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Superbrands Finland 36 Market Ingman Foods Has Been product Ingman offers consumers a wide and versatile range of liquid milk prod- ucts, chilled dairy products, ice creams and cheese, to cover daily nutritional Annually the Group processes about needs from breakfast to evening 300 million liters of milk into liquid milk and meals. New products are launched chilled dairy products, ice-cream, cheese and frequently to meet the require- butter. Innovative product development has ments of a modern consumer. always been a major resource at Ingman Foods. The Group was the first to introduce recent developments many new products to the Finnish market, The food industry has become more inter- e.g. curdled milk, natural unflavored yogurt, national and the fast changing competitive and yogurt with fruit, layered yogurt, tradi- situation brings harder challenges also for tional and flavored cottage cheese, créme fra- the ice cream market. Ingman’s message to iche, smetana sour cream, curd, juice, packaged Finnish consumers is that it remains a strongly and giant ice cream cones, premium ice cream domestic ice cream producer. and functional products such as ice cream, tion for emphasizing domestic values and its The product mix in all segments has been flavored sour milk, cottage cheese and 100% commitment to Finnish raw materials. Ingman systemically developed to meet the require- unsweetened juice. Ingman Foods was also has also been promoting the ‘Food from ments of the market. The demand has been the pioneering Finnish manufacturer of soya- Finland’ campaign actively, and it has kept the responded by creating a large selection of based ice cream, yogurt and pudding. consumers well informed. low-lactose products. Also light, low-fat and In 2004, Finns consumed approx. 13 liters sugar-free products have increased their mar- of ice cream per capita and the overall con- History ket shares. sumption was 69 million liters. Ingman Foods Ingman Foods’ roots date back to 1907, when Fast-paced lifestyles and new trends set was the leader in ice cream sales volume with Maanviljelijäin Maitokeskus (Farmers’ Milk high challenges for food products. Consumers a market share of 42%. In the chilled dairy Center) was established in Helsinki. The com- are increasingly looking for innovative prod- group, yogurt is the largest single category pany name was changed into Kotisaari in 1976. ucts that make cooking easier and the con- with the overall market of 96 million liters In 1929, young Hjalmar Ingman started sumption of snacks is also growing. Today’s in 2004. Finns drink about 13 liters of sour the production of curdled milk in his sauna meal is healthy, tasty and made to suit eating milk per person annually, which is a uniquely on the Sipoo River bank, close to Helsinki, habits throughout the day. Finnish habit. Starting from a scratch, his company managed to develop dairy products actively. Ingman and promotion achievements Kotisaari were merged into Kotisaari-Ingman The company image has been nurtured care- Ingman processes liquid milk products. Finns positive, big-hearted soul. Kingis is a classic Ingman Foods’ novelties have been awarded in Oy in 1988. fully over the years. According to the latest see Ingman as a domestic, reliable, close and that never fails in taste. The Star Products - The Finnish Food Product In 1991, the new plant and head office corporate image research, the Ingman brand friendly company with long traditions and With the theme “It is big”, Jättis is profiled of the Year Contest several times. In 2004, in Sipoo were completed and the company is highly recognized in Finland: 84% know that with a wide range of tasty first-rate products. the biggest, the grandest and the best of all Ingman’s low-fat ice creams of chocolate and name was changed to Ingman Foods Oy Ab. The image building continues to promote the giant ice cream cones. Jättis is sporty and a a brand new combination of mango-banana During 1990s the company concentrated on Ingman brand in a distinctive way. Ingman fair winner. Its flavors are bound to be hits for received honors for innovation and good flavor. milk-based products and began co-operation wishes to be taken actively into the those with a grand craving for ice cream. Also Ingman cheeses have received plen- contracts with several local dairies. Thanks to lives of Finnish families. In the back- Market ty of recognition. Last year Ingman’s Edam this strategy, Ingman’s business activities have ground are important values such Ingman Foods has been systemically devel- cheese was chosen the Best Edam in Finland grown especially in packaged milk and cheese as promoting the food culture THingS you didn’T know abouT… oped into one of Finland’s leading food manu- and Traditional Unripened Cheese won its cat- product groups. amongst children and youth. facturers during its nearly hundred years of egory in a competition for Finnish cheese pro- Since 2002, the Group has strongly ingman operation. The Group holds an important posi- ducers. enhanced its operations in the Swedish ice- brand Values • In 1929, young Hjalmar Ingman started tion in the dairy sector with a turn over of In 2003, Finfood - Finnish Food Information cream markets. In 2004 the ice cream plant in Ingman Foods has crystallized its to make curdled milk in his sauna and €282 million in 2004. Service, awarded Ingman Foods the recogni- Lithuania was expanded. brand based on a model defined took his special treat in wooden pails by by four dimensions: functional, boat to the Helsinki market place. After social, mental, and ethical. All four receiving recipes from Russian merchants, areas are developed equally, so he began to make smetana sour cream that the consumer is truly able and curd. People in Helsinki went wild to experience what the powerful with Hjalmar’s delicacies. Ingman brand stands for: Ingman • Ingman’s Jättis was the first giant ice gives you taste of joy! cream cone to be introduced to the One of Finnish market in 1979, and it still holds Ingman’s the peak position in giant cone sales. important sub- • Ingman’s Kingis has been the most popu- brands is the lar ice cream stick for 25 years Kingis ice cream • Ingman Foods is the market leader in ice stick. Aimed at cream sales volume and in 2004, for the the younger gen- first time it reached the top position also eration, it has a in sales value. • Ingman’s Edam was chosen the best Finnish edam in 2004. www.ingman.fi 36 SuperbrandS Finland 37 product Ingman offers consumers a wide and versatile range of liquid milk prod- ucts, chilled dairy products, ice creams and cheese, to cover daily nutritional Annually the Group processes about needs from breakfast to evening 300 million liters of milk into liquid milk and meals. New products are launched chilled dairy products, ice-cream, cheese and frequently to meet the require- butter. Innovative product development has ments of a modern consumer. always been a major resource at Ingman Foods. The Group was the first to introduce recent developments many new products to the Finnish market, The food industry has become more inter- e.g. curdled milk, natural unflavored yogurt, national and the fast changing competitive and yogurt with fruit, layered yogurt, tradi- situation brings harder challenges also for tional and flavored cottage cheese, créme fra- the ice cream market. Ingman’s message to iche, smetana sour cream, curd, juice, packaged Finnish consumers is that it remains a strongly and giant ice cream cones, premium ice cream domestic ice cream producer. and functional products such as ice cream, tion for emphasizing domestic values and its The product mix in all segments has been flavored sour milk, cottage cheese and 100% commitment to Finnish raw materials. Ingman systemically developed to meet the require- unsweetened juice. Ingman Foods was also has also been promoting the ‘Food from ments of the market. The demand has been the pioneering Finnish manufacturer of soya- Finland’ campaign actively, and it has kept the responded by creating a large selection of based ice cream, yogurt and pudding. consumers well informed. low-lactose products. Also light, low-fat and In 2004, Finns consumed approx. 13 liters sugar-free products have increased their mar- of ice cream per capita and the overall con- History ket shares. sumption was 69 million liters. Ingman Foods Ingman Foods’ roots date back to 1907, when Fast-paced lifestyles and new trends set was the leader in ice cream sales volume with Maanviljelijäin Maitokeskus (Farmers’ Milk high challenges for food products. Consumers a market share of 42%. In the chilled dairy Center) was established in Helsinki. The com- are increasingly looking for innovative prod- group, yogurt is the largest single category pany name was changed into Kotisaari in 1976. ucts that make cooking easier and the con- with the overall market of 96 million liters In 1929, young Hjalmar Ingman started sumption of snacks is also growing. Today’s in 2004. Finns drink about 13 liters of sour the production of curdled milk in his sauna meal is healthy, tasty and made to suit eating milk per person annually, which is a uniquely on the Sipoo River bank, close to Helsinki, habits throughout the day. Finnish habit. Starting from a scratch, his company managed to develop dairy products actively. Ingman and promotion achievements Kotisaari were merged into Kotisaari-Ingman The company image has been nurtured care- Ingman processes liquid milk products. Finns positive, big-hearted soul. Kingis is a classic Ingman Foods’ novelties have been awarded in Oy in 1988. fully over the years. According to the latest see Ingman as a domestic, reliable, close and that never fails in taste.
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