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SPORTSwww.sportsmanagement.co.uk MANAGEMENT VOLUME 13 Q1 2009 £3.00 GROWING RUGBY from grassroots to INDUSTRY the top of the game DEBATE Will the government’s SUE TIBBALLS Free Swimming the WSFF CEO on how to initiative succeed? attract women into sport ACTIVE PEOPLE SURVEY 2 Sport England analyses the success of its new strategy THE OFFICIAL MAGAZINE OF SAPCA Boost your business EDITOR’S LETTER Harness the power of our total marketing package www.sportsmanagement.co.uk SPORTS MANAGEMENT Transforming lives VOLUME 13 Q1 2009 £3.00 GROWING RUGBY from grassroots to INDUSTRY the top of the game e’ve always known sport can transform the lives of young people who’ve lost their DEBATE Will the government’s SUE TIBBALLS way in life, or even more importantly, keep them on a positive course from the start. Free Swimming the WSFF CEO on how to initiative succeed? attract women into sport W However, with teenagers presenting increasing challenges to society, the power of ACTIVE PEOPLE SURVEY 2 Sport England analyses the success of its new strategy sport to support them has assumed new levels of importance and significance. SPORTS This is especially true today, when the major thrusts of sports policy are – understandably MANAGEMENT – towards excellence, in support of our London 2012 performance and legacy, and towards participation, as part of the vital healthy-living agenda. With two such powerful and well-funded policy threads in place, it’s important not to overlook the societal aspects of sport. Sports Management leads the industry in offering you a Rugby great Martin Johnson In this issue, we look at examples of best practice in sports mentoring (page 40) and highlight a range of initiatives including the Respect Athlete Mentoring Programme (RAMP), which assigns comprehensive range of marketing services which enable e-mail: please use contact’s elite athlete mentors to disaffected young people between the ages of 11 and 25. [email protected] you to generate sales leads, develop awareness of your RAMP is run by Sport England, the Youth Sport Trust and Creating Excellence, an organisation Subscriptions Julie Albone that trains sports stars in mentoring techniques. Athlete mentors use their life experiences to company's brand and create innovative and effective +44 (0)1462 471915 Editor Liz Terry guide young people during a number of face to face meetings over a six-month period. campaigns using all the latest techniques - online and in print +44 (0)1462 431385 Individual action plans are drawn up to help them progress in their chosen direction in life. Managing Editor Karen Maxwell “Research undertaken by MORI shows that 80 per cent of people Book your marketing campaign with Sports Management +44 (0)1462 471920 believe participating in sport teaches respect for others and increases Publisher Nadeem Shaikh and your advertisement will appear +44 (0)1462 471902 people’s involvement in community activities.” News Editor Tom Walker +44 (0)1462 471934 Now in its second year, RAMP is being rolled out across 10 cities in England. 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Marketing Manager Jennifer Todd the leisure media company publishes With over 14,000 monthly visitors to our website - can you afford not to be on there? 00 61 3 9694 5213 Financial Control Sue Davis INSIDE health club SPORTS +44 (0)1395 519398 management MANAGEMENT GEORGINA JUPP 4"7*/(5)& DUNCAN BANNATYNE GROWING RUGBY & JUSTIN MUSGROVE ROGER from grassroots to Financial Admin on a new spa-hotel-fi tness DE HAAN the top of the game Call now on +44 (0)1462 471902 or email: [email protected] model for Bannatyne’s Will the SEASIDE SUE TIBBALLS REGENERATION government’s Free Swimming the WSFF CEO on how to 8)"540/ BGBNJMZBGGBJS initiative succeed? attract women into sport Denise Gildea 5)&$"3%4 '03-&*463& ACTIVE PEOPLE SURVEY 2 Sport England analyses the success of its +44 (0)1462 471930 new strategy Credit Control Shona Acford ice climbing www.sportsmanagement.co.uk +44 (0)1343 555147 GP REFERRAL SCHEMES Issue 1 2009 © cybertrek 2009 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE... ISSUE 13 20092008 WWW.SPORTSMANAGEMENT.CO.UK ISSUE 1 2009 16 Sue Tibballs on women in sport 44 Leading the field in grassroots rugby 29 Roger Draper on the LTA’s tennis strategy 52 Life saving takes team work digital magazine See Sports Management online www.sportsmanagement.co.uk/digital news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on 56 Lighting rigs for greener grass 60 Dubai Sevens rugby – up in lights 69 skatepark design www.leisuresubs.com subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471913 attention buyers! find suppliers and innovation updates www.sport-kit.net 40 Sports Mentors: a shoulder to lean on 48 Volleyball hits new heights at EIS Sheffield 66 Safer play surfaces 26 Rotherham’s £36m leisure strategy 6 LETTERS 20 TALKBACK: FREE SWIMMING 34 STRUCTURED 52 SPORT KIT latest products 69 WHEELS OF STEEL Is this government initiative a workable ACCOMMODATION Former European skateboarding 7 ANALYSIS: JOHN GOODBODY solution to get more people active? A round-up of non-traditional structures 53 MOTIVATING LIFEGUARDS champion, Andy Peerless, gives advice buyers’ guide: Sport sponsorship in jeopardy used to facilitate indoor sports provision Jo Whitaker gives advice on how to on skatepark design and procedure For suppliers of products and 22 RESEARCH: motiviate, manage and train lifeguards services, turn to page 88 8 INDUSTRY NEWS ACTIVE PEOPLE SURVEY 2 40 POSITIVE ROLE MODELS 72 SPORT-KIT FOCUS: Ipsos MORI’s Jen Fraser highlights the Crispin Andrews looks at the role of sports 56 LET THERE BE LIGHT SECURITY AND ACCESS CONTROL SAPCA 13 SAPCA NEWS findings of the latest survey and Duncan mentors in teaching life skills to young people Andy Cole discusses the role of lighting From changing room locks to CCTV Sports Management is Jenner discusses its impact rigs for achieving top-quality sports turf systems, turnstiles, bollards and road the official magazine 14 PEOPLE NEWS 44 GRASSROOTS: RUBGY UNION blocks – we round-up some of the new of the Sports and Play 26 NEW OPENING: ROTHERHAM The governing body of Rugby Union high- 60 DUBAI SEVENS STADIUM security and access control products Construction Association 15 2012 PROFILE: TOM RUSSELL CCLOA’s John Bell applauds the council’s lights its strategy to promote the game to Crispin Andrews checks out the stadium currently available (SAPCA), the trade body for the Why he’s confident in 2012 legacy plans strategy to improve health and activity young people and returning adults and lighting provision in readiness for UK’s sports facility construction hosting the Rugby Sevens World Cup 76 SAPCA DIRECTORY
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