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WEST DESIGN cover_ADS 19/04/2018 17:21 Page 1 £3.50 ISSUE 131 MAY 2018 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry INTERVIEW TRENDS CROCHET Enter What’s setting Who casts the stationery their influence dragon on fire? over you? P22 P20 P13 2 NEWS Welcome z Mark Hayhurst z @craftbiz z [email protected] z As a craft industry journalist, it’s important for me to become entrenched within the industry. It’s part of my job to know the pressures and motivators within our sector that drive every business owner, from the large manufacturers and distributors, right the way through to the bricks-and-mortar high street craft shop. Sometimes, however, it can be a breath of fresh air to momentarily get a glimpse at how the wider world sees our industry, and that was an insight I was offered when I was invited to speak on BBC Breakfast for their business segment. We filmed at the Creative Craft Show at the ExCel London and the Beeb talked about how booming the UK’s creative industries were, how we’re seeing an upsurge in younger generations taking up craft as an antidote to screen time and how suddenly, the area we’ve all been working in for years is really rather… well, cool! And it’s not hard to see why. Craft works hand-in-hand with BBC Two announces trend-creating social media, allowing makers to reach out and connect with others for advice and inspiration, or often, just to show off their brilliant projects. It was fascinating to see how slick productions like BBC return of The Great Breakfast are put together at pace, but what was even more informative was what a positive view the whole business sector has on our industry. Sure, sometimes we can become British Sewing Bee disheartened, especially in these uncertain times, but leaving the Creative Craft Show filled me with a sense of optimism. z Hit series The Great British best home sewer, and face with Joe Lycett. The series is With so many inspiring business people joining our ranks and Sewing Bee will return to BBC resident expert judges - top Savile brilliant TV filled with great craft, with the world’s spotlight firmly on us, the future of craft is looking Two next year with new host, Row tailor Patrick Grant and passionate creators and a big pretty good right now. British award-winning comedian Esme Young. dash of mischief. Whilst sad that Joe Lycett. Joe Lycett said: “My mum Claudia wasn’t able to do the The show will return for a loves this show and she’s bursting series, I’d like to thank her for fifth series on BBC2 but presenter at the seams she’s sew excited! being such a fantastic host and Claudia Winkleman will be Weave talked about it and she welcome the hugely talented Joe. ON THE RECORD replaced by stand-up comedian says I’m tailor made and I’ll have It promises to be a lot of fun.” and host of Sky One’s The Big the contestants in stitches.” Richard McKerrow, Chief “Crafting is a way of Spell, Lycett. There were doubts that the Creative Officer, Love Productions, Claudia Winkleman, who is Love Productions show would said: “We are all thrilled The Great stepping off the treadmill, stepping down from the show, ever return to the BBC after it’s British Sewing Bee will be back on slowing time down and said: “I’m so sad I can’t be part of last series in 2016. BBC Two and excited to welcome Sewing this year but know Joe The future of the show was Joe Lycett as the new host. His living in the moment will adore it. I wish the whole put in jeopardy after Love’s warmth and wit will undoubtedly by focusing on just fantastic team so much luck.” decision to move The Great delight our amateur sewers and Over eight weeks amateur British Bake Off to Channel 4. the audience when he joins judges the task in hand” sewers will be put to the test and Patrick Holland, Controller, Patrick Grant and Esme Young in take on challenges as they BBC Two said : “I am delighted the Sewing Bee haberdashery for SHEENA DOUGLASS compete to be named Britain’s that Sewing Bee will be returning a brand new series.” MORE PEOPLE ARE TRYING TO BUY BRITISH ACCORDING TO SURVEY Gender Pay Gap reports reveals z Consumers are willing to pay more for British products according to a recent survey. The survey of over 1,000 people was carried out by Make it British, the wage inequality campaign set up by Kate Hills to encourage more people to buy British and make in the UK. z After enforcing reporting on the difference in Elsewhere, WH Smith reported no median Kate Hills said: “We wanted to find out what shoppers really think median pay between men and women, the gender pay gap, however the bonuses pay gap when it comes to buying British. This is the biggest survey of its kind and it government has revealed startling figures that between men and women was reported at gives us some valuable insights into what the British public think about throw light on the gender pay gap in the UK. 48.7%. Despite a workforce that is 65% female, buying British-made products.” Any organisation with 250 or more employees only 27% of its senior management team is The survey reveals that 50 per cent of shoppers are trying to buy more was forced to submit the figures by midnight on female, with just a third of its board made up of British-made products since the UK’s decision to leave the EU. April 4 2018 and data provided showed that as a women. It also confirms that people perceive British-made products to be whole, the UK’s pay gap has reduced in the past ten Stationery high street retailer Smiggle UK better quality and worth paying more for. Over 77 per cent of those years, but the difference still favoured men’s reported a median pay gap of 9.8%, whilst John questioned said that if they knew a product was made in Britain, they salaries. Lewis’ female workforce can expect to be paid would believe it to be of good quality. This compares to 60 per cent in a Retailer Paperchase reported a pay gap of just 7.8% less than their male counterparts. John similar survey carried out in 2013. 3%, considerably lower than the national average of Lewis Partnership’s Director of Personnel Tracy Around 93 per cent of those surveyed said they would be willing to pay 18.4%. With a mainly female workforce (80%), Killen said: “We have made good progress in more for a product made in Britain compared to buying a similar product Paperchase employs a higher proportion of women diversity and inclusion in the Partnership, so we made outside the UK. This is more than double that of the survey findings across all its pay quartiles. are encouraged to see that our gender pay gap is five years ago when 43 per cent said they would pay more for a British- A spokesperson for Paperchase said: “Women smaller than both the UK average and the retail made product. and men are paid equally for performing the same sector in general.” Kate Hills added: “This survey confirms that British-made stands for roles within our stores, distribution centre and head Gaps across the industry favoured men over quality and shoppers are willing to pay more for a product they can trust. office. There is no pay differential between men women: Ideal Shopping Direct Ltd pays its male There’s a growing desire to buy more British, but a big challenge is where and women in the lower and lower middle quartiles, staff on average 8.6% more; Hobbycraft female to find products that are made in Britain. When it comes down to building and a 1% mean differential in the upper middle pay employees can expect 4.9% less in their pay trust, knowing that a retailer is selling goods that are made in the UK is still quartile.” packets; and CDS Superstores International (or one of the main things that can give shoppers confidence in buying them.” The statement went onto say that the company The Range) pays its women staff 5.4% less. Only The Make it British Live! event on May 23-24 at The Old Truman remains committed to rewarding both men and Amazon UK bucked the trend reporting a median Brewery, London will shine the light on some great British brands and women equally, and further improving its pay gap. gender pay gap of -0.7% in favour of women. British success stories. www.craftbusiness.com NEWS 3 Create and Craft announces partnership with Personal Impressions z Create and Craft have entered into a Lindsay-Jane Vines, Create and Craft Managing partnership with one of the UK’s leading brand Director, said: “This powerful partnership between managers and distributors in the arts and crafts Create and Craft and Personal Impressions industry, Personal Impressions. promises to take the craft world by storm. Through 08 h+h cologne Specialising in papercrafts, card-making, this relationship we will be able to bring even more What went on out in Germany? scrapbooking and journaling, Personal Impressions inspiration and product innovation to the channel, represent over 70 brands. working together to not only feature Personal Their sister company, Country Love Crafts Impressions’ globally recognised brands, but also in specialises in an assortment of ready-to-decorate supporting their smaller, niche and new to market craft shapes.

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