About the Contributors

376 About the Contributors Yusuf Arslan is currently a Lecturer at Sakarya University/Turkey. He received the PhD degree in Production Management and Marketing from Sakarya University. His current research interests include brand equity, consumer health, consumer self-concept, etc. * * * Ömer Aykaç Completed his undergraduate degree at Sakarya University - Busi- ness Administration Programme in 2012. In 2015 he completed his master’s degree in Production Management and Marketing Programme at Sakarya University, and he continues his Ph.D. in Production Management and Marketing Programme at the same university. Himani Chauhan is Research Associate at MICA, Ahmedabad. Her research interest lies in the area of advertising and digital marketing. Dilaysu Cinar was born in 1986 in Bursa in Turkey. In 2008, she graduated from the Department of Business Administration at Muğla Sıtkı Koçman University. Simultaneously, she also completed the Public Administration Department with Double Major Program. Then, in 2011, she graduated from MBA at the Dokuz Eylül University. In 2018, she completed her Ph.D. in Business Administration Program at the Yıldız Technical University. Since 2012, Çınar has been working at Beykent University. She gives lectures on Introduction to Business, Introduction to Marketing, International Marketing, Sales Management, Quality Management, Management and Organization, Human Resources Management, Organizational Behavior and Correspondence Techniques in Foreign Trade. Fatih Geçti is currently working as an Associate Professor of Marketing at the Department of Management in Yalova University, Turkey. He obtained his first degree in Business Administration, then Master’s Degree in Marketing at Sakarya About the Contributors University, Turkey. He completed his PhD in Marketing at Sakarya University in 2012. His research interests focus on retailing, brand management, consumer behavior and digital marketing. Zeynep Genel She completed her undergraduate degree at İstanbul University in 1998 on Public Relations She took her first MA degree in 2004 at Marmara University on Public Relations and Advertising, and second MA degree in 2008 at Marmara University on Journalism . Dr. Genel took her doctoral degree in 2015 at Yeditepe University, on Media Studies. She has lectured at Okan University’s Public Relations and Advertisement department since 2016. Her research and publications focus corporate reputation, marketing communications, city branding,media effect and sustainability. Tulay Girard (Ph.D., Florida Atlantic University) is a Professor of Marketing at Pennsylvania State University-Altoona. Her research has focused on product classes, shopping orientations, retailer attributes, perceived risk, logo design and testing, measuring brand equity for banking, higher education, and private-label branded products. Her publications can be found at www.tulaygirard.com. Niyazi Gümüş, Ph.D., is assistant professor in the Faculty of Economics and Administrative Sciences, University of Bolu Abant İzzet Baysal, in Turkey. He received his master’s degree in business management from the Abant Izzet Baysal University in 2009. He received his Ph.D.in product management and marketing from the Sakarya University in 2013. His main research interest is marketing. His other research interests include social media, social media marketing, consumer behavior, mobile marketing, brand management, and international marketing. He is the author of more than 20 publications, including papers in journals such as Emerging Markets Journal, Academic Research International, International Journal of Business and Management. Özge Habiboglu is working as Lecturer in the Department of Marketing, Corlu Vocational School, at Tekirdag Namik Kemal University, Turkey. She received BA degree in Business Administration from İstanbul Istanbul Commerce University, MA degree in Business Administration from Galatasaray University and ongoing PhD degree in Marketing at Marmara University, Turkey. Her research interests are brand management, branding, social media marketing, and contemporary issues in marketing. 377 About the Contributors Khyati Jagani is an Assistant Professor at Flame University, India. She has done PhD from MICA, MBA (Marketing) from IBS Hyderabad and BBA (Marketing) from Saurashtra University. Her area of interest includes advertising, branding, IMC, and digital marketing. She has also contributed in the areas of IMC, Brand- ing, Healthcare and Digital Marketing. During her PhD she has also worked as a doctoral scholar at Florida State University. Önder Kethüda completed his Doctorate in Marketing at Düzce University, where I currently serve as an Assistant Professor in marketing and as head of the Department of Tourism and Hotel Management. Dr. Kethüda worked as a Visiting Researcher at Lancaster University Management School for a year in 2014 and as a Visiting Scholar at Kingston Business School for six months in 2018 by the sup- port of The Scientific and Technological Research Council of Turkey (TUBİTAK). Dr. Kethüda’s research interests are in areas related to brand positioning, service marketing, tourism, higher education, retailing, and private labels. Dr. Kethüda received the Best Doctoral Thesis Award and The Best Research Paper Award in social sciences in 2017 at Düzce University. Dr. Kethüda’s teaching expertise is in marketing principles and practice, market research, and quantitative and qualitative data collection analysis. Elif Yolbulan Okan, after graduating from Middle East Technical University with a B.Sc. degree in Business Administration (1995), earned M.Sc. in Marketing degree from University of Salford, Manchester (1997) and a PhD degree in Marketing from Yeditepe University (2007). She worked at T.E.B and Osmanlı Bank between 1998 and 2001. She was a faculty member of Department of Business Administra- tion in Yeditepe University between 2002 and 2016. Since 2018 February, she has been working as an Associate Professor of Marketing at Bahçeşehir University Business Administration faculty . Her research interests include marketing, brand management and consumer behavior. Dr Yolbulan Okan’s research has appeared as book chapters, case studies in books, and articles published by national and international publishing companies. She’s also lecturing Brand Management and Integrated Marketing Communication seminars in Turquality Program. Seniz Ozhan is working as Lecturer in the Department of Business Management, Corlu Vocational School, at Tekirdag Namik Kemal University, Turkey. She received BA, MA, and PhD degrees in Business Administration from Trakya University, Turkey. Her research interests are consumer behaviour, nostalgic marketing, services marketing, marketing research, and contemporary issues in marketing. 378 About the Contributors Musa Pinar (Ph.D., Mississippi State University) is a Professor of Marketing at Valparaiso University. His research interests include service quality, brand ori- entation, gender effect in sales field and tourism, gender-food stereotypes, brand ecosystem, measuring brand equity in banking, higher education, sports league and political party. He has published in various academic journals and presented papers in national and international conferences and has received several best paper awards at conferences. Gulberk Gultekin Salman is an Assistant Professor Doctor of Marketing at Bahcesehir University. She is a PhD graduate of Marmara University. Her research areas mainly concentrated on Sport Marketing, Consumer and Fan Behavior, and Services Marketing. Her papers appeared in Journal of Brand Management and In- ternational Business and Economics Research Journal as well as in several leading international conferences. She earlier held administrative role of Vice-director of Graduate School of Social Sciences at Bahcesehir University and she is currently the coordinator of Sport Management Graduate degree program. She is also a member of the Women’s Committee at International Tennis Federation and a member of Education Board of Turkish Tennis Federation. Buket Semiz was born in Sinop, Turkey in 1985. They completed their primary and secondary education in Sinop. From 2004 up to 2007, they studied business administration at Sakarya University (SAU). As soon as they graduated the faculty they started MSc (Production Management and Marketing) at SAU Social Science Institute (SSI). In 2008, they worked at Sinop University (SNU) then in 2009, worked at SAU as a researcher assisstant. In the same year, they graduated from MSc with thesis which was named “The Role of Consumption Fantasies on Buying Behav- iour”. Then, in the same year (2009) they started PhD at SAU/SSI. In 2013, they gratuated from PhD with thesis which was named “A Study on The Applicability of the Likert Type Scales in Marketing”. From 2013 up to 2015, they worked at SNU as a assistant professor. Then, they have worked at Bilecik Seyh Edebali University as a assistant professor since July 2015. Duygu Talih Akkaya is working as Assistant Professor in the Department of Marketing and Advertising, Yalova Vocational School, at Yalova University, Tur- key. She received BA degree in Economics from Kocaeli University, Turkey, MA degree in Production Management and Marketing from Kocaeli University, Turkey, and PhD degrees in Business Administration from Trakya University, Turkey. Her research interests are social media advertising, consumer behaviour, service quality, and contemporary issues in marketing. 379 About the Contributors

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