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Sponsor Manual BIRTH CHINA Clinical Challenges in Labor and Delivery Beijing, China April 7th –10th 2016 Endorsed by: FIGO – International Federation of Gynecology and Obstetrics SPONSOR MANUAL CHAIRPERSONS ROBERTO ROMERO M.D., D.Med.Sci. Chief, Perinatology Research Branch Program Director for Perinatal Research and Obstetrics Intramural Division, NICHD, NIH, DHHS Professor of Obstetrics and Gynecology, University of Michigan, Ann Arbor, Michigan, USA Professor of Epidemiology and Biostatistics, Michigan State University, Lansing, Michigan, USA Editor-in-Chief, American Journal of Obstetrics & Gynecology GIAN CARLO DI RENZO MD, PhD, FRCOG (hon) FACOG (hon) Professor and Chairman Dept. of Ob/Gyn Director, Centre for Perinatal and Reproductive Medicine Director, the Midwifery School, The University of Perugia, Italy Hon Secretary General, FIGO Editor in Chief, Journal of Maternal Fetal and Neonatal Medicine Director, Permanent International and European School in Perinatal, Neonatal and Reproductive Medicine (PREIS SCHOOL) LOCAL PRESIDENT ORGANIZING COMMITTEE 1 HUIXA YANG The Scientific Committee invites clinicians and scientists who are interested in sharing their work with the participants of the meeting to submit their work in abstract format. Details available on the meeting website www.birth2016china.org ORGANIZING SEGRETARIAT www.birth2016.org TOPICS • Normal labor progress: do the traditional definitions apply? • The physiology of labor/labor disorders • An ultrasound “admission test” for the Labor and Delivery Unit • New methods for the assessment of labor progress • The role of ultrasound in the second stage of labor • Does early administration of oxytocin improve the outcome of labor? • Shoulder dystocia • Postpartum hemorrhage • Nomenclature of fetal heart rate abnormalities/ST segment evaluation • Umbilical cord pH and blood gases • Surgical technique for Cesarean delivery (peritoneum, uterine closure, skin closure, etc.) • Cesarean section upon request • Induction of labor • Pretern labor: tocolysis/repeat steroids?/magnesium/progestogens • GBS prophylaxis/antibiotics before Cesarean delivery • Trial of labor in women with a prior Cesarean delivery • Amniotic fluid embolism • Delivery in the 2nd stage (forceps, vacuum and the Odon device) LAST EDITIONS and 2016 FORECAST Chicago Edition 2011 650 Participants 16 Sponsors Last Edition 2015 750 Participants 20 Sponsors 24 Countries BIRTH BRAZIL 2015 - Fortaleza Registrant Categories Phyisicians Nurses and Midwives Fellows and Residents BIRTH BRAZIL 2015 - Fortaleza WIDESPREAD GEOGRAPHICALLY Brazil Rest of the world FORECAST 2016 1000 Participants 30 Sponsors 50 Countries BIRTH CHINA 2016 - Beijing Registrant Categories Phyisicians Nurses and Midwives Fellows and Residents BIRTH CHINA 2016 - Beijing WIDESPREAD GEOGRAPHICALLY China Rest of the world WHY CHINA? China, the world's most populous country and second-largest country by land area covering approximately 9.6 million square kilometers. China had the largest and most complex economy in the world for most of the past two thousand years, during which it has seen cycles of prosperity and decline. Since the introduction of economic reforms in 1978, China has become one of the world's fastest- growing major economies. China's landscape is vast and diverse, ranging from forest steppes and the Gobi and Taklamakan deserts in the arid north to subtropical forests in the wetter south. The Himalaya, Karakoram, Pamir and Tian Shan mountain ranges separate China from South and Central Asia. The Yangtze and Yellow Rivers, the third- and sixth-longest in the world, run from the Tibetan Plateau to the densely populated eastern seaboard. China's coastline along the Pacific Ocean is 14,500 kilometres (9,000 mi) long, and is bounded by the Bohai, Yellow, East and South China Seas. WHY BEIJING? Beijing is the second largest Chinese city by urban population after Shanghai and is the nation's political, cultural, and educational center. It is home of the headquarters of most of China's largest state-owned companies, and is a major hub for the national highway, expressway, railway, and high-speed rail networks. The Beijing Capital International Airport is the second busiest in the world by passenger traffic. TRAVEL INFORMATION Beijing Capital International Airport Beijing Capital International Airport is situated in the Shunyi District of the city, about 25 km (about 15.5 miles) northeast of Tiananmen Square, and is China's busiest and most important international airport. It consists of three terminal buildings. The high standard of services and facilities have attracted 66 airlines to operate there. Currently, the airport has flight connections to some 88 domestic and 69 foreign cities. Beijing Capital Airport Express Train The 17-mile's (28-kilometer) Airport Express. This light rail line running from the T2 and T3 of Capital Airport just has two stations in Beijing's downtown area, respectively at Dongzhimen and Sanyuanqiao. It just takes around 30 minutes for passengers to travel between the airport and Dongzhimen by the Capital Airport Express Train, the highest speed of which could reach 110 kilometers/hour. Beijing Capital Airport Express Train Beijing Capital Airport Shuttle Bus There are 16 regular airport shuttle lines operating between Capital Airport and downtown Beijing. Most bus lines operate at an interval of 30 mins; but the bus also departs ahead of schedule once fully seated. Line 6 and Line 13 may have longer waiting times. Passengers can buy tickets for the shuttle at the airport or some ticket offices in the downtown area. Besides, there are 7 intercity lines running between the airport and nearby destinations like Tianjin and Qinhuangdao. Capital Airport Shuttle Bus Map CONGRESS VENUE Beijing Conference Center FLOOR PLAN Available soon CONGRESS VISIBILITY Promotional activities are the main tools used by MCA Scientific Events to spread the news of the congress around the scientific world. Communication is scheduled according to the following plan: • MAILING LIST – newsletters will be sent to more than 40.000 mailing contacts around the world in gynecological and neonatal field • SCIENTIFIC SOCIETIES – we will contact more than 500 sister societies supporting the congress among their members • RELATED CONGRESSES – we will plan cross promotion activities (web visibility and flyers exchange) months before the event • JOURNALS – the most important journals in the gynecological and neonatal field will publish the congress news and special ADVs • OFFICIAL WEBSITE/WEBSITES – the congress website will contain all the information regarding the event (scientific program, sponsorship opportunities, links and so on) and will be the most clicked tool. • KOLs / Hospital Departments / Universities and Schools of specialties –we count on reaching about 70.000 professionals with our marketing activities in the 18 months before the event. The experience gained in the Scientific Events field allows MCA to deeply know the protagonists of the Congress. In 15 years of activity as a PCO MCA has continuously updated the technological tools and today uses top level technology with the aim to improve interaction. The MCA PLATFORM is the answer to the growing need for communication and networking amongst the key players of the congress in order to strengthen the relationship: before, during and after the congress. INFORMATION (WEBSITE) INTERACTION (SOCIAL NETWORKS) PERSONAL AREA (APP) PROMOTION (MKT & COMM ACTIVITIES) SPONSORSHIP OPPORTUNITIES Sponsors can be an active part of the organization, creating tailor made messages to strike the target. We have studied new tools in order to offer different Marketing activities, to communicate and promote our congress in close relation with our Sponsors requirements. DIGITAL • USB key Branding the USB keys offers the Sponsor lots of visibility. The USB key is distributed from the sponsor’s booth space and it can contain various kinds of files (documents, images, presentations, mp3). Moreover this tool can be used after the congress and allows the Brand to extend its awareness in the course of time. • App Branding the official App is the best way to get in touch with the attendees and will be “in their hands” during the congress. The APP will be an interactive tool which offers the participants, Kols and Industry the possibility to: check the scientific program, schedule their own agenda of the congress, find a booth space, book an appointment with key opinion leaders, get in touch with the congress participants, download abstracts, download the speakers presentations live, interact with the speakers during their talks, reply to questionnaires, vote. •MCA TV for BIRTH MCA TV for BIRTH is a special TV channel dedicated to the congress and will be turned on all day in the exhibition area. The TV will give out news regarding the congress, announce activities, talk about the hottest topics and transmit the interviews with participants and Kols, with the aim to interact with all the congress players. This sponsorship proposal gives a lot of visibility. The sponsor will have the possibility to put their logo, sliding banner and/or video on the TV. • WI-FI The official WI-FI of the congress can be supported by the industry and the landing page will indicate the sponsor’s logo • E-Posters The sponsor will have the opportunity to place its logo on the totem of the e-poster in the dedicated area • QR code Creating a QR code of the Company website is a benefit both for the Sponsor and for the attendee. It
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