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Destination NSW Annual Report 2019/2020

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INDEX & ACCESS Heading H2 Heading H3 DestinationUnt a cus, optia consequas volupidis voluptas alitasp NSW eribeaquame officab orehentio to magnate nonecabore, odita ilit quias que modita perum alibus. Henitiis dollut aperrovitin rererup tatur, sandit invel magnatus. Ame volorit veniscium voles dolumquodic tem rerum necus ANNUALsant fuga. Name rerum unt, eaqueREPORT re net ullaturenet ipsant ma comnis sit a vendeli genureius ma niendis plignih illabo. Ita ipitati onseque nemquibus aut aute cusdae voluptate nat rat. Cil il is rest platest et rate aliquam dolum faceseque derovit, atissusam quis eum re volorep edipsan daector eprorepelest 2019-2020verum que sintureperor simaximus et andis eat as dusa poriatium ant, qui andi consequam ima volo essit, nus cuptati busdaeria aborectibus, odi conseque esecus dolorem iunt as conseque voluptaturit laccus dolorit ipiet quaepro totatur epernatum enitatust, solorum eveliqu asperum is magnata turiorro quuntiam quostem porepe volum rem videnet ut quibus aut enistrum quaepro rerfera temquam autem etur audam faccusa nullam, undi quatibus eos simus re perroreictem eos sunt, ut volest, to ipsam quas ea conem lacerum exerae. Uptis endias estrum que pe pra DESTINATION NSW // Annual Report 2019-2020 Page 1 Destination NSW ANNUAL REPORT 2019-2020 The Hon. Stuart Ayres MP Minister for Jobs, Investment, Tourism and Western Sydney 52 Martin Place SYDNEY NSW 2000 30 November 2020 Dear Minister, We are pleased to submit the Annual Report of Destination NSW for the financial year ended 30 June 2020 for presentation to the NSW Parliament. This report has been prepared in accordance with the provisions of the Annual Reports (Statutory Bodies) Act 1984, the Annual Reports (Statutory Bodies) Regulation 2015, the Government Sector Employment Act 2013, the Public Finance and Audit Act 1983, and the Public Finance and Audit Regulation 2015. Yours sincerely, John Warn Steve Cox Chairman CEO DESTINATION NSW // Annual Report 2019-2020 Page 4 Contents 7 Chairman’s Foreword 9 ORGANISATION 10 About Destination NSW 12 Board Members 17 Organisation Chart 2019-2020 18 CEO’s Review of the Year 20 Financial Overview 2019-2020 21 Destination NSW Performance 2019-2020 29 NSW Tourism Performance 2019-2020 38 Visitor Snapshot: NSW Year Ending June 2020 40 Recovery Story 45 REVIEW 46 Event Development 51 Marketing for Tourism and Events 56 Regional NSW 58 Sector Development 61 Trade and Industry Development 62 Partnership Programs 64 Communications 69 Corporate Services 71 APPENDICES 72 Destination NSW Senior Executive 73 Human Resources 74 Senior Executive Profile 75 Corporate Governance 81 NSW Cyber Security Policy 82 Internal Audit and Risk Management 84 Policies and Programs 86 Operations 87 Management Activities 89 Grants 92 Financial Management 95 FINANCIAL STATEMENTS 96 Statement in accordance 97 Auditor’s Report 100 Financial Statements for the Year Ended 30 June 2020 104 Notes to the Financial Statements 127 INDEX & ACCESS 128 Index 130 Access DESTINATION NSW // Annual Report 2019-2020 Page 5 Bouddi National Park, Central Coast DESTINATION NSW // Annual Report 2019-2020 Page 6 Chairman’s Foreword John Warn Chairman Destination NSW The 2019-2020 financial year was the most turbulent and challenging period for the NSW tourism industry since the establishment of Destination NSW in 2011. The response from The year started positively with the Tourism Satellite Accounts everyone at Destination reporting the highest levels of tourism employment, tourism Gross State Product and tourism Gross Value Add in NSW NSW was overwhelming, for more than a decade. The State also continued to track ahead of target to achieve the 2020 goal of doubling overnight highlighting the passion and visitor expenditure with record results in the September and commitment of all our staff. December 2019 quarters. Throughout 2019-2020, the organisation found itself operating in a challenging environment as it responded to natural disasters including prolonged drought, floods, extensive and widespread bushfires and most recently the COVID-19 pandemic. These factors affected the program of work, blueprint. We all look forward to Steve’s impact to the NSW which remained fluid providing flexibility to react to industry visitor economy and tourism sector. needs while continuing to drive growth in the key metrics of expenditure, visitors and nights. I thank the Hon. Stuart Ayres MP, Minister for Jobs, Investment, Tourism and Western Sydney for his ongoing The organisation demonstrated a high level of resilience in its support of Destination NSW and his work to represent the coordinated response to implementing initiatives to support NSW tourism industry. the visitor economy and the broader government sector, with Destination NSW lending a hand on a number of NSW Treasury I would also like to thank the Treasury team, in particular projects to combat the COVID-19 pandemic. Secretary, Mike Pratt and Deputy Secretary, Kim Curtain for their continued assistance in enabling Destination NSW to All of these initiatives were delivered despite ongoing make a strong contribution to the NSW economy. As always, uncertainty around the organisation’s funding arrangements, the contribution of the Destination NSW Board has been which forced Destination NSW to reduce or discontinue some invaluable in guiding the organisation, and supporting the team activities and divert its available budget to recovery activities. during this exceptional year. In addition, Destination NSW experienced organisational 2019-2020 was not an easy year, the response from everyone at change in 2019-2020, commencing with the departure of Destination NSW was overwhelming, highlighting the passion long term CEO Sandra Chipchase. I thank Sandra for her and commitment of all our staff in making sure that NSW can contribution to NSW tourism and major events over her eight- recover and remain Australia’s number one visitor economy. year tenure, which delivered many outstanding achievements and shaped Destination NSW into a dynamic organisation that I look forward to better times ahead and to working with has delivered multiple firsts for NSW and Australia. the Minister, the Board, the Executive team and the broader Destination NSW team to get the NSW visitor economy back to It was a pleasure to work with Stephen Mahoney as acting CEO its best. through late 2019 and early 2020. Stephen assumed this role during an unprecedented period for Destination NSW as the Big thanks to all those in our industry, from right across State endured a bushfire season unlike anything we had seen the state and all our wonderful regions, for your hard work, before and the early stages of a global pandemic. His leadership commitment and tenacity. during this time was instrumental in bringing the team together Bright times are ahead. to deliver a range of activities, including the development of a multi-faceted tourism recovery program that continues to evolve to meet the needs of the NSW tourism industry. The recruitment of Steve Cox as the new Destination NSW CEO marks a new era for the organisation and I welcome his appointment. Steve commenced his role on 4 May 2020, since which time he has driven the team to develop new strategies and projects to shape the future of the NSW visitor economy, John Warn including an update of the Visitor Economy Industry Action Chairman Plan 2030, which will serve as the industry’s tourism recovery Destination NSW DESTINATION NSW // Annual Report 2019-2020 Page 7 Sydney Harbour DESTINATION NSW // Annual Report 2019-2020 Page 8 Organisation Contents 10 About Destination NSW 12 Board Members 17 Organisation Chart 2019-2020 18 CEO’s Review of the Year 20 Financial Overview 2019-2020 21 Destination NSW Performance 2019-2020 29 NSW Tourism Performance 2019-2020 38 Visitor Snapshot: NSW Year Ending June 2020 40 Recovery Story DESTINATION NSW // Annual Report 2019-2020 Page 9 ORGANISATION About Destination NSW Established under the Destination NSW Act 2011 as the lead Strategic Objectives Government agency for the NSW tourism and major events sector, its charter is to achieve economic and social benefits for the people of NSW through the development of tourism and the securing of major events. Destination NSW was established through the merger of four Government-funded entities – Tourism NSW, Events NSW, the Homebush Motor Racing Authority and the Greater Sydney Partnership – into a single entity. 1. Position Sydney and As a Public Service Executive Agency, Destination NSW is NSW as world leading 2. Attract and secure governed by a Board of Management and is subject to the tourism and events high-value major control and direction of the Minister for Jobs, Investment, destinations. events. Tourism and Western Sydney. It is principally funded by the NSW Government and is part of a cluster of agencies under the responsibility of the Secretary of the NSW Treasury. Role Destination NSW is responsible for devising and implementing strategies to grow the State’s visitor economy. Its particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and regional NSW. In 3. Build a sustainable 4. Increase industry addition, Destination NSW is the major investor in Business events calendar stakeholder and Events Sydney with the aim of securing more international for NSW. customer engagement. conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW. Vision To make Sydney and NSW one of the world’s most successful
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