How Advertising Can Change Our Memories of the Past
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Ethics in Advertising and Marketing in the Dominican Republic: Interrogating Universal Principles of Truth, Human Dignity, and Corporate Social Responsibility
ETHICS IN ADVERTISING AND MARKETING IN THE DOMINICAN REPUBLIC: INTERROGATING UNIVERSAL PRINCIPLES OF TRUTH, HUMAN DIGNITY, AND CORPORATE SOCIAL RESPONSIBILITY BY SALVADOR RAYMUNDO VICTOR DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Communications in the Graduate College of the University of Illinois at Urbana-Champaign, 2012 Urbana, Illinois Doctoral Committee: Associate Professor William E. Berry, Chair and Director of Research Professor Clifford G. Christians Professor Norman K. Denzin Professor John C. Nerone ABSTRACT This research project has explored and critically examined the intersections between the use of concepts, principles and codes of ethics by advertising practitioners and marketing executives and the standards of practice for mass mediated and integrated marketing communications in the Dominican Republic. A qualitative inquiry approach was considered appropriate for answering the investigation queries. The extensive literature review of the historical media and advertising developments in the country, in conjunction with universal ethics theory, facilitated the structuring of the research questions which addressed the factors affecting the forces that shaped the advertising discourse; the predominant philosophy and moral standard ruling the advertising industry; the ethical guidelines followed by the practitioners; and the compliance with the universal principles of truth, human dignity and social responsibility. A multi- methods research strategy was utilized. In this qualitative inquiry, data were gathered and triangulated using participant observation and in-depth, semi- structured interviews, supplemented by the review of documents and archival records. Twenty industry leaders were interviewed individually in two cities of the country, Santo Domingo and Santiago. These sites account for 98% of the nation-states’ advertising industry. -
How Self-Relevant Imagination Affects Memory for Behaviour
APPLIED COGNITIVE PSYCHOLOGY Appl. Cognit. Psychol. 21: 69–86 (2007) Published online 10 July 2006 in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/acp.1270 How Self-Relevant Imagination Affects Memory for Behaviour AYANNA K. THOMAS1*, DEBORAH E. HANNULA2 and ELIZABETH F. LOFTUS3 1Colby College, USA 2University of California, Davis, USA 3University of California, Irvine, USA SUMMARY Research has demonstrated that imagination can be used to affect behaviour and also to distort memory, yet few studies have examined whether the effects of imagination on behavioural estimates and memory are related. In two experiments, the effects of imagination on self-reported behaviour and subsequent memory for that behaviour were investigated. A comparison of behavioural estimates collected before and after imagination demonstrated that reported estimates of behaviour changed after imagination. In addition, memory for the original estimates of behaviour was also affected, suggesting that imagination may impair one’s ability to remember originally reported behaviour. Experiment 2 demonstrated that the observed changes in reported behaviour were accompanied by the largest errors in memory for originally reported behaviour when participants generate images based on self-relevant scenarios. On the other hand, memory distortion was minimized when participants read but did not imagine self-relevant scenarios. These results have direct application to clinicians and researchers who employ imagination techniques as behavioural modifiers, and suggest that techniques that are self-relevant but do not include imagery may be a useful alternative to imagination. Copyright # 2006 John Wiley & Sons, Ltd. For decades, researchers have been interested in whether imagination, or mental simulation, can influence how we plan, perform, study and behave. -
7.1 Memory Systems
Psychological Science – Chapter 7: Memory 7.1 Memory Systems • Memory is a collection of several systems that store information in different forms for differing amounts of time. • The Atkinson-Shiffrin Model o Memory is a multistage process. Information flows through a brief sensory memory store into short-term memory, where rehearsal encodes it to long-term memory for permanent storage. Memories are retrieved from long-term memory and brought into short-term storage for further processing. o The Atkinson-Shiffrin model includes three memory stores: sensory memory, short-term memory (STM), and long- term memory (LTM). o Stores retain information in memory without using it for any specific purpose. o Control processes shift information from one memory store to another. o Some information in STM goes through encoding, the process of storing information in the LTM system. o Retrieval brings information from LTM back into STM. This happens when you become aware of existing memories, such as what you did last week. • Sensory memory is a memory store that accurately holds perceptual information for a very brief amount of time. o Iconic memory is the visual form of sensory memory and is held for about one-half to one second. o Echoic memory is the auditory form of sensory memory and is held for considerably longer, but still only about five seconds. o Iconic memory can be detected in a memory experiment: the whole report and partial report conditions. In the whole report condition, researchers flash a grid of latters on a screen for a split second and participants attempt to recall as many as possible – the whole screen. -
Crashing Memory 2.0: False Memories in Adults for an Upsetting Childhood Event
UC Irvine UC Irvine Previously Published Works Title Crashing Memory 2.0: False Memories in Adults for an Upsetting Childhood Event Permalink https://escholarship.org/uc/item/6vx8w81s Journal Applied Cognitive Psychology, 30(1) ISSN 0888-4080 Authors Patihis, L Loftus, EF Publication Date 2015 DOI 10.1002/acp.3165 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Applied Cognitive Psychology, Appl. Cognit. Psychol. 30:41–50 (2016) Published online 15 September 2015 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/acp.3165 Crashing Memory 2.0: False Memories in Adults for an Upsetting Childhood Event LAWRENCE PATIHIS1* and ELIZABETH F. LOFTUS2 1University of Southern Mississippi, Hattiesburg, USA 2University of California, Irvine, USA Summary: Previous crashing memory studies have shown that adults can be led to believe they witnessed video footage of news events for which no video footage actually exists. The current study is the first to investigate adults’ tendency to report memories of viewing footage that took place when they were children: the plane crash in Pennsylvania on 11 September 2001. We found that in a computer questionnaire, 33% indicated a false memory with at least one false detail. In a more detailed face-to-face interview, only 13% of the group described a detailed false memory. Familiarity with the news story, fantasy proneness, alcohol use, and frequency of negative emotions after 9/11 were all associated with a Persistent False Memory. Participants who had received prior suggestion were more likely to later report false memories in the subsequent interview. We discuss our novel results and the importance of the paradigm. -
Imagination Reduces False Memories for Everyday Action Sentences: Evidence from Pragmatic Inferences
ORIGINAL RESEARCH published: 20 August 2021 doi: 10.3389/fpsyg.2021.668899 Imagination Reduces False Memories for Everyday Action Sentences: Evidence From Pragmatic Inferences María J. Maraver *, Ana Lapa , Leonel Garcia-Marques , Paula Carneiro and Ana Raposo CICPSI, Faculdade de Psicologia, Universidade de Lisboa, Lisbon, Portugal Human memory can be unreliable, and when reading a sentence with a pragmatic implication, such as “the karate champion hit the cinder block,” people often falsely remember that the karate champion “broke” the cinder block. Yet, research has shown that encoding instructions affect the false memories we form. On the one hand, instructing participants to imagine themselves manipulating the to-be-recalled items increase false Edited by: Rui Paulo, memories (imagination inflation effect). But on the other hand, instructions to imagine Bath Spa University, United Kingdom have reduced false memories in the DRM paradigm (imagination facilitation effect). Here, Reviewed by: we explored the effect of imaginal encoding with pragmatic inferences, a way to study Marie Geurten, false memories for information about everyday actions. Across two experiments, University of Liège, Belgium Marek Nieznan´ski, we manipulated imaginal encoding through the instructions given to participants and the Cardinal Stefan Wyszyn´ski University, after-item filler task (none vs. math operations). In Experiment 1, participants were either Poland Naveen Kashyap, assigned to the encoding condition of imagine + no filler; pay attention + math; or Indian Institute of Technology memorize + math. In Experiment 2, the encoding instructions (imagine vs. memorize) and Guwahati, India the filler task (none vs. math) were compared across four separate conditions. Results *Correspondence: from the two experiments showed that imagination instructions lead to better memory, María J. -
The Obsolescence of Advertising in the Information Age
RAMSI A. WOODCOCK The Obsolescence of Advertising in the Information Age AB S TRACT. The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product information. Advertis- ing remains useful to firms only as a tool for persuading consumers to purchase advertised prod- ucts. In the mid-twentieth century, courts applying the antitrust laws held that such persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue an antitrust campaign against persuasive advertising for fear of de- priving consumers of advertising's information value. Now that the information function of most advertising is obsolete, the FTC should renew its campaign against persuasive advertising by treating all advertising beyond the minimum required to ensure that product information is available to online searchers as monopolization in violation of section 2 of the Sherman Act. A U T H 0 R. Assistant Professor, University of Kentucky College of Law. Tien Quoc Du Nguyen, F.M. Scherer, Sandeep Vaheesan, numerous colleagues at the University of Kentucky College of Law, and participants in two meetings, the 4 th Tilburg Law and Economics Center Workshop on Competition Policy and Regulation in Media and Telecommunications, and the 2017 American Business Law Journal Invited Scholars Colloquium, provided helpful comments. 2270 ARTICLE CONTENTS INTRODUCTION 2272 1. THE VALUE OF ADVERTISING 2278 II. THE MID-CENTURY ASSAULT ON ADVERTISING 2290 III.THE OBSOLESCENCE OF ADVERTISING 2299 IV. IMPLEMENTING AN ADVERTISING BAN 2308 A. Exclusionary Conduct 2309 B. Monopoly Power 2319 C. -
UNIVERSITY of CALIFORNIA, IRVINE Not All False Memories Are
UNIVERSITY OF CALIFORNIA, IRVINE Not All False Memories Are Created Equal DISSERTATION submitted in partial satisfaction of the requirements for the degree of DOCTOR OF PHILOSOPHY in Psychology and Social Behavior by Rebecca Michelle Nichols Dissertation Committee: Professor Elizabeth F. Loftus, Ph.D., Chair Professor Peter H. Ditto, Ph.D. Professor Linda J. Levine, Ph.D. 2014 © 2014 Rebecca Michelle Nichols TABLE OF CONTENTS Page LIST OF FIGURES v LIST OF TABLES vi ACKNOWLEDGMENTS vii CURRICULUM VITAE viii ABSTRACT OF THE DISSERTATION xiii INTRODUCTION 1 LITERATURE REVIEW 2 The Misinformation Effect 2 The Deese-Roediger-McDermott (DRM) Paradigm 4 Rich False Memories: Imagination Inflation 9 Relatedness of Paradigms 13 AIMS OF THE RESEARCH 17 METHOD 18 Participants 18 Materials: False Memory Paradigms 19 Materials: Individual Difference Measures 23 Procedure 24 RESULTS: False Memory Paradigms 26 The Misinformation Paradigm 27 The Deese-Roediger-McDermott (DRM) Paradigm 28 The Imagination Inflation Paradigm 30 Discussion 34 RESULTS: Relationships Among False Memories in All Three Paradigms 35 The Misinformation and DRM Paradigms 35 The Misinformation and Imagination Inflation Paradigms 36 The DRM and Imagination Inflation Paradigms 37 Confidence 39 Discussion 39 RESULTS: Individual Difference Predictors 43 The Misinformation Paradigm 43 ii The DRM Paradigm 43 The Imagination Inflation Paradigm 45 Discussion 47 GENERAL DISCUSSION 50 Practical Implications 54 Strengths, Limitations, and Future Directions 55 Concluding Remarks 59 REFERENCES -
False Memories About Food Can Lead to Food Avoidance
Social Cognition, Vol. 23, No. 1, 2005, pp. 11-34 BERNSTEINCONSEQUENCES ET AL. OF FALSE FOOD MEMORIES FALSE MEMORIES ABOUT FOOD CAN LEAD TO FOOD AVOIDANCE Daniel M. Bernstein University of Washington Cara Laney, Erin K. Morris, and Elizabeth F. Loftus University of California, Irvine In two experiments, we suggested to 336 participants that as children they had be- come ill after eating either hard–boiled eggs or dill pickles. Eighty–three additional control participants in Experiment 1 received no suggestion. In both experiments, participants’ confidence increased in line with the suggestion. In the second ex- periment, we used a pretest/posttest design and found that enhanced confidence was accompanied by avoidance of the relevant food item. These results demon- strate that adults can be led to believe falsely that eating certain foods as children made them sick and that such false beliefs can have consequences. “Who...cancloythehungryedgeofappetitebybareimaginationof afeast” (from The Tragedy of King Richard the Second, Act I, Scene III). People often misremember their past. Misleading details can be planted into a person’s memory for an event that actually occurred (e.g., Loftus & Palmer, 1974; see Ayers & Reder, 1998, for review). It also is possible to plant entirely false memories, or what we call “rich false memories” (Loftus & Bernstein, 2005). In one of the first studies of rich false memories, participants were led to believe that they had been lost in a shopping mall for an extended period of time before be- ing reunited with their parents (Loftus & Pickrell, 1995). In other work, participants falsely remembered spilling a punch bowl at a wedding This research was supported by the National Institutes of Health (Grant NRSA 1F32 MH64264–01). -
APPENDIX APPENDIX TABLE of CONTENTS Opinion, First Resort, Inc
APPENDIX APPENDIX TABLE OF CONTENTS Opinion, First Resort, Inc. v. Herrera, No. 15-15434 (9th Cir. 2017) ............................. 1a Order re Cross-Motions for Summary Judgment, First Resort, Inc. v. Herrera, No. C 11-5534 (N.D. Ca. 2015) ........................ 44a Order, First Resort, Inc. v. Herrera, No. 15-15434 (9th Cir. 2017) ........................... 72a Pregnancy Information Disclosure and Protection Ordinance, S.F. Admin. Code, ch. 93 §§ 93.1-93.5 .................................. 73a City & County of San Francisco News Release, Aug. 2, 2011 ............................. 83a Letter from Dennis J. Herrera to First Resort, Aug. 2, 2011 ................................ 87a Press Release, NARAL Pro-Choice California, re San Francisco Ordinance, Aug. 2, 2011 ...................................................... 90a Joint Statement of Undisputed Facts ............. 93a Excerpts from Transcript of Hearing Before Board of Supervisors of the City and County of San Francisco: Sept. 26, 2011 ......................................... 104a Oct. 18, 2011 .......................................... 121a Oct. 25, 2011 .......................................... 129a 1a FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT FIRST RESORT, INC., Plaintiff-Appellant, v. DENNIS J. HERRERA, in No. 15-15434 his official capacity as City attorney of the City D.C. No. of San Francisco; BOARD 4:11-cv-5534-SBA OF SUPERVISORS OF THE CITY & COUNTY OF SAN OPINION FRANCISCO; CITY AND COUNTY OF SAN FRANCISCO, Defendants-Appellees. Appeal -
False Advertising, Animals, and Ethical Consumption
FALSE ADVERTISING, ANIMALS, AND ETHICAL CONSUMPTION By Carter Dillard* In light of the fact that today’s consumers often want their products to be created in the most environmentally-, globally-, and animal-friendly ways possible, unethical sellers sometimes succumb to the incentive to persuade consumers that goods were created more ethically than they actually were. False advertising law represents a rare, albeit roundabout, legal opening for animal advocates to deal with issues of animal mistreatment, regardless of legislative and executive branch disregard of the importance of animal pro- tection. Whether there is a beneficial change in the law or not, current oppor- tunities in the market for these cases should be sought out and exploited, if only to protect the ground animal advocates have gained in the battle for consumer opinion. This article investigates the ways that consumers can protect themselves from false advertising through the use of federal and state agencies, independent review, federal and state courts, and private at- torneys general actions. I. INTRODUCTION ......................................... 26 II. FORUMS AND BASIC PROCEDURE ...................... 28 A. Federal Agencies ...................................... 28 B. Independent Review ................................... 33 C. State Agencies ......................................... 34 D. Federal Court ......................................... 37 E. State Courts .......................................... 39 F. Private Attorney General Actions ...................... -
Mechanics of Memory – a Review
INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN – 2455-0620 Volume - 2, Issue - 9, Sept - 2016 MECHANICS OF MEMORY – A REVIEW Pampori, Z. A. and Malla, W. A Division of Veterinary Physiology, SKUAST-Kashmir, Alusteng, Srinagar, Kashmir, J&K State, India. Email - [email protected] Abstract: The interaction of living organisms between themselves and with the environment is essential for survival. The communication among different living species involves the integrity of central nervous system which generates brain activity such as arousal, attention, learning and memory. Moreover, face perception and recognition of faces are fundamental brain processes for human relationship. The ability to hold objects in memory is essential to intelligent behavior, but its neural basis still remains poorly understood. Advances in neuroscience research for past two decades have contributed to clarify the intricate puzzle about brain recognizing objects. Key words: Biology of memory, Construction of memory, Neurophysiology of memory, Types of memory. INTRODUCTION: Memory provides an organism the competence to learn and adapt from previous experiences as well as build relationships. Memories make you feel comfortable with familiar people and surroundings, tie your past with your present, and provide a framework for the future. Most people talk about memory as if it is a thing or part of a body, like bad eyes or a good head of hair. But it does not exist as a "thing" that you can touch. It is a concept that refers to the process of remembering. The most difficult problem in discussing memory and one of the mysteries of the brain is neural basis of memory. -
Bad'' Ad? User Perceptions of Problematic Online Advertising
What Makes a “Bad” Ad? User Perceptions of Problematic Online Advertising Eric Zeng Tadayoshi Kohno Franziska Roesner Paul G. Allen School of Computer Paul G. Allen School of Computer Paul G. Allen School of Computer Science & Engineering Science & Engineering Science & Engineering University of Washington University of Washington University of Washington Seattle, WA, USA Seattle, WA, USA Seattle, WA, USA [email protected] [email protected] [email protected] ABSTRACT that they are interested in. Still, many web users dislike online ads, Online display advertising on websites is widely disliked by users, fnding them to be annoying, intrusive, and detrimental to their with many turning to ad blockers to avoid “bad” ads. Recent ev- security or privacy. In an attempt to flter such “bad” ads, many idence suggests that today’s ads contain potentially problematic users turn to ad blockers [5] — for instance, a 2016 study estimated content, in addition to well-studied concerns about the privacy and that 18% of U.S. internet users and 37% of German internet users intrusiveness of ads. However, we lack knowledge of which types used an ad blocker [69], a large percentage considering that it takes of ad content users consider problematic and detrimental to their some initiative and technical knowledge to seek out and install an browsing experience. Our work bridges this gap: frst, we create a ad blocker. taxonomy of 15 positive and negative user reactions to online ad- There are many drivers of negative attitudes towards online vertising from a survey of 60 participants. Second, we characterize ads.