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Universidade Federal Do Rio Grande Do Sul Faculdade De Arquitetura Curso De Design Visual Alexandre Giaparelli Colombo Character

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Universidade Federal Do Rio Grande Do Sul Faculdade De Arquitetura Curso De Design Visual Alexandre Giaparelli Colombo Character UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL FACULDADE DE ARQUITETURA CURSO DE DESIGN VISUAL ALEXANDRE GIAPARELLI COLOMBO CHARACTER DESIGN: PROJETO DE PERSONAGEM PARA FILME DE ANIMAÇÃO FOCADO NA SUA REPRODUÇÃO EM PRODUTOS LICENCIADOS Porto Alegre, 2012 Alexandre Giaparelli Colombo CHARACTER DESIGN: Projeto de Personagem para Filme de Animação Focado na sua Reprodução em Produtos Licenciados Trabalho de Conclusão de Curso apresentado como requisito parcial para a obtenção do grau de Designer, pelo Curso de Design Visual da Univer- sidade Federal do Rio Grande do Sul Orientador: Mario Furtado Fontanive Porto Alegre, 2012 Alexandre Giaparelli Colombo Character Design: Projeto de Personagem para Filme de Animação Focado na sua Reprodução em Produtos Licenciados Trabalho de Conclusão de Curso apresentado como requisito parcial para a obtenção do grau de Designer, pelo Curso de Design Visual da Univer- sidade Federal do Rio Grande do Sul Orientador: Mario Furtado Fontanive Aprovado em: Porto Alegre, __ de ________ de 2012 BANCA EXAMINADORA ______________________________________________ Prof. Mario Furtado Fontanive (Orientador) UFRGS - Universidade Federal do Rio Grande do Sul ______________________________________________ Profª. Sara Copetti Klohn (Coorientadora) UFRGS - Universidade Federal do Rio Grande do Sul ______________________________________________ Profª. Jocelise Jacques de Jacques UFRGS - Universidade Federal do Rio Grande do Sul ______________________________________________ Profª. Gabriela Perry UFRGS - Universidade Federal do Rio Grande do Sul ______________________________________________ Profª. Eduardo Müller Feevale/Senac RESUMO O Trabalho aqui proposto consiste no projeto de um personagem para filme de animação, adap- tando tal personagem de uma história da literatura infantil, para a mídia áudio visual, conside- rando sua reprodução em produtos licenciados. Para esse fim, foi desenvolvido o estudo da in- dústria do licenciamento, estipulando as necessidades de produção e reprodução gráfica, digital e fabril; as estratégias para marketing de filmes e licenciamento de personagens; e a preferência do público alvo, bem como os estudos sobre o público infantil, considerando as teorias de for- mulação de enredo e roteiro de filmes de animação, bem como sua comunicação e publicidade. Palavras-chave: Design de Personagem, Gestão de Marcas, Licenciamento de Personagens ABSTRACT The work proposed here is the design of a character to the animated cartoons, adapting this character in a story of children’s literature, for the audio visual media, considering their repro- duction in licensed products. To this aim, the study was developed in the licensing industry, stipulating the needs of production and graphic reproduction, and manufacturing; marketing strategies for films and licensing of characters, and the preference of the target audience, as well as studies on the children, considering the formulation of theories of plot and script for animated cartoons, as well as its communication and advertising. Keywords: Character Design, Branding, Licensing Characters 6 SUMÁRIO RESUMO ....................................................................................................................................4 ABSTRACT ................................................................................................................................5 1 INTRODUÇÃO..............................................................................................................10 1.1 Justificativa ..........................................................................................................10 1.2 Objetivos ..............................................................................................................12 1.2.1 Objetivo Geral: .................................................................................................12 1.2.2 Objetivos Específicos:.......................................................................................13 1.3 Metodologia .........................................................................................................14 2 - ProblematiZAÇÃO ..............................................................................................16 2.1 Motivações ...........................................................................................................16 2.1.1 Motivação Geográfica ...............................................................................16 2.1.2 Motivação Cultural ....................................................................................16 2.1.3 Motivação Histórica ..................................................................................17 2.2 Finalidade do Projeto ...........................................................................................18 2.3 Influências ............................................................................................................18 2.3.1 Influência Literária ....................................................................................18 2.3.2 Influência Etária ........................................................................................20 2.3.3 Influência Teórica ......................................................................................22 2.3.4 Influência Tecnológica ..............................................................................27 2.4 Considerações sobre a Problematização ......................................................................... 27 3 ANÁLISE................................................................................................................29 3.1 - Lista de Verificação ...........................................................................................29 3.2 - Análise Diacrônica .............................................................................................38 3.3 - Análise Sincrônica .............................................................................................49 3.3.1 - Sincronia em Duplas ...............................................................................50 3.3.2 - Sincronia em Lendas ...............................................................................51 3.3.2.1 - A Lenda Americana ......................................................................51 3.3.2.2 - O Mito Grego ...............................................................................53 3.3.2.3 - O Conto Chinês ............................................................................56 3.4 - Análise Estrutural ......................................................................................................... 61 3.5 - Análise Funcional e de Uso ...............................................................................64 3.5.1 - Desenho Animado ...........................................................................65 3.5.1.1 - O Rei Leão ............................................................................65 7 3.5.1.2 - Hércules ................................................................................66 3.5.2 - Stop Motion .....................................................................................67 3.5.1.1 - A Fuga das Galinhas .............................................................67 3.5.1.2 - Wallace & Gromit .................................................................68 3.5.3 - Imagem de Computação Gráfica .....................................................69 3.5.1.1 - Toy Story ...............................................................................69 3.5.1.2 - Enrolados ..............................................................................70 3.5.4 - Considerações Gerais sobre a Análise Funcional e de Uso .............71 3.6 - Análise Morfológica ..........................................................................................72 3.6.1 - Desenho Animado ...................................................................................73 3.6.1.1 - O Rei Leão em Polímero ..............................................................73 3.6.1.2 - O Rei Leão em Pelúcia .................................................................74 3.6.1.3 - Hércules em Polímero ..................................................................75 3.6.1.3 - Hércules em Pelúcia .....................................................................77 3.6.2 - Stop Motion ............................................................................................79 3.6.2.1 - A Fuga das Galinhas em Polímero ...............................................79 3.6.2.2 - A Fuga das Galinhas em Pelúcia ..................................................80 3.6.2.3 - Wallace & Gromit em Polímero ...................................................81 3.6.2.4 - Wallace & Gromit em Pelúcia ......................................................82 3.6.3 - Imagem de Computação Gráfica .............................................................83 3.6.3.1 - Toy Stoy em Polímero ..................................................................83 3.6.3.2 - Toy Story em Pelúcia ....................................................................84 3.6.3.3 - Enrolados em Polímero ................................................................85 3.6.3.4 - Enrolados em Pelúcia ...................................................................86 3.6.4 - Considerações Gerais sobre a Análise Morfológica ...............................87 4 - DEFINIÇÃO DO PROBLEMA ...................................................................................88
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