VIJAY CHANDRAN EMILY LOW (Left) Chairman, Films Consultative Panel Chairperson, Tanjong Katong Secondary School Parent Support Group
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a 1 CONTENTS Mission, Vision and Values 10 Chairman’s Message 12 Board of Directors 16 Senior Management 20 Chapter ONE 24 World Class Media Cluster Chapter TWO 46 Consumer Protection and Empowerment Chapter THREE 52 Cohesive and Inclusive Society Chapter FOUR 62 Engaging Employees and the Community MDA Advisory Committees 66 Annex & Tables 86 Financial Statements 91 3 ANURAG SRIVASTAVA LESLIE LEE Co-Founder, One Animation Pte Ltd Director of Programming, The Walt Disney Company (Southeast Asia) Singapore is increasingly recognised as a producer of world- As a Singaporean and industry professional, I am class animation and owner of compelling content. With the excited by the initiatives developed to foster creativity industry and government working together, we’ll continue to and innovation. I’m looking forward to seeing more see amazing growth in the Singapore media sector. exciting content being made in Singapore. 5 MOHD RAZIF ANSARI CHEW RUI QI Teacher, Rivervale Primary School Student, Rivervale Primary School We’ll need to keep up with the latest trends and issues I learnt a lot from the cyber wellness activities to be able to better promote cyber wellness among in school. I gained better knowledge of issues our students. Cyber wellness campaigns, like the one such as cyber safety, netiquette, online privacy, we had last year with MDA, are certainly useful. games addiction and more. 7 VIJAY CHANDRAN EMILY LOW (left) Chairman, Films Consultative Panel Chairperson, Tanjong Katong Secondary School Parent Support Group LO YILING (right) The Films Consultative Panel is made up of members from all walks Member, Tanjong Katong Secondary School Parent Support Group of life. We advise and provide recommendations on content guidelines related to films and games and assist MDA to determine appropriate classification ratings for films and video games. As parents, we need to equip ourselves with better knowledge of content classification. The video games classification workshop for parents was an eye-opener for many of us. 9 WAHEEDAH OSMAN MOLBY LOW Manager, Public Service Broadcast, MDA Chief Creative Director, Wawa Pictures Pte Ltd MDA has stepped up efforts to ensure the continued It’s great that the industry now has more support to relevance, appeal and reach of PSB content. The create higher-quality PSB programmes and more improvements will bring more PSB content to audiences opportunities to reach out to a wider audience while supporting the growth of Singapore’s TV industry. through more channels and media platforms. 10 11 MISSION VISION The Media Development Authority of Singapore (MDA) (www.mda.gov.sg), In developing the media sector, MDA is guided by our vision “Compelling a statutory board under the Ministry of Information, Communications and Content, Connected Society, Caring Organisation” where the power of the Arts (MICA) (www.mica.gov.sg), promotes and regulates the media stories, well told, will move our spirit to connect with one another to create sector so as to contribute towards economic growth and help foster a an industry that is able to hold its own against the world’s best. cohesive and inclusive society. To ensure a globally competitive Singapore media sector, MDA invests in: CORE VALUES • Enhancing the innovative capacity of the media sector; • Developing competitive media infrastructure; These core values shape MDA’s culture and guide us in our work. • Nurturing quality manpower; • Supporting sustainable enterprise development; and • Integrity • Enabling Singapore media to go global. • Care & Respect • Professionalism • Innovativeness At the same time, MDA formulates clear and consistent regulatory policies, based on these guiding principles: • To foster a pro-business environment for industry players; • To ensure fair market conduct and effective competition; • To safeguard consumers’ interests; • To increase media choices for consumers; • To uphold social values in tandem with societal expectations; and • To foster a cohesive and inclusive society through quality content with wide reach and impact while promoting nation-building. CHAIRMAN’S 12 13 MESSAGE The media sector grew at a brisk pace in Our focus now is on spurring media Although the Radio and TV licence has the year of review. This was in spite of an companies to develop and own their been scrapped, MDA continues its support uncertain economic climate. intellectual property, to create engaging for Public Service Broadcast programmes and desirable content that will ultimately (PSB), which are now funded by the In 2010, the media sector1 contributed help the sector move up the value chain government’s tax revenue. $6.6 billion2 in nominal value-added, and open up a new chapter of growth for an increase of 4.8 per cent from 2009. Singapore’s media sector. Besides promoting social values and Employment in the media sector grew 4.4 helping to foster a more informed citizenry, per cent in the same year, to reach 68,300, The response to the change has been PSB programming on Singapore’s free-to- while nominal value-added per worker encouraging. Since their introduction in air broadcast channels gives local media increased by 0.4 per cent to $96,600. September 2011, MDA has supported professionals a platform to showcase 300 projects with nearly $6.6 million in their talent. While all signs appear positive for now, the grants across the spectrum of the five rapidly-changing technological landscape new schemes. Last year, MDA funded over 2400 hours and the ensuing impact on the media of locally-produced PSB programming. consumption patterns mean there is While we have fundamentally revamped Besides entertaining and informing local no room for complacency. The industry the way we go about supporting the audiences, some of these programmes are must keep pace, and MDA must evolve media industry, MDA’s focus on protecting also garnering accolades overseas. our regulatory and industry development consumers, as well as building a approach to stay relevant. connected and inclusive society through the media, remains unchanged. In this regard, MDA rewrote the script in 2011 by overhauling our support schemes to make it easier for media companies to get the help they need to produce quality content. From 46 disparate funding schemes Mr NIAM CHIANG MENG previously, the number has been Chairman streamlined to just five – Development Media Development Authority Assistance; Production Assistance; Singapore Marketing Assistance; Talent Assistance and Enterprise Assistance. 1 The media sector comprises seven subsectors, namely, Film and Video (including Animation production), Broadcasting, Publishing, Printing, Music, Online Media and Games and Software. 2 Source: The Economic Development Board (EDB) and Department of Statistics (DOS)’s preliminary data. 14 15 For example, August Pictures Pte Ltd’s The Activist’s Journey – Japan’s Homeless, a look at the poor and destitute in Japan, was a finalist in the Community Portrait category at the New York Festivals – World’s Best TV & Films 2012. On the consumer protection front, MDA also put in place new rules in November 2011 to prevent consumers from being locked in to excessively long pay- The Activist’s Journey – Japan’s Homeless by August Care Connexion, a volunteer group formed by MDA staff, focuses on television contracts. Pictures was a finalist in the Community Portrait activities involving the elderly, underprivileged youth and children, animal category at the New York Festivals – World’s Best TV welfare and the environment. & Films 2012. With these rules, the maximum permissible lock-in period is now two years and early- The introduction of a new PG13 film rating MDA also facilitated lively exchange of I would like to take this opportunity to termination charges are also graduated for and the harmonisation of classification views and updates of its initiatives and thank MDA’s board members, industry consumers who have served more than guidelines across films, videos and policies over social media platforms partners and especially our hardworking three months of their contracts. broadcast are among other 2011 such as Facebook, Twitter and YouTube. staff for their dedication and support in milestones for the MDA in the area of Through Care Connexion, a volunteer helping to create a brighter future for With the explosion of new offerings across consumer protection and empowerment. group formed by its staff, MDA participated Singapore’s media sector. mobile, Internet and pay-TV platforms, it is in over 2000 hours of community service equally important that the MDA continues This is not the full story of course. activities from 2009 to 2011. to give consumers the tools they need There were many other initiatives that to make informed media choices, and MDA embarked on last year beyond its In all, the year in review was a good one; help parents protect their children from regulatory and industry development with significant and meaningful changes undesirable content. charter. On the corporate front, MDA made made in the way we used media to better concerted efforts towards business and our lives, society and businesses. In July 2011, MDA announced plans to service excellence. make it compulsory for service providers I am confident that these positive changes to promote Internet filters when consumers In 2011, MDA successfully renewed will become even more impactful come Mr NIAM CHIANG MENG renew or sign up for new broadband its Singapore Quality Class (SQC) 1 November 2012, when the Ministry of Chairman contracts. In