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I Sistemi Di Pagamento Nel Terzo Millennio

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I Sistemi Di Pagamento Nel Terzo Millennio I SISTEMI DI PAGAMENTO NEL TERZO MILLENNIO Coordinamento a cura di Maurizio M. Pimpinella Cover e layout: Ronnel Ibarra Prima stampa: Maggio 2015 Stampatore: Associazione Padre Monti, Via Legnani 4, Saronno per conto di MFC Editore Coordinamento a cura di Maurizio M. Pimpinella I SISTEMI DI PAGAMENTO NEL TERZO MILLENNIO Via della Moscova, 18 – 20121 Milano Tel: +39 02 38236758 www.emfgroup.it Le fotocopie per uso personale del lettore possono essere effettuate nei limiti del 15% di ciascun volume dietro pagamento della SIAE del compenso previsto dall’Art. 68, commi 4 e 5, della legge 22 aprile 1941 n. 633. Le riproduzioni effettuate per finalità di carattere professionale, economico o commerciale o comunque per uso diverso da quello personale possono essere effettuate a seguito di specifica autorizzazione rilasciata da MFC Editore - EMFgroup srl, via della Moscova 18, Milano 20121. L’Editore è a disposizione degli aventi diritto tutelati dalla legge per eventuali e comunque non volute omissioni o imprecisioni nell’indicazione delle fonti bibliografiche o fotografiche. ISBN: 978-88-909952-1-7 Indice Coordinamento a cura di Maurizio M. Pimpinella • Prefazione - a cura di Carlo Tresoldi – SIA 10 Parte I: Pubblica Amministrazione I.A - Il sistema dei pagamenti elettronici attraverso il Nodo dei Pagamenti-SPC 16 AgID - a cura di Maria Pia Giovannini • Il sistema e le sue funzionalità • Il sistema e le sue regole • Il sistema e le sue diverse modalità di interazione • Il sistema e il suo logo • Il sistema e le carte di credito • Il Sistema e la road map I.B - La best practice in materia di cooperazione/competizione nell’industria finanziaria italiana 33 Consorzio CBI - a cura di Liliana Fratini Passi • Consorzio CBI: missione e modello operativo • La coopetition come chiave del successo • Il Servizio CBI: esperienza sul settore corporate • L’esperienza sulla Fatturazione elettronica • Il Servizio CBILL: esperienza sul settore retail • I servizi di Nodo: progetti con la Pubblica Amministrazione • Accordo con AgID per la semplificazione e digitalizzazione del rapporto cittadini-PA • Lanciare il cuore oltre l’ostacolo 3 I.C - Smart PA 45 EMC - a cura di Fabrizio Liberatore • Analisi di Contesto • Digitalizzazione delle imprese • Il modello della SMART PA Parte II: I Sistemi di Pagamento Europei II.A - Evoluzione dello scenario micro e macro-economico dei sistemi e degli strumenti di pagamento 60 Università Parthenope e Comitato Scientifico AIIP - a cura di Giuseppe G. Santorsola • L’evoluzione degli strumenti di pagamento e la loro funzione nel contesto economico • Le dinamiche di regolazione monetaria del consumo, dell’acquisto di beni durevoli e della fidelizzazione dei rapporti commerciali • Strumenti di pagamento e moneta elettronica: analisi gestionale e di economicità dei diversi strumenti e dei relativi operatori • La valutazione del merito creditizio dei possessori di strumenti di pagamento 4 II.B - Sepa e Unione Bancaria, la nuova dimensione europea del retail banking 96 Cabel IP - a cura di Daniele Corsini e Gerardo Coppola • Introduzione • Il retail banking: questioni teoriche e di mercato • Il mercato bancario europeo • Il mercato dei servizi di pagamento europeo • Conclusioni II.C - Le carte di pagamento tra concorrenza e regolamentazione 119 Antitrust - a cura di Andrea Minuto Rizzo • Carte di pagamento come mercati a due versanti • Valutazione antitrust delle MIF nelle carte di pagamento • La proposta di regolamentazione della Commissione Europea • Possibili equilibri tra concorrenza e regolamentazione • Conclusioni II.D - Profili normativi 150 Orrick - a cura di Marco Zechini e Luca Benvenuto • Quadro normativo di riferimento • Servizi di pagamento e di moneta elettronica • Costituzione di Istituti di Pagamento e di Moneta Elettronica • Canali distributivi 5 Parte III: Digital Payment III.A - Social Payment 174 Sisal - a cura di Maurizio Santacroce • Gli Istituti di Pagamento e le liberalizzazioni a tutela dei consumatori • Le esigenze dei consumatori • Il futuro dei sistemi di pagamento. Casi di Best Practice. III.B - VAS: Value Added services collegati ai sistemi di pagamento 184 Qui! Business - a cura di Daniele Tradii • Breve descrizione dei Servizi a Valore Aggiunto: storia e analisi • Integrazione con i sistemi di pagamento • Il contesto competitivo • Il valore aggiunto: la rete di accettazione/erogazione • Le modalità di fruizione • Le nuove tecnologie come strumento di erogazione e crescita • Presente e futuro: dai VAS ai Digital Payment Advisor (DPA) • Il ruolo di Qui! Financial Services e delle aziende di Qui! Group III.C - Le Utilities: l’Impatto dei nuovi servizi di pagamento elettronici e il ruolo propositivo delle telcos 204 Wind - a cura di Giuseppe Verdicchio • L’evoluzione dei sistemi di pagamento • Un nuovo modello evolutivo di servizi di incasso e pagamento • L’introduzione di strumenti di pagamento innovativi. • Lo sviluppo dei mobile remote payment a supporto della proposizione commerciale fino all’e-commerce 6 • Mobile proximity payment - nfc based • I componenti dell’ecosistema nfc e it infrastructure • Payment value chain • I motivi principali della creazione di un nuovo ecosistema • Perché modello hub-based • Composizione di tavoli tecnici • Accenno alle aree di diffusione del mobile payment in italia: Wind NFC roadmap Parte IV: La multicanalità e le nuove tutele IV.A - I nuovi scenari dei Sistemi di pagamento: dalla cambiale al Social Payment 230 Consumers’ Forum - a cura di Fabio Picciolini • Il mobile payment • Lo Smartphone • Operatori • Normativa • Pagamenti e costi • Rischi • Sovraindebitamento • Contenzioso IV.B - La rischiosità delle carte di credito 262 CRIF - a cura di Francesca Virginillo - Peggy Renée Hoffmann • Diffusione territoriale e rischiosità delle carte a saldo • Tasso di diffusione e rischiosità delle carte con utilizzo rateale 7 IV.C - La tutela contro le frodi ed il furto d’identità 265 CPP Italia - a cura di Walter Bruschi • La comunicazione e il recupero dei dati • La vulnerabilità del fatture umano • Definizione di furto d’identità • Il furto d’identità nelle carte di pagamento • La vittimizzazione e le attese dei consumatori IV.D - Il Consumatore multicanale e le soluzioni innovative nell’era digitale 280 Consumers’ Forum - a cura di Raffaella Grisafi • Profili introduttivi: Dall’evoluzione alla rivoluzione, • Il Profilo del consumatore multicanale • Gli effetti sulle strategie di business • Gli effetti sul consumatore: la tutela legale nell’era multicanale Parte V: Case Study V.A - Il caso Bitcoin: case history 306 ICBPI - a cura di Istituto Centrale Banche Popolari Italiane - Autori Vari • Bitcoin: utopia o realtà? • Pro e contro • Un sistema di finanza creativa? • Bitcoin in Italia • Conclusioni 8 V.B - La tecnologia NFC al servizio del cittadino 341 SIA - a cura di Carlo Maiocchi V.C - Sistemi di pagamento online indipendenti: un’opportunità per le banche? 348 Sofort - a cura di Andrea Allara V.D - La pubblica amministrazione e gli istituti di pagamento 356 Infocamere - a cura di Pietro Soleti V.E - Accettare i pagamenti con lo smartphone 362 Ingenico - a cura di Luciano Cavazzana V.F - La digitalizzazione dei sistemi di pagamento in Italia 369 Cartasi - a cura di Stefano Gigli V.G - La bigliettazione elettronica multistandard per il Trasporto Pubblico 372 Hewlett Packard - a cura di Maurizio Bonomi e Franco Casalino Conclusioni 384 a cura di Maurizio M. Pimpinella APPENDICI 393 Glossario Bibliografia 9 PREFAZIONE A cura di Carlo Tresoldi - Vice presidente SIA In una economia di mercato l’attività di scambio tra venditore e com- pratore non può realizzarsi senza l’esistenza di una qualche forma di pa- gamento. Ogni transazione crea un rapporto di debito-credito tra le due controparti costituito da una obbligazione monetaria che sarà estinta nel momento in cui il beneficiario avrà ricevuto il mezzo di scambio concor- dato nella quantità stabilita. Il consenso sul mezzo di scambio deve peraltro ricadere su una forma di moneta che abbia accettabilità generale o universale, quella cioè fondata sulla fiducia da parte di chi la riceve di poterla riutilizzare per estinguere ulteriori obbligazioni di tipo monetario. La complessità della funzione è data dall’esistenza di procedure e infrastrutture che non risultano evi- denti quando si compie una operazione di pagamento,ma che costitui- scono parti di un sistema volto a garantire sempre le migliori condizioni di efficienza, sicurezza e continuità. Il sistema dei pagamenti ha una importanza fondamentale perché con- sente al pubblico di fare e ricevere pagamenti movimentando i fondi detenuti nei conti di banche o altri intermediari in maniera sicura e a costi ragionevoli. Come ha detto anche di recente il presidente della BCE Mario Draghi “un sistema dei pagamenti affidabile ed efficiente è fonda- mentale per l’economia di un paese;ma , al di fuori dell’ambito ristretto degli addetti ai lavori ,queste tematiche fin di recente venivano conside- rate secondarie dagli economisti e dagli studiosi dell’attività bancaria.” Tanto più ampio e pervasivo è il sistema dei pagamenti quanto maggio- re è il suo contributo all’efficienza ed efficacia di un sistema economico. Un ruolo particolare il sistema dei pagamenti lo svolge poi nei confronti dei mercati finanziari . Le transazioni nei mercati finanziari spesso com- 10 portano lo scambio di complesse istruzioni volte a definire i tempi del pa- gamento rispetto al passaggio di proprietà dei titoli. II pagamenti tra i partecipanti ai mercati finanziari danno origine a molteplici
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