The Social Reality of the Malaysian Blogosphere
June 12, 2011 12:39 Research Publishing : IJAS Sample ijas-0403 International Journal of Arts & Sciences, CD-ROM. ISSN: 1944-6934 :: 4(3):239-252 (2011) Copyright c 2011 by InternationalJournal.org THE SOCIAL REALITY OF THE MALAYSIAN BLOGOSPHERE Abdul Latiff Ahmad Universiti Kebangsaan Malaysia This paper explores the social reality of blogging in Malaysia. The presence of blogs has created a change in terms of the flow of communication and how information is obtained, shared and accessed. With a Malaysian customized framework of press freedom and strong emphasis on the multicultural values and religion, there are various factors to be considered before one decides what to write in a blog. Thus this study aims at discussing three key components of blogging as a new media technology and how its presence has opened up new avenues of interaction and created an impact to not only the individuals at hand but also the reading audience. The key issues explored are issues related to identity, interaction and empowerment. These key issues were later analyzed using a thematic matrix schema which highlights six key themes that consist of disclosure: public vs. private debates, voice and expression, virtual environment, personal growth and life changing experiences, relationship and support systems and the influential power. Twenty Malaysian bloggers between the ages of 21-35 were interviewed for this research. The participating respondents write in blogs of various genres that include politics, humor, daily lives and entertainment. Keywords: blogosphere, blogging, empowerment, Malaysia. INTRODUCTION The development of Computer Mediated Communication such as e mails, bulletin boards, blogs and etc.
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