NEW NAME, NEW Erapg. 4

INSIDE 2015 President’s Awards NewVolume 2, 2015 StandardAn employee publication of the North Shore-LIJ Health System NEW NAME, NEW ERA pg. 4 LIJ Nurses Achieve Magnet Status pg. 27 Fostering Creativity with New Ventures pgs. 6-9 “Thank you for calling” pg. 15 what’s INSIDE Volume 2, 2015 New Name, New Era Editor in Chief Terry Lynam 4The North Shore-Long Island Jewish Health System is changing its name to Northwell Health. A rebranding process Director of Editorial Services will launch in January to tout the new identity, designed to boost Maria Conforti regional and national recognition. Contributors Ashley Baker James Cuniglio The Real Inside Story Tony Davenport 14Pathology specialists on the autopsy services team solve Brian Donnelly questions for loved ones, researchers and litigants. Susan Kreimer Jenn Krusch Sally Ann Lake Brian Mulligan Emily Ng Diane O’Donnell LIJ's Magnet Status Margarita Oksenkrug Betty Olt 27High marks for high-quality care, patient and nurse Barbara Osborn satisfaction, deep professional expertise and more helped LIJ Irene Peake Medical Center earn Magnet designation by the American Nurses Michelle Pinto Credentialing Center. Michelle Pipia-Stiles Christian Preston Julie Robinson-Tingue Spencer Rumsey Bouyant with Gratitude Arleen Ryback First responders rushed a Great Neck college student to 67 April Sirianni North Shore University Hospital’s Emergency Department. But first, Adrienne Stoller they had to free her from the 5,000-pound tree that pinned her down. Christina Verni Mark Vincent Kathleen Waton Alexandra Zendrian Special Section Photography, Illustrations North Shore-LIJ Studios, 2015 North Shore-LIJ President’s Awards except as noted The 2015 President’s Award winners and nominees personify the health system’s mission, vision, culture and values. See pages 45 to 50. Graphic Design Gina Reduzzi/Reduzzi Design Comments/Suggestions? Contact: On the Cover Public Relations Department Selina Poon, MD, used a ground-breaking treatment to improve 125 Community Drive Great Neck, NY 11021 Jordan Jennings’s infantile scoliosis. See story on page 71. 516-465-2600 2 Volume 2 ❘ 2015 aMESSAGEfrom thePRESIDENT New Name, New Era What’s in a name? In today’s business world, it means everything. If consumers can’t remember your name or how to access your services, they'll go elsewhere. Even though the health care field has been slow in adapting to the consumer-centric approach, the level of competition among providers, especially here in the New York area, has never been more intense. The need to be highly visible and clearly understood within and beyond metropolitan Michael Dowling New York requires strong brand recognition, which is why the health system Board of Trustees voted unanimously to change our name to Northwell Health, beginning in January. The names of the health system's hospitals will remain the same. North Shore University Hospital and LIJ Medical Center are the market leaders on Long Island and Queens, yet the health system name is not as well known as we would like among consumers elsewhere, despite our vast presence throughout the region. That’s all about to change. Beginning early next year, we will launch the most aggressive advertising and marketing campaign in our history. We have been relatively silent in promoting the health system in recent years, in anticipation that we would change our name. We looked at 600-plus names over the past several years. We narrowed the choices down and our legal team reviewed 15 for serious consideration before making a final recommendation to our board. Well, all of us should be thrilled that the wait is finally over. With community roots that date back more than a century at hospitals such as Staten Island University Hospital, Lenox Hill Hospital and Southside Hospital, our health system came together in the 1990s out of a need and mission to provide the highest level of care possible for the millions of people who live and work in the New York region. Our mission remains the same, yet we are a far different organization than we were two decades ago. As outlined in the story on page 4, we have become a vast clinical, research and education enterprise, matched by few others in the US and none in the New York area. The Northwell Health name recognizes our evolution as an organization that is changing the future of health care. It allows us to expand our story of innovation and healing, and it will help us become better known for our forward-thinking, transformative approach to the business of health care. Northwell Health is also a testament to our mission, reflecting our efforts to promote wellness and guide consumers toward better health. It’s going to be an exciting few years as we begin this new chapter in our illustrious history. Thank you in advance for your help in building support for the new name among your family members, friends and neighbors. You are our ambassadors. Together, we can continue to do great things. The New Standard 3 North Shore-LIJ to Change Name to Northwell Health By Terry Lynam GREAT NECK — In a historic and an expanding geographic scope, enabling Ramon Soto, the health system’s chief unanimous vote on September 10, the greater access to high-quality care for the marketing and communications officer. North Shore-LIJ Board of Trustees voted millions of people who live and work in “Leveraging the new Northwell Health to change the organization’s name to the New York region. name, we will build strong recognition Northwell Health. The new name will be the regionally and nationally, with the goal “Being highly visible and clearly centerpiece of a multi-year internal and of elevating our reputation among both understood within and beyond the external rebranding process to build consumers and medical professionals.” New York metropolitan area requires name recognition and distinguish the The names of the health system’s strong brand recognition,” said Michael organization in a cluttered health care hospitals will remain intact, in recognition Dowling, the 21-hospital network's market. As a first step, the health system of their rich and unique community- president and chief executive officer. will begin introducing the new brand based histories, including: North Shore “The Northwell Health name is a to its more than 61,000 employees, University Hospital, Long Island Jewish reflection of our past and a beacon of 10,000+ affiliated physicians and other Medical Center, Staten Island University our future. It’s unique, simple and internal audiences this fall, followed by a Hospital, Lenox Hill Hospital, Southside approachable, and better defines who we comprehensive marketing campaign that Hospital, Huntington Hospital, Phelps are and where we are going.” will launch in January 2016. Memorial Hospital and Northern The new name is intended to highlight “We have a powerful story to tell Westchester Hospital. the system’s growing focus on wellness and and we believe our new name is the ideal “While we have considered many health, its emphasis on innovation and platform to deliver that message,” said different ideas over the years, our 4 Volume 2 ❘ 2015 Board of Trustees has selected a new name that signals a clear vision for the Historical Highlights future of health: Northwell Health,” said Mark Claster, chair of the Board of Since North Shore University and Glen Cove hospitals merged in 1992 to create Trustees. “All those associated with this the North Shore Health System, which merged with LIJ Medical Center in 1997 to form organization are clearly proud of our the North Shore-LIJ Health System, the organization has evolved into a vast clinical, heritage. Yet, our trustees recognized the need for a name that did not confine us educational and research enterprise. It has grown to become the largest private employer geographically, reflects our emergence in New York State and the 14th-largest health system in the nation, with annual revenues as a regional health care provider with a of nearly $8 billion. Among its milestones over the past two decades are: coverage area that extends beyond Long Island, and better defines us as the health u the 1999 establishment of a biomedical research arm, now known as The Feinstein care leader we are." Institute for Medical Research, which includes more than 1,500 scientists, The health system’s current name investigators and other employees ; stems from the 1997 merger of the North Shore Health System and Long u the 2010 expansion into Manhattan with the addition of Lenox Hill Hospital and the Island Jewish Medical Center. At that 2014 opening of Manhattan’s first freestanding emergency center, Lenox Health time, the name accurately represented Greenwich Village; the scope of work and geographical focus of the organization. u the 2010 founding of New York State’s first allopathic medical school in 40 years – Beyond its hospitals, the health system the Hofstra North Shore-LIJ School of Medicine, which graduated its first class in has grown into a significant community May of this year; resource that also offers a full continuum of care through a broad network of skilled u the 2013 creation of the health system’s own health insurance company, nursing facilities, rehabilitation programs, CareConnect; home care, hospice services, urgent u the 2014 addition of two Westchester County hospitals, Phelps Memorial Hospital care, primary care and specialty services throughout the metropolitan area, as Center in Sleepy Hollow and Northern Westchester Hospital in Mount Kisco; well as access to more than 2,100 clinical u the August 2015 strategic affiliation with Maimonides Medical Center in Brooklyn research trials that have enrolled over (see page 25); 15,000 participants. “We are very proud of our origins u the September 2015 addition of Peconic Bay Medical Center in Riverhead in eastern and deeply grateful for the extraordinary Long Island (see page 24); support we receive from the communities we serve.

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