Work with us Working with VisitBrighton: Why become a Partner?
VisitBrighton is the official Your support will enable us to tourism organisation for continue to promote and position Brighton & Hove and Brighton & Hove as a world-class, is part of the Tourism vibrant tourism destination through: & Venues Unit within Brighton & Hove City Council, working with Targeted Our convention Our visitor more than 525 private national and bureau services team sector Partners in the international attracting major providing a City and across Sussex. marketing conferences vibrant City and PR and events welcome By becoming a Partner you can play a proactive role in driving economic As a VisitBrighton Partner you can access a wide range of benefits growth and boosting and opportunities to help you promote your own business through the profile of Brighton our powerful marketing channels; we’ll work with you to develop new & Hove both nationally and bespoke opportunities to make sure you get the most from your and internationally. Partnership and increase your share of the visitor economy.
2 CONTACT: 01273 292621 | [email protected] | visitbrighton.com VisitBrighton have VisitBrighton are I recommend [We] value our played a crucial part in always approachable and VisitBrighton to anyone relationship with our success by helping us supportive. From marketing who is thinking of opening VisitBrighton. A great group reach a target audience support, to driving revenue or taking over a business in of people, a consistency of outside of the city, into the hotel, they are Brighton. The annual fee is approach and a genuine desire especially with journalists the best value for money worth every penny.” to make Brighton and Sussex and conferences visiting.” channel we have.” a place people want to visit.” Herve Guyat, Proprietor, Raz Helalat, Paul Wright, The New Steine Hotel, Bar & Bistro, Nigel Greenwood, Director, The Coal Shed & General Manager Gulliver’s Hotel & Managing Director, The Salt Room restaurants The Old Ship Hotel Kemp Town Trading Post SO SUSSEX
Churchill Square As a new shop in Brighton I’ve been a member VisitBrighton is and VisitBrighton have it’s really important that we let of VisitBrighton since an excellent partnership people know that we’re here. We worked together for many I opened my shop in organisation for Proud signed up a few months ago and years. Our relationship VisitBrighton has already proved 2014. I get lots of website Country House, Stanmer with [them] opens doors a fabulous and cost effective way visitors referred from Park. We receive a lot of and provides invaluable for us to do this. The people are VisitBrighton, when people great advice and support, additional opportunities for lovely and super helpful. They take are using VisitBrighton they help us collaborate time to understand your business promotion and partnerships as an information tool to with other members and represent it really well across within our city.” all media and most importantly, plan their trip to the city. It and proactively market Tara Phillips, they get great results! We’ve had has definitely had a good us through a range of Retail Marketing Executive, lots of visitors (and locals) finding impact on my business.” responsive channels. Churchill Square us through VisitBrighton and we Suzanne O’Leary, Great value for money.” won’t hesitate to sign up again Little Beach Boutique next year.” Rob Reaks, Head of Marketing, Rachel Lowe, Stanmer House Vinyl Revolution
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 3 What are the benefits of joining the VisitBrighton Partnership Scheme?
AS A PARTNER YOU WILL ENJOY A RAFT OF BENEFITS INCLUDING:
A page for your business on Promotion and listings Referrals through our contact centre visitbrighton.com, with text, for your offers and events images and links
Reduced rates for additional Monthly trade newsletter advertising on visitbrighton.com
Promotion to our 525+ Invitations from other businesses businesses via dedicated e-shots to their events and launches
Promotion through our FREE Brighton Attractions Pass Potential press coverage social media channels for you and your colleagues
Listing in our Shopping and Eating Invitations to four Free supply of city Guide (for relevant businesses) networking events a year maps and guides
4 CONTACT: 01273 292621 | [email protected] | visitbrighton.com FURTHER BENEFITS FURTHER BENEFITS FOR ACCOMMODATION FOR CONFERENCE & PROVIDERS: MEETING VENUES:
» Room bookings via » Referrals for leads from national and visitbrighton.com international associations and businesses (10% commission) » Opportunity to attend trade exhibitions » Room bookings to promote Brighton as a conference via the VisitBrighton destination (additional cost) Contact Centre » Quarterly Sales Managers meeting » Room bookings via » Regular 1-1 engagement with the VisitBrighton’s conference VisitBrighton Conference Team delegate booking system » Co-host familiarisation visits and events » Supply of the Bedroom to bring national associations, organisers Browser – seasonal guide and press to the city to main attractions » Link to SiteMinder and their associated property management systems
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 5 What was the impact of our work in 2017?
VISITORS BROUGHT IN OVER 2 MILLION
(in 2016) UNIQUE VISITORS TO VISITBRIGHTON.COM
OVER 5 MILLION PAGE VIEWS... £886m What’s on 1.2 million Things to do 1.1 million ECONOMIC BENEFIT Accommodation 465,000 Homepage 456,000 WE WELCOMED OVER Shopping 437,000 (in 2016) 23,000 Facebook likes Food & drink 258,000 Conferences 15,728 11.2m 57,000 Language schools 11,000 VISITORS TO THE CITY Twitter followers
TOURISM SUPPORTED OVER 80,000 VIEWS VisitBrighton app downloads ON 5,143 AVERAGE 21,500(in 2016) 9,000 JOBS IN BRIGHTON & HOVE Instagram followers PER BUSINESS PAGE
6 CONTACT: 01273 292621 | [email protected] | visitbrighton.com Figures correct as of January 2018.
WE WELCOMED WE GENERATED HOSTED OVER & HOSTED 100,000 MEDIA FROM CONFERENCE DELEGATES £7m CONFERENCES 100 45 BOOKED WORTH OF PR JOURNALISTS 15 COUNTRIES
OVER £1 MILLION OF VENUE HIRE REVENUE GENERATED FOR PARTNERS 300k 50,000 9,851 BEDS CITY MAPS BRIGHTON & HOVE & BOOKED SHOPPING, EATING & printed & distributed DRINKING GUIDES CREATED £20m ECONOMIC IMPACT OF CONFERENCES 15 8,000 PHONE CALL & PARTNER525 DELEGATES VISITOR EMAIL ENQUIRIES DEAL CARDS INFORMATION BUSINESSES 35k PRODUCED POINTS ANSWERED CONTACT: 01273 292621 | [email protected] | visitbrighton.com 7 VisitBrighton April 1st 2018 to Partnership Fees 2018-19 March 31st 2019
ACCOMMODATION ATTRACTIONS ENTERTAINMENT Hotels, Guest Houses, Self-Catering, Hostels & Campus (Annual Visitors) VENUES 1-25 ROOMS/PROPERTIES £595* UP TO 20,000 VISITORS £340 UP TO 500 SEATS £515 26-100 ROOMS/PROPERTIES £665* 20,001-200,000 VISITORS £1,130 501-1,000 SEATS £925 101+ ROOMS/PROPERTIES £720* 20,000+ VISITORS £1,950 1,001+ SEATS £1,440
*plus £13 per room/property
BUSINESS CAFES, BARS, CAMPSITES DIRECTORY £250 PUBS & CLUBS £300 £260
CONFERENCE LANGUAGE PLACES OF SERVICES £310 SCHOOLS £300 WORSHIP £200
SHOPPING RESTAURANTS £360 CENTRES/AREAS £1,030 SHOPS £260
SPORTS & ACTIVITIES £390 TOUR GUIDES £175 All prices EXCLUDE VAT.
8 CONTACT: 01273 292621 | [email protected] | visitbrighton.com PARTNERSHIP DISCOUNTS FOR MEMBERS OF: » BID (Brighton Improvement District) » Brighton & Hove Hotels Association » North Laine Traders » Hove Business Association » Brighton Marina » Churchill Square
OTHER DISCOUNTS AVAILABLE: » for registered charities » if your business is less than CONFERENCE PARTNERSHIP: 12 months old » if your business operates If you own a conference or meeting venue outside of Brighton & Hove and would be interested in working with » if you register more than VisitBrighton on a commission basis one business please contact our Partnership team.
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 9 Advertising You can advertise with us across our website and print collateral and we’re happy to work with you to create with VisitBrighton a bespoke package to meet your own marketing plans.
EVENT MARKETING visitbrighton.com WE RECOMMEND is on page ONE of BANNERS PACKAGE: Google for many These are the banners Promote your city event Brighton searches that appear in the blue * through all our marketing £495 box when you hover £500 channels with this package. Our website over a category section. *for 3 months receives over
2 million Advertising visits a year WEB SECTION BANNERS Featured event status on banner for 3 Under 1 million views visitbrighton.com months in the run £100* up to your event ONLINE ADVERTISING: These are the banners Over 1 million views * HERO BANNERS at the bottom of all the £200 main pages of the site. *per month Advertising banner Listing on the Up to 500,000 views on our consumer VisitBrighton * CONSUMER E-NEWSLETTER* newsletter app (80,000 £200 (50,000 names) downloads) Dedicated e-newsletter 500,001-1 million views £995 £400* These are the largest Headline article Promotion images at top of all the Dedicated Over 1 million views £500 through main pages of the site. e-shot to over * Facebook The hero images are £600 Banner on newsletter 525 businesses *sent to 50,000 names on automatic rotation. and Twitter *for 3 months £300
10 CONTACT: 01273 292621 | [email protected] | visitbrighton.com PRINT ADVERTISING:
CITY MAP 2018 SHOPPING, EATING TO BOOK YOUR (printed April 2018) & DRINKING ADVERTISING: 300,000 print run: distributed GUIDE 2018 around the city, regionally, (printed April 2018) to conference delegates and 50,000 print run: distributed Contact Richard Pearson: used in our press packs. around the city, regionally, [email protected] Top Right on Map to conference delegates and NEW 01273 292621 used in our press packs. OPPORTUNITY £5,000 Or Katie Evans: Back Cover (DL) Inside Back Cover (DL) Full DL Advert Half DL Advert [email protected] £2,000 £1,200 £1,800 £1,200 01273 292615
Front Cover (DL) Back Cover (DL) Inside Front Cover (DL) Internal Full Page (DL)
£6,000 £5,000 £1,200 £700 All prices EXCLUDE VAT.
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 11 Plan your year with VisitBrighton: 2018 marketing calendar with key dates
JANUARY MARCH MAY » Send your Valentine’s Day and » Send your Easter holidays » Send your Father’s Day events/offers February half term events and offers events and offers » Return your data forms for your » Confirm your Partnership » English Tourism Week VisitBrighton Partner pages with VisitBrighton from April 1st » Family Friendly Summer Campaign » Calling all retailers – – send in your events/offers send in your offers » VisitBrighton Partner Event
JAN FEB MAR APR MAY JUN 2018
FEBRUARY APRIL JUNE » Send your Mother’s Day » Send your May half term/ » Send your summer holidays events and offers Festivals events and offers events and offers » VisitBrighton Partner Event » Beautiful South Awards – » Calling all retailers – Submit your entries send in your offers » Check your page(s) on visitbrighton.com
12 CONTACT: 01273 292621 | [email protected] | visitbrighton.com JULY SEPTEMBER NOVEMBER » Send your Autumn news, » Plan your advertising on » Send your January news, events and offers visitbrighton.com for the next year events and offers » Send your October half term » Send your Valentine’s Day events and offers news, events and offers » VisitBrighton Partner Event
JUL AUG SEP OCT NOV DEC
AUGUST OCTOBER DECEMBER » Send your Halloween & » Send your Christmas & » Send your 2019 news, bonfire night events and offers New Year’s Eve events and offers events and offers » Book your advertising on the » VisitBrighton Christmas drinks 2019 City Map » Book your advertising in the 2019 Shopping, Eating & Drinking Guide
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 13 Contact us
» Keep us updated with all your events: PARTNERSHIP & VISITOR SERVICES: CONTACT OUR [email protected] Partnership & PARTNERSHIP TEAM TO » JOIN VISITBRIGHTON: Send us your news and press releases: Advertising Sales [email protected] Richard Pearson Email: » Request images from the [email protected] [email protected] VisitBrighton photo library: +44(0)1273 292621 [email protected]
Or speak to... » Send us your special offers Partnership & Events and updating your Partner Pages: Katie Evans Richard Pearson: 01273 292621 [email protected] Katie Evans: 01273 292615 [email protected] » Contact our conference team: +44(0)1273 292615 [email protected]
Head of Tourism Visitor Services & Venues & Distribution Howard Barden Luzia Norman
[email protected] [email protected] +44(0)1273 292646 +44(0)1273 292611
14 CONTACT: 01273 292621 | [email protected] | visitbrighton.com MARKETING & PR: CONFERENCES:
Website, Marketing Head of Sales Conference Sales & & Social Media Julia Gallagher Ambassador Programme Charlotte Barrow Lynn Trapano [email protected] [email protected] +44(0)1273 291614 [email protected] +44(0)1273 292620 +44(0)1273 292635
Marketing & Press Conference Sales Conference Sales Katie Weeks Darren Johnson Emma Thurlow
[email protected] [email protected] [email protected] +44(0)1273 292603 +44(0)1273 292629 +44(0)1273 292606
Conference Delegate Conference Sales Accommodation Bookings Caroline Mason Nicola Collins [email protected] [email protected] +44(0)1273 292606 +44(0)1273 292626
CONTACT: 01273 292621 | [email protected] | visitbrighton.com 15 Image credits: Adam Bronkhorst, Jim Carey Photography, Simon Anderson, Royal Pavilion, Visit Britain, Brighton Festival