Eco-friendly energy savers 2014. August vol.258 www.kccworld.co.kr KCC
KCC INSIDE KCC Focus | Towards a 100-year History of KCC, Walking the Path of Righteousness, “Jeong-do” KCC LIFE The World of Architecture | Yangdong Village, The Best Model Heritage Selected by UNESCO 08
The View of Sejong Plant where it produces glass fiber and curtain wall. CONTENTS 2014 August Vol. 258
KCC Inside 04 ProductⅠ Solder Resist Solder Resist, the Core Material Protecting Semiconductor Substrate ProductⅡ Glass fiber Glass Fiber, the Best Additive to Enhance Plastic Strength 08 Customer Interview Glass Fiber, the Secret Key Element in Engineering Plastic! 10 KCC Field Report Sejong Plant’s Independent Technology and Geographical Advantage 14 Our Outstanding Technology Development of “KCC GBEE” Program Analyzing a Building Energy Saving Effect
18 Knowledge Sharing Human Resource Development Builds the Future of Corporations! 20 KCC Today KCC’s Foreign Employees Look, Feel and Learn about KCC 22 A World We Live Together KCC, Offering Help in the Best Possible Way! 24 KCC Focus Towards a 100-year History of KCC Walking the Path of Righteousness, “Jeong-do” 26 Welcome to our department! Jeju Branch, Growing Annually by Setting New Goals and Breaking Records!
KCC Life 28 Bravo My Family A Son-in-law who Deserves all the Love of his In-laws 30 Books & Life Be Empathic! Then, You Will Find a Way Recommended Books for August
34 Culture & Life Worthy of the Highest Acclaim The Musical Cats Makes its Return 38 The World of Architecture Yangdong Village The Best Model Heritage Selected by UNESCO Cover Story The view of Sejong Plant where it produces glass fiber and curtain wall. KCC News The Sejong Plant developed glass fiber with its unique and independent technology. Not only this, the Sejong Plant operates the curtain wall assembly line by getting full mileage out of its geographical advantage. 42 KCC News 46 Mail Box 47 Poem of the Month
KCC Monthly House Organ No. 258 Date of issue August 1, 2014 Registration Number Seoul La -468 Date Published November 5, 1993 Publisher Mong-Ik Chung Editor Mong-Ik Chung Publicated General Affairs Department (SAPYUNG-DAERO 344 SEOUCHO-GU, SEOUL, KOREA) Edited and Produced by KCC General Affairs Department (02-3480-5880, 5235), Dream Friend (02-2273-4253) Printed by Clover KCC Reporters Daejuk Plant Arum Song | Daegu Branch Giheon Jang | Daejeon Branch Juhyun Lim | Moonmak Plant Hankuk Keum | Busan Branch Hyojin Kwon | SeJong Plant Youngsin Park | Yeoju Plant Sungsoo Lim | Ulsan Plant Jaehyun Park | Asan Plant Hanghyun Cho | Yeocheon Plant Byungju Bong | Incheon Branch Chanhyeok Park | Eonyang Plant Kwanghyun Na | Jeonju Plant Minsu Kim, Hoseung Lee | Jeonju Branch Jeongkyu Kang | CRI (Central Research Institute) Hoojung Lee | KCC E&C Yunjo Kim | KAC Youngju Kim | KCC Mineral Resources Donghoon Lee | KUMGANG LEISURE Sanghak Lee KCC INSIDE ProductⅠ Solder Resist 2014 AUGUST 04 05
By Jong-Hwa Kim Solder Resist, the Insulative Coating Ink small filler. Not only this, when packaging semiconductors, Special Material Team Solder Resist, the Core Material older Resist (SR) is used inside devices such as it has excellent adhesive strength with Epoxy Molding Protecting Semiconductor Substrate Spersonal computers and mobile phones among Compounds, low humidity absorptive levels and has other things. Electronic goods are made up of numerous excellent long term reliability due to low impurity content smaller parts such as diode, transistors, central levels. Solder Resist (SR) refers to insulative ink applied to semiconductor substrates for use in various electronic products such as personal computers and mobile phones to name but a processing unit and resistance. few. SR is a core and important material with regards to semiconductor technology due to the SR refers to an insulation coating that protects circuits Developing Excellent Products by Cooperating protection from harmful foreign substances. formed on boards that connect these different parts. If with Semiconductor Manufacturers the circuit boards are damaged or stuck together or As semiconductor technology develops further and seperated, these parts can’t operate properly. faster day-by-day, the sales volume of SR for PKG is For this reason, the SR is added on the boards to prevent experiencing a 3% average annual growth rate. In circuits from being eroded and to protect them from particular due to the recent rising demand for mobile harmful elements to ensure these parts operate properly. electronic devices, SR sales volumes are expected to In a sense, SR is like a sheath that protects electrical increase in all relevant markets continuously. In keeping wires from external elements. SR is a kind of electron up with this trend, KCC is planning to develop even material that needs to be applied with precision technical better SR products by cooperating with semiconductor chemistry based on cutting edge product trends where development and manufacturing companies. current products are becoming thinner and ever more complex.
KCC Domestically Produced Solder Resist (SR) for the First Time in Korea! SR can be classified into several categories according to different digital products that it is being applied to. Out of those, PKG, a type of SR for semiconductor components requiring sophisticated technology was monopolized and supplied by a Japanese company. It goes without saying that PKG was a very difficult product to develop. However, KCC succeeded in domestically producing SR products for PKG in 2012 and is currently supplying them under the names of HDK-SR-1 and KSR-1000S3. SR for semiconductors developed by KCC is similar in “glass transition temperature” but has lower “Coefficient of Thermal Temperature” compared to competitor’s products. Thus, it can prevent PCB board warpage. Plus, The Solder Resist, the Insulative Coating Ink that KCC developed. Next to it are semiconductor substrates with SR The semiconductor substrate includes Solder Resist (Green parts) this product’s pattern is very simple with comparatively coating. KCC INSIDE ProductⅡ Glass fiber 2014 AUGUST 06 07 North America and European output reduced ⑤ By Jun-Young Heo dramatically. As a result, the center of the market moved Engineering Plastic Sales Glass Fiber, the Best Additive to Team to the Asian region including China. In particular, China is Enhance Plastic Strength largely considered to be the Big Market accounting for over 40% of world demand. In the case of Korea, market demand is focused on ④ Glass fiber magically turns ordinary plastic into reinforced plastic with tremendously high ② physical strength. Glass fiber that strengthens plastic functionality is widely used in electrical engineering plastics that are mainly applied to electricity, ① and electronic devices and gadgets, automobiles, as well as the engineering and construction electronics and automobiles. industries. Although glass fiber is not directly visible to the naked eye, it is neatly hidden inside so many commonly used products around us. ③ KCC’s Glass fiber products ◎ Direct Roving(DR) “Glass fiber”, Redefining Plastic About 800~4,000 filaments make up a single strand. DR lass fiber refers to 10~23㎛ thick filaments is applied in the manufacturing of propellers for wind ⑥ Gmade by mixing a number of materials power generators, yachts, fishing poles, automobile such as limestone with glass and then melting components and many others. KCC currently produces various forms of glass fiber. them at a very high temperature of over 1,500 ℃. ◎ Conventional Roving(CR) ① Direct Roving (DR) ② Conventional Roving (CR) General plastic breaks quite easily and is weak CR is the combination of about 200 filaments. It is then ③ Chopped Strand Mat (CSM) ④ Woven Roving (WR) when exposed to even modest heat. However, recombined into another bundle. This is used by scattering ⑤ Tissue ⑥ Chopped Strand (CS) adding glass fiber to general plastic results in after the cutting process. CR is used to make bathtubs, increased physical strength, excellent electrical pipes, ceiling materials and many other components and insulation performance, dimensional stability products. and chemical resistance, transforming it into ◎ Chopped Strand Mat(CSM) tissue in gypsum boards and fire retardant panels. reinforced plastic. CSM is produced by arranging glass fibers randomly and ◎ Chopped Strand In other words, glass fiber is a composite material then combining them with a binder to make it look like CS is made by cutting single strands and binding them that reinforces the functionality of plastic. Glass fiber paper. This is then used in ship, septic tank and corrosion- (composed of hundreds of filaments) into different lengths is used widely in electrical and electronic devices, resistant tank manufacturing. ranging from 3~24mm. It is used for improving the solidity of automobiles, engineering and construction, ships ◎ Woven Roving(WR) engineering plastic that is lighted as the substitute material and the wind power generation industry. WR is produced by weaving glass fibers into a form of for certain metals. It is widely used and applied to electricity fabric. It is mainly used as the thickening material for and electronics, automobiles and machinery components. “Engineering Plastic”, a Major Market yachts and water tanks. in Korea ◎ Tissue Although glass fiber is not directly visible to the naked The size of the world’s glass fiber market is Tissue is made with a similar process to that of Korea’s eye, it is an essential material used in various industries about five million tons (2012). traditional paper known as Hanji. It improves dimensional for numerous purposes. KCC will not only continue to The United States used to be the largest stability, leveling performance, surface gloss, water develop various high functional products but also plans market for glass fiber until mid-2000 but resistance and weatherability. It is utilized as the core to enlarge its business and expand to the global market following the global economic crisis in 2008, material in flooring materials, roofing materials, glass by providing customized services. The bushing process of glass fiber. KCC INSIDE Customer Interview 2014 AUGUST 08 09 1 2
Korea Engineering Plastics Co., Ltd. Glass Fiber, the Secret Key Element in Engineering Plastic!
Korea Engineering Plastics Co., Ltd. (KEP), one of KCC’s glass fiber clients manufactures engineering plastics particularly excellent in solidity and material properties. Mr. Kwang-Kum Ko, the team manager of the Production Management Team was kind enough to point out to us that KEPAMID and KEPEX products that contain KCC’s glass fiber have received high praise in markets. 1 Mr. Sang-Woo Yim (Right) from KCC EP Sales Team and Mr. Kwang-Kum Ko 2 Mr. Ko is quoted as saying that, “KCC’s glass fiber plays a key role in making plastic stronger than steel.”
Making Plastic that’s Stronger than Steel! orea Engineering Plastics Co., Ltd., a joint venture K firm of Celanese, a multinational chemical strengthen the solidity of the plastic. Concerning this, Super Engineering Plastic also needs to have excellent company, MGC and Mitsubishi Corporation Ltd. currently KCC’s glass fiber has strong material property due to binding power with plastic (resin) for good performance. enjoys a high market share in the engineering plastic field excellent coherence with resin.” “I hope KCC continuously endeavor to develop and based on excellent technology. Mr. Kwang-Kum Ko from manufacture glass fiber for application and use in high the Production Management Team said KCC’s glass fiber Engineering Plastic to Lead the Environment- value added products like Super Engineering Plastic. I called Chopped Strand is being applied to polyamide and Friendly Generation look forward to witnessing a win-win situation for both of polyester compounds that KEP Pyeongtaek plant Engineering plastic with glass fibers is widely used as us as KCC’s glass fibers and our KEP products create produce. He also explained to us the difference between the some of the main components of electrical and the best performance engineering plastic. general plastics and engineering plastics. electron equipment. In particular, light but strong Mr. Ko said, “General plastic bends or breaks quite easily. engineering plastic is used often for automobile parts in KEP’s engineering However, once glass fibers are added to the plastic order to lower fuel costs. To this end, Mr. Ko said this plastic with KCC’s during processing, the physical solidity intensifies and trend is likely to accelerate in the near future. “chopped strands” applied to it. hence makes general plastic stronger than steel. “Our engineering plastic made with KCC’s glass fibers is In addition, the engineering plastic exhibits excellent environment-friendly in a manner of speaking since the dimensional stability and electric insulation compared to glass fiber applied to it reduces fuel consumption rates. general plastic.” Mr. Ko further told us that KEPAMID and Recently, what is known as Super Engineering Plastic KEPEX - made with KCC’s glass fibers - is gaining a lot of with better performance than engineering plastic was popularity in markets and added that, “our products with released and it is expected to receive even more KCC applied glass fibers has shown a steady increase in attention in the future.” sales volume since its release. The coherence of glass He expressed his eager anticipation and high Mr. Kwang-Kum Ko from the Production Management fiber and plastic (resin) is important in order to expectations for KCC saying that glass fiber applied to Team at KEP KCC INSIDE KCC Field Report 2014 AUGUST 10 11 KCC Glass Fiber, Spreading throughout the World Sejong Plant’s Independent Technology and t was in the early 1980’s when KCC considered Ientering the glass fiber business. At that time, KCC Geographical Advantage predicted that the glass fiber industry would also develop and expand to the domestic market and finally decided The Sejong Plant, which started operations in February 1998, developed glass fiber with its unique and to start the business in 1996. independent technology and is currently competing proudly with some of the world’s best companies. Not During the early stages, KCC considered a joint venture only this, the Sejong Plant operates the curtain wall assembly line by getting full mileage out of its geographical advantage. (JV) with a foreign company but ultimately decided to go at it on its own, based on top management’s strong will for technological independence. In the year thereafter, amidst Korea experiencing an economic slump due to the IMF crisis, KCC stuck to its plan and went ahead with the opening ceremony on the Chopped Strand looks like polished rice. 17th of February 1998. KCC currently produces 100 tons a day and 36,000 tons a year. In addition to being highly praised by the global market, KCC is exporting glass fiber to over 30 countries including regions in Asia, Europe, Central and South America.
Boosting Productivity and Quality through a Non-stop Production System One of the glass fibers that the Sejong Plant produces includes chopped strands, which are used in for various types of electrics, electronics and automobile materials and parts. Engineering plastic is light but a very strong material. It being as strong as steel, it enhances fuel efficiency performance. So it takes center stage at many automobile companies and KCC has focused on increasing chopped strand’s productivity due to its many uses and demand. As a result, KCC succeed in operating a non-stop chopped strand production system. The size of chopped strands became more and more regular and KCC succeeded in improving glass fiber’s dynamic integrity.
Glass Changes into Fiber like Pure Magic! The first manufacturing process entails making the glass water by melting all sorts of materials at a very high temperature of over 1,500℃. This process seems dangerous due to the high Direct Roving ready for release. Woven Roving is being produced from a loom. temperature but is nonetheless very safe as 2014 AUGUST 12 13 furnaces are controlled both professionally and thoroughly see. Once the shiny glass threads pass through a loom, from a control room. “Keeping the temperature and Woven Roving is formed like a mat and it looks similar to pressure steady is more important than anything. If this the process of weaving a silk fabric. However, to produce fails, it affects the thickness of the glass fiber.” such magnificent woven roving, thorough management is Mr. Jeong-Kyu Na and Hyun-Woong Yoon working in the necessary. ℃ control room pointed certain things out that require The Chopped Strand Mat’s (CSM) production process is special care. The most important process is the fiberizing also tightly managed and undergoes heavy oversight. The process. Fiberizing refers to the process in which fiber Chopped Strand Mat undergoes numerous additional glass water is transformed into thin threads ranging from production processes in addition to winding and cutting. It 10~23㎛ in diameter by passing through a bushing includes dispersion, binder spraying, drying, compression process which is maintained at a temperature of 1,200℃. and a winding process to produce a more uniform non- After this process, the glass fibers are cut, combined and woven fabric form of glass fiber. twisted for various types of products and uses. Mr. Yong-Sup Meng, the person in charge of production, Direct Roving (DR) and Conventional Roving (CR) require stressed that they take extra special care with the mat Completed Assembled Curtain Wall products the combination of thousands of strands by winding product’s stable drying temperature, foreign particles them on a spool. Chopped Strand (CS) is made by cutting removal, and maintaining the glass fiber’s regular a strand into different 3~24mm lengths. It is an essential dispersion condition in order to secure quick resin material for use in producing engineering plastics. The impregration, beautiful appearance and excellent The curtain wall refers to a system that is applied to the Firstly, the Sejong Plant is reinforcing the productivity of Chopped Strand Matt (CSM) is a form of non-woven productivity. exterior of building walls. This structure consists of glass glass fiber for use in engineering plastic. fabric. It is made through dispersal of 50mm glass fibers and steel. This is a system applied to buildings that are The glass fiber demand for engineering plastic used to and then spraying it with a binder and finally bonding with The Curtain Wall Business, Getting Full Mileage made up of glass like the 63 Building in Yeouido. use to be 35% of the Sejong Plant’s output but now it heat. Tissue requires dissolving glass fiber into water. It is Out of Geographical Advantage It was in 2009 that the Sejong Plant started its curtain has dramatically increased to 65%. Therefore, KCC is also known as Glass Paper. The Woven Roving’s Glass fiber is the Sejong Plant’s main production item. wall business. The Sejong Plant has a distinct planning to lead the market through customized product production process is a sight to behold i.e. it is amazing to Yet, there is another important item called curtain wall. geographical advantage in that it is located right in the development. middle of Korea. Secondly, the Sejong Plant is continually emphasizing Therefore, it is perfect in terms of distributing heavy process improvement. The Sejong Plant is currently curtain walls throughout the country. monitoring the whole production process in real-time. Currently, the Sejong Plant processes in batches the This will assist in advancing development and profit at cutting of aluminum bars, manufacturing, assembling the same time by increasing productivity. and glass insertion. To this day, the Sejong Plant has been producing the world’s best quality products with its dominant Preparing for Tomorrow through Process technology in spite of numerous difficult situations. Now Improvement and High Functional Product that it is facing a new era with curtain wall production, I Development have no doubt that the Sejong Plant will develop further The Sejong Plant is preparing to reach out to a wider into the best production base through cost savings and market. superior customer satisfaction.
Chopped Strand Mat undergoing a thorough inspection process KCC INSIDE Our Outstanding Technology 2014 AUGUST 14 15
By Eun-Ji Nam KCC GBEE (Green Building Energy Evaluation) variables. As a result, KCC developed the most user- CRI – Architecture Development of “KCC GBEE” Environment & Energy t takes a tremendous amount of time and money to friendly program in order to respond effectively to various Research Center analyze the energy saving effects that building customer requirements. Energy_Exterior SYSTEM Program Analyzing a Building I materials have on cooling and heating. This is due to Energy Saving Effect the complexity of energy simulation programs. Convenient Usability and High Reliability The Precise Energy Evaluation Program is used in order to analyze to what extent building However, KCC GBEE makes it possible for sales and One of the main features of KCC GBEE is that it is very materials affect on building’s energy saving. In case of existing programs, it usually took a lot promotion employees to easily analyze the effects that easy to use. In the case of existing programs (ECO2, of time because it required expertise to operate. In response, KCC developed KCC GBEE, allowing users to analyze a building’s energy saving levels much more easily as well as saving building materials e.g. KCC windows, glass and thermal Building Energy Simulation for Seoul), users are only time in the analysis process. insulation have on energy saving levels. able to input wall and window areas as numerical values. Also, it was difficult to check the shape of Easy to Use KCC GBEE buildings for modeling. In order to ameliorate such National policies for efficient evaluation and management problems, KCC GBEE linked itself with 3D modeling tools are being drafted in an attempt to counteract ever- allowing users to check buildings in 3D. increasing energy usage and to adhere to the Climate Plus, it has simplified data input e.g. with building, space, Change Convention. structural, cooling and heating system information. Moreover, One of the several ways includes the Building Energy by realizing a 1)Standard Sample Building, which allows Efficiency Rating System aiming to predict the energy users to analyze energy by simply changing building saving effect of buildings from the planning stage and materials used, it allows users to use the program with ultimately save energy. Therefore, the utilization of a much ease. precise energy analysis program is rapidly being Moreover, KCC GBEE improved user’s convenience by generalized for the evaluation of building energy efficiency not being a required installation program but making it a rating. But the number of users is limited because it web based program instead, allowing users simply to requires expert knowledge and requires various input use it anywhere with internet access.
1) Standard Sample Building : It refers to a model building with existing building information, space information and etc in order to analyze energy The KCC GBEE program allows users to check buildings in 3D and easily analyze energy saving effects. saving levels. 2014 AUGUST 16 17
• 3D Space Information Modeling • Building, space and structural 1. Registeration of Analysis Building 2. Building Energy Modeling 3. Conducting a Simulation information, Eco-friendly element Reliable Building •Constructing ISO 13790 based algorithm information input interface Easy Building Energy Performance • Reliable results derivation e.g. a Modeling Evaluation building’s energy consumption and building energy efficiency rating Sign up as a member and log-in Building Envelope/System Conducting a Simulation system Modeling KCC GBEE Green Building Energy Evaluation
• Constructing the DB and KCC product list • Management of basic project information Data Base • Join by signing up as a member • Web based DB management Web based Project and performance analysis evaluation Management of • Program log-in system that allows users to • Visualization of projects through 3D Viewer KCC products Management continuously register products
Registration of Analysis Building
Another great feature of this program is its high reliability. In order to increase reliability, KCC constructed it on the 2)ISO 13790 based algorithm and applied the appropriate data to this • Calculating the Primary Energy program by analyzing the applicable existing program data. Consumption Meanwhile, KCC’s web based data base management system—that allows users to continuously • Calculating the Building Energy • Input space information Efficiency Rating System register material properties—is certainly one of the most positive outcomes of this program • Register Analysis Building • Input wall/window information • Calculating the amount of greenhouse • Register participants • Input cooling and heating system gas emissions development overall. • Input project information information • Calculating energy saving costs • Calculating the payback period KCC GBEE’s Use Sequence There are three processes in KCC GBEE’s use sequence. Users can personally register the windows and thermal System and the amount of greenhouse gas emissions for 1. Program Log-in & Registration of buildings for analysis insulations that they wish to analyze or use the available data each individual building or per individual floor in vast The GBEE program starts with logging in at http://kcc-gbee.kccworld.co.kr: 4000/kcc base already registered. There are 543 types of KCC and detail. The user can also print out a data summary report. After you sign up to become a member and successfully log in, the program is ready for use. competing brand windows that obtained the Certification of The user can then register buildings that he or she wishes to analyze. In case they want to Window Energy Efficiency Rating from the Korea Energy Quick Response to Customer’s Needs analyze a number of buildings with other team members, they can create a shared project and Management Corporation while 83 thermal insulation The user can print reports after analyzing the energy register buildings as well as participants or collaborators with privileges. materials are registered in this program. performance of buildings with GBEE. Therefore, customers can expect effective building energy 2. Building Envelope / System Modeling 3. Conducting Simulation saving analysis based on the use of different building The user can first move the registered building to the energy analyzing screen. The energy analysis report is created after applying the materials. Plus, this program’s availability will increase thanks Then he or she can apply window and thermal insulation materials that they wish to analyze building material that the user wishes to analyze and then to reliability verification with precise simulations. KCC will with regards to the building envelope. inputting other relevant information. The user can check a keep on endeavoring to improve the competitive edge to building’s energy demand, energy consumption, primary cope with the rapidly changing market with timely 2) ISO 13790 : Energy Performance of Buildings - Calculation of Energy Use for Space Heating and Cooling energy consumption, the Building Energy Efficiency Rating improvements of the program’s performance. KCC INSIDE Knowledge Sharing 2014 AUGUST 18 19
By Seok-Jin Hwang sense of ownership like the company motto “Let’s be the owner of our position.” To this end, KCC is HRD Department Human Resource Development running various off-line education programs in conjunction with on-line education programs. In addition, Builds the Future of Corporations! this year has seen KCC upgrading its systematizing job education as per job groups and led employees to voluntarily participate in such education programs. The dominant feature is initiation of the “Selective The enhancement of corporate competitive power depends on the members of a company job education system” allowing employees to receive job education of their own choice in groups of 20 to because every duty and performance originates and starts with from them. Conversely, every member’s strengthening of his or her own ability leads to the enhancement of corporate 30 people. competitive power. As such, KCC has continuously put great efforts into human resource Employees are now able to enhance their professional capacities so as to provide practical support to development by setting the keywords of HRD. reaching the corporation’s visible goals. Plus, KCC is focusing on the company’s globalization and localization of foreign branches by increasing global education. This is part of expanding global business activities that local employees and visiting employees mostly partake in for education. Education and Training, the Fundamental Basis of Development. In order for corporations to attain and hold Global education helps foreign employees working in Korea develop a sense of community spirit by Human Resource Development onto a dominant position in respect to their competition providing them with information and insight into KCC’s management ideology and additional uman Resources Management (HRM) refers to a with other companies, systematic education and training knowledge on Korean culture while helping visiting employees become local experts. Hseries of processes and activities that allow that develops employee’s knowledge and skills are Recently, KCC increased the numbers of employees to be trained three-fold compared to the first company members to effectively perform their roles to the required. education session of local employees from foreign branches held in 2013. Also, special lectures best of their abilities by developing their potential and specialized for different departments and sections (Sales, Production technology, and Management) talents for the company’s continuous development. The Core Keywords of KCC’s Human Resource are adding even more depth and credence to educational contents. Manpower or the workforce is the most important asset Development for corporations as highly talented people not only deliver KCC has always been aware of the importance of human Human Centered Corporation high performance but also assist in enhancing corporate resource development during the early stages and has The purpose of human resource development does not value. put much effort into employee education and training. only lie in simply upgrading personal knowledge or
The level and effective utilization of human resources can Currently, KCC has identified and set its focus on “Six key technological levels of expertise but also lies in the Personality Education Reform of Consciousness even significantly affect or determine the success and words of KCC human resource development 2014”. maximization of personal and organizational job •Basic attitudes •Reinforcing Organizational Culture •Communication / Empathy (Loyalty to the company and Pride) failure of corporations in the long run. With this in mind, Out of these, the basic business attitude established performance and providing them the opportunity to •Immersion / Concentration •Transformation / Innovative Minds •Challenging Spirit / Ownership Spirit selecting, fostering and utilizing talent is essential to HRM. through character and consciousness reformation individuals to personally develop. •Abiding by the Laws In particular, the strengthening and fostering of a education is considered to be the most important key word. In summary, the main purpose of human resource Experiential workforce’s ability is better known as Human Resources KCC is constantly encouraging its members to foster a development lies in ultimately leading it to enhance the Activities organization’s competitive power. For KCC’s On-line Six Key Words of KCC Human Resource Development management ideology “Value creation for a better life”, humans must be placed at the center of it all. As such, 1. Establishment of basic attitudes and reinforcement of healthy organizational culture Special Lectures 2. Systemization of job education and increase of education failure case education the importance of human resource development is (Off-line) 3. Expansion of global education growing and will continue to do so in the foreseeable 4. Optimization of processes and management through understanding of value chain future. We should all carefully contemplate the meaning 5. Intensifying managers and heads of department education of human resource development and build a culture of 6. Enhancement of company instructors’ competencies spontaneous self-development care. KCC INSIDE KCC Today 2014 AUGUST 20 21 1 2 KCC’s Foreign Employees Look, Feel and Learn about KCC
From June 16th, 36 excellent local employees originating from China, Singapore, India, Vietnam, Turkey and England visited the KCC HRD Institute in Korea to receive special education for ten days. On the 17th, we visited the Central Research Institute (CRI) to meet up with them as they took part in the CRI excursion.
Central Research Institute, the Perfect Place local staff’s sense of belonging, pride and executive 1 Employees are observing the KCC window energy saving system. ability, the education program was organized in an 2 Foreign local employees showed much interest regarding KCC’s various for Vivid Knowledge Learning technologies that they learned about at CRI. n June 17th, 36 local employees from six international extremely productive manner aiming to share the KCC Ocountries visited CRI to take part in an excursion. vision and broaden the knowledge of each and every These local employees—chosen as the cream of the crop company product. saving technologies with a thorough review on the kind For the Success of Foreign Branch Localization i.e. the most excellent employees from their respective The excursion on this day was also prepared as a part of of products that KCC develop to reduce and minimize In addition to this excursion, there were many more countries, China (KCK, KCB, and KCG), Singapore (KCS), learning real, in the field knowledge by visiting CRI, the energy loss in buildings. educational opportunities regarding KCC’s products India (KCI), Vietnam (KCV), Turkey (KCT) and England cradle of research and development. First, the foreign Some of our esteemed KCC staff gave lectures in including paints, building materials and other materials (Basildon)—visited Korea to receive special education. local employees visited the Architectural Environment English in order to help them better understand and they as well as education and background information on The education was designed with the aim to improve our Research Center and learned more about KCC’s energy were rather surprised to learn about KCC’s window and KCC’s history and vision. thermal insulation material system that captures leaking Foreign local employees also learned about the energy from buildings. production process at KAC, Yeoju, Ulsan and the Jeonju After that, the staff was transported to the Research and plants. Plus, they visited some of KCC’s clients like the Analysis Center to observe the testing process of paints, Hyundai Motor Company and Hyundai Heavy Industries glass, silicon and many other KCC developed products. to see and learn how these companies successfully At the automotive paint pilot and refinish center, they apply KCC’s products. had a chance to firsthand experience KCC’s automotive Although their nationalities differed and so too their paint technology by having a look at the actual process general perspectives, they did however share KCC’s of KCC paint being applied to a car body. vision and further developed their knowledge about KCC Ms. Tran Thanh Hue from KCV and Mr. Wang Cheng from products and business dealings during the ten-day-stay KCK expressed their utmost satisfaction with this in Korea collectively. KCC plans to reinforce education education program saying, “It was very interesting and about KCC’s local staff working in foreign branches for helpful to see and learn about the research and the the success of foreign branch localization. development processes related to KCC’s numerous products.” Lectures were given in the Architectural Environment Research Center on KCC’s energy saving technology. KCC INSIDE A World We Live Together 2014 AUGUST 22 23
managers and employees offered a helping hand to the KCC, Offering Help in the Best Possible Way! festival organizers and local residents. They not only redirected traffic to ensure the smooth operation of the KCC continuously engages in diverse social work in order to carry out its corporate social responsibility. In the festival, but also ran a concurrent event of digging up first half of this year, the company put in great deal of effort to coexist harmoniously with local communities by providing its products for free, donating talent or actively supporting events in local partner areas. potatoes and handed out freshly steamed potatoes to visitors, receiving a great response and gratitude from them. The Daejuk Plant employees said, “It was an
1 Free “KCC SUP Green” Flooring Materials for exciting event where we were working hard and smiling in Those in Need unison with local residents.” They also promised to n 2013, KCC signed an agreement with the Seoul City to contribute to the development of local areas by create Happy Rooms. Under the campaign, it has been KCC is helping to improve the urban environment by supporting continuing to engage in exchanges with local residents. I color design for apartment building outer walls. offering flooring materials for free to those who have fallen As is evident, KCC is participating in diverse programs to through the cracks of welfare benefits and have become contribute positively to society, and actively seeking ways needy. KCC provided 35 million won worth of flooring color design provider for the Apartment Outer Wall Color to promote the coexistence between companies and materials to Seoul this year alone. They were delivered to Design Project conducted by Yeongdeungpo-gu Office, local communities for mutually beneficial growth. In families in need throughout 14 autonomous districts and concluded the agreement on June 27. Under the addition, it is striving to design various and meaningful
2 including Eunpyeong-gu, Guro-gu and Gwangjin-gu, and agreement, KCC will offer color designs for some events for facilitating active and substantial exchanges construction was also carried out free of charge. apartments unable to afford professional help with between the two sides, refraining from holding a one-off KCC Asan Plant, a flooring material manufacturer, is also regards to designs due to financial burdens. Hyundai event designed to only offer material support.. engaged in this program. The Plant signed an agreement Apartments in Dangsan-dong 2-ga, Yeongdeungpo-gu was on April 23 to take part in the Eco-Friendly Health Support selected as the project’s first recipient, so KCC is planning Project conducted by the South Chungcheong Province and to provide differentiated color designs for its outer walls to is now offering free flooring materials to low-income create a city view in harmony with its surroundings. categorized families. “KCC SUP Green” has been chosen as the product for this Promoting Coexistence through Active Support for flooring material, which offers great anti-microbial functions Local Events with a special anti-microbial coating and an additional KCC offices across the country are actively contributing to underlying anti-microbial layer. Therefore, there are high society by partnering with local areas such as Jeonju, expectations that the material will benefit those who are Daejuk and Ulsan in order to make the places more exposed to an unpleasant environment due to humidity and livable in collaboration with local residents. Among mold in summer that usually coincides with the rainy season. others, KCC Daejuk Plant is supporting the Palbong Mountain Potato Festival annually, an event organized by Creating a Beautiful City View with Talent Donations the local residents living in Eosong3-ri, Palbong-myeon, 1,2 flooring materials that KCC offered for free were used for renovation for families in need. KCC continues to be involved in social work by donating Seosan-si, and South Chungcheong Province. Daejuk Plant employees are washing potatoes to make their talents and skills. KCC was selected this year as a From June 21st to 22nd this year, KCC Daejuk Plant sample food. KCC INSIDE KCC Focus 2014 AUGUST 24 25 on the promise to its customers and it has also management. To do so, let’s take a closer look at the By Kang-Ho Ko constantly practiced the righteous management by code of practice. The Head of Corporate Towards a 100-year History of KCC Planning Legal Team honestly and diligently paying its taxes.
Walking the Path of Righteousness, 1. Perform all tasks fairly with common sense and The Righteous Management, the Answer to principles based on honesty and in good faiths. “Jeong-do” Continuous Growth 2. Abide by domestic and international laws and “Jeong-do Management” or the “Righteous Management” philosophy has been the basis for Recently, our society have been emphasizing companies avoid the violation of laws in the course of the business. continuous and stable growth of KCC for over 56 years since its founding. The righteous to fulfill corporate social responsibilities (CSR). In 2010, the management is essential for the survival and continuous growth of any corporation, and it 3. Respect the other’s intellectual property rights International Standard Organization (ISO) announced ISO will be the foundation to realize a centennial history of KCC. Let us ruminate on what and also, strictly secure and protect our righteous management exactly means and its code of practices. 26000 which included guidelines and recommendations company’s intellectual property rights. on social responsibilities of companies. Now, righteous 4. Always pay attention to the customers’ opinions with a humble and open mind, and keep the management is not used just for risk management, but it promises you made with the customers. Enormous Losses from the Violation of Laws means. KCC’s founder, Honorary Chairman Mr. Sang- is essential to the survival and continuous growth of ately, many companies are experiencing Young Chung has been emphasizing and practicing the companies as well. L astronomical losses from their violation of laws. For righteous management and all our employees have Thus, KCC employees should not settle for current The righteous management has been at the heart of example, in the USA, the once mighty enterprise Enron done the same. Thus, unlike most other companies, achievements alone. We must try our utmost to focus on KCC for the past 56 years, and it’s also the founder’s collapsed due to its accounting fraud. In addition, E1, a law-abiding management is nothing new to KCC. further developing our creativity and ways of enhancing management philosophy in hope of achieving a Korean LPG corporation, paid more than 180 billion Chairman Chung’s righteous management philosophy the company’s competitiveness. Also, we should take centennial business history of KCC. As it has always Korean Won (KRW) as penalties and fines for its price- is well shown in the company motto, “be the owner of caution against inappropriate acts caused by the been, all employees should actively carry out the codes fixing charges. In total, Korean companies have paid your position.” misunderstanding of the noble meaning of the righteous above as “owners of your positions.” about 2.4 trillion KRW in penalties and fines to foreign This means that all employees should make decisions governments for their price-fixing charges. based on common sense and principles and employ their After these events, Samsung Group held a law-abiding authorities and responsibilities rightly in their own KCC Company Motto Essay Contest: “Own Your Position” management proclamation ceremony in April 2011 to positions. This will enhance the employee’s creativity and reduce management risks on legal issues. Other subsequently the company’s competitiveness. 1. Objective Screening & Award : outstanding Korean groups as well. Currently law-abiding Looking back at the historical 56 years of KCC’s business, KCC is holding an essay contest under the company’s ① Essays will be screened through two different job motto, “Own Your Position,” which upholds Honorary grades : General Manager/Deputy General Manager & management is fast becoming one of the hottest topics there is no doubt that KCC has been implementing the Chairman’s management philosophy. Manager/Assistant Manager in the business field. righteous management ever since its early years. The contest is intended to internalize, inherit and foster ② Two winners will be selected : One from General In the 1960s when most companies secretly managed the his management philosophy. Manager/Deputy General Manager and the other from Essay Topics: Manager/Assistant Manager level. Two winners will double bookkeeping system, KCC implemented a budget Righteous Management - Going beyond Law- - What you should do in order to “truly own your receive three million won in prize money each. abiding Management system and shared its production cost information. In position at KCC” ③ Two prize-winning essays will appear in KCC house Law is a codified moral minimum in the human society. 1973, when the Public Offering Promotion Law came into - Shortcomings of your duty and areas of improvement journal ④ Acts of plagiarism will be penalized accordingly. All Law-abiding management means to abide by such law, effect, KCC bravely took the lead in supporting the 2. Details essays must be written through deep personal which is a moral minimum,when operating a corporation. transparent management by going for a public offering. This Participants : KCC employees of assistant managerial reflection. Accordingly, the law-abiding management is a sub- was an extremely exceptional case among private level and above Length : One A4 page How to submit : KCC House Journal E-mail category of the righteous management which is based on enterprises at the time. Submission Deadline : ~ Friday, October 31st, 2014 ([email protected]) morals while adding honesty and common sense as the Moreover, KCC has always placed a great emphasis KCC INSIDE Welcome to our department! Jeju Branch Office 2014 AUGUST 26 27 A Strong Team Bond Exhibiting Magnificent Efficiency Jeju Branch, Growing Annually by Setting he Jeju branch, affiliated with Busan branch sales team 2, has T four employees who are responsible for managing 60 agents, New Goals and Breaking Records! attracting or finding new customers, field promotions and providing technological support. Jeju is one of the most romantic islands to visit and what’s best is that it is pleasant all year round. Among Normally, other branches do time management per individual crowded tourists, there are employees who are struggling to promote KCC. Four employees working at the KCC Jeju branch office moves from Jeju-si to Seogwipo-Si several times a day to promote KCC’s outstanding department but here, Mr. Young-Eon Yang manages windows and products. glass, Mr. Hong-Sik Boo manages paint for building materials and refinishing paint and Mr. Jung-Kyu Park is responsible for building material and HOMECC items. “We should continuously study up on our products because there are numerous items that each of us need to take care of. We need to deeply and broadly understand KCC’s items and products. This way, when we meet our customers we can provide them with more Mr. Hong-Sik Boo emphasizes the importance concrete and various suggestions based on complete knowledge.” of having knowledge on products. Sometimes when there is the need for more professional knowledge, they request the KCC head office’s Technical Service Department or Technical Fabricating Support Department for co-operation. Last April, the Jeju branch held automotive refinishing paint technical sessions with the help of the Technical Sales Department by visiting each motor service center on Jeju Island. Motor service centers showed a positive response to KCC’s automobile paints after learning more about them.
KCC, Showing Steady Growth in the Jeju Market KCC has been experiencing steady growth in the Jeju market. One employee said, “KCC’s brand image improved a lot over the last few years. I guess parceling out in 2010 played a big part in this. The fact that KCC is a comprehensive building material company that also deals with apartment construction influences customer’s trust in a very positive manner thanks to KCC’s excellent quality and brand image. This makes me want to work harder. As members of the KCC Jeju branch, we represent the whole of KCC on Jeju. So we think every instance of meeting customers is very important. I am sure that KCC will thrust itself into the future with confidence and Jeju branch employees continuously studying professional knowledge of items.
Mr. Young-Eon Yang set on capturing more of the Jeju market with unwavering passion. Mr. Young-Eon Yang (in the back row), Mrs. Jae-In Kim (in front of Mr. Yang), Mr. Hong-Sik Boo (front row) and Mr. Jung Kyu Park KCC LIFE Bravo My Family 2014 AUGUST 28 29 A Special Event for Father-in-law's 70th Birthday r. Jeong has been very busy since he was Mtransferred to the GwangJu office in February this A Son-in-law who Deserves all the year. However, he never once neglected his task of taking Love of his In-laws care of his in-laws. One week prior to the photo-shoot, he went on a personal trip with his in-laws as well as his
Chang-Ok Jeong, a KCC manager, sent us a letter requesting the opportunity and dearly that brother-in-law’s family that accompanied them. Besides, he wanted to take family photos for his father-in-law’s 70th birthday. Touched by his heartfelt he registered for the photo-shoot to celebrate his father- story, we decided to help him carry out his wish for the momentous and special occasion for in-law’s birthday. We could vividly imagine why and how his father-in-law and helped capture the valuable moments and memories of him and his family at a studio in GwangJu. much love he receives from his in-laws. He said, “The four of us (Mr. Jeong, his wife, and two children) once took pictures at a studio when we went on a trip. However, we’ve never taken photos with my parents-in-law. So I thought taking pictures together would be an excellent way to celebrate my father-in-law’s 70th birthday. It would feel so special and forever remain A friendly picture of Mr. Jeong with his mutually in our memories. I signed up for the photo-shoot through beloved father-in-law Mr.Junho-Jeon the KCC company magazine and luckily, I was chosen!” Hwan-Hee Jeon, Mr. Jeong’s wife, prepared T-shirts with wasn’t happy about that it either. However, when I saw messages of love for the day of the photo-shoot, but until the guy my daughter brought home, I felt a huge relief.” D-Day she was totally in the dark about the photo-shoot “He got a favorable impression from me, and besides, being specially organized to actually celebrate her when he told us that he had served in the Marine Corps, father’s birthday. When she heard all about Mr. Jeong’s that was the end of story for us in terms of approval!” efforts she showed us a big smile. She affectionately told said Jun-Ho Jeon. us that Mr. Jeong is utterly committed to his family and They added that they are always very happy to see him that he is a very friendly husband. lead his family so responsibly and diligently. It seems that Mr. Jeong’s commitment towards his in-laws is Diligent and Warmhearted, the Best Son-in-law! derived from his love for his wife. He kept boasting that We asked Mr. Jun-Ho Jeon, Mr. Jeong’s father-in-law, and his wife is like a vitamin and family doctor because she Mrs. Sang-Nim Gam, his mother-in-law about their first always takes care of her family first above all else. impression of Mr. Jeong. Mrs.Gam said, “My daughter In Korea, there’s an old adage, it is the mother who loves told me that she was seeing someone, and I wasn’t very the son-in-law the most. By looking at Mr. Jeong, we pleased about the fact that she was dating someone thought who wouldn’t love a son-in-law like him and regardless of who he was at the time. I mean, she just what kind of wife wouldn’t love a husband who is so graduated from university and started working at that good to her own family. We hope that All KCC members time. She told me that she would bring him home, and I will happily get along with their in-laws. A picture taken to celebrate the 70th birthday of Mr. Chang-Ok Jeong's father-in-law KCC LIFE Books & Life 2014 AUGUST 30 31
By Yong-Hak Shin time has come when we are required to create human empathy can survive in this fierce environment. Suwon Branch Sales Team 2 Be Empathic! synergetic effects through cooperation and collaboration One example he cited is a Free Trade Agreement (FTA). Then, You Will Find a Way from deep down with the use of empathy. Korea has signed FTAs with many countries across the world, beginning with the Chilean FTA. Korea progressively The writer of this book suggests a new paradigm for people in an era of crisis. In the 20th Empathy Can Help Resolve Global Warming and eliminated tariffs to promote mutual benefits and century, wealth was concentrated in the hands of a select few based on fossil-fuel energy. Other Issues facilitated trade through FTAs. We are forming new Nonetheless, we are now living in a new era of empathy and coordination, the writer claims. In He says that apart from global warming, sustainable relations with other countries based on empathy and short, he argues that empathy is the true answer to surmount an era of crises. management, one of the objectives pursued by many collaboration, a world apart from the situation we faced businesses, can also successfully be achieved through only a few decades ago, when we depended solely on self- empathy. sufficiency and competition. Technical advances have made it possible for us to travel to every corner of the world. Also, life expectancy For an Era of Collective Intelligence and is ever-increasing thanks to advanced medical sciences, Collaboration and the world population is booming. However, such I want to emphasize that true competitiveness in this drastic development always incurs a massive and often society comes from collaboration through empathy. As hidden opportunity cost. This cost is the depletion of our industrial structure underwent change to become energy and resources, and the risk of extinction that highly segmented, it is rare for a whole product to be mankind faces due to global warming. made entirely by a single company. Accordingly, Fortunately, the gravity of global warming has been employees of a company take charge of only one part brought to the fore by Al Gore, former vice president of of the production process, which reduces their sense of the United States, and after many twists and turns, achievement and unfortunately increases work-related world leaders came together to adopt the Kyoto stress. In order to deal with this problem, it is crucial to Protocol. This is an achievement made possible through share mutual understanding among organizations The Empathic Civilization empathy between people across the globe. through close communication. That is to say, people By Jeremy Rifkin should complement each other through empathy- Empathy has a Key to Sustainable Management based communications and solve problems in unison, What is Empathy? Achieving sustainable business management is not an which could realize an era of collective intelligence and umanity went through the phases of development and collaboration is upon us, where people complement easy task in this rapidly changing business environment. collaboration. Hand the all to well-known hunting and gathering one another and wade through hardship together. The Nobody could have predicted the dramatic collapse of Nowadays, empathy has become common sense. The society, the agricultural society, the industrial society and most fitting sentiment equated with this era is empathy. Sony even in a million years, a colossal dragon in the issue hence is how to solve problems by using it fittingly. the knowledge and information society, and now has Therefore, he says that our future will be an era electronic device market in days gone by. Then, what is If we figure out how members of an organization finally reached the empathic civilization. characterized by empathy. the relationship between sustainable management and empathize with each other, how companies encourage The writer says that the law of survival of the fittest and Then begs the question, what is empathy? A classical empathy? empathy among their employees and how they the law of the jungle, where people mercilessly trample dictionary definition defines empathy as, “the feeling The writer’s whopping devotion of 800 pages to prove empathize with their customers, our goals to build one another to reach higher and higher, have seemingly allowing you to understand and share another person’s that humans are empathic beings is remarkable. He sustainable businesses and competitive nations can come to an end. Now, an era of collective intelligence experiences and emotions”. The writer argues that the says only those companies that make the most of naturally be achieved. KCC LIFE Books & Life 2014 AUGUST 32 33
Recommended Books for August
Small City, Big Company Physics of Light By Jong-Rin Mo By EBS Docuprime’s physics of light team / Supervised by Seong-Uk Hong All of the ten global companies introduced in this book including industry giants such as Physics of Light, a book inspired by the EBS documentary named Physics of Light, explains the Starbucks, Nike and IKEA are all headquartered in small cities. These companies have enjoyed theory of relativity and quantum mechanics, two pillars of modern physics, based on the keyword great success with their products reflecting local lifestyles. Even after they had grown into huge of light. This book aims to help readers better understand the theory of relativity, which explores a multinational companies and corporations, they still remain in local areas, promoting sustainable massive world, and quantum mechanics, which explores a tiny world, without relying on formulas growth. The writer of this book sums up the four success factors of small towns and labels them and mind boggling mathematics. It also introduces some of the more long-term experiments of as E-LOG. scientists who have been exploring the hidden side of light to seek universal principles, their E-LOG refers to a city wherein entrepreneurship serves as the base for creating attractive insightful intuitions and their fierce arguments along with colorful images to keep the reader’s lifestyles based on the active pursuit of openness and globalization. Professor Mo suggests a interest and eyes glued to the page. Physics of Light, explores the modern history of physics with new direction for city policies, saying that small cities in Korea are also able to create unique a simple keyword, “light”, and in my opinion would be difficult to disappoint readers interested in lifestyles with their distinctive local values and culture. quantum mechanics.
Youth Marketing The Classic: From Bach to Beethoven By Seo-Yeong Eom By Hak-Su Mun They say that there are few other business terms that are as misused as “youth marketing.” The Classic is a guidebook to numerous masterpieces of classical music and combines the Since youth marketing is a relatively new concept, the term is used indiscriminately in random practicality and ideas of writers who love music as humanists. This book introduces 34 classical places. While kids marketing refer to the sales activities of children’s clothing and character masterpieces from late Baroque to early Romanticism including Bach’s Suites for products, youth marketing specifically refers to branding activities. Therefore, youth marketing is unaccompanied Cello and Beethoven’s String Quartet No. 16 in F Major. all about promoting the positive recognition of a brand as opposed to selling a specific product. This book delivers the pleasure and impression of music using the author’s broad knowledge of Also, while general branding does not target a specific customer group, youth marketing has a music as a music devotee and great in-depth knowledge of humanities, and he alleviates the clear and distinctive target group namely the youth, obviously, and their parents. The writer cites worries of classical music novices by using easily understood terms and comprehensive the marketing efforts of KCC’s HomeCC interior as one of the best practices of youth marketing. explanations. At the end of each piece’s explanation, he adds the main points that you ought to KCC’s marketing properly demonstrates its brand identity by using SNS and characters to pay special attention to while listening so as not to miss it, and delivers the basic sentiments of overcome the constraints of TV and paper advertising. each piece, increasing the pleasure of listening to music.
I have too many thoughts (Original title: je pense trop) Auction + Remodeling By Christel Petitcollin / Translated by Se-Jin Lee By Jong-Min Lee This is a book about psychotherapy for those who might be experiencing hard lives due to a flood This book introduces the art of home staging, the act of buying a house at a low price through of thoughts. According to Christel Petitcollin, the writer of this book and a famous French auction, then remodeling it to make it a more comfortable place and selling it at a higher price. psychotherapist, these people merely have keen senses and smart brains and not much wrong Home staging is rather an unfamiliar concept in Korea but has been an established remodeling other than that. They also tend to have a brain wherein the right hemisphere is dominant. As method in real-estate markets across the world. This book effectively demonstrates how a house such, the writer advises them to simply accept the way they are instead of fighting it. Based on can be sold faster and at a significantly better price compared to average houses, if it has a great neurological research and objective evidence, she further explains why they might have too many design combined with the practicality of remodeling at a reasonable price. thoughts, in what way they differ from others and offers advice and useful tips on how they can live better lives with their smarter brains. KCC LIFE Culture & Life 2014 AUGUST 34 35
Worthy of the Highest Acclaim Thirty years have passed since its premiere, but The Musical Makes its Return it is still captivating audiences with its spectacular as well as mellow music, never going out of fashion. Still garnering the highest praise although it is been 33 years since its premiere in London in 1981, the musical Cats is back in Korea. The return of Cats, widely considered as one of the world’s four greatest musicals along with The Phantom of the Opera, Miss Saigon and Les Misérables, is once again thrilling Korean musical fans. The musical mesmerizes the audience as well, seeming like it is trying to reward the fans’ enthusiastic cheers.
Singing Memory, Grizabella reminisces about the past.
Born Out of the Hands of Virtuosos he musical Cats was composed based on the 14 poems of the fables in Old TPossum’s Book of Practical Cats written by T. S. Eliot, a Literature Nobel Prize winner. When The Phantom of the Opera’s composer Andrew Lloyd Webber decided to compose music based on Eliot’s fables, it was not well-received at first. However, since Cameron Mackintosh produced Cats using Webber’s music, the musical has attracted 73 million people in over 300 cities in 30 countries across the world and counting, setting numerous records in musical history. Now, thirty years have passed since its premiere, but it is still captivating audiences with its spectacular as well as mellow music, never going out of fashion.
Meeting Cats, But Not Just Any Cats The musical Cats has held onto two interesting traditions. One is to allow actors to personally decorate their tails according to their characters during rehearsals. After long practice sessions, the tails become part of the actors, and thus enables them to act more naturally. The other is to disallowing actors from talking as humans do after their make-up is on because the make-up is regarded as a holy rite to turn humans into cats. That is how actors in Cats can perfectly become cats and not just play a role. They crawl around with their hands half-clenched like cats, sniff, scratch their bodies, wag their tails and kick up their hind legs. When the audience face this magical moment, at the point in time when they start to regard actors as real cats, they can finally feel the true Cats aura. Cats singing the Jellicle Song at the Jellicle Ball 2014 AUGUST 36 37 Top Notch Music and Perfect Stage Design KCC Colleague Appreciation Review One of the strongest selling points in Cats is its beautiful music composed by Andrew Lloyd Webber. From the Hyun-Soo Kim / Global R&D Support Team harmonious Jellicle Song at the beginning of the musical to the humorous and witty The Rum Tum Tugger to Beginning My Long-awaited Life in Korea with Cats Macavity, which increases tension, hence the diverse genres of songs in this musical are like an assorted feel- My three-year stay in Beijing as a resident staff member offered me valuable time to realize the good gift set. Particularly, the masterpiece and ever so importance of my family. Missing our life in Korea, my famous song called Memory is used three times during wife and I talked a lot about what we were going to do the musical. Erin Cornell, who acts Grizabella, sings the upon our return to Korea. Finally, we touched down in song with her sorrowful but beautiful high notes, Korea a couple of days ago, and I soon applied for Popular Rum Tum Tugger is showing himself off. emotionally touching the audience and drawing acclaim. tickets offered by my company for musical events for Another tool to portray cats more realistically can be my wife and I who yearned to attend concerts, attributed to the stage props that are 3-10 times their musicals and movies when we get back to Korea. Who is the Cat that will go to Heaven? actual life-size. Thanks to the enlarged props, people feel Fortunately, I was selected and won the prestigious musical tickets. I couldn’t even describe how happy I All of the thirty cats that gather at the annual event Jellicle as if they were seeing real cats, not human beings acting was even if I tried. I was looking forward to watching Ball have unique life experiences. During this festival, the as cats. Cats with much excitement. Cats is so famous that wise Old Deuteronomy selects a Jellicle cat who will be The musical Cats is not just a musical with a high reputation. even non-musical fans are well aware of its existence, granted a new life to live in heaven. In order to be selected It has all the important elements required for great musicals so I felt like it took ages before I finally went to see the show. as the special cat of the year, each cat starts to tell his or such as distinctive characters, fantastic acting, great music, At last, D-Day came along. Our eyes were glued to the show from its very beginning where cats were her own story in a more flamboyant and dramatic way. singing and stage props that all combine perfectly to create enjoying a festival with cheerful music and dancing. Their acting was so great that we felt as if we were This musical presents the character of each cat and his or such a dramatic show. watching real cats, which made us hold our breath and concentrate wholly on their performances. her individual episode one after the other. That is why the The musical is even more attractive as it interacts with its Imagine, later on these great actors jumped into the audience, walked around and played pranks on the plot is of less significance in this musical. Diverse audience. During its intermission as well as performance, members by messing up people’s hair and pretending to snatch their bags and acted like kittens by rubbing their heads against the audience and purring. The actors’ interaction with the audience, which is characters appear on the stage, including amongst cats walk around throughout the audience seats and play rarely seen in other musicals, made me feel like I was also part of the show. It was a brand new and others, a very responsible cat, a popular and defiant cat, a with people. The cats usually draw cheers and loud exciting experience. wizard cat, a mischievous and cunning wild cat as well as applause from people. The performance is so fantastic I didn’t know even know how famous the song Memory was until I watched the show. It turns out that the a rich cat, a bad cat and a cat that mimics others. All the that even those who don’t like cats end up falling in love familiar song is in fact the iconic song from Cats. The song along with the actors’ facial expressions and cats seem to metaphorically portray a variety of human with their charm. So if you have even the slightest bit of gestures touched me deeply and I had goose bumps. Even though the show is 160 minutes, it passed by characters. Showing the cats’ desire, pleasure and interest in Cats, do not hesitate, go right ahead and book in the blink of an eye, and the audience gave a standing ovation to the actors for their devout and truly sadness, envy and jealousy and reconciliation and those tickets. magnificent acting and singing. forgiveness somehow seemingly satirizes the world of On our way back home, we agreed that we had a great time together and never stopped talking about human beings. In the process, each audience should be Performance Information our feelings and excitement about the musical. This show has gone above and even beyond our greatest expectations. It has been a long time since our family talked about the same topic this enthusiastically. able to find a cat that resembles him or her in many ways, Period : ~ August 24th I’d like to thank my company sincerely for giving my family this opportunity to create yet another and becomes deeply moved by watching the musical that Location : Blue Square Samsung Electronics Hall in Yongsan-gu, Seoul invaluable memory. is no different from our world. KCC LIFE The World of Architecture 2014 AUGUST 38 39 The Traditional Village of Noble Clan has 3 Treasures Yangdong Village angdong is located roughly halfway down the The Best Model Heritage YHyeongsan River and is governed by Gyeongju City, but this village is closer to Pohang though in reality. The Selected by UNESCO Hahoe village and Yangdong are known to be representative of the nobility clans of the Joseon dynasty and, by through
Yangdong is a historic village of Yangban or nobility clans located in this historic value, has selected as the 189th Important Folk Gyeongju, in the Gyeongsangbukdo Province. This village and Hahoe Data, Wolseong Yangdong Village. Subsequently, as have been protected under the National Heritage Protection Act since Wolseong became Gyeongju, this village’s official name 1984, and have been inscribed into the World Heritage List of UNESCO. Yangdong is considered as an architecturally meaningful place thanks to changed to Gyeongju Yangdong village. the existence of 160 traditional houses called Yangban and commoner It was in 2010 that Yangdong was registered and houses and mud-walled, thatched-roofed houses. inscribed into the World Heritage List of UNESCO, and Gwangajeong was built 500 years ago (Treasure no. 442) thus shows its significant historical importance. Three Treasures including those labelled as Treasure no. 411 MooCheomDam, Treasure no. 442 GwanGaJeong, and Treasure no. 412 HyangDan and twelve other Important Folk Data, four Tangible Cultural Properties, one Folk Data, and one monument were selected.
The Flourish by Wolsung Son clan and Yeogang Yi clan Around 520 years ago, So Son started settling in this village while he founded the Wolsung’s Son clan. Soon afterwards, his daughter married into the Yeogang’s Yi clan. Their child, Eon-Jeok Yi, became a well-known scholar in the area of Neo-Confucianism and brought great glory and honor to the Yangdong village. Ever since then, both the Yi and Son clan assisted each other, and 70 families from the Yi and 40 families from the Son clans still live in Yangdong to this day. For this reason, when you are planning to visit, you should be cautious and try your best not to distrupt them during your visit to the village. Also, when the owner of each individual house is out for business or has personal matters to take care of, the house will be closed to visitors and no entry would be allowed.
Mountaintop Looking Houses The basic structure of houses located in Yangdong seems square shaped (ㅁ). Pavilions are ㄱshaped and study halls are shaped in a straight line (ㅡ). House sizes average 50 pyeong while the number of rooms averages 10. However, it is interesting that Yangdong houses face in different directions. Korean ancestors first decided the direction of a house based on Andae before even starting construction of it. Andae is the most beautiful mountaintop that is visible from Sarangchae, a guest unit of a nobility house. Yangdong has several mountaintops including the Seongju mountaintop, Mooreung Mountain, Jaok Mountain, and many more, and they all were considered like Andae. That
Moocheomdang – filled with blue sky is why Yangdong’s houses face in different directions. 2014 AUGUST 40 41 Once Andae has been decided on, the main units are Moreover, Moocheomdang delivers the beauty of Ever since UNESCO registered Hahoe and Yangdong as arranged. However, this arrangement depends totally on to Daecheongmaroo. Moocheomdang is an “ㄱ” shaped Best Model Cases during the 40 year anniversary of the size and the shape of the plot or land available for the structure, and has circular and square columns to the Convention concerning the Protection of the World house. Next, all the other units are arranged using specific arrange rooms and maroo. Moocheomdang consists of 5 Cultural and Natural Heritage, these two villages sequences. Therefore, to truly understand Korean houses, kans in the front and 2 kans at the sides. And three kans attracts more and more attention worldwide. finding Andae is the most important and ought to be the first are Daecheong, and two side kans are Ondol. “Kan” is an In November 2011, UNESCO announced and stated thing you do. area unit of the Joseon dynasty, and is around 1.74 that, “The UNESCO headquarters based in Paris pyeong. selected 26 cases that best embody ‘sustainable Korean House Structure in Harmony with Natural Since three out of seven kans are maroo, almost 40% of development,’ which is a key spirit for world heritages, Environment the entire structure is an open space. Factually, South among which were the two historical villages of Korea,
Simsoojeong where Simsoojeong is one of the most beautiful houses in Yangdong. Korea’s climate is significantly different from season to Hahoe and Yangdong.” Among 981 world heritage Eon-Jeok Yi’s younger This is where the great Neo-Confucian Eon-Jeok Yi’s younger season, Korean ancestors had to build houses to cover sites, UNESCO highly praised these two villages and brother took care of his mother. brother took care of his mother. The most scenic place in and protect against all seasonal elements. That’s why went on to say that they are,“model examples to show Left of Simsoojeong is Simsoojeong is Hamheoroo, which is a noomaroo. Noomaroo is Moocheamdang has units designed to accommodate how human beings and heritage can be harmonized Hamheoroo, a famous noomaroo in Yangdong a loft like floor structure which ordinarily located at Sarangchae both cold and hot weather. Hanok, a traditional Korean with each other in meeting the needs for both the (the guest unit of a nobility house). Noomaroo is, in some sense, house, exhibits both characteristics of coolness and preservation of world heritage and development at the an extension of Sarangchae and a pillar directly supports this warmth. same time.” structure. Usually while Daecheongmaroo has one or two open Every country has the greatest and inspiring artisanal sides, noomaroo has three open sides. This design provides a Registered as the Best Model Heritage by architects. Especially, Rome attracts millions of visitors wider and extra number of angled views of Yangdong. Also, UNESCO with its historic places. Yet, it is unnecessary to look since this structure is designed to reduce humidity, this kind of Yangdong’s traditionalist and distinctiveness is known that far. We also have great houses and traditions in place was used by nobles to rest and enjoy the view. in both South Korea and importantly the world over. Yangdong, acknowledged worldwide.
House to the left is Hyangdan, the Treasure no. 412. The harmony with thatched houses looked great. 2014 AUGUST 42 43
NEWS 2014. 08
KCC Develops Sponge with Extreme Fire flame retardant performance. an international competition that shows university Retardant Characteristics Plus it has excellent hygiene performance as it can be basketball of nations from the Pacific Rim. It was sterilized in boiling water and sunlight. originally established by the Korea Basketball In particular, this product can reduce the loss of Association with the aim of strengthening the human life and prevent property damage as it doesn’t international competitive power of men’s basketball. burn easily and doesn’t emit toxic gases thanks to the At first, the establishment of this competition was eco-friendly technology used. uncertain as it struggled to find a corporate sponsor. Ji-Hyun Seong / PR & AD Team All is well that ends well and KCC offered to sponsor two hundred million won, and this international competition was successfully held in Korea. This campaign was carried out in distribution agents KCC, Title Sponsor of “Asia Pacific The top four Korean university league teams, Korea, and construction agents across the country that University Basketball Challenge with KCC” Yonsei, Kyunghee and Dongguk University teams took deals with KCC’s silicon sealant (hereafter sealant). part while the other ten teams hailed from the US, KCC salesmen will visit each agent and explain in KCC developed and released the Eco-friendly Silicon China, Japan, Taiwan and the Philippines to participate more detail about the object and meaning as well as Sponge (with extraordinary fire retardant capacity) for making it ten teams in total. Yonsei and Korea distributing and putting up in-house designed posters. the first time in Korea. This product differs from other University competed in the finals and Korea University This campaign includes KCC’s will to protect sponges in that it is not made with existing rubber or took first place. KCC will continuously endeavor to customer’s rights while leading the market as organic foaming agent. support the improvement of all Korean basketball just transparently as possible as Korea’s top sealant Sponge is a widely used industrial material in many products such as bed mattresses, footwear insoles, like it dedicated itself to supporting this event. producer. children’s toys, wiping materials, paper weather strips This project’s main product used as example includes and even automobile vibration and noise dampening KCC sealant SL907, which is the most widely used and prevention pads. The silicon sponge developed product in construction fields and is literally applied to by KCC has no stimulating odor and also doesn’t emit The “Asia Pacific University Basketball Challenge with Genuine and Fixed Quantity Compliance each and every part of buildings. KCC will continuously any toxic byproducts because water was used instead KCC” was contested at the Seoul Jamsil Student Campaign for Silicon Sealant carry on with this campaign in terms of customer of an organic foaming agent. In addition, it is safe in Gymnasium located in Seoul from July 3rd to the 10th. KCC initiated the genuine and fixed quantity compliance satisfaction and moral and honest management. the case of fires due to its superb fire resistance and The Asia Pacific University Basketball Challenge is campaign for silicon sealant starting July 2014. Ji-Hyun Seong / PR & AD Team 2014 AUGUST 44 45
NEWS 2014. 08
KCC Holds the 2014 E-Max Club – Glass Mr. Won-Bok Ku Selected as the “2014 Northern Gyeonggi Branch Goes KCC E&C Wins Contract to Construct Seminar Ulsan Metropolitan City’s Man of Merit Mountain Climbing Protec Pyeongchon Smart Square Quality” Head Office
On July 17th, the 2014 E-Max Club – Glass Plant Managerial Seminar was held at KCC’s human resource development center. The seminar was held in order On June 14th, Mr. Chan-Sik Kim and 21 employees to strengthen brand identity as well as to expand its Mr. Won-Bok Ku from the Eonyang Plant MW Production went to Dobongsan for a glorious mountain climbing On June 13th, KCC E&C won a subcontract to excursion. network by sharing information and to stabilize glass Team was selected as the “2014 Ulsan Metropolitan construct the Protec Pyeongchon Smart Square head The mountain climbing excursion was arranged as processing quality. City’s Man of Merit Quality” and was honored with an offices. Protec ordered the construction services and part of management efforts to strengthen employee During the “Glass related laws and market prospect” official commendation for his outstanding efforts. the building will be built consisting of a 7-floor building solidarity and to mediate branch goals set earlier this session, the lecturer introduced “Legal trends and Mr. Ku has spent 32 years working for KCC at the containing a plant facility (including cleaning room), year. The Northern Gyeonggi Branch members got terminology interpretation” to deepen understanding Eonyang Plant since 1981. head offices and various employee welfare facilities. energy from “Jaunbong” and committed to resolutions of new products. Plus, KCC invited a professional six- He participated in various innovative activities and Starting with Viewworks, 30 companies including LG to achieve the best results during the remainder of sigma lecturer who gave a very informative lecture contributed greatly to standardization of sites and U+, Hanil E-Hwa and Huvitz are looking forward to this year. Employees who participated in the mountain on the “Understanding of Customer Satisfaction and productivity improvements based on ownership spirit, moving in the Pyeongchon Smart Square. climbing excursion expressed satisfaction and said, Quality Management to achieve the world’s best leadership and creativity. “We got new energy and fresh air through this event.” Protec is a company with a strong financial structure, quality” KCC will continuously communicate with As such, he received credit for his contributions in Gye-Han Park / Northern Gyeonggi Branch which specializes in IT. It manufactures LED package E-Max Club – Glass members and attempt to build various fields. Mr. Ku said that he would do his best equipment, semiconductor dispensing gear and networks and stabilize quality management systems with owner spirit. more. KCC E&C won’t miss a single part and do its and quality thus standing firm as the market leader. best to satisfy ordering organizations. Ki-Uk Kim / Technical Fabricating Support Department Moses Kim / KCC E&C Architecture Business Team Mail Box Poem of the Month
Letters from Readers Bulletin Board Leisure Please send Congratulation messages or any In KCC House Organ Newsroom we are By William Henry Davies kind of News that you would like to share. Send always waiting for your valuable opinions. What is this life if, full of care, us your message to [email protected] Feel free to send us letters or E-mails to We have no time to stand and stare. We also welcome photos of your memory! [email protected]! * Gift Vouchers will be sent to you :) No time to stand beneath the boughs ● Hyun-Chul Kim / Cost Management Team And stare as long as sheep or cows. I particularly enjoyed and took interest in the Knowledge ● Jee-Hee Hwang / Production Management Team No time to see, when woods we pass, Sharing column that dealt with patent management. It taught Where squirrels hide their nuts in grass. August 9th is Ms. Gi-Jeong Kim’s birthday. If you me the importance of not only focusing on developing happen to run into her or know how to contact her, technology but also to proactively protect it. No time to see, in broad daylight, kindly congratulate her and send her many happy In addition, I was pleased to hear that both interns and more Streams full of stars, like skies at night. wishes! experienced workers joined KCC recently. I also hope to see Plus, the 14th is my very own birthday. Although it columns regarding health care in the future. No time to turn at Beauty’s glance, seems that this letter focuses more on my own And watch her feet, how they can dance. birthday, perhaps I too could get a bit of extra love and attention from everyone. ● Soo-Rok Yoon / General Affairs Department No time to wait till her mouth can The introduction of Jongmyo in July’s House Organ captured my Enrich that smile her eyes began. ● Du-In Park attention almost instantaneously. I like reading such cultural columns that suggest great places A poor life this if, full of care, / Ulsan-Logistics Management Department for people to visit. We have no time to stand and stare. The Ulsan-Logistics Management Department received Since our journal is written in English, I think it will be useful some good news in July. Mr. Eun-Woo Kim’s daughter when introducing Jongmyo to foreign friends. Please continue was born on July 12th and Mr. Myeong-Ju Kim’s to suggest and recommend even more special venues for us to daughter was born on the 14th. visit in the future. “Girls, grow up beautifully and make many boys cry.”
Hyun-Chul Kim ● / Cost Management Team Editor’s Note Although it’s only been about a month since the new interns joined KCC, please give them much love, attention and wisdom. They have shown their When I just follow my heart, I sometimes get willingness and commitment and are hard working uncomfortable. This is perhaps why we shouldn’t interns! always blindly follow our minds. ZZongA
● Seung-Yeon Hwang / Ulsan Branch-Paint Sales Department I published this journal wishing that it could catch many people’s attention. A very special baby who means the world to me was born once upon a time. She resembles me and we Giraffe amazingly share the same birthday. It has been 50 days since my daughter Seo-Yeon Hwang’s birth. Some of those things considered once Please congratulate her and send all the best wishes surprising in the past have become normal and in the world because she deserves it! usual as time went by. Sadly, I guess that’s SUNNY part of growing up and older.