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Confirmed Acwm (15) 05 1 Minutes of Audience CONFIRMED ACWM (15) 05 MINUTES OF AUDIENCE COUNCIL WALES MEETING Held on Friday 3 July 2015, BBC Broadcasting House, Cardiff. Present: Elan Closs Stephens (Chair) Trust Member for Wales Richard Ayre Trust Member (agenda items 43-46) Rhian Connick Rhys Davies Owen Derbyshire Andrew Jones Catrin Lewis Ian Stevens Apologies: Carol Adams Joni Ayn Alexander Ryan Davies Louise Casella Ceri Stradling In attendance from the Trust Unit: Karl Davies Chief Adviser Wales Governance Coordinator and Secretary to Siôn Brynach BBC Audience Council Wales Janet Davies Departmental Assistant Eli Richards Work Experience Placement From the BBC Wales Executive (agenda items 47-51): Rhodri Talfan Davies Director, BBC Cymru Wales Adrian Davies Head of Content, English Rhys Evans Head of Strategy and Digital Siân Gwynedd Head of Content, Welsh Mark O’Callaghan Head of News and Current Affairs Betsan Powys Editor, Radio Cymru (for item 51) Huw Meredydd Roberts Manager BBC Cymru Fyw (for item 50) 1 CONFIRMED ACWM (15) 05 43 APOLOGIES, ANNOUNCEMENTS AND DECLARATIONS OF INTEREST 43.1 The apologies were accepted. There were no declarations of interest. 44 APPROVE MINUTES OF 5 JUNE 2015 ACW MEETING AND ANY MATTERS ARISING 44.1 The minutes were agreed as a true and accurate record of the meeting. There were no matters arising. 45 THIRD DISCUSSION ON THE TRUST’S BBC NATIONS NEWS AND RADIO SERVICES REVIEW. 45.1 The Council was updated on the outreach events arranged for it during July ACTION: and September in relation to this Service Review. The Trust staff were AJ, SB, KD asked to consider arranging an event in Swansea and Andrew Jones agreed to provide suggestions for such an event. 45.2 The Council was informed about the key issues that had arisen during the previous morning’s outreach event in Llandudno, on the fringes of the Wales NHS Welsh Langauge Awards Ceremony in Llandudno, attended both by NHS staff and members of Mercher y Wawr and the WI. 45.3 The Council suggested that the Wales news element was the aspect of the review upon which they wanted to focus a substantial part of its attention, and thanked Richard Ayre for his insights at the Council’s working dinner the previous evening. It said that the landscape of news provision in Wales was changing rapidly with local newspapers closing and consolidation occurring in the commercial radio sector. 45.4 It was suggested that it would be helpful to explore the different ways in ACTION: which news was accessed and consumed, since there appeared to be two OD,SB,KD conflicting tensions – on the one hand greater personalisation was making local news easier to find and access, but on the other was reducing the serendipitous discovery of news stories. It was agreed that Owen Derbyshire would meet with Trust staff to discuss the possibilities of arranging an outreach event or events to explore the variety of platforms used to access news. 46 CHIEF ADVISER’S REPORT 46.1 The Chief Adviser reiterated some of the points in his written report to Council and drew its attention to BBC Director Distribution’s blog entry regarding and ‘all-HD future’ as well as the Trust’s decision that its next Impartiality Review announced mid-June would be on how the BBC reports statistics in its news and current affairs programming. 2 CONFIRMED ACWM (15) 05 47 NATIONAL TRUSTEE’S REPORT 47.1 The National Trustee informed Council that the proposal on the future of BBC Three (and associated proposals) was subject to a further consultation, following the publication of the Trust’s interim decision the previous week. 47.2 The Council was also reminded of the Director General’s announcement the previous day that a further 1000 jobs would be axed so as to address the current budget shortfall of £150m being faced by the BBC. One key fact that had become evident recently was that for the first time in the BBC’s history there had been a reduction in the overall number of Licence Fee payers, with younger people in particular taking advantage of the legal position that no Licence Fee was required for viewing non-live TV content on IP-enabled devices. 48 DIRECTOR WALES REPORT 48.1 Director Wales said that the previous day’s announcement regarding further job cuts had been painful, but that the implications for BBC Cymru Wales were not yet clear. It was encouraging however that BBC Cymru Wales was the area of the business with the lowest percentage of senior managers – a level of 1%. However, it was increasingly difficult to find savings in non-production areas, with those areas having already borne the brunt of the DQF cuts. It was self-evidently difficult to pursue two savings programmes concurrently. 48.2 The Council was informed that discussions were continuing on the broadcasting rights of the Six Nations Rugby championship, and that it was likely an outcome would be forthcoming during the next few weeks. The Council was reminded that – proportionately – audiences for the championship in Wales were higher than in any other of the UK’s nations. 48.3 The Council was informed that BBC Cymru Wales had announced that as a result of cooperation between the BBC and the Government of Wales, 200 digital traineeships were being created in Wales. 48.4 Work was progressing apace on the plans for the new BBC Headquarters in Central Square Cardiff, with Cardiff Council unveiling plans the previous week for the new city bus station, which could also in due course fufill a role as a hub for a new Metro service. This would assist in allaying the concerns of staff regarding travelling to work. 48.5 Turning to editorial matters, Director Wales said that recent highlights had included the BBC Cardiff Singer of the World Competition, The Real North Wales season - which had generated excellent audience figures, and that BBC Music Day which had seen Radio Cymru establishing a world record for the duet sung across the greatest distance – with one of the duettists in Wales and other in Argentinian Patagonia. 3 CONFIRMED ACWM (15) 05 49 TELEVISION PERFORMANCE REPORT 49.1 The Council’s attention was drawn to some of the key points in the report, including audience figures for the coverage of the UK General Election results. 49.2 Arising from the Council’s previous discussion on the forthcoming Trust Review of Nations Radio and News Services, it asked about the extent of the DAB coverage for the BBC’s national Radio stations. It was informed that the DAB coverage of Radio Cymru and Radio Wales was now at 80% of the populations of Wales, with the likelihood that this would improve to 86% by the end of 2016. 50 PRESENTATION BY MANAGER – WELSH LANGUAGE ONLINE, HUW MEREDYDD ROBERTS 50.1 Manager of Welsh Language Online Services was welcomed to the meeting and informed the Council that it was encouraging that the number of weekly browsers accessing the Cymru Fyw service had trebled during the year since it was launched (in May 2014). The appreciation levels had also significantly improved. Feedback on these improvements suggested that this increase was as a result of the original content (including blogs and opinion pieces) which appeared on the unique service. Another key aspect of the service was that it was now much easier to find and access content, with the ‘Cymru’ button both on the news homepage and on the BBC News app – both of which had been crucial in driving audiences to the service. New technology had been a key aspect of the service, with a fully responsive website, and a new bespoke Cymru Fyw app for use on mobile devices. It was also encouraging that a high proportion of the Cymru Fyw audience is under 45 years old. 50.2 The UK General Election in May had also given the service a boost with thousands of users turning to the site for information about the campaign and results. 50.3 Turning to the BBC iPlayer, the Council was informed that the appearance of all S4C’s content on the iPlayer from autumn 2014 onwards had significantly boosted the average weekly iPlayer requests for Welsh language content. 50.4 Turning to the CBeebies website, the Council was informed that one Welsh language game was now available that could be played on tablets and mobile devices. The Council recognised this modest progress but noted that there was clearly some way to go. It expressed the view that the addition of a Welsh language story to the CBeebies Storytime App would be a very positive development, as would recognition from CBeebies that young 4 CONFIRMED ACWM (15) 05 children was the most likely section of the audience to be monolingual Welsh speakers. Such a development could also help non-Welsh speaking parents wishing to assist their children to learn Welsh. 50.5 MyBBC was a key aspect of the BBC’s on-line future. As well as facilitating personalisation it would also enable recommendations e.g. if you were a fan of Eastenders it would be good if Pobol y Cwm was amongst your recommendations. However, the S4C content was at present isolated within the current iPlayer model and so its content could not be recommended from BBC channels. The Council responded by saying that the key question seemed to be whether it was the consumer or the provider which should be the primary focus of any service, and that the success of Cymru Fyw clearly suggested that it should be the former. The Council expressed the view that making Welsh language content easy to find appeared to be the key factor in boosting usage of those services.
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