Strategic Alliances in the Telecommunications Industry - the Case of Korea Telecom

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Strategic Alliances in the Telecommunications Industry - the Case of Korea Telecom View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by KDI School Archives STRATEGIC ALLIANCES IN THE TELECOMMUNICATIONS INDUSTRY - THE CASE OF KOREA TELECOM - By Hae-Chul LEE THESIS Submitted to KDI School of International Policy and Management in partial fulfillment of the requirements for the degree of MASTER OF STRATEGY AND INTERNATIONAL MANAGEMENT 1999 TABLE OF CONTENTS LIST OF TABLES LIST OF FIGURES Chapter 1 INTRODUCTION · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 1 1.1 Background and Purpose of the Study · · · · · · · · · · · · · · · · · · · · · · · · · · · · 1 1.2 Organization of the Study· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 1 Chapter 2 LITERATURE REVIEW ON STRATEGIC ALLIANCES· · · · · · · · · · 3 2.1 Concept of Strategic Alliances · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 3 2.2 Motivation of Strategic Alliances · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 6 2.3 Types of Strategic Alliances · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 9 Chapter 3 STRATEGIC ALLIANCES IN THE WORLD TELECOM INDUSTRY· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 12 3.1 Characteristics of Strategic Alliances in the Telecom Industry· · · · · · · · · · 12 3.2 The Impact of Deregulation and Structural Change · · · · · · · · · · · · · · · · · · 17 3.3 Future Direction of Strategic Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · 28 Chapter 4 CASE STUDY OF STRATEGIC ALLIANCES IN KOREA’S v TELECOM INDUSTRY · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 31 4.1 Overview of Korea’s Telecom Industry · · · · · · · · · · · · · · · · · · · · · · · · · · · 31 4.2 Case Analysis of Korea Telecom’s(KT) Strategic Alliances · · · · · · · · · · · 35 4.3 Recommendations for Korea Telecom · · · · · · · · · · · · · · · · · · · · · · · · · · · · 41 Chapter 5 CONCLUSIONS · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 49 APPENDIX · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 52 BIBLIOGRAPHY · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 60 vi LIST OF TABLES [Table 2-1] Motives and Objectives of Strategic Alliances by Industrial Development Stages· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 7 [Table 2-2] Strategic Motives of Strategic Alliances · · · · · · · · · · · · · · · · · · · · · · 8 [Table 2-3] Relative Importance of Strategic Objectives in Alliances· · · · · · · · · · 11 [Table 3-1] Strategic Alliances between TOs· · · · · · · · · · · · · · · · · · · · · · · · · · · · · 16 [Table 3-2] Major Issues in the Korean Concession to the WTO Agreement on Basic Telecom Services · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 18 [Table 3-3] Comparison of Concessions of Major Signatories · · · · · · · · · · · · · · · 19 [Table 3-4] Changes in the US Regulatory Environments and Pattern of AT&T’s Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 21 [Table 3-5] Changes in the UK Regulatory Environments and Pattern of BT’s Alliances · · ·· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 23 [Table 3-6] Changes in the Japanese Regulatory Environments and Pattern of NTT’s Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 25 [Table 4-1] Present Status of Facilities-Based Service Providers· · · · · · · · · · · · · 32 [Table 4-2] Number of Value-Added Service Providers Reported to MIC· · · · ·· 32 [Table 4-3] Prospect of Domestic Telecom Market· · · · · · · · · ·· · · · · · · · · · · · · · 34 [Table 4-4] Number of Strategic Alliances by Year · · · · · · · · · · · · · · · · · · · · · · · 35 [Table 4-5] Types of Strategic Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 36 [Table 4-6] Motives of Strategic Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 37 [Table 4-7] Relationship Structure of Alliances· · · · · · · · · · · · · · · · · · · · · · · ·· · · · 38 [Table 4-8] Number of KT’s Alliances by Strategic Business · · · · · ·· · · · · · · · · 40 vii [Table 4-9] Strategy of Foreign TOs· · ·· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 42 [Table 4-10] Performance Targets of Korea Telecom· · · · · · · · · · · · · · · · · · · · · · · 43 [Table 4-11] Comparative Analysis of KT’s International Competitiveness · · · · · 46 viii LIST OF FIGURES [Figure 1-1] Overview of the Study · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 2 [Figure 2-1] Range of Interfirm Links · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 4 [Figure 2-2] Typology of Alliances· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 10 [Figure 3-1] Four Stages in the Restructuring of the Global Telecoms Market · · · 26 [Figure 3-2] Value Chain in the IT Industry · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 28 [Figure 3-3] Strategic Alliances between U.S. West and AT&T for the Provision of Integrated IT Services · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 30 [Figure 4-1] Growth Rate of Domestic Telecom Market and Share of GDP · · · · · 33 [Figure 5-1] Desirable Direction of Strategic Alliances for KT · · · · · · · · · · · · · · · 51 ix CHAPTER 1 INTRODUCTION 1.1 Background and Purpose of the Study Market opening, following the launch of the World Trade Organization regime, poses difficult challenges to most corporations, because they cannot flexibly respond to the swiftly changing competitive environments simply by utilizing their own internal resources and capabilities. In this regard, most companies in the advanced countries, especially those engaged in high technology industries, have tried to strengthen their competitiveness by making collaborative relationships with other firms through strategic alliances. The aim of this study is to examine the development of strategic alliances in the world telecommunications industry and to develop implications for Korea Telecom’s(KT) strategic alliances. In this thesis, I would like to study the following major issues : - Analyzing the realities of strategic alliances of global telecom operators related to the radical changes in the environment. - Analyzing the current strategic alliances of Korea Telecom(KT) - Recommending the desirable strategies for KT's strategic alliances. 1.2 Organization of the Study 3 The introductory chapter examines the rationale of strategic alliances in the context of the changing telecom environment. Chapter 2 discusses the concept, motives, and types of strategic alliances. Chapter 3 examines the characteristics of strategic alliances, the impact of deregulation and structural change, and future direction of strategic alliances. Chapter 4 focuses on the current strategic alliances of KT and recommend desirable direction for KT. Finally, Chapter 5 summarizes the key findings of the research. [Figure 1.1] Overview of the Study Introduction ㅇ Background and P urpose ㅇ Organization Drivers of Change Technology Telecom Market/ Regulation Operators’ Policy Customer Strategy Needs The Transformation of Paradigms in Telecom Industry Literature Study Regulation Telecom Case 4 Desirable Strategies ㅇ Developing a Desirable Model ㅇ Analyzing the Current SA of KT ㅇ Recommendations Conclusions ㅇ Summary of Key Findings Chapter 2 LITERATURE REVIEW ON STRATEGIC ALLIANCES 2.1 Concept of Strategic Alliances At its core, strategic alliance is a trading partnership that enhances the effectiveness of participating firms by providing mutually beneficial access of technologies, skills, or products. An alliance can take a variety of forms, ranging from an arm’s-length contract to a joint venture. Because various interpretations of the term exist, we define a strategic alliance as possessing simultaneously the following three necessary and sufficient characteristics:1) · The two or more firms that unite to pursue a set of agreed upon goals remain independent subsequent to the formation of the alliance. · The partner firms share the benefits of the alliance and control over the performance of assigned tasks. · The partner firms contribute on a continuing basis in one or more key strategic areas, e.g., technology, products, and so forth. [Figure 2-1] Shows that strategic alliance is a complex interfirm relationship different from the traditional contractual agreements such as 1) M. Y. Yoshino and U.S. Rangan, “Strategic Alliances,” Harvard Business School Press, 1995, 5-6. 5 arm’s length buy/sell contracts, franchising, licensing, and cross-licensing, or the establishment of joint-venture companies. As such, a strategic alliance is collaborative relationship of two or more companies created to accomplish mutually beneficial strategic goals and interests. Participating firms share the benefits of the alliance in proportion to their contribution. Strategic alliances is adopted widely by many corporations as a major vehicle for survival in the era of borderless competition. Especially in the IT industry, telecom operators(TOs) are trying to maintain their competitiveness and exploit new business opportunities by actively participating in M&A and strategic alliances. 6 [Figure 2.1] Range of Interfirm Links Interfirm Links Contractual
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