FROM TRANSIENT TO DURABLE EXPLORING THE EMOTIONAL VALUE OF OBSOLETE OBJECTS Haian Xue, Sari Kujala Aalto University School of Arts, Design and Architecture
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[email protected] ABSTRACT INTRODUCTION Many branded products, which were once common and cheap everyday commodities when initially The role of emotion has long been recognized as a produced, eventually become collectibles after being crucial concern of design research and practice and obsolete perhaps for years or even decades. A the creation of emotional value for products and strong emotional value is often ascribed to these brands has become one of the key tasks of rediscovered products or brands by their collectors. contemporary designers (e.g. Desmet, Overbeeke & In this paper, we explore a Finnish example of this Tax, 2001; Desmet 2002; Norman, 2004). Although phenomenon, whereby obsolete plastic tableware practitioners are not unfamiliar with the design (produced by Sarvis in particular) which was very potential of emotions and some may well consider that popular in 1960s and 1970s, has become designers have always dealt intuitively with emotions, increasingly collectible. Focusing on this particular more design knowledge on emotion, plus inspirational case, this paper relies on a combination of Rubbish methods for designing for added emotional value are Theory (Thompson, 1979) and Memory Retrieval - needed. Nostalgic Product Experience Model (Xue and Woolley, 2011) as a theoretical framework and uses One intriguing phenomenon is that some products, qualitative data collected through ten semi- usually branded, were initially produced as common structured in-depth interviews with both collectors and highly accessible utilitarian commodities, but after and ordinary consumers (non-collectors of plastic being discarded by the owners perhaps after many tableware) to address three questions: (1) why once years of regular use, are then rediscovered and mundane objects become collectibles, (2) how this valued as collectibles.