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Power Your Business POWER YOUR BUSINESS Singapore infocomm Technology Federation 2010/2011 Annual Report 1 Mission & Strategy SiTF’s mission is to serve as the voice of the Singapore infocomm industry and to deliver value by providing our members with opportunities to strengthen their capabilities, increase their market presence and extend their business reach. To achieve our objectives, we adopt a six-pronged approach which comprises: POWER YOUR BUSINESS In financial year 2010 – 2011, SiTF has ramped up efforts in market creation to help members leverage the revitalised Singapore SHARING OF economy and ride the wave in resurgent regional markets. MARKETING BUSINESS INTELLIGENCE We help to create greater awareness of our We provide members with insights into the latest members’ products, services and solutions, trends and developments, so that they are better thereby helping them to increase both positioned to capitalise on new business mindshare and marketshare. opportunities. EDUCATION AND DEVELOPMENT INTERNATIONALISATION We work with our members to enhance We help open doors to our members to venture their knowledge base and develop their into regional and international markets. organisational capabilities. NETWORKING AND BUSINESS OPPORTUNITIES REPRESENTATION We provide networking opportunities for We provide leadership and give a voice to our members, paving the way for them to the infocomm industry so that our members’ collaborate and establish new partnerships. views may be heard at the national and international level. Contents 04 Chairman’s Message 34 Internationalisation 06 The SiTF Councillors 36 The SiTF Chapter Reports 08 Highlights of 2010/ 2011 38 Best Sourcing 10 Executive Director’s Message 39 Cloud Computing The SiTF Secretariat 40 Digital Media 12 Key Initiatives and Events 41 eGovernment 14 Project Optimus 42 eLearning 16 Meet the Members 43 Green IT 18 ICT Idol 2010 44 Security and Governance 20 SITF Volunteer Day 2010 45 Singapore Enterprise 22 SiTF Awards 2010 and APICTA Awards 2010 46 Wireless 24 SITEX 2010 47 Calendar of Events 26 UPClose Connexions 28 ICT Business Outlook Forum 2011 30 SiTF Golf Classic 2011 32 EnterpriseIT 2011 33 SiTF Academy 5 CHAIRMAN’S MESSAGE establishing an SiTF Academy. We For example, we assisted in carrying out after having been successfully introduced 2010 has been a year of strong growth partnered International SQL Star Pte Ltd in surveys for the air cargo and the private in organisations such as the Singapore September 2010 to provide Android app education sectors, and organised targeted Zoological Gardens and the National for the Singapore economy as a whole developer training, and more than 130 trade fairs for the National Association Heritage Board. and for the ICT industry in particular. developers have benefited from the SiTF- of Travel Agents Singapore (NATAS) certified course to date. and for childcare centres, the latter in For the various chapters, the year has also association with the Ministry of Community been another busy and successful one. According to our latest business outlook More recently, at imbX 2011 in June, we Development, Youth and Sports (MCYS). The Service Oriented Architecture Chapter survey conducted in January 2011, 73 launched Singapore Green IT certification The fairs helped introduce companies in transformed itself into the Cloud Computer per cent of the 126 respondents achieved course targeted at organisations looking to the various sectors to ICT solutions that Chapter to keep pace with the latest positive business growth in 2010 compared improve their Green IT credentials and IT were appropriate for their respective industry developments. Many successful to 61 per cent in 2009, and 87 per cent professionals wishing to develop their skills business domains. events were also organised for Chapter expect their profits to grow in the next 12 in this domain. The course aims to promote members and the industry. The ones that months compared to 82 per cent last year. and develop a better understanding The off-shoot of Project Optimus, MatchiT, stood out included the GCIO luncheon of Green IT as well as the underlying has also gained widespread acceptance. graced by IDA’s Chief Executive Officer However, behind the rosy picture is the environmental and business drivers behind The web service that matches business IT RADM(NS) Ronnie Tay and more than 100 concern that profit growth has lagged the technology. This initiative has been requests to the relevant solution providers of the industry’s movers and shakers, and behind top-line performance, pointing to an made possible with the help of our strategy received more than 50 requests from the ICT Business Forum which attracted a increase in underlying costs such as the cost partner e2readiness, accredited training a wide range of industries including record 600 industry professionals. of manpower. partners COMAT Training Services Pte Ltd, travel and trade associations, education, Ingram Micro Asia Ltd, NetAssist Services healthcare, manufacturing, logistics, retail On the lighter side, we had our first In our role as the voice of the industry, Pte Ltd and NTUC LearningHub Pte Ltd, and and hospitality. The range of services ICT Idol competition spicing up our SiTF has continued to keep close tabs on supporting vendors Fuji Xerox, Microsoft offered through MatchiT has also been entertainment calendar. The inaugural business sentiment and has raised this and and Ricoh. extended to include IT master planning event attracted such a warm response that other issues with Government agencies and consultancy. it is set to become a permanent addition and other relevant parties. In March this In the area of market development, the to our recreational offerings. year, we participated in a ministerial business outlook survey has shown a SiTF has also continued to take the lead dialogue with then Minister for Information, positive trend in the number of local in promoting ICT innovation. In our Another milestone on the recreational Communications and the Arts Mr Lui Tuck infocomm companies actively engaged in engagement with government agencies front was the evolution of SiTF’s Volunteer Yew, during which we had the opportunity building up their overseas presence. In view and other organisations, we have Day (V-Day) into the National ICT Industry to raise issues faced by our members and of this, SiTF has called on the government highlighted the ICT industry’s call for more Volunteer’s Day, which will be observed the industry as a whole. We also discussed to help foster a conducive environment for R&D support and investment in innovative - on the second Saturday of July every year. the future of ICT in Singapore and updated internationalisation. even if untested - technology. This development was due in large part the Minister on SiTF’s initiatives. to the efforts of Miss Shirley Wong, our On our part, SiTF signed Memorandums We also actively select and promote tireless V-Day Organising Committee Foremost among these was the effort to of Understanding (MOUs) with Botswana, role models for Singapore ICT innovation Chairman, to aggregate volunteer projects ensure that there is an adequate pool of Egypt, Korea, Thailand and Vietnam and through our annual SiTF Awards. 2010 by the industry. infocomm talent in Singapore. In line with undertook 28 outbound missions in 2010. awards had attracted 147 nominations in this, we have taken the first steps towards different categories ranging from schools The activities and initiatives of 2010 Our Infocomm Singapore Centres in China to multinational corporations. The winners have helped in various ways to raise the have also done us proud. Over the years, and finalists proved the quality of their profile of the local ICT industry, facilitate they assisted some 60 iLEs in developing products and services when six of them its continued development and brought their business and paved the way for deals outshone their peers at the 10th Asia-Pacific the ICT community closer together. At this worth $45 million as well as a pipeline ICT Alliance (APICTA) Awards in Kuala point, I would like to extend a heartfelt of potential transactions worth another Lumpur, returning with four wins and two “thank you” to the Secretariat who have $78 million. In the past financial year, merit awards. been proactive in contributing ideas and they organised more than 25 mission highly efficient in seeing ideas to fruition. trips, seminars and business matching and We also support innovation through our networking events and signed six MOUs SiTF Mentorship Programme (SMP) which My gratitude also goes to our members, and Collaboration Agreements. provides individuals and start-ups with particularly those who have served on an industry-led platform for funding and the Council or in our nine Chapters. We SiTF has also continued to deliver value assistance in taking ideas through to proof would not have been able to achieve to our members by facilitating in market of concept and possible commercialisation. what we have in the past year without creation on home ground. In line with this, your invaluable advice and assistance. we are pleased to report that our flagship One local ICT company that has benefitted Project Optimus has gathered momentum. from SMP is CEOlusion Pte Ltd. Its solution Eight new initiatives have been introduced for the rapid deployment of mobile to catalyse ICT adoption in various learning content on multiple platforms CHAIRMAN economic sectors. has reached commercialisation stage, MS TAN YEN YEN
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