Project No. 01.2467.7-001.00 Small and Medium Enterprise Development for Sustainable Employment Program (SMEDSEP) COOPERATION Republic of the Philippines Federal Republic of Germany Subsector Analysis of the Tourism Industry in Negros Occidental February 2005 Prepared/ Written by: Marian Boquiren, Ivan Idrovo and Helen Valdez, SDCAsia, Inc. Consultants
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[email protected] Ms. Martina Vahlhaus, Program Manager Printed on: March 2005 - Makati City, Philippines Subsector Analysis of the Tourism Industry in Negros Occidental February 2005 Table of Contents Page Acronyms 2 Executive Summary 3 Section 1: Introduction 6 A. Objectives of the Study 6 B. Scope of Work 6 Section 2. Beginnings of the Focus on Tourism Development 8 Section 3. Industry Structure 10 A. Overview 10 B. Primary and Secondary Resource Bases 13 C. Tourism Services and Facilities 17 D. Enabling Support Environment: BDS/TVET 20 Section 4. Industry Performance 21 A. Tourist Arrivals 21 B. Tourism Receipts 22 C. Employment 22 Section 5. Proposed Fields of Change 23 A. Product and Infrastructure Development 23 B. Promotion and Market Development 25 C. Quality and Competitiveness Improvement 26 Section 6. Proposed Program Interventions 29 A. Institutional Development/Planning