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News Release for Immediate Release News Release For Immediate Release Towards a more educated, empowered and discerning media consumer Media Fiesta, a month-long media campaign for all Singaporeans Singapore, 3 March 2011 – Singaporeans from all segments of society, young and old, can now learn how they can become more savvy and discerning in the way they consume media. Media Fiesta 2011, the third edition of a month-long festival offering interactive media activities, experiential games and a showcase of local talent and media offerings, kicked off today at *SCAPE. Themed “Celebrate and Discover Media”, Media Fiesta 2011 will bring Singaporeans on an exploratory journey into the highly-dynamic world of media. Mr Lui Tuck Yew, Minister for Information, Communications and the Arts (MICA), was the Guest-of-Honour at the launch. Media Fiesta 2011 is hosted by the Media Development Authority (MDA) and organised by Pico Art International. Through Media Fiesta, MDA seeks to nurture a culture of creativity and foster a connected and cohesive society through: 1. Exposing Singaporeans to the whole spectrum of traditional and interactive digital media, and raising their awareness of emerging media technologies 2. Promoting the discerning and responsible use of media, and 3. Providing opportunities for Singaporeans to appreciate made-by Singapore media content, services and applications, and embrace media for work, learning and play Four Anchor Events Showcase Local Talents Targeting over 120,000 Singaporeans including students, parents and young working adults, Media Fiesta 2011 will showcase various media platforms - covering music, publishing, games and film - through four anchor events which will be held, over four weekends in March. These are: Page 1 of 6 1. Celebration of Singapore Music (5 March, *SCAPE): A musical showcase featuring the best of up-and-coming Singaporean talents. 2. Enchanted Journey through the Pages (13-16 March, Woodlands Regional Library): A workshop where children will get hands-on experience in story writing and e-publishing. 3. Singapore Game Box Inter-Tertiary Challenge (17-20 March, nex): Gaming competition finals featuring made-in-Singapore games. 4. Singapore Movies Under The Stars (26-27 March, *SCAPE): An outdoor screening of classic and latest local films. Along with this, some 70 partner events organised by various partner organisations will be held island-wide to reach out to Singaporeans in the month of March. Interactive Media Transformer Exhibition Media Fiesta 2011 will also feature the ‘ Media Transformer ’, an interactive mobile display which will travel across Singapore via the four Anchor Events. It comprises: 1. The Future Media Showcase which offers hands-on experience with the latest media applications and technologies. Visitors will get a chance to try out newly- launched local games, such as the World of Temasek and TaiChi for All 2011 by Portege Sense ; check out new media services on Next Generation National Broadband Network and create your own 3D video. 2. The Singapore Game Box where visitors can play the latest local games such as OrCganic and Tactics Anthem Online , which are also featured in the Singapore Game Box Inter-Tertiary Challenge. 3. The ABC’s of Media segment will equip visitors with knowledge about internet filtering services and parental lock options for safe media consumption. In addition, visitors can pick up cyber wellness tips and vote for their preferred content rating symbols. Introduction of ‘World of Temasek’ and ‘A Day with the Classifiers’ One of the highlights at this year’s Media Fiesta is the launch of Singapore’s first 3D massive multiplayer online role-playing game (MMORPG), which is set in a historical context — the World of Temasek. This is the result of a unique collaboration by the National Heritage Board (NHB), Media Development Authority of Singapore (MDA), Magma Studios and top academics in the field. The locally designed game breaks new Page 2 of 6 ground in integrating entertainment, education, heritage and culture — putting Singapore on the global map for creative content and leadership in media and heritage. As part of its ongoing effort to increase awareness of Media Classification amongst the members of the public, MDA is organising a series of classification workshops as part of Media Fiesta. These ‘A Day with the Classifiers’ sessions will focus on the importance of classification and how this enables Singaporeans to make more informed media choices. Participants will gain an insight into the classification process through a movie-screening and interactive discussion and activity facilitated by the film classification team. Mr Aubeck Kam, Chief Executive Officer of the Media Development Authority said: “Through Media Fiesta, MDA seeks to promote positive media consumption habits, and to promote the enjoyment of Made-by-Singapore content, services and applications. We would like to thank our partners and sponsors for helping make Media Fiesta a truly community-supported event.” A collaborative effort, Media Fiesta 2011 has the support of over 70 partners and sponsors from both the public, people and private sectors such as Asian Film Archive, KooBits, M1, MediaCorp, Monsters Under the Bed, National Heritage Board, National Library Board, National University of Singapore, nex, Panasonic Singapore, *SCAPE, Singapore Cybersports and Online Gaming Association, SingTel, and StarHub “We are extremely pleased and honoured to be co-organising with the Media Development Authority again for the third edition of Media Fiesta. This is a uniquely Singapore festival and we are proud to be able to showcase local talents and their achievements in media,” said Miss Jean Chia, Managing Director of Pico Art International. For more information, please see the following annex enclosed for information: Annex 1 – Acknowledgements -END- Page 3 of 6 Press Contacts: Chua Xiao Ying Gay Chwee Hwa Executive, Communications Head, Regulatory Communications Media Development Authority of Media Development Authority of Singapore Singapore Mobile: 8322 0337 Mobile: 9726 3165 Email: [email protected] Email: [email protected] About Media Fiesta Media Fiesta is an annual, month-long nation-wide initiative by the Media Development Authority that provides Singaporeans with fun and engaging opportunities to experience and learn more about media, and how they can use media in a responsible and discerning way, for work, learning and play. For more information on Media Fiesta, visit www.mediafiesta.sg or www.facebook.com/mediafiesta . About Media Development Authority (MDA) The Media Development Authority of Singapore ( www.mda.gov.sg ) promotes the development of vibrant and competitive film, television, radio, publishing, music, games, animation and interactive digital media industries in Singapore. It has developed an industry masterplan, Singapore Media Fusion 2015 ( www.smf.sg ) to advance this goal. MDA also promotes a connected society, consumer choice and a pro-business environment. About Pico Art International Pico Art International is a Singapore-based multinational corporation, specialising in global experiential marketing. Founded in 1970, the company has 34 offices worldwide. Listed on the Hong Kong Stock Exchange, it has expanded its core business and competencies, evolving from exhibition design and fabrication to value-added event marketing on an international scale. Please visit www.pico.com for more information. Page 4 of 6 Annex 1 ACKNOWLEDGEMENTS Hosted by: Media Development Authority of Singapore Organised by: Pico Art International Pte Ltd Supported by: Ministry of Information, Communications and the Arts This event is made possible with the support of over 70 partners and sponsors such as: 1 Amdon Consulting Pte Ltd 39 National Book Development Council of Singapore 2 Angler Pte Ltd 40 National Crime Prevention Council 3 Apex IT Rentals Pte Ltd 41 National Heritage Board 4 Asia Events 42 National Library Board 5 Asia One Network 43 National University of Singapore 6 Asian Film Archive 44 National University of Singapore Centre for the Arts 7 Cathay Cineplexes Pte Ltd 45 nex 8 Cerebos Pacific Limited (Brands Alpha) 46 Panasonic Singapore 9 Character Farm Ptd Ltd (Katakune) 47 People Association 10 Cherry Credits Pte Ltd 48 Pevoli Enterprise (eBookshop) 11 Cleopatra Wong International Pte Ltd 49 Pilot 12 DigiPen Institute of Technology 50 Portege Pte Ltd 13 Downtown East 51 Raintree Pictures Pte Ltd (Mediacorp) 14 Elchemi Education Pte Ltd 52 Ratloop Asia Pte Ltd 15 Explosive Barrel Pte Ltd 53 Science Centre Singapore 16 EyePower Games Pte Ltd 54 Shanda Literature Singapore 17 Fei Yue Community Services 55 Shaw Theatres Pte Ltd 18 Fresbo 56 Sinema Old School 19 Gambit 57 Singapore Cybersports and Online Gaming Association 20 GRID MMS Pte Ltd 58 Singapore Media Academy Page 5 of 6 21 iCELL Network Pte Ltd 59 Singapore Polytechnic 22 Infocomm Development Authority 60 Singapore Telecommunications Ltd (SingTel) 23 Innova Junior College 61 StarHub Pte Ltd 24 Intellectual Property Office of Singapore 62 Swee Lee Music Company (HIP) 25 J Team Productions Pte Ltd 63 Symantec (Norton) 26 Janus Education Services Pte Ltd 64 *SCAPE Co Ltd 27 KooBits Pte Ltd 65 The Arts House 28 LION Corporation (Kodomo) 66 The Esplanade Co Ltd 29 M1 Ltd 67 The Substation Ltd 30 Magma Studios 68 theVoice Productions 31 Marriage Central 69 Tote Board 32 MediaCorp Pte Ltd 70 Touch Cyber Wellness 33 Ministry of Community Development, 71 Touch Dimensions Youth, and Sports 34 Miracube Pte Ltd 72 U Family 35 Monsters Under the Bed 73 U Live 36 Movie Mob 74 World Intellectual Property Organisation 37 Nanyang Academy of Fine Arts 38 Nanyang Polytechnic Page 6 of 6 .
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