American Review of Politics Volume 37, Issue 1 31 January 2020 An open a ccess journal published by the University of Oklahoma Department of Political Science in colla bora tion with the University of Okla homa L ibraries Justin J. Wert Editor The University of Oklahoma Department of Political Science & Institute for the American Constitutional Heritage Daniel P. Brown Managing Editor The University of Oklahoma Department of Political Science Richard L. Engstrom Book Reviews Editor Duke University Center for the Study of Race, Ethnicity, and Gender in the Social Sciences American Review of Politics Volume 37 Issue 1 Partisan Ambivalence and Electoral Decision Making Stephen C. Craig Paulina S. Cossette Michael D. Martinez University of Florida Washington College University of Florida
[email protected] [email protected] [email protected] Abstract American politics today is driven largely by deep divisions between Democrats and Republicans. That said, there are many people who view the opposition in an overwhelmingly negative light – but who simultaneously possess a mix of positive and negative feelings toward their own party. This paper is a response to prior research (most notably, Lavine, Johnson, and Steenbergen 2012) indicating that such ambivalence increases the probability that voters will engage in "deliberative" (or "effortful") rather than "heuristic" thinking when responding to the choices presented to them in political campaigns. Looking first at the 2014 gubernatorial election in Florida, we find no evidence that partisan ambivalence reduces the importance of party identification or increases the impact of other, more "rational" considerations (issue preferences, perceived candidate traits, economic evaluations) on voter choice.