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Date: 13 February 2007 Central Pattana Public Company Limited Date: 13 February 2007 CentralWorld Shopping Complex: Information Update For more information please contact CPN Investor Relations: Ty Chirathivat Choenporn Subhadhira Senior Finance Manager Finance Manager Tel: 02-264-5555 Ext 1670 Tel: 02-264-5555 Ext 1614 CENTRALWORLD SHOPPING COMPLEX: Information Update I. Recent Update • CentralWorld opened Phase 1 on July 21st, 2006. Saleable area for Phase 1 includes Zone B, C, D, E, F and Isetan Department Store. • CentralWorld launched its “Celebration” opening on August 18th, 2006 with approximately 55% saleable area of Phase 1 occupied. • Central Food Hall which comprises of a 500 seat food center and Thailand’s largest supermarket opened on November 3rd, 2006. • On December 21st, 2006 CentralWorld opened Phase 2 which includes Zone A and Zen Department Store. • SFX World Cineplex launched its grand opening of 16 screen cinema on December 26th, 2006. II. Tenant Mix, Rental Rate & Contract Type • Salable area classified as anchor includes anchors (tenants who occupied over 1,000 sqm.) and the 2 departments stores: Zen and Isetan. • Both Anchor and retail space include short-term rent area or ST Rent (1-3 years tenure) and long-term lease area or LT Lease (10-15 years tenure). Existing long-term lease area in which up-front lease payments have already been paid to the previous mall owner is classified as “Existing rate – LT lease”. Phase 1 (total saleable area of 145,794 sqm) Tenant % of saleable area Rate Type Contract Type LT Lease 24% Mkt Rate 57% ST Rent 76% Anchor 56% LT Lease 77% Existing Rate 43% ST Rent 23% LT Lease 1% Mkt Rate 67% Retail 44% ST Rent 99% Existing Rate 33% LT Lease 100% 100% Phase 2 (total saleable area of 40,057 sqm) Tenant % of saleable area Rate Type Contract Type LT Lease 0% Mkt Rate 0% Anchor (ZEN) 47% ST Rent 0% Existing Rate 100% LT Lease 100% LT Lease 0% Mkt Rate 75% Retail (Zone A) 53% ST Rent 100% Existing Rate 25% LT Lease 100% 100% Phase 1 and 2 (total saleable area of 185,851 sqm) Tenant % of saleable area Rate Type Contract Type LT Lease 24% Mkt Rate 46% ST Rent 76% Anchor 54% LT Lease 85% Existing Rate 54% ST Rent 15% LT Lease 1% Mkt Rate 69% Retail 46% ST Rent 99% Existing Rate 31% LT Lease 100% 100% III. Upcoming Events and Occupancy Forecast • New F&B restaurants will begin opening stores in February 2007. • Project occupancy should reach approximately 95% by December 2007. • Occupancy forecasts are made based on the actual contract sale, offering letters not yet finalized and CPN’s assumption for unsold area. Actual numbers may differ slightly. Factsheet CENTRALWORLD SHOPPING COMPLEX Within the overall CentralWorld project of 830,000 sqm, the ‘Shopping Complex’ comprises 550,000 sqm of retail space and offers a unique shopping and leisure experience. Opening Celebration 18 August 2006 (Soft opening 21 July 2006) Positioning CentralWorld is the largest shopping complex in Thailand with an unrivalled mix and range of products and services at prices that put the fun back into shopping for Thai consumers as well as international tourists. Unique Strengths Four unique strengths differentiate CentralWorld from other shopping centres: 1. Size: The largest shopping and lifestyle centre in Thailand with retail space of 550,000 square meters that is 30% larger than any other shopping centre in central Bangkok. 2. Diversity & Choice: Because of its size, CentralWorld is able to offer an unrivalled mix and range of products and services to enhance the customer’s shopping experience and put the fun back into shopping. The range of offerings encompass more than 500 stores, 50 restaurants, 18 cinemas, a bowling hall, Kids’ Zone and Learning Centre, the largest supermarket in Asia, as well as the largest Outdoor Square in central Bangkok for large-scale events, new year countdown parties, and many other activities. These offerings cater to cosmopolitan customers with high disposable income who seek diversity, choice, and pleasure as an integral part of their shopping experience. 3. Real Shopping: A lot of care has gone to ensure a balance of offerings between brands which ‘we dream to buy’ and a wide range of brands and products which one can readily afford to buy. Every trip should be about fulfillment of one’s desire to buy something that one loves rather than regretting what one cannot buy. 4. Location: CentralWorld is located on the primest of Bangkok’s prime locations with easy access by road, rail or river. Good internal traffic planning ensures congestion-free movement for visitors. Target Customers CentralWorld aims to attract 150,000 customers per day of which 50,000 will be international tourists. • ‘Young cosmopolitans’ who include office workers and new generation families with purchasing power. They live a dynamic, modern and sociable lifestyle with easy and constant access to all things international. They are surrounded by options and look for diversity in their everyday lives. For them, shopping is about multiple experiences. They have high disposable income and are willing to spend it to satisfy their personal needs. • International tourists with a particular focus on Asian visitors from Singapore, Hong Kong, Japan, China, Taiwan and South Korea. Marketing Strategies • Build on the four unique strengths of size, variety, price, and location. • Reach consumers in new and traditional ways throughout their day in ways that are relevant to their lifestyles via TV, radio, print, and outdoor media as well as events. • Allocate Bht 300 million for marketing and promotions. Design Concept • Chic modern, sophisticated, but practical look. • Set a new paradigm for what it means to go shopping by radically reshaping the shopping environment. Stores and Services SHOPPING • 2 Department Stores o ZEN with retail space of 50,000 sqm across 7 floors and Zen World across 13 floors offering a fitness centre, spa, yoga, beauty centre, as well as education and tourist promotion centre o ISETAN with retail space of 27,100 sqm • Over 500 Thai and world-class stores Many stores are between 100-300 sqm each. This is a unique concept that allows the consumer to see a wide diversity of offerings without having to walk long distances. o 36 ‘first stores’ in Thailand (e.g. English brand Next, Spanish shoe brand Campers, Australian clothing brand Country Road, Ted Baker men’s and women’s apparel from the UK, Izzue fashion wear from Hong Kong, and Franc Franc interior decoration and furniture from Japan). o 35 flagship stores representing the brand’s main store in Thailand (e.g. Zara, MNG, Massimo Dutti, Miss Sixty, Sasch, and Timberland). • 6 Specialized Anchor ‘Mega-Stores’ Each are flagship stores offering an even wider range of local and imported products in a totally new shop concept: o SuperSports (5,400 sqm) – an extensive range of sports products and boasting Thailand’s longest shoe wall (30m). o PowerBuy (5,400 sqm) – a massive selection of consumer electronics and whitegoods. There is also a Karaoke room where customers can record their voice on CD to take home. o B2S (4,800 sqm) – the biggest single bookstore in Thailand spread across three floors. It offers stationery, entertainment media, a comprehensive selection of Thai and international books as well as the largest collection of Thai and international magazines. o CentralWorld Food Hall (8,200 sqm) – the largest supermarket in Asia and offering a newly-introduced supermarket concept. o SB Furniture (4,800 sqm) – a new shop concept with a much wider range of imported accessories. o Toys ‘R’ Us (2,000 sqm) - the largest of its stores, offering an even greater range of games and toys. DINING • Over 50 Restaurants offering a variety of cuisines for every type of dining: family-oriented, quick eating as well as lifestyle restaurant concepts. There are also unique outlets such as ‘Eggs’ restaurant from Korea that is opening its first outlet in Thailand, and a flagship ‘Rotiboy’ serving new offerings. ENTERTAINMENT • 21 Cinemas – Major Cineplex and SF Cinemas. • Bowling Hall – with 32 lanes and karaoke rooms. • Kids’ Zone and Learning Centre (4,500 sqm) as well as the 3,600 sqm Thailand Knowledge Park (TK Park). • CentralWorld Square (8,000 sqm) – the largest outdoor activity square in central Bangkok, ideal for large-scale activities such as CentralWorld’s New Year Countdown Party. It has 400 dancing fountain heads and can accommodate up to 100,000 participants per day. • 40 ATM machines – the largest number in any commercial complex in Thailand. Factsheet DESIGN CONCEPT The design of CentralWorld is a vital contributor to making the centre become a ‘lifestyle experience’ – a place where a visitor can feel pleasure simply by entering, even before using any of its facilities. Externally, CentralWorld has a chic modern, sophisticated, but practical look. Internally, the shopping environment is radically redefined to become a pleasurable experience. The Outside • The exterior features a state-of-the-art 300-meter long glass façade, the longest of its kind in Thailand. • The glass façade is a European influence, giving the whole centre a sense of transparency, making the mood inside light and joyful. • Two of Asia’s largest LED screens are placed on the façade overlooking the CentralWorld Square. Each screen measures 9 metres x 16 metres. • The LED screens will modernize the look and feel of the city with their brilliant colours and movement during the day and at night. The Inside • Inside, the building has six zones designed to offer shoppers different ambiences within a single overriding theme. • Zone A: Atrium o houses international fashion brands, and is connected to Zen Department Store. o contains the highest waterfall inside any building in Thailand at 30 metres (or approximately 8 floors high).
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