Journal of Global History (2018), 13, pp. 94–120 © Cambridge University Press 2018. This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. doi:10.1017/S1740022817000304 Between art and information: communicating world health, 1948–70* Alexander Medcalf Centre for Global Health Histories, Berrick Saul Building BS/120, University of York, Heslington, York, YO10 5DD E-mail:
[email protected] Abstract With the advent of new media technologies and approaches in the twentieth century, public health officials became convinced that health needed mass media support. The World Health Organization believed that educating people, as well as informing them about the health situation around the world, could assist in the enduring fight against disease. Yet in an increas- ingly competitive media landscape, the agency recognized the need to persuade people and hold their attention through attractive presentation. Public information, the name given to the multiple strategies used to communicate with the public, was rarely straightforward and required the agency not only to monitor the impact of its own efforts but also to identify opportunities to further enhance its reputation, especially when this was in danger of damage or misappropriation. The WHO’s understanding of public information provides insights into the development of international information, communication, and education networks and prac- tices after 1945, as well as the increasingly central position of these processes in generating support for and evincing the value of international organizations.