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Düsseldorf 'S Media Harbour Düsseldorf ’s Media Harbour Culture, communication and creativity D üsseldorf ’s Media Harbour The development of part of the old harbour into prime office space and a new trendy district was a successful urban planning project that has served as a role model for similar projects in Germany. From commercial harbour to and a lively restaurant scene. Soon, there will also be architectural showcase residential properties in the Media Harbour. The When structural change set in during the seventies transition from commercial harbour to Media Har- and eighties it became obvious that the around 212 bour ref lects t he fundamenta l changes t hat have hectare commercial harbour site wouldn’t be needed taken place in Düsseldorf ’s economy. Today, the city for its origina l pur pose any longer. However, t he is predominantly a service hub with a strong indus- harbour’s location close to the city centre offered a trial background. This same structural change is also unique opportunity to transform it into an attractive evident in the Media Harbour, with the media, the district with offices, restaurants and hotels. movers and the shakers in the foreground and the typical harbour industries on the land spits further back. The city council decided to close the Berger Hafen and Zollhafen sections of the harbour in 1976. The Past and present wet dock was filled in to create the land on which the Plot for plot, each site was developed to ref lect its Rheinturm tower and the Landtag parliament build- future user’s requirements. An urban planning com- ing today stand. And the WDR broadcasting com- petition was also held by the city council, but only pany’s new building was constructed on the site of for the areas surrounding Speditionstraße and Fran- the old customs harbour (Zollhafen). ziusstraße. These efforts not to force the area into a monotonous architectural straightjacket have resulted Work to convert Kaistraße and Speditionstraße into in some impressive results and an inspiring diversity the Media Harbour began in 1989, resulting in what of buildings. Listed warehouses have been transformed is today known as Düsseldorf ’s Architecture Row, a into trendy, modern offices, with historical buildings in trendy office district with a diverse mix of tenants new outfits standing alongside brand new architecture. Düsseldorf’s Media Harbour 3 The works of famous German and ments of more than EUR 1.2 billion have been international architects against the made here since development work on the Media stunning backdrop of historical archi- Mile first began. tecture have helped to forge the Media Harbour’s international reputation. Culture, communication creativity, media, Despite all the development work fashion, movers & shakers that has taken place, the Media Har- Around 800 companies are now based in an area for- bour is still steeped in atmosphere. merly dominated by gloomy empty warehouses. All The commercial harbour, with its quay of them enjoy the unique waterside atmosphere and walls, stairways, cast-iron bollards profit from the Media Harbour’s image. Many of the and railings dating back to 1896, as companies that have based themselves in the Media well as the railway tracks and cranes Harbour are in the media, information and commu- on the former dockside, are now nication or advertising industries. They include listed as historical monuments. And Landesanstalt für Medien LfM, Europäische Zentrum the old customs harbour is now a für Medienkompetenz ECMC and the WDR broad- marina for boats and yachts. casting centre. Filmstiftung NRW, one of the biggest film funds in Europe, was one of the first companies Form and function: colourful to move to the Media Harbour. contemporary architecture in the Media Harbour It is estimated that some 9,000 people work in and If want to see some of the very best around the Media Harbour, and on the neighbouring examples of modern-day architec- land spits and streets. The Media Harbour’s image as ture, Düsseldorf ’s Media Harbour a prime office location and its impressive architecture is the place to go. It’s a genuine archi- make it a coveted business address for fashion com- tectural tourism location that has panies, law firms and advertising agencies. Its mix of attracted vast numbers of visitors over architecture and atmosphere has encouraged many the years, many of them to see Frank fashion labels to relocate their headquarters or mar- O. Gehry’s leaning towers. keting companies to the Rhine. Shiseido’s head office Düsseldor f Media is firmly anchored in the Media Harbour. There are Harbour: architecture and atmosphere. The New York Times asked, “Why also dozens of pubs, restaurants and bistros which haven’t we got any towers like these make the Media Harbour a trendy location for here?” and the English daily The lunchtime and evening socialising, especially the Independent headlined a report on the area between Handelshafen and Hammer Straße. multicoloured Colorium, “Why didn’t we build that There are also four very impressive hotels there: here?” In the German version of Monopoly, you can Hyatt Regency, Radisson Blu, Courtyard by Marriott buy the Media Harbour for EUR 1.4 million and the and INNSIDE by Meliá Düsseldorf Hafen in the cards feature a picture of the Gehry buildings. Colorium building. School textbooks also cite the Media Harbour as a successful and groundbreaking example of urban The Media Harbour has an excellent local supply planning. infrastructure from doctor’s surgery to pharmacy, bank to post office, and photography store to gym. Buildings designed by renowned international The restaurants, bars and clubs along Hammer architects such as William Alsop, David Chipper- Straße are popular destinations for the young crowd. field, Jo Coenen, Steven Holl, Fumihiko Maki, Since 2014 there has been a new tramline running Murphy/Jahn and Claude Vasconi stand alongside into the Media Harbour (see insert page). German designs by BM+P Beucker Maschlanka und Partner, Harald Deilmann, Döring Dahmen Joeressen Architekten, ingenhoven architects, Gatermann + Schossig Architekten, Grimbacher Nogales Architekten, HPP Hentrich-Petschnigg & Partner, Professor Eller, parade architekten, Professor Wansleben, pinkarchitektur, RKW Rhode Kellermann Wawrowsky and sop architekten. Other highlights include the FLOAT by Renzo Piano (no. 48), and above all the new headquarters of trivago designed by sop architekten. Private invest- Start-ups in the Media Harbour! Düsseldorf is becoming a magnet for start- ups, and the Media Harbour is turning into a hub for new companies: trivago, the biggest hotel search engine in the world with 80 million users per month, is constructing its new company headquarters on Kasselstraße. The story of trivago’s meteoric rise to success in offers 15 degree courses in subjects such as Applied Düsseldorf is worthy of a movie. It is the f lagship Media, Business Management and Digital Business start-up of the state capital, and will soon employ Management. It also collaborates with many Düssel- up to 2,000 people. One block up, the new start-up dorf-based companies, which appreciate the students’ centre STARTPLATZ Düsseldorf has opened its innovative ideas. doors in the Flossi building. STARTPLATZ Düsseldorf, a new start-up centre, Start-up hub and university campus opened its doors in the Flossi Haus building a little In 2011, the European Media and Business Academy, further down Speditionstraße in summer 2015. It a private university, moved its campus onto three offers business start-ups an ideal location with every- f loors of the Colorium building. EMBA Düsseldorf thing under one roof so that they can transform their A fresh breeze in the Media Harbour: STARTPLATZ Düsseldorf inspires the Media Harbour by providing a new home for the start-up scene. Düsseldorf’s Media Harbour 5 business idea into a f lourishing enterprise and create new jobs. STARTPLATZ offers small office units and secretarial ser vices, as well as experts, consultants a nd f ina ncia l professionals. Most of a l l, t hough, t here are both established companies t hat prof it from t he young creative individua ls a nd want to collaborate with them, as well as other start-ups that face similar challenges. The Economic Development Office orchestrated this project as part of its StartUp initiative and has an office at the new start-up centre. Kaistraße/Zollhof and the eastern section of Seeing and being seen – on the Living Bridge. Speditionstraße are finished The development on the 15 hectare site at Kaistraße/ Zollhof was completed first. The second phase of the Media Harbour development continued on an 11.3 hectare site on the opposite land spit on Spedition- straße. The majority of tenants on this area opposite Kaistraße (the eastern section of Speditionstraße) are in the media, art and culture, design and advertising industries, though some are in fashion, catering and consultancy services. At the end of Speditionstraße, the last development to be completed was the twin tower ensemble consisting of the Hyatt Regency Hotel and offices. A visualisation of the new trivago headquarters, due for The western section of Speditionstraße is in completion in 2018. the planning phase On the western side of the Speditionstraße peninsu- The Living Bridge lar an office tower is being built directly next to the A pedestrian bridge provides a fast-track route twin towers. Over the next few years, this will also between Kaistraße and Speditionstraße. With its be the site of the first residential development in the three-storey glass cube restaurant extending across Media Harbour, spectacular high-rise apartment all three levels of the bridge pontoon, it is a popular buildings by pinkarchitektur. On Franziusstraße/ meeting place. In the summer months, the bridge is Holzstraße, a new building by star architect Renzo the perfect place to take a stroll, meet friends or sit Piano is in the planning: the FLOAT.
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