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Destination New South Wales in the May/June Period

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Destination New South Wales in the May/June Period VIVID SYDNEY 2018 GRANd PINNACLE SUBMISSION 1. INTRODUCTORY INFORMATION ......................................................................................2 A) Event Dates ....................................................................................................................................2 B) Purpose / Mission ......................................................................................................................2 C) History / Description of Event .............................................................................................2 CONTENTS D Types of Activities Included Under the Festival / Event Umbrella ..................3 E) Overall Revenue & Expense Budget ................................................................................4 F) Estimated Economic Impact ...............................................................................................4 G) Attendance Numbers & Demographics ........................................................................5 H) Volunteer Count & Demographics ....................................................................................5 I) Staffing Numbers & Positions ............................................................................................5 J) Founding / Incorporation Date & Management System .....................................5 2. ADDITIONAL REQUIREMENTS ................................................................................. 9 Entertainment Program ................................................................................................... 27 A) Promotional / Marketing Campaign & Media Outreach ....................... 9 Merchandise Program ....................................................................................................... 29 B) Website / Social Media / Multi-Media Program / Campaign .............. 11 Community Outreach Program .................................................................................... 31 C) Overall Sponsorship Program ............................................................. 15 Emergency Preparedness Program .......................................................................... 34 D) Critical Component Programs ............................................................ 17 E) Special Programs ..................................................................................................................... 35 Volunteer Program ........................................................................... 17 3. SUPPORTING MATERIALS ............................................................................................... 39 Green Program ................................................................................. 20 4. SUPPORTING QUESTIONS ............................................................................................... 61 Educational Program ....................................................................... 21 Children’s Program .......................................................................... 23 Food & Beverage Program ............................................................... 26 1. INTRODUCTORY INFORMATION A) EVENT DATES C) HISTORY / DESCRIPTION OF EVENT Marking ten extraordinary years in 2018, Vivid Sydney has become “an unmissable event for locals and tourists alike” according to Forbes Magazine. From each year’s “lights on” 25 MAY – 16 JUNE 2018 moment until the close of the festival, the city is transformed into a kaleidoscope of colour The world’s largest festival of light, music and ideas, Vivid Sydney celebrated ten with light art installations and projections along Sydney’s harbour foreshore, CBD and allied extraordinary years of creativity and innovation in 2018, with the inclusion precincts. Vivid Light brightens winter nights, drawing millions of visitors from far and wide. of spectacular new precinct Luna Park Sydney, the return of Customs House The world-renowned Light Walk is certainly ‘the reason people travel thousands of miles’, as a highlight of the Vivid Light program brought to life with a tribute to the centenary however the success of the Festival goes far deeper than its shiny surface. Together with Vivid of May Gibbs’ SnugglePot & CuddlePie, an expanded Light Walk through the Royal Light, the pillars of Vivid Music and Vivid Ideas make this a feast for the imagination and Botanic Garden Sydney with the inaugural illuminations on Government House a celebration of creative endeavour. There are few events internationally or nationally that Sydney, augmented reality installations in Kings Cross, and the artistry of Jonathan can claim such universal appeal while delivering performances sought out by every Zawada’s Metamathemagical transforming the sails of Sydney Opera House. subculture and thought-provoking talks and workshops that attract intellectuals, creative industry practitioners and curious folk in equal measure. There is no doubt that, ten B) PURPOSE / MISSION years strong, Vivid Sydney is one of the most highly anticipated events on the worldwide cultural calendar. Vivid Sydney is a 23-day winter festival celebrating light, music and ideas, which in 2018 attracted attendances of more than 2 million. Established in 2009 as part of the NSW Government’s strategy to generate economic growth through tourism and major events, Vivid Sydney takes place over 23 nights Vivid Sydney is owned, managed and produced by Destination New South Wales in the May/June period. These weeks mark the transition from Autumn to Winter (Destination NSW), the New South Wales Government's tourism and major events agency. and have traditionally been the year’s lowest visitor season. MISSION The first festival took place in 2009 over 18 nights and attracted 225,000 visitors. To build Sydney’s global brand reputation as a creative, innovative city and Australia’s In subsequent years attendance has experienced unprecedented growth. By 2013, event capital. visitor attendance topped 800,000 prompting the festival’s elevation to ‘Hallmark Status’ by the NSW Government in recognition of its size and significance. GOAL Responding to popular demand, Destination NSW extended Vivid Sydney by five nights in To double annual visitor expenditure by 2020 and position Sydney as a global hub 2016 – increasing from 18 to 23 nights – and this extended festival duration continued in for creative industries. 2018. In addition, the festival’s geographic footprint continued to expand, with event programs and lighting installations extending across the city to encompass nine ECONOMIC OBJECTIVES precincts and close to 100 venues around the main harbour and foreshore precincts, » To stimulate the local visitor economy during the May/June winter period Central Business District (CBD) as well as inner city and suburban town centres. » To support growth of Sydney’s creative industries by showcasing the city’s It is now impossible to imagine Sydney in winter without Vivid Sydney. Vivid Sydney leadership in innovative use of digital technologies and its creative and functional is by far Australia’s largest festival and has retained its focus on creative innovation applications across diverse economic sectors. in the arts, music and creative industries. It encourages widespread community engagement and interaction, and is a strong catalyst for visitation to Sydney and subsequent dispersal to Regional NSW. 2 D) TYPES OF ACTIVITIES INCLUDED UNDER THE FESTIVAL / EVENT UMBRELLA Vivid Sydney is a celebration of creativity, innovation and the cutting edge applications of digital technology and is structured around three core ‘pillars’ – Light, Music and Ideas. VIVID LIGHT VIVID MUSIC VIVID IDEAS Vivid Light is a largely free public event that Vivid Music comprises an extensive series of live Vivid Ideas is a celebration of creativity that brings together transforms the urban environment through the light performances and cross genre musical collaborations the world’s greatest minds, innovators and industry leaders artistry of more than 185 artists from 22 countries featuring some of the world’s most renowned to build engagement between the creative industries sector in 109 installations (increasing from 90 in 2016) along musicians. 2018 delivered 169 events at 25 venues and the broader community. This sector includes advertising, a magical 4km ‘light walk’. The Sails of the Sydney throughout the city. Headline acts included Ice Cube, animation, architecture, design, electronic games, fashion, Opera House were animated with the interactive Solange, Mazzy Star, St Vincent and Cat Power as well film and screen arts, lighting, music, performing arts, ‘Metamathemagical’ animation of artworks as a new program of jazz innovators showcasing publishing, radio, television, visual arts and more. by acclaimed New South Wales artist Jonathan the talents of Branford Marsalis, Kurt Elling, Madeleine The 2018 program was led by the Game Changers Zawada. The illuminated Sydney Harbour Bridge, Peyroux and Lea Delaria. including Hollywood film director and oceans explorer ferries and cruise vessels with changing light James Cameron, ocean activists Peggy Oki and Laura patterns brought the waters of Sydney Harbour to life Wells, futurists Jane McGonigal and Kriti Sharma, by night. Visitors were dazzled by spectacular and artist and NASA visual strategist Dan Goods. projections on landmark buildings and throughout entire precincts including Luna Park Sydney (2018 More than 320 speakers participated in 105 events debut), The Rocks Barangaroo, the
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