Scholastica's ulla A St M o Minogue oss St J ADA PLACE St don Road Plumer Rd Hereford Street Taylor S ROSELLA LANE Road PITT STREET ay Str Carlotta Road treet PARK tHyde Park a Lane d Campus St e Lawson Gle Glen Forest Rd Rd lth PARK Crescent Mitchell St oria Rd O'Sullivan hton d Maxwell R Coll Burton St s nmo KINGS CROSS ROAD Ma Latime MacArthu FORBES ST St Dr Foley Rest Campbell S South Lane oad Roa re BAYSWATER RD Wallaroy nni V ranbrook Broughton Lane St t Cambridge St Epping Road Glebe ma Rd uth Ginahg ic Wattle Lane t B Vict Stephen Crescent Bellevu d to C Street o Parker Chinese LIVERPOOL ST Avenu KIRKETON RD Trumper Oval ng Rd Street d Minogue Park t QUARRY ST Rd CRAIGEND ST O el treet rling ria ridge Bridge St eet e Glebe ee oad t nt Rd Crescen B Th Garden Darlinghurs Rd Maxwell levue Str Barl PALMER STREET LaneHarris Went c Glenmore Glen Da ay Norton St Street Lane Str ow Foster S Oxf S ope S New So Head R Road ria R Upper d Bellevu Qua ean Street Poi Ascham Lombard Lane B B Mans St imo R S oundary St Cooper o ad lt Zollner Ciruit ord S t t t Barcom B t Trumper Park Ed K eresfo Lane Black Keegan Ave U Belmore Park Fl Street nox Queen St worth Park Commonwea Camp Cowper Street Reservo St rown

ia Rd Railway St Greyhound ir St e Kam c

Sturt S B t St v Viv Vi Rd Campbell field St Lombard St y inders Street Goodh B South St Mary Ann gecliff R S Crown Bri e Lane PIER ST t ayswate A Drumalbyn Rd rd Rd Arcad Kelly Broughton eet Streetrack New ad Rd Bellevu Rd Ed own Street T ian St Derwent Lanebell Lane dge Rd Toxeth Ro w Rd Albion S aylor S He Leura Westmoreland Gle Bell St St Thomas Rd Avenue bala Road Glebe Street St dy Av West St NIELD AVENUE Holt Westmoreland St S attle St Cr t Gu r St Rd March Street Foster Bridge be Point Roadt TAFE Rd Go rner ane d Pitt Street t St Lane e Road Ave Derwe t D ulburn t Tarrant re ndarra Mount Vernon Lane Brooklyn enue Stree n Henrietta V BuDrumalbyn Rd Roa arling t OXFORD STREET S oad cean et icto Rd Mount Vernon St Lane Mitchell Wat ca B Ba Kettle St u Wentworth roughton Kiaora L Bellevu Lane t O O Ma Creek St Lodge St St n Walk yswater Gotten a S t Streatfield Kulgoa ria R nt Street Plaza Little Hay St Smail William Mary Peli r Cowper St B m Nie Boyce St Bijo Park w ld Greek Street Mou Talfourd St Lane Dr Foy Prospect S S A Rd Fairweather St tle Street Centennial Rd n Walsh Veron Bur S er PattersonSt Ave alfour o o Wigram St Lane t v Ross St Forest St Mitchell Henry St Hargrave Street ning R B Rd Talfourd Lane Lane St ton St utherl Ave e e e r i Rd Lane n Lane n H Junction S Street S Coop Ave Thomasham Lane Street Plaza Hopewell St tr t ulkara oad eet d Campbell Street t Harmony Park Goulbu d Centennial arris St Kiaora R t B ntain St St nma u Glen R W way Systrum St UTS Albio es Glen Francis Street De Ha S Court Road Univ of Lane G Bay St oolley St y Str and Stree Fo n Street ip scade view Lane Lawson W eet Hunt St Staf Dillon Bradley Ave Flemings t more Rd R ohnsBroug Road oad et Street ee rn St p Forb St d Rosslyn St r r uvea HaymarketSt t s fordS

Riley

B St Rd ng attle St

David St Br Hackett St St S er

oss Technology, t Ca St St

Catherin St J i don Road

n

Minogue Belmore St Be re

t e Street Hereford Street Road C Kens ay Str elawney StreeFullerton Street t Carlotta Road ux S treet Heeley t r Lane Campus St e Lawson TGle Glen n Forest Rd Rd Crescent hton RMitchell St ellevue S lth oung St oria Belmore Lane s n Ma Latime Arundel Sydney Park Roa Riley nmo St eg MacArthu Sophia Streettreet Y Lane oad B a Dr Foley Rest scent reet Campbell S re Wallaroy nni elong V Broughton Lane Corben St t t B St Cambridge St Epping Road Lennox St ic St St ington St Glebe ent St Wattle Lane ma Vict Stephen Rd Bellevu heas Underwoo M RanfurleyCrescen Rdt to el ee Stre Parker St Street K o Avenu Trumper Oval ng Rd Arundel Minogue uckland S Park S Rd O treet Lane t treet Ormond ria Lyo L ippax Street St Barr Street eet e Crescen Glebe ee oo St Little oad Darlinghurs d St W t Rd Harris Th Barl Church St c rs St Larkin St Goold Paddin Glen Arund Norton St Street Str ow Foster S Oxf indsor S S ope S Forbes St Road H Qua ean Street Upper Bourke Str Holdsworth Street St imo R Oxf Grafton St erl lt Fou S ordord S oundary St S ns Rd veaux t Barcom t Trumper Park idge t Lane olt St B Ed Black U Belmore Park Fl tre Queen St Commonwea St Camp Cowper Street St Reservoir St Stet gton St rown Rive Nichols St Sturt S B Viv Rd Campbell St Mary Ann y inders Street Goodh gecliff R d Lambert Crown Wat t Drumalbyn Rd Layto elly Stree F parade ground Rd K St

Rd S Derwent Lanebell Lane Ed itzr own Street T treet ian St St t Albion S aylor S

Gle w Griffin tr Westmoreland St Cooper Thomas Underwood Street Glebe Street St dy Av oy Str West St William St Riddell Street Westmoreland St S attle Iris Street Cr

Univ Ave Bridge eet be Point Roadt TAFE t Gurner March Street Foster n Ave Pitt Street t St Ave reens Rd Purkis St Derwe ent S t Victoria Street t re ndarra Mount Vernon Lane Stre enue eet Bu S oad G et Rd Mount Vernon St A Lane B Reg Kettle et u roughton Bellevu University Wellington Lane Oxford S O n Creek St Lodge St b shal St a St Fisher nt Street Plaza t Streatfield Smail Mary r e Cowper St Rd m Bijo w erd St Mou Lane Prospect S S Fairweather St Greek Street Rutla N Rd Centennial Oval No. 2 rcrom St Adelaid Veron S Cooper Park o o Ross St Forest St St nd Lane t Hargrave Street Paints Flinde St St utherl e e Morrell i r Rd Lane n H Missenden Junction S Street elso Coop rs t Thomas Street Arthur Plaza Hopewell St oria Dev Mar d t St Centennial St d arris St t B St nga St ntain St Lane e St u Spencer roderick St R B St Butt way Albio tre Attu Sheph Francis Street on St S Univ of Alexander St Lane G t St. John's Oval Bay St Fo and Street Vict scade b Phelp n Street ip Monc W shire eet Staf Bradley Ave St Flemings et Rosslyn St oad et p St Ro St ford

Myrtle St i uvea s n Street Riley e attle St Little Stewart St Rd ng

David St Meagh Br St rseySt Rd S er Pine Ca Technology, t t

Catherin i

Wiley

n

Rose St Rainford S Belmore St Be re Stee e S Street C t treet ent Marsden S e Kens s Fullerton Street S gham elawney Street r St t ux S HeeleyJe r Church Street Lane St M Walter Street Gordon Street T n ad R oung St S ellevue S n t Belmore Lane gent St Arundel Sydney oore Pa t Park Roa University eg Arthur Street Sophia Streettreet Riley Y Roa B Edgec a Dangar h S scent elong reet Reg Corben St ur S B ll Lennox St t St ington St tree St ent St

Briggs St M Physics Road el St ee Stre t K heas RuUndesrwoo Ranfurley Rd uckland Re

Oval No. 1 Place Arundel reet t S S Rd treet Lane Davies St Ormond ippax Street S Small St Lyo L ad Rd Rainee St Barr Street St kingham St Little d St Chest rk Roa W Adelaid St oo St ChurchLeinster St een d Larkin St rs St Arund Goold Jersey Ro Qu Paddin Forbes St Old St tree indsor S liff ria Chippen Coulton H Bourke Str Clisde Holdsworth Street Vine St Grafton St erl F Oxf Dunblane St e ou ord S ns Rd veaux Fletcher Street John Buc idge Ward Park olt St tre cto St Little Buckin Lane St d et gton St Rive Be SydneyNichols St Street e Vi Rd lvoir d Lambert Belvoir St rke Wat t r St Hopkins Dr Layto Clev F Moore parade ground

St St Moncur S S treet eland Street St ne itzr

St V t Football Griffin Lucas Street ary ine St tr Nobbs Cooper Underwood Street e S Dowling S oy Str

Western Ave William St eet

Iris Street d Riddell Street Univ Ave Pembrok eet Bou B t P Road n Ave Ivy St St Moore Park Stadium a liff High reens Rd Victoria Street Purkis St BoundSt ent S Stre e rk Ro Wallis Str Edgec Edgecliff Rd Orr Saint Paul's utlin t S ers Street et Junction St treet olborn St Kippax Lake G Edgecliff t Grose St Lane University A Wellington Reg H et ad Oxford S ad Roa St et Royal Prince Blackwattle Creek I ee nt b shal St t Rd Cadigal vy Str Fisher Goodlet St Oval e Wilton St tree Rd erd St South Rutla Grafton N Ave Oval No.Ivy Lane 2 J rcrom St Cooper Park am Olivia La nd Adelaid Lane Paintses St tre St Flinde Syd Einfeld Alfred Hospital Missenden t Wallis S Morrell er Arthur rs St elso oria wler Cald Goodlet Lanearlborough St Dev Mar St Ox St Chalm Lane e St nga St Fo Missen roderick St Spencer Susan St B M St Butt for Attu Adelaide Rege Sheph on St Carrin tre Alexander St Hegarty Lane ane Rd born Dri Fern Place L t St. John'sShepherd Ova St l d Vict Jamesb Stre Phelp shire Monc d South He St. Andrew's eet St O et S ve Ro ol St Myrtle St i t t n Street e xfo on Pine Meagh Pa Little Stewart St rsey Rd St Ol S t rd reet Wiley St Rose St Rainford S Stee Street Marsden S e ent s t S r St t gham Je Oval Church Street Lan St M Walter Street Gordon Street Caroline ad S e t Arthur Street oore Pa gent St t University Street Carill Roa Eveleigh Str Dangar et rkes gt rringtDr Rdh S Edgec Reg ur S d George St zabeth S ll t t James Northwood St on den Road Moore Briggs St Lander S Lane High H t tree Rus ford B Fitzgerald Carillon Ave Physics Road on D Re Ca S Ox

Northwood Lane Place reet Grosvenor Av Oval No. 1 William Street Davies St t Rd La S Oxford St Small St y Roa wson St ad Rd ond Rainee St St St kingham St Chest St e rk Roa Adelaid Brown S egent Eli bur d nder Cleveland St Sydney Leinster een Roberts Lane B hepherd St Burnett St Qu Theological R Jersey Ro Old Roberts St St Lane liff ria St Susan St La tree Chippen Coulton Clisde Drive t St utli Vine St Street Hopetoun St DunblaneAv St St e ree Aylesbury John Wells Street Buc rive S i RoadFletcher Street Ward Park Cricket Ground Flood cto t Coop Little Buckin Lane d t S College n Street ford e Young St Belvoir Sydney Ox e Vi St Anglesea St mbie Hopkins Dr Castlereagh Lane er Clev Belvoir St rke Moore t Spring r St St n Drive Moncur S Marriott St Campbell bercro Elizabeth Lane V eland Street Cl ne Football Street Raper O'Connell St Forbes Street Lucas StreeAt ary ine St St Nobbs e S St eveland Sydney Boys Dowling S rringto St Greater Buckingham St Western Ave Redfe e Ca eet d St rn Street Pembrok Bou t P Queen Street B Ivy St St Moore Park Waverle Road BoundSt Redfern St High Stadium ark Ro Wallis Str Edgecliff Edgecliff Rd Orr Saint Paul's utlin t S ers Street High School y Stre Junction St treet t olborn St Kippax Lake Edgecliff t Grose St Lane Lane H ad et ad Roa St t et I ee nt t Royal Prince Blackwattle Creek Goodlet St Driv Rd Wilson Street Cadigal vy Str ronte Rd Longdown St Oval Wilton St ve tree g Lan South Grafton S Church St Ave Ivy Lane J B Lane Tu am Olivia La York Road Gray St d Ave Redf es St tre Syd Einfeld rner St St t et Alfred Hospital ern St Mill Hill Road Wallis S Fitzroy St er E t wler Cald Goodlet Lanearlborough Ox rospect Chalm Sydney Girls Llandaff St Georgin Fo oo P Missen r er Avenue E Adelaide Susan St ead S M b for Wilson Lane Stree Rege r Carrin ley S Hegarty Lane St ane Rd born Dri Fern Place o d L hill Street Gibbons St Shepherd St James Stre ch A d South He St. Andrew's eet Bourke Street O treetS Cary Lane ve Federation Road et ol Youn High School t l t xfo on Victoria St Pa llyw St Ol Egan St Wilson Street S F rd reet Bucknell St St Hordern St St t Gran Lo Oval re ne l Caroline y d Dri oreh Ho St. James Road a rkes Street Carill Eveleigh Str et n Jervois Ave and Dr ve gt Hough rringtDr Rd d George St zabeth S t James Northwood St Rose Redfern Park High H Gr ford den Road egent Lane M n d La St Lander S on Moore St and Stre Allens B Ca t Northwood Lane Fitzgerald Carillon Ave on D S Ox Grosvenor Av La William Street Keiran Oxford St Botany St y Roa R e ond e wson St St B St Brown S egent Eli klanWatkin St bur nder Cleveland Sydney d St Parade Roberts Lane Burnett St treet B hepherd St o Roberts St St Theological La R Lane Susan St reet Drive R Allens Para utli Pitt St t St Street u Hopetoun St Av St ree Buc Aylesbury Wells Street rive S i Road tree Cricket Ground Flood son S t Coop l k Adams t e Newl gton Road S College r ford Cop e Ro de n Baptist Street e Young St OxWaverley Park S Wil St son Street Anglesea St Burre mbie Castlereagh Lane v Lane Gardiner St Spring

er a n Drive Marriott Drive Yo Campbell Young Street Elizabeth Lane Grand Av binso Elizabeth Street Cl Raper O'Connell St Forbes Street bercro St r Street Pine S A Mackenzie St St d eveland Sydney Boys rringto St Redfe Greater Buckingham St Zamia e Ca Wilson Lane St rn Street Brisbane St B arrin x St t Locomotive St Queen Street Street Red irrell S Waverle Lang Road Deni Mary fern St treet High School n Dr C y Stre Phillip t Lenno n S Bro Pitt Street La DriveLoch et St ne Watk Walker St t Edmund Grand Wilson S Lemington Driv t Wilson Street ronte Rd Eliza St Longdown St St Phillip ve Ave g Lan Church St Bronte B Bennett Street Tu Redf York Road Gray St d Ave tree rner St et Locomotive St Resch Reserve ern St Mill Hill Road St wn Street Fitzroy St Phillip E in St rospect Sydney Girls Llandaff St Georgin oo P r er Avenue E S ead S b et St Davy Rd Wilson Lane treet Stree r ch ley S hill Street Gibbons St o ch A Wilson Philli Bourke Street Lo treet Cary Lane Federation Road et t t Central Avenue Raglan Youn High School Grand l ve p Stre Victoria St Dr A llyw Egan St WilsonRagla Street F Bucknell St n Street Hordern St St et Gran Lo re Erskin ne Ra l Rd St y George St glan d Dri owley ad St oreh oad R York Ho a St. James Road Birrell n Jervois Ave and Dr ve Hough War Memorial Cope St D Street Rose Redfern Park Gr egent M n St d La St icke S and Stre Allens g Stre t Rd t e Garden St Cut Keiran Botany St R e Raglan Lane B Lithorpe St Alexand Brand hbe d Hospital klanWatkin St nderson Ro ead S Crescent ns Dr Centennial St Parade treet o rt Street evill Phillips StreetHe reet R Allens Para Pitt St St u Buc Lenton Parade Danks Street tree Gerard St enderson son S l k Waverley Adams H Pa Crystal St e Newl gton R Cop Park r e Ro de eet Baptist Street Waverley Park S Wil son Street e Road Burre v Lane Rd Gardiner St

Kingsclear Rd a Drive Yo Way rt StrJo d Young Street Grand binso Charles St Avenu Av Elizabeth Street rkes r lbe n R ling St Pine S Mackenzie St d Bro A Moreh Danks St Septimu erso Zamia Newt Wilson Lane O'Sullivan Brisbane St Newm x St S Birre arrin hn St t lington St Locomotive St Railw er St treet ll S Hend Wellin Lang Road Deni R Mary Lyne Wel gto treet och n Dr C n S Phillip Model Yacht Newland Lane nte t n S St Lenno treet DriveLoch d a ay Lane St Bro Pitt Street L Grand n St St Watk Walker St Edmund WilsonAllen Lane S stal t Drive t Lemington St Elizaon St St Phillip Ave S Dr Pond Que Bronte Bennett ington St South Dowlin Street tree St s Well Locomotive St Resch Reserve Grand wn Street ens Railway Parade St Road Cry Phillip Dickens Dr Par in St Kellick Newma Dic Stree Cope S Street Broome S Dr l treet et Lachlan k Rd ch e Ada St Davy Rd kens E Wilson Philli Robertson Road Rd Lo Queens Park Bront Lane n rski Allen St t Central Avenue Raglan Potter t p Stre and Grand ve George Street Ragla Dr A ad St n Street et Anzac Parade McKay Sports Reserve Driv St ErskinRenwick Ra nev Ave Rowley ad St George St glan St Ave Rd Queens Rd Buckland St Gr York York Birrell Gowri itchel Baronga War Memorial ille R Cope St D e Rd BucklandPark Rd St icke P Street Lane St Young Street e ark Rd Norfolk d M Wyndham Stree Waterloo Park Dibbsg Stre Grounds e Rd Alexandria Garden St Raglan Lane Cut Copeland Lane Lithorpe St Alexand ickson Brand Moriah War Jennings St nderson Ro ead S C hbe Hospital treet rescent ns Dr Centennial rt Street Union St reet Phillips StreetHe evill M St Sydney St St th Street Morehe e Street Lenton Parade Danks Street St D DIbbs St Park enderson Gerard St artin Waverley Swa Bo H Pa Rd Memorial Coll Crystal St Martin Road Park Lane nson eet Gowrie St Dibbs Lanee Road Rd McEvoy Stre Lachlan Street Bront Victoria Stre Union Kingsclear Rd urk Way Lane rt StrJo d Charles St Avenu Rd rkes Dr lbe tanyn RoR ling St Bro A Moreh Danks St Station St Septimu erso et et Newm Newt Bo O'Sullivan Morrissey hn St lington St Railw Suttor Street er St Harold S Copeland Hend yne Wel Wellingto R e Brennan L och Angel Street ing n S Model Yacht Newland Lane nte t a ay Lane St treet York RL e Road d Elizabe t x n St Loveridge St Drive Power Avenue stal and Allen Lane t oad Col St FountainBelmont St Dacey Avenue on St Fo e St m S St S Dr Pond Que Henry Street ochford St ington St South Dowlin Elliot s Well St Grand ens Av Railway Parade Road Cry Gr Dickens Dr Queens Park Par R St Archibald Sa Kellick spect St Mitchell Lane ad Mun Newma St Dic Stree l St Ada St l Cope S Street Broome Lachlan Dr k Rd ni St Ave e Waterloo Oval kens E Robertson Road Rd Queens Park Bront Lane n rski t Allen St Ave Potter and Pro Young St George Street Bridge Street Malcolm St ad St n Turtle Lane Renwick Anzac Parade McKay Sports Reserve Driv John St rra St nev Ave Duck Pond Ave Rd Queens Buckland St Gr Mu St Binning Lan Gowri ille R t itchel York Baronga e Rd t Joh Binning BucklandPark Rd St P S t d Lane Waterloo Park Young Street Dibbs Grounds e ark Rd S Norfolk M Alexandria Wyndham Stree CopelandJennings Lane St Moriah War ickson treet Union St reet St Sydney St M St th Street Morehe e Street D DIbbs St Park artin Swa Bo Rd Martin Road Memorial Coll Lane nson Gowrie St Dibbs Lane McEvoy Stre Lachlan Street Bront Victoria Stre Union Lane urk Rd tany Ro Dr et Station St et Bo Harold S Morrissey Suttor Street e Copeland Angel Street Brennan ing York R Elizabe e Road t x PowerLoveridge Avenue and oad Col St FountainBelmont St Dacey Avenue Fo e St m S St Henry Street ochford St Elliot Av Archibald Sa Gr Queens Park Mun R spect St St Mitchell Lane St ad l St ni St Ave Waterloo Oval t Ave Pro Young St Bridge Street Malcolm St n Turtle Lane Duck Pond John St Murra St Binning Lan t t Joh Binning S St D) CRITICAL COMPONENT PROGRAMS DARLING HARBOUR PRECINCT MAP

57

4. SUPPORTING QUESTIONS

»» In another first for 2018, Vivid Ideas teamed with the Art Gallery of New South Wales to deliver A) WHAT DID YOU DO TO UPDATE / CHANGE THE EVENT FROM THE YEAR BEFORE? a new program of events called Art After Hours that gave audiences the opportunity to enjoy WERE YOUR UPDATES / CHANGES SUCCESSFUL? thought-provoking discussions, Vivid Music artists and curator-led tours of art exhibitions In 2018, there were significant achievements and changes to the festival both in terms in each of three Wednesday evenings during the festival. of programming and behind the scenes innovation. »» Vivid Music delivered over 100 popular and critically acclaimed events along with new programming such as the Innovators in Jazz series at the City Recital Hall showcasing the talents of Kurt Elling, BEHIND THE SCENES Branford Marsalis, Madeleine Peyroux and Orange is the New Black star Lea Delaria. By evaluating business processes after Vivid Sydney 2107, a number of digital development opportunities emerged. Internally, Destination NSW has talented creative industry practitioners in both web FESTIVAL FOOTPRINT development and digital teams. This year, within the CMS, they delivered best practice management When the festival was first staged in 2009, it was largely contained to the harbourside, The Rocks tools and evaluation systems that included digitising the Expression of Interest process, generating and Circular Quay precincts. Each year, the Festival has gained popularity and extended into new an online copywriting and editing workflow, and implemented a bespoke contract management system. areas. In 2018, the festival footprint again expanded. This year, nine precincts played host to Vivid Customer Relationship Management (CRM) now enables Destination NSW to produce essential Vivid Sydney programming and events: The Rocks, Circular Quay, Barangaroo, Darling Harbour, Royal Sydney documents like the Creative Dossier and Technical Dossier that are critical to such activities Botanic Garden Sydney, Luna Park Sydney, Taronga Zoo, Kings Cross and Chatswood. as development applications through council and crucial to stakeholder negotiations. These documents Luna Park Sydney made its Vivid Sydney debut with a grand light show, Spirit of Fun on Coney Island, can now be produced with the push of a button from database management and customer relationship taking visitors on a wild ride through a dramatic and emotive son et lumière celebrating the history management tools that have been rolled out across the organisation over the last 12 months. and magic of Sydney’s favourite theme park. Meanwhile, the Ferris Wheel shone brighter, following This move to online and cloud-based systems not only adds efficiencies across the organisation, a refit of more than 3,000 LED lights. it assists with legacy management and retaining the history of the Festival. The Royal Botanic Garden Sydney precinct proved popular again in 2018 with an increased number of large scale Vivid Light installations as well as projections on the façade of Government House Sydney. These PROGRAMMING INITIATIVES juxtaposed and amplified the natural beauty of Australia’s oldest Botanic Garden and the precinct again »» Vivid Sydney’s 10th anniversary shone a spotlight on Australian artists of past, present and future. offered an invaluable circulation pathway away from the Sydney Harbour foreshore back into the CBD. Customs House returned in 2018 honouring the centenary of May Gibbs with Snuggle Pot and CuddlePie animations illuminating the famous façade. Jonathan Zawada’s Metamathemagic VIVID MUSIC transformed the sails of Sydney Opera House. Jonny Niesche and Spinifex Group’s Virtual Vibration In Vivid Music, Sydney’s City Recital Hall burst to life with the new Innovators in Jazz series featuring pulsed across the façade of the Museum of Contemporary Art Australia while installations, the artistic talents of Kurt Elling, Branford Marsalis, Madeleine Peyroux and Orange is the New animations and projections by students of TAFE NSW gave us a glimpse of the future of creativity Black’s Lea Delaria. All of the 10th birthday parties proved a hit with music and dance fans. One in the Royal Botanic Garden Sydney and on the facade of Government House. of the most wildly popular was Young Hearts, Run Free a celebration of the 20th anniversary »» The accessible viewing program grew into an accessible experience. Tumbalong Park at Darling of the soundtrack to Baz Luhrmann’s Romeo & Juliet. Harbour came to life with Tumbalong Lights, a sensory rich experience where all children have VIVID IDEAS the opportunity to play, participate and belong. In partnership with Cushman & Wakefield this purpose-designed Access and Inclusion activation allowed people with disabilities and on the In 2018, a new curator consolidated the Vivid Ideas program and incepted the programming strand autism spectrum to interact and control the effects across many installations rather than simply New Horizons. This series of events explored mega-trends and micro-developments in technology. passively viewing them. New Kid on the Blockchain explored the industry impacts of the application of blockchain technology. Mummy, Can I Marry My Avatar? unveiled the ethical and societal implications of living with AI »» Vivid Sydney’s sustainability program channeled into creative endeavour with a Living Lights driven digital artificial humans. While Evolving Democracy looked at new models of governance installation created entirely with algae. This first for Vivid Sydney and investment in ‘green-gold’ emerging in the digital age. The fact that all sessions sold out indicates the strong public appetite was reflected in the Vivid Ideas program with the event Algae is the New Black, another for up-to-the-minute knowledge on innovation and burgeoning technologies. example where the pillars of Light and Ideas synthesise. Vivid Ideas also welcomed the inaugural Mark Colvin Conversation to honour the late, great »» Vivid Ideas inaugurated the annual Mark Colvin Conversation in honour of the late, great broadcaster and journalist who fearlessly reported from the political, social and moral frontline broadcaster, and also added the programming strand called New Horizons that presented the for five decades. The topic Are Schools and Society Fostering or Stifling Creativity? proved a lively mega-trends and developments in technology that are shaping our futures. debate for the panel of educators, writers and commentators. 61

B) PLEASE PROVIDE MEASURABLE RESULTS/EXAMPLES FOR QUESTION (A). EVENT IMPACT »» Over 2 million people came out to enjoy Vivid Sydney in 2018. »» In 2018 there were 185,887 Vivid Sydney travel packages sold, a 37 per cent increase on the 2017 event. »» International travel packages increased by 37 per cent to 73,134, while domestic travel packages increased by 60 percent to 112,753. »» International visitor attendance grew strongly which is reflected in 23,629 visitors from China on Vivid Sydney travel packages and more than 12,100 packages sold in the USA and Singapore. »» International visitor attendance from other markets also grew strongly with a 403 per cent increase in visitors from Indonesia, 90 per cent increase in visitors Malaysia and 18 per cent increase in visitors from South Korea. »» Vivid Sydney continued to engage with visitors and build its fan base with 512,022 Vivid Sydney Facebook fans and 112,530 Vivid Sydney Instagram fans »» Vivid Sydney reached a total of 68.9 million people via its Facebook and Instagram social channels.

63 C) WHAT MAKES THE EVENT STAND OUT AS AN INTERNATIONALLY EVENT EXPERIENCE »» The festival is Australia’s largest in terms of geographic footprint, attendance and RECOGNISED EVENT? number of events. As a result, Sydney in winter is exciting, alive and buzzing. THE DISTINCTIVE IDENTITY OF VIVID SYDNEY »» The experience of the festival is transformative: »» Vivid Sydney attracts international star power with A-List talent lining • City spaces and structures are imaginatively transformed through the beauty up to be involved. This year headliners included Hollywood film director James of light and the inspiring capabilities of advanced technology Cameron; Grammy award winning musician St Vincent; singer, songwriter and actress Solange Knowles; rapper, writer and actor Ice Cube; and jazz innovators • Audiences are offered new multi-sensory ways of experiencing art and including Branford Marsalis. Importantly, Vivid Sydney celebrates and elevates music performances in a variety of venues and settings local talent into the same stratosphere. • Professionals, emerging practitioners and students are inspired by the »» Vivid Sydney is the only international festival of its kind to combine major public practical and creative applications of technological advancement across and industry facing programs related to Light, Music and Ideas. Its distinctive complementary creative industries ranging from advertising to architecture, interpretative approach for all events is the interaction of cutting edge technology, urban design to screen content, data visualisation to advances in education. creativity and innovation. The style of all festival events is fresh, contemporary, original and in many instances futuristic. EVENT APPROACH »» The festival is the world’s largest of this type. The sheer scale and diversity of Vivid »» The festival is inclusive – the event is easily accessible to people of all ages and Sydney have made it a stand-out on international event calendars and it is also ability and it extends beyond the creative crescent of the CBD into the creative hub recognised for its state-of-the-art content and staging approach. The program of Kings Cross, Barangaroo and many other parts of the city. hosts major international performers and influencers but it is also increasingly »» The festival is interactive – attendees can play with, program and change lighting exporting locally developed content to other arts festivals around the world. projections on icons such as the Sydney Harbour Bridge; participate in performances; share ideas and engage through practical workshops/events. THE EVENT IS INTERNATIONAL »» The festival content is collaborative – e.g. Light artists work in teams with engineers, »» The event has propelled Sydney to front-runner in the popular medium of light art. and ‘soundscape’ audio specialists; musicians from different genres perform Vivid Sydney is a catalyst for music development with musicians and venues exploring together; professionals from one industry explore interactions with those in other diverse styles of performance and music, while audiences explore an increasing array industries e.g. animators with biomedical specialists, artists engage with urban of gigs and parties. The Festival continues to build momentum around the city’s developers, design and engineering students assist health industry professionals creative industries. Its unique Ideas program has created an exciting milieu, fostering reimagine the future of Australia’s healthcare. creative expression, participation and cross-disciplinary collaboration. »» Vivid Sydney has enhanced Sydney’s global brand identity. The festival has added THE EVENT ACHIEVE ITS GOALS cultural appeal together with new and compelling associations; images of the Vivid Sydney has done more than achieve its goals of increasing visitation during the city’s icons, lit by dramatic projections have increasingly become the expression quieter winter months, it continually catalyses the local, national and international of the contemporary creative and innovative identity that Sydney wishes to project creative industries. It spearheads creativity and innovation, making it possible for art to the world. and technology to collide and change perspectives. It stimulates the local economy by encouraging attendees to make the most of their visits by adding food, beverage EVENT ENGAGEMENT and retail spending into their experience. It has a multitude of beneficial flow-on »» Vivid Sydney generates extensive global media coverage in international markets tourism effects as a result of re-framing Sydney as the cultural capital of Australia with 120 international journalists hosted in Sydney and a special opening night and global centre for creative endeavour. "Lights On" media call dedicated to inernational media. »» In 2018 there were more than 1.7 million visitors to the vividsydney.com website and Vivid Sydney content reached 390 million people via #vividsydney »» Vivid Sydney attracts strong international visitation - in 2017 185,887 travel packages were sold to visitors who came to Sydney or extended their stay specifically to attend the festival.

64 D. WHY SHOULD THE EVENT WIN THE IFEA /HAAS & WILKERSON GRAND PINNACLE AWARD In ten years, Vivid Sydney has gone from start-up to the largest and most celebrated festival of its kind in the world. Its extraordinary growth trajectory has seen an audience of 225,000 in its first year increase to more than 2 million in 2018, which is an indication of how far and how quickly its audiences have embraced the festival. The festival is a paragon when it comes to being inclusive. In Vivid Light, the inaugural Tumbalong Lights installations co-created with access and inclusion partner Cushman & Wakefield meant people with disability could interact and participate rather than merely observe. In Vivid Ideas and Vivid Music, Auslan interpreters enabled people are deaf or who have a hearing impairment to enjoy increasing numbers of talks and music performances. Vivid Sydney is also a model of event management – showcasing the diligence, professionalism and ceaseless commitment to quality that is reflective, in general, of the Australian events industry. It delivers a very fresh and interactive format – and, in fact, an entirely new event paradigm – in keeping with the principles of modern audience engagement, while remaining true to its commitment of delivering economic, cultural and community benefits to the people of NSW. Vivid Sydney has done more than achieve its goals of increasing visitation during the quieter winter months. It continually catalyses the local, national and international creative industries. It spearheads creativity and innovation, making it possible for art and technology to collide and change perspectives. It stimulates the local economy by encouraging attendees to make the most of their visits by adding food, beverage and retail spending into their experience. It has a multitude of beneficial flow-on tourism effects as a result of re-framing Sydney as the cultural capital of Australia and global centre for creative endeavour.

65

Proudly owned, managed and produced by